News Byte: Union Metrics Debuts Instagram Analytics

News Byte: Union Metrics Debuts Instagram Analytics

The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.

Social Media Shouldn't Be an Echo Chamber

Social Media Shouldn't Be an Echo Chamber

Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.

Making Social Pay Off

Making Social Pay Off

How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.

News Byte: Facebook's Been Busy

News Byte: Facebook's Been Busy

Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.

News Byte: Half of Marketers Can't Deal With Negative Posts

News Byte: Half of Marketers Can't Deal With Negative Posts

One in five say they pay little or no attention to nasty comments or complaints.

News Byte: Conversocial Debuts Conversations

News Byte: Conversocial Debuts Conversations

The upgrade to its customer contact program enables companies to manage social media comments and inquiries from contact centers.

WestSoy Bakes Visual Storytelling Into its Campaign

WestSoy Bakes Visual Storytelling Into its Campaign

Social is this natural food brand's prime ingredient.

News Byte: Tailwind Intros Targeting Innovation for Pinterest

News Byte: Tailwind Intros Targeting Innovation for Pinterest

Tool uses image analysis to identify targeted content, not text or pixel matching.

News Byte: Facebook Buys WhatsApp for $19 Billion

News Byte: Facebook Buys WhatsApp for $19 Billion

Facebook acquired the popular messaging app in what seems to be a play to recapture younger audiences.

Hold the Celebrities; Bring on the Puppies

Hold the Celebrities; Bring on the Puppies

Hype and added distribution will win the Most Shared title among this year's Super Bowl ad contenders, say keepers of the Viral Video Chart.

News Byte: Facebook Announces Q4 and Full-Year Results

News Byte: Facebook Announces Q4 and Full-Year Results

Zuckerberg predicts that 2014 will be the year of "new and engaging mobile experiences."

Social Pressure: Competition Gains on Facebook

Social Pressure: Competition Gains on Facebook

Pinterest will top Facebook in revenue per visit this year, and Tumblr shows life at the back of the pack, according to the Adobe Digital Index.

News Byte: Pinterest Acquires VisualGraph

News Byte: Pinterest Acquires VisualGraph

The company's image recognition technology could help Pinterest target personalized ads to pinners.

How Well Are You Investing Your Social Currency?

How Well Are You Investing Your Social Currency?

Live Nation, MasterCard, CA Technologies, Home Depot, and UPS top the list of companies building visibility on Twitter.

News Byte: Google+ Launches Social Ad Format

News Byte: Google+ Launches Social Ad Format

Toyota Corolla, Cadbury, and Ritz are among the first brands to use +Post ads.

News Byte: Twitter Rolls Out Targeted Ad Service

News Byte: Twitter Rolls Out Targeted Ad Service

The social network's tailored audience service comes out of beta test and goes global.

Get Ready to Ship Your Pants

Get Ready to Ship Your Pants

Making a brand video go viral is complex—and sad, and awe-inspiring, and hilarious—as the Top 20 Most Shared Videos of the year attest.

News Byte: Not Your Daughter's Facebook?

News Byte: Not Your Daughter's Facebook?

The social network admits to a drop in teen usage during earnings call.

Facebook Helps Indochino Tailor to Consumer Needs

Facebook Helps Indochino Tailor to Consumer Needs

The custom-made tailored apparel company uses custom audiences and lookalike modeling to get in front of the right people at the right time.

Tailwind Expands User Base With PinReach Acquisition

Tailwind Expands User Base With PinReach Acquisition

The acquisition of PinReach by Tailwind underscores the growing maturity of Pinterest as a potential marketing platform.

News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors

News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors

Facebook will soon give marketers using Customer Audiences a new way to re-target consumers.

Free People Dresses Up its Brand Engagement with Pinterest

Free People Dresses Up its Brand Engagement with Pinterest

The specialty retailer launches a dress collection exclusively on Pinterest to target and reward its followers.

News Byte: Comcast Partners with Twitter on TV Links

News Byte: Comcast Partners with Twitter on TV Links

'See It' links will give Xfinity TV customers instant access to shows mentioned in tweets.

News Byte: Talking It Up on Social

News Byte: Talking It Up on Social

Consumers are taking to social channels to discuss brands more than ever, a new report says.

News Byte: Nielsen Announces Twitter TV Ratings

News Byte: Nielsen Announces Twitter TV Ratings

The company claims its Nielsen Twitter TV Ratings are the first true measure of tweet-readers.

