Bazaarvoice to launch three products this fall

Share this content:

Social commerce software company Bazaarvoice said April 5 that it will introduce three products this fall - Bazaarvoice Customer Intelligence, SocialConnect Suite and Bazaarvoice Platform - to help marketers react faster to social media feedback from customers. The products will also automate some processes and make others simpler and more direct, the company said.

“We're responding to a fundamental and permanent shift in the ways customers think and act,” said Mike Svatek, chief product officer at Bazaarvoice, at the company's Social Commerce Summit. He described the products as “tools and technologies that help [marketers] get ahead of” that shift, adding that “understanding true intent” is crucial to building better products. The old form of that, Svatek said, was the focus group.

Customer Intelligence is an analytics application that provides real-time, structured information based on direct customer conversations. The SocialConnect Suite is intended to help marketers more closely connect their branded websites with social media sites and consumers' social footprints. The third product, Platform, includes a developer program so apps can be created quickly and a partner program that enables application creation alongside agency, technology and service partners.

Bazaarvoice partners include Google, Coremetrics, Omniture, ATG and GSI Commerce.

The company said the offerings are now available to its 1,100 customers on a pilot basis. Golfsmith is one marketer who has beta tested it. Neal Hauser, senior manager of e-commerce sales and digital marketing at Schwan's Home Service, a food delivery company, told Direct Marketing News he is impressed with the potential of the SocialConnect Suite product in particular.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above