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Bronze

Doritos Viralocity

Agency: BBDO Proximity Canada
Client: Frito-Lay Canada

BBDO created a sweepstakes to champion Frito-Lay's brand among 13- to 24-year-olds. Visitors were asked to name the flavor and craft a viral video. Frito-Lay's custom algorithm tracked each submission's digital footprint. The teams marketed the contest through a 45-second spot and YouTube homepage buy on Super Bowl Sunday. The campaign featured 8-million-plus video views and 843,501 total unique visitors.

Creative Directors
Ian MacKellar, John Gagne

Associatte Creative Director/
Copywriters

Jon Webber, Adam Bailey,
Andrew Hart

Billygram

Agency: OgilvyOne Frankfurt
Client: Ikea Germany

Ikea wanted to celebrate the 30th anniversary of its Billy bookcases, which have stayed the same since their inception. OgilvyOne created a Facebook App called “Billygram” to celebrate the furniture's continued longevity and modern style. The app allowed fans to write Facebook messages in a font that looked like stacks of Billy bookcases.

Executive Creative Director
Michael Kutschinski

Creative Directors
Dr. Ulf Schmidt, Uwe Jakob

Art Director/Typography
Daniel Schweinzer

Copywriter
Marcus Pfeiffer

True Blood Live Feed

Agency: BBDO New York
Client: HBO

After a successful second season of HBO's True Blood, the premium TV channel wanted to promote the launch of the show's Blu-ray box set. The agency created a campaign where fans could link their Blu-ray players to their social media accounts and transform their Facebook and Twitter accounts to one of three character sets while watching the series. Forty percent of fans who participated generated 9,000 scenes shared in Facebook feeds.

Chief Creative Officer
David Lubars

Executive Creative Directors
Greg Hahn/Mike Smith

Creative Director/Art Director
James Clunie

Creative Director/Copywriter
Pierre Lipton

Finalists

Code Red
Agency: Colenso BBDO
Client: Frucor Beverages Ltd.
ECD: Nick Worthington

World's Biggest Scrum

Agency: AIM Proximity, New Zealand
Client: Rugby New Zealand
CD: Brett Hoskin

Lola Techie
Agency: BBDO Guerrero/
Proximity Philippines
Client: Bayan
Telecommunications
Chairman CCO/Writer:
David Guerrero

Make a Move
Agency: Leo Burnett Beirut
Client: Exotica
ECD: Bechara Mouzannar

Mr. Knowitall
Agency: M&C Saatchi/Mark
Client: Samsung
ECD: Gavin McLeod

The Contagious Poken
Agency: PKP BBDO Vienna
Client: AIDS Hilfe Vienna
CD: Christian Gosch

Gilette Blade Change Challange
Agency: Proximity Canada
Client: Gillette
CD: John Gagné

The World's Biggest New Year's Eve Rag Doll
Agency: Proximity Colombia
Client: Almacenes Exito
CD: Sandra Piedrahita

Free The Web SA
Agency: Quirk eMarketing
Client: MWEB
CTO: Craig Raw

Jersey Doesn't Stink
Agency: Rosetta
Client: High Point Auto
Insurance
Group CD: George Lepore

Share the Love
Agency: Archibald Ingall
Stretton
Client: Capital FM
CD: Geoff Gower

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