Brand presence on Facebook invaluable
Despite the grumblings about Facebook privacy issues, social networking - specifically Facebook - social networks are playing a larger part in users' lives each day, according to a study by Publicis' research unit Performics.
Half of Facebook users interact with brands online through ads to like a brand or product, and about one third of users have either learned about or recommended a new product or service to a friend. Ninety-percent of the 3,000 respondents who use Facebook said that the companies they like on the social network do a good job of providing relevant, meaningful content. Brand presence may not be completely measurable, but it also cannot be downplayed.