BNP serves up a campaign that intertwines the online and physical courts
This Kraft brand is one hot dog when it comes to creating seamless customer experiences
Social engagement is all the rage, whether spring, summer, fall, or winter
SALT and SS+K created a horror film to address student debt. See how—if you dare!
For soccerloco, email automation is a game-winning strategy.
BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign.
Pinterest rules over Facebook and Twitter when it comes to purchase value.
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When it comes to communicating with brands, customers move to their own beat.
Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach.
Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.
Millennials add entertainment, not brand engagement, to their grocery shopping.
It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.
Though marketers are still figuring out how to use social media to drive specific business goals, they will commit more than 20% of their budgets to the channel by 2018, says a Duke University poll.
Econsultancy shows marketers how to use Pinterest effectively in five simple steps
The Intelligence Group says marketers must focus on enabling collaboration and creative expression when targeting Gen Y consumers.
Louisville Slugger targets female athletes in its "Beautifully Powerful" campaign.
The launch of Havas Worldwide's Shared Owned & Earned media unit, which the agency will announce tomorrow, reflects a shift in the way brands evaluate their marketing campaigns in less-traditional channels like social media.
Product placement done well does more than drive brand awareness—it can help with retention and engagement, as well.
The beverage company's Retailing Research Council unveils a social media game plan to attendees of the NRF Big Show in New York.
TD Bank's CMO stresses clarity and the ability to relate as key elements of a successful marketing campaign.
A recap of the marketing highlights, and lowlights, from the past year
JELL-O offers Mayan gods JELLO-Pudding in apocalypse-themed campaign
Crowdtap and Artesian Solutions emerge from grueling eight-month competition to be named the rising stars of customer-facing marketing.
IMN's study finds that content marketing shouldn't be one size fits all.
The financial services company kicks off a Christmas countdown that aims to drive customer action and insight
Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.
The professional social network aims to lure B2B marketers with its new API program.
IBM, Google, and Adobe break down the trends from this weekend's shopping extravaganza
Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.
Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates
The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November.
Small business that use mobile for event marketing can gain benefits similar to those that larger competitors see, a survey says.
The charitable organization instills the gift of giving with digital campaigns for the holidays and beyond
Facebook's new analytics tool will measure customer acquisition based on parameters set by the advertiser.
An analysis of more than two million Facebook actions suggests where and when to post deals on the social network.
Google unveils tools to help consumers navigate the "nonline" shopping space for the holidays and beyond.
A study conducted by market research firm Forrester and social network LinkedIn found that business social media sites are becoming a place where IT decision makers go to validate information.
Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities
Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says.
As CMOs increase their profiles as corporate innovators, CIOs are viewed as tacticians, says an Economist survey.
This is the first presidential campaign in which both candidates fully embraced social media. But did they succeed in engaging social media society?
Young consumers' expectations go green. More millennials are sticking it to the brand and favoring companies with strong environmental and ethical practices.
E-commerce sites rethink their promotional strategies as they weather the Hurricane Sandy social storm.
Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.
A new study by Bazaarvoice reveals loopholes in the business-to-consumer conversation.
The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.
Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.
Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.
Everyone is truly a winner in a contest whose entry process is a free expert consultation.
When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.
Adobe reveals product updates designed to help marketers boost campaigns in terms of social, search, and display.
Students turn to college websites for university information, but zero in on social media for social life insight
B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings
A new study finds that search, email, and direct visits remain the chief conduits for online purchasers. Fewer than 1% of transactions can be traced to social links.
When it comes to social marketing, "likes" are little more than empty calories.
Salesforce's Marketing Cloud aims to power up Facebook's Custom Audience ads using CRM data.
Shape policy or be ruled by it is the likely reasoning behind Facebook, Google, and other major online players joining The Internet Association
The impact of Facebook and the increasing influence CMOs have on technology purchases will change the way vendors develop and market their solutions, according to Salesforce.com CEO Marc Benioff.
Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.
Silverpop adds LinkedIn integration to its Social Sign-In feature, which provides B2B marketers with valuable information about prospects and customers who use that feature.
