Fast Facts: April 2014

Fast Facts: April 2014

Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.

Marketing Chatter: April 2014

Marketing Chatter: April 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Q&A: Spot-On Social Targeting

Q&A: Spot-On Social Targeting

What do you do when the solution you want doesn't exist? You roll up your sleeves. Vestas Wind Systems helps spark LinkedIn targeting.

Marketing Chatter: March 2014

Marketing Chatter: March 2014

Observations from around the Twitter-sphere. Follow us @dmnews.

Marketing Chatter: December 2013

Marketing Chatter: December 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

Marketing That's Anything but a Gift

Marketing That's Anything but a Gift

Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.

Marketing Chatter: November 2013

Marketing Chatter: November 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

Garofalo Pasta Invites Itself Over for Dinner

Garofalo Pasta Invites Itself Over for Dinner

Garofalo Pasta let fans enter for the chance to have a world-renown chef cook a pasta feast at their apartment. The catch? Afterwards he gets to crash on their sofa.

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.

Does M&M's or REESE'S Win the Real Candy Crush?

Does M&M's or REESE'S Win the Real Candy Crush?

In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.

French Candy Carambar Punks France

French Candy Carambar Punks France

Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.

Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq

Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq

Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.

Marketing Chatter: October 2013

Marketing Chatter: October 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

Shoppers Wait to See What JCPenney and Kohl's Have In Store

Shoppers Wait to See What JCPenney and Kohl's Have In Store

Despite their shared focus on the "cost-conscious mom" demographic, retailer giants JCPenney and Kohl's have very different marketing strategies.

Marketing Chatter: September 2013

Marketing Chatter: September 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

The Right Slice

The Right Slice

Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.

Green Works Campaign Has Dolphins Do the Talking

Green Works Campaign Has Dolphins Do the Talking

The eco-friendly Clorox brand teams up with digital agency Critical Mass to create the Dolphin Translator app.

Which Hotel Marketer Puts the Luxe in Deluxe?

Which Hotel Marketer Puts the Luxe in Deluxe?

Staying in a luxury hotel like the Ritz-Carlton or the Four Seasons is about one thing: the experience. The question is, who has the sleekest marketing?

Marketing Chatter: August 2013

Marketing Chatter: August 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Fresh & Easy Gets Provocative

Fresh & Easy Gets Provocative

Sometimes it's important for a brand to have a sense of humor. That's why West Coast grocery chain launched it's recent f&easy multichannel campaign.

Chico's Campaign Repeats a 'Miracle'

Chico's Campaign Repeats a 'Miracle'

Chico's launched its third annual "May Is for Miracles" campaign this past spring to drive digital engagement and donations for hospitals.

Is Baskin-Robbins still the flavor of the month, or can Cold Stone Creamery scoop it?

Is Baskin-Robbins still the flavor of the month, or can Cold Stone Creamery scoop it?

We all scream for ice cream, but what two of the top ice cream chains are screaming for is a clue.

Under (and so over) the Influence

Under (and so over) the Influence

15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.

Action, Not Talk, Gets Results

Action, Not Talk, Gets Results

Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.

Marketing Chatter: July 2013

Marketing Chatter: July 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Marketing Chatter: June 2013

Marketing Chatter: June 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Can the Man of Steel Beat an Iron-Strong Franchise?

Can the Man of Steel Beat an Iron-Strong Franchise?

Superman may be faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound, but how does the last son of Krypton stand against the "cool exec with a heart of steel," Iron Man?

Marketing Chatter: May 2013

Marketing Chatter: May 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Ski Campaign Lifts Travel Marketing to New Heights

Ski Campaign Lifts Travel Marketing to New Heights

The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.

Q&A: Terry Young, CEO, Sparks & Honey

Q&A: Terry Young, CEO, Sparks & Honey

Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.

Awareness Effort Spreads the Word on Chlamydia

Awareness Effort Spreads the Word on Chlamydia

"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.

Watch This: Comcast and DirecTV Square Off

Watch This: Comcast and DirecTV Square Off

Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels.

Marketing Chatter: April 2013

Marketing Chatter: April 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Which iconic luxury automobile brand has the drive to finish first?

Which iconic luxury automobile brand has the drive to finish first?

In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?

Ben & Jerry's Serves Up Instagram Awesomeness

Ben & Jerry's Serves Up Instagram Awesomeness

Iconic ice cream purveyor Ben & Jerry's gave its fans sweet, personal rewards with its global "Capture Euphoria" campaign.

Infographic: A Marketer's (Social) Life

Infographic: A Marketer's (Social) Life

Social has become a marketing mainstay, but how much do marketers use social themselves—in their career and in their personal lives? We polled our readers.

Marketing Chatter: March 2013

Marketing Chatter: March 2013

Observations from around the Twitter-sphere.

Sudden Death: The Ravens & Niners Through a Marketing Lens

Sudden Death: The Ravens & Niners Through a Marketing Lens

The business of NFL football is much more than the game on Sunday.

Tennis Star Sexes Up Classic Champagne Brand

Tennis Star Sexes Up Classic Champagne Brand

Moët & Chandon's new brand ambassador Roger Federer kicked off his new role with a slick photo shoot with fashion photographer Patrick Demarchelier.

Which Dating Site Delivers the Love? Match.com vs. eHarmony

Which Dating Site Delivers the Love? Match.com vs. eHarmony

The stigma on relationships that originate online has vanished. Now it's just a matter of