Updated: Twitter Files IPO Paperwork

Updated: Twitter Files IPO Paperwork

Less than a month after filing a petition with the SEC, Twitter gets serious, files official IPO papers.

News Byte: Demandbase Intros B2B Targeting for Facebook

News Byte: Demandbase Intros B2B Targeting for Facebook

The company's proposition: Reach commercial buyers on social sites while they're at work.

Social Content and Brand Engagement: A Perfect Match

Social Content and Brand Engagement: A Perfect Match

The Dessy Group posts user-generated images to its ecommerce and social channels to drive engagement post-sale.

Social Business Strategies Are Becoming Table Stakes

Social Business Strategies Are Becoming Table Stakes

A fast-growing number of companies are working to become social businesses, a study finds.

News Byte: Tool From SpotRight Provides Real-Time Social Insights

News Byte: Tool From SpotRight Provides Real-Time Social Insights

A new solution is designed to structure unstructured social information and tie it into existing CRM or BI databases.

News Byte: Pinterest's Promotional Plans

News Byte: Pinterest's Promotional Plans

Pinterest pushes a potentially precipitous project pertaining to the presentation of promotional pins.

Subway's Social Amplification

Subway's Social Amplification

Subway CMO Tony Pace outlines the brand's major takeaways from years of social marketing.

Privacy Groups Bristle at Facebook's Proposed Privacy Changes

Privacy Groups Bristle at Facebook's Proposed Privacy Changes

Facebook will delay changes to its privacy policy as six privacy groups complain to the FTC.

News Byte: Twitter Acquires Trendrr

News Byte: Twitter Acquires Trendrr

Twitter continues to bridge the gap between social and television engagement.

News Byte: SAP Adds Social Component

News Byte: SAP Adds Social Component

SAP adds a social component to its Customer Engagement Intelligence solution.

4 Viral Tips From the Music Video Man

4 Viral Tips From the Music Video Man

MTV Social Media Director Tom Fishman advises marketers to make videos short, funny, and moving—but also to reward consumers for engaging.

News Byte: Facebook Edging Forward With Video Ads

News Byte: Facebook Edging Forward With Video Ads

Facebook is reportedly looking into video ads but is wary that it might alienate its user base.

For Pampers, It's All About Social, Baby!

For Pampers, It's All About Social, Baby!

The diaper brand launches a campaign based on where mom and dad like to play.

Essence Responds to Zimmerman Verdict with #HeIsNotASuspect Campaign

Essence Responds to Zimmerman Verdict with #HeIsNotASuspect Campaign

The Time Inc. publication launches a social media campaign in light of its readers' reaction to the controversial verdict.

Bud Light Portrays Likeability with Facebook Media

Bud Light Portrays Likeability with Facebook Media

Please socialize responsibly.

Tampico Beverages Asks Customers to Be Impulsive

Tampico Beverages Asks Customers to Be Impulsive

The beverage company's latest campaign leverages the impulsiveness of social media to engage its customers.

10 Social Marketing No-No's for Modern Marketers

10 Social Marketing No-No's for Modern Marketers

Do you park half-baked ideas on your Facebook page? Jump right in on breaking news events? Talk about yourself too much? STOP... and read this list first.

Is Social Media Just Waiting to Become the New Email?

Is Social Media Just Waiting to Become the New Email?

A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.

40 Awesome Things About Marketing

40 Awesome Things About Marketing

A list of 40 awesome things about marketing in honor of the 40 awesome winners of the 2013 40 Under 40 Awards.

Marketing&Tech Partnership Summit: Name That Brand, Go For Free

Marketing&Tech Partnership Summit: Name That Brand, Go For Free

Congratulations to the winners of "Name that Brand." Your reward is a free ticket to the hottest CMO-CIO connection event this side of Silicon Valley.

BNP Paribas Aces Twitter Campaign

BNP Paribas Aces Twitter Campaign

BNP serves up a campaign that intertwines the online and physical courts

For Club Monaco, Social is Always in Season

For Club Monaco, Social is Always in Season

Social engagement is all the rage, whether spring, summer, fall, or winter

All the World's a (Social) Stage

All the World's a (Social) Stage

In the theater, word-of-mouth marketing is the star of the show.

Oracle Extends the Customer Conversation

Oracle Extends the Customer Conversation

The technology behemoth introduces an "aggressive" social media integration solution at SXSW.

Determining Facebook's Face Value

Determining Facebook's Face Value

It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.

