Bieber's campaign takes social media prime time

Share this content:
Bieber's campaign takes social media prime time
Bieber's campaign takes social media prime time

There's no better place for a teenager to introduce a product he's promoting than through social networking, to which masses of teenagers find themselves addicted. Imagine how great a place it is for Justin Bieber, who has 25 million Twitter followers and more than 45 million Facebook “likes.”

On June 6 Bieber took to Twitter to announce his fragrance Girlfriend!—a follow up to the perfume Someday, which was a big hit with the young ladies. In the announcement, Bieber invited girls 13 and over to enter a “sing off” on Tumblr to help create a  commercial for the product.

The campaign connected Twitter to Tumblr—a golden tactic in itself—but then went platinum by connecting those social networking sites to television, as Bieber announced the contest winner on NBC's TV special Justin Bieber: All Around the World.

Check out more social campaigns and see how they rated:

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above