Bebe promotes Kardashians line with digital push

Share this content:

Fashion brand Bebe Stores is conducting a social media campaign to promote the second release of the “Kardashians by Bebe” collection. Digital marketing agency iCrossing created the push.

The campaign includes Facebook updates, Twitter Q&A, blogger outreach and in-store promotions to engage consumers. The brand is increasingly using social networking sites, such as Facebook and Twitter, according to Edmund Wong, SVP of strategy at iCrossing. The campaign's goal is to drive Facebook fan acquisition.

Bebe has worked with iCrossing since 2006. The agency, which also developed a campaign for Bebe for New York Fashion Week in February, manages paid search campaigns for the brand as well.

Barbara Wambach, president of Bebe Direct, said in a statement that social media “is a key component in our current marketing efforts.”

A Bebe representative could not be immediately reached for comment.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above