Social Media Spending to Double in Five Years

Social Media Spending to Double in Five Years

Though marketers are still figuring out how to use social media to drive specific business goals, they will commit more than 20% of their budgets to the channel by 2018, says a Duke University poll.

Econsultancy Pins Down Five Pinterest Marketing Musts

Econsultancy Pins Down Five Pinterest Marketing Musts

Econsultancy shows marketers how to use Pinterest effectively in five simple steps

Capturing the Elusive Youth Market

Capturing the Elusive Youth Market

The Intelligence Group says marketers must focus on enabling collaboration and creative expression when targeting Gen Y consumers.

A League of Their Own

A League of Their Own

Louisville Slugger targets female athletes in its "Beautifully Powerful" campaign.

Havas Worldwide Launches 'Shared Owned & Earned' Media Unit

Havas Worldwide Launches 'Shared Owned & Earned' Media Unit

The launch of Havas Worldwide's Shared Owned & Earned media unit, which the agency will announce tomorrow, reflects a shift in the way brands evaluate their marketing campaigns in less-traditional channels like social media.

Coke Sets Retailers A-Twitter

Coke Sets Retailers A-Twitter

The beverage company's Retailing Research Council unveils a social media game plan to attendees of the NRF Big Show in New York.

Facebook Searches for the Value of Social Data

Facebook Searches for the Value of Social Data

Facebook pairs its Graph search with social data to create a more personalized user experience--that may also help brands better target campaigns they run on the social network.

Foursquare Plays Fair and Square

Foursquare Plays Fair and Square

Unlike Instagram, Foursquare gets passing marks for a change in its privacy policy.

The pudding that saved mankind

The pudding that saved mankind

JELL-O offers Mayan gods JELLO-Pudding in apocalypse-themed campaign

Quick Service Restaurants serve supersized holiday deals

Quick Service Restaurants serve supersized holiday deals

Food chains give their customers holiday promotions they can really sink their teeth into.

Capital One launches a holiday Pinterest campaign

Capital One launches a holiday Pinterest campaign

The financial services company kicks off a Christmas countdown that aims to drive customer action and insight

Huggies ups the ante on social media

Huggies ups the ante on social media

The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share.

A new twist on sports marketing

A new twist on sports marketing

One way pubs grow their business is by targeting fans of teams from outside their area; social engagement strategies are helping these businesses score more sports-oriented customers.

Influencing the influencers

Influencing the influencers

Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.

Breaking up is hard to do: Facebook and Zynga

Breaking up is hard to do: Facebook and Zynga

Zynga and Facebook form an agreement that allows Zynga to pursue other platforms.

LinkedIn infuses social into B2B marketing

LinkedIn infuses social into B2B marketing

The professional social network aims to lure B2B marketers with its new API program.

There's a time to shop, and a time to give

There's a time to shop, and a time to give

#GivingTuesday takes its place along Black Friday and Cyber Monday in a true showing of holiday cheer.

Facebook (un)rocks the vote

Facebook (un)rocks the vote

Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates

Strategies for capturing the attention of social media deal-hunters

Strategies for capturing the attention of social media deal-hunters

An analysis of more than two million Facebook actions suggests where and when to post deals on the social network.

Even B2B marketers need friends

Even B2B marketers need friends

A study conducted by market research firm Forrester and social network LinkedIn found that business social media sites are becoming a place where IT decision makers go to validate information.

Pinfluencer determines the value of a picture

Pinfluencer determines the value of a picture

Pinfluencer integrates web analytic platforms to determine ROI from Pinterest marketing activities

Bank of America socially salutes veterans

Bank of America socially salutes veterans

The bank collaborated with customers to give thanks to service members and veterans through its socially-driven Express Your Thanks campaign.

Another strain on the tenuous CMO-CIO relationship

Another strain on the tenuous CMO-CIO relationship

As CMOs increase their profiles as corporate innovators, CIOs are viewed as tacticians, says an Economist survey.

Obama vs. Romney: Social climbers?

Obama vs. Romney: Social climbers?

This is the first presidential campaign in which both candidates fully embraced social media. But did they succeed in engaging social media society?

Twitter: the should-be conversation channel

Twitter: the should-be conversation channel

A new study by Bazaarvoice reveals loopholes in the business-to-consumer conversation.

Salesforce.com: transcending "likes" for deeper social insights

Salesforce.com: transcending "likes" for deeper social insights

The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.