The world's haughtiest mustard brand saunters back into the consumer consciousness with a fittingly discerning Facebook Page. Only the tony need apply.
Volvo invites Pinterest users to share their ideal "joyride" in a contest designed to build engagement—and to drive road trips to its dealerships.
Chinese sneaker brand Li Ning attempts to gain a U.S. foothold with a social media campaign aimed at earning street cred from young urban males.
HootSuite announced its acquisition of Seesmic to support its growth plan.
Marketers of the resurrected compact plan for a spike in Web activity following a 90-second spot during the Giants-Cowboys NFL debut.
While back-to-school spending has been sluggish this summer, it has shown strong growth in the social media and mobile channels, according to new research from IBM.
Twitter announced the debut of "interest targeting," in which brands can send tailored messages to Twitter users based on their interests. That same day, a rumor dropped that Facebook would enhance its targeting features.
B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."
Dubbed "PinPointing," the new offering from Amazon-owned Zappos aims to incorporate social sharing site into its e-commerce platform.
Barnes & Noble College Marketing report says television is the most effective form of advertising for college students. The study also found that 55% of students say Facebook is not the best targeting platform.
Most firms have yet to measure the ROI of their social business initiatives.
H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results."
Dealer.com, a provider of digital marketing solutions for the automotive vertical, announced Aug. 20 its acquisition of hearforward, a designer and developer of social media campaigns.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Visible Technologies announced Aug. 8 that it has upgraded its Visible Intelligence social media listening and engagement platform to accommodate multiple languages and multiple users within a single organization.
Facebook's announcement of its new Page Post Targeting Enhanced, a way for companies to target posts to certain readers, may mean social media success for marketers.
Valassis, a media and marketing services company, has launched RedPlum Social Savings, a coupon app for the Facebook platform.
As Seen On TV, Inc., a direct response television (DRTV) company, has selected BrightShop Digital to handle its social media marketing.
Auto and home insurance provider Liberty Mutual will debut its "Humans" integrated marketing campaign July 28 across the United States with the advent of the Summer Olympic Games.
Customer satisfaction is a key component of any direct marketing strategy. This is true across interaction channels.
Cost per million impressions (CPM) for Facebook ads have increased 58% since Q2 last year, thanks largely to mobile ads.
Social marketing software provider Extole has revamped its C2C suite.
Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space.
Facebook today expanded its App Center, which launched Saturday in the U.S., to users in all English-speaking countries.
Symphony Advanced Media has launched an enhanced media performance analysis platform that measures the impact of a brand's traditional advertising on surrounding social media activity.
Fashion website Refinery29 has launched its revamped e-commerce site, R29 Shops.
Yesmail released the first round of data from its research report, "Using Digital Market Intelligence to Drive Multi-Channel Success."
E-commerce platform Payvment has launched its one-click Facebook ad buying service to help show advertisers how many Facebook members they can reach with their proposed budget.
TaylorMade-adidas Golf has chosen social media engagement company Mass Relevance to conduct its social strategy surrounding the U.S. Open.
The FTC alleges that Spokeo marketed consumer profiles to recruiters and misrepresented company endorsements.
More than 80 million unique users access some type of social media on their mobile devices monthly — a statistic top-of-mind on June 11, day one of the MMA forum in New York City.
Facebook has introduced its first paid App Center, which already includes apps from Nike and Pinterest, among others.
High-end design and functionality are essential to high-end e-commerce websites. So said Alexis Maybank, founder and CSO of Gilt Groupe, at the Internet Retailer Conference & Exhibition on June 7.
Blue Calypso, a digital marketing start-up firm based in Texas has appointed Bill Ogle as chairman and CEO.
Salesforce.com will acquire Buddy Media for $689 million in cash and Salesforce.com equity.
To better serve the needs of our readers, we've embarked on an intensive redesign process, including a total revamp of our site's look, feel and functionality. We may look different, but our mission remains the same: to provide you with the incisive coverage you've come to expect.
The Psychic Friends Network is partnering with digital marketing solutions provider New Media Plus for a mid-June revamp of the PFNI website.
Seattle-based social rewards company Lockerz acquired online fashion community Chick Approved.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.