As Seen On TV selects BrightShop Digital to handle social media marketing

Share this content:
As Seen On TV selects BrightShop Digital to handle social media marketing
As Seen On TV selects BrightShop Digital to handle social media marketing

As Seen On TV, Inc., a direct response television (DRTV) company, has selected BrightShop Digital to handle its social media marketing, says Steven Hart, corporate and strategy development at As Seen on TV.

“We had only Facebook and Twitter,” he says. “No Pinterest or YouTube. [We had] minimal to no following.” The company's social media assets, he says, were all handled in-house, and none of them were performing.

There was no formal RFP process for the selection, Hart says. According to Robert Dippold, general manager at BrightShop: “One of our coworkers here had a relationship with someone on their team. They came here for a meeting to learn about everything we're doing. It happened naturally.”

Dippold says that social media was a direct marketing avenue absent from As Seen On TV's campaigns. Social media is becoming a necessary platform for As Seen On TV because the company has such a broad audience, Dippold says, adding that through social media platforms, As Seen On TV will be able to better converse with—and segment and target—its customers.

“It's about leveraging each individual social media platform,” he says.

Dippold, who says his company is a full-service marketing agency, says the two companies began talking about the agreement in May. It was finalized in June and made public July 30, he says.

Hart declined to specify the financial details of the agreement.

As Seen On TV's announcement comes as DRTV companies increasingly integrate into other online channels.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above