Lithium gets more social with a Dynamx acquisition

Lithium gets more social with a Dynamx acquisition

When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.

Social media named valedictorian in determining college social scene

Social media named valedictorian in determining college social scene

Students turn to college websites for university information, but zero in on social media for social life insight

B2B, B2C SMBs say size matters

B2B, B2C SMBs say size matters

B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings

On Facebook, content is king

On Facebook, content is king

When it comes to social marketing, "likes" are little more than empty calories.

Benioff: Facebook and CMO spending influence enterprise tech

Benioff: Facebook and CMO spending influence enterprise tech

The impact of Facebook and the increasing influence CMOs have on technology purchases will change the way vendors develop and market their solutions, according to Salesforce.com CEO Marc Benioff.

Salesforce.com combines social investments for Marketing Cloud

Salesforce.com combines social investments for Marketing Cloud

Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.

Silverpop links B2B marketers to social customers

Silverpop links B2B marketers to social customers

Silverpop adds LinkedIn integration to its Social Sign-In feature, which provides B2B marketers with valuable information about prospects and customers who use that feature.

Grey Poupon makes a case for favoritism on Facebook

Grey Poupon makes a case for favoritism on Facebook

The world's haughtiest mustard brand saunters back into the consumer consciousness with a fittingly discerning Facebook Page. Only the tony need apply.

Volvo test drives Pinterest

Volvo test drives Pinterest

Volvo invites Pinterest users to share their ideal "joyride" in a contest designed to build engagement—and to drive road trips to its dealerships.

HootSuite aims to move beyond marketing

HootSuite aims to move beyond marketing

HootSuite announced its acquisition of Seesmic to support its growth plan.

Dodge Dart looks to score during NFL opener

Dodge Dart looks to score during NFL opener

Marketers of the resurrected compact plan for a spike in Web activity following a 90-second spot during the Giants-Cowboys NFL debut.

Back-to-school shoppers turn to social media, mobile

Back-to-school shoppers turn to social media, mobile

While back-to-school spending has been sluggish this summer, it has shown strong growth in the social media and mobile channels, according to new research from IBM.

Social media sites enhance targeting features

Social media sites enhance targeting features

Twitter announced the debut of "interest targeting," in which brands can send tailored messages to Twitter users based on their interests. That same day, a rumor dropped that Facebook would enhance its targeting features.

Zappos launches Pinterest-based recommendation service

Zappos launches Pinterest-based recommendation service

Dubbed "PinPointing," the new offering from Amazon-owned Zappos aims to incorporate social sharing site into its e-commerce platform.

360i to help H&R Block hone social media strategy

360i to help H&R Block hone social media strategy

H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results."

Dealer.com bolsters social media offering for auto industry with acquisition

Dealer.com bolsters social media offering for auto industry with acquisition

Dealer.com, a provider of digital marketing solutions for the automotive vertical, announced Aug. 20 its acquisition of hearforward, a designer and developer of social media campaigns.

FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

As silos begin to fall, Visible Technologies upgrades platform

As silos begin to fall, Visible Technologies upgrades platform

Visible Technologies announced Aug. 8 that it has upgraded its Visible Intelligence social media listening and engagement platform to accommodate multiple languages and multiple users within a single organization.

360i: Post Targeting among more important Facebook tools

360i: Post Targeting among more important Facebook tools

Facebook's announcement of its new Page Post Targeting Enhanced, a way for companies to target posts to certain readers, may mean social media success for marketers.

Valassis rolls out Facebook couponing app

Valassis rolls out Facebook couponing app

Valassis, a media and marketing services company, has launched RedPlum Social Savings, a coupon app for the Facebook platform.

As Seen On TV selects BrightShop Digital to handle social media marketing

As Seen On TV selects BrightShop Digital to handle social media marketing

As Seen On TV, Inc., a direct response television (DRTV) company, has selected BrightShop Digital to handle its social media marketing.

Facebook ads around 84% of total revenue

Facebook ads around 84% of total revenue

Facebook reported an advertising revenue of $992 million - about 84% of its total quarterly revenues of $1.18 billion, and a 28 percent increase from the same quarter last year.

Extole launches next generation C2C social marketing platform

Extole launches next generation C2C social marketing platform

Social marketing software provider Extole has revamped its C2C suite.

Hotels.com app puts social spin on travel booking

Hotels.com app puts social spin on travel booking

Hotels.com today announced the launch of a Facebook app that will target users and make travel recommendations based on friend activity.

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