Audi adds social media to Super Bowl 'Green Police' spot

Share this content:

Audi has produced a social media effort to hand off to its third-consecutive Super Bowl advertisement.

The Super Bowl ad will focus on the benefits of clean diesel technology and highlight the company's A3 TDI model, which went on sale six weeks ago, said Andrew Lipman, spokesman for Audi. The campaign's goal is to educate consumers about the environmental impact of their everyday actions.

The company is using the “Green Police,” a group of faux police officers who protect the environment in both the television and social media stages of the campaign.

Audi produced a series of videos for its Green Police YouTube channel, as well as a Twitter page.   

As part of the effort, members of the media will drive TDI-model cars from Audi headquarters in Herndon, VA, to Miami, where the Super Bowl will take place February 7. Audi will encourage participants to document their trip on their social media pages, Lipman said.

Audi worked with Venables Bell & Partners on the TV portion of the effort, and M80 on the social components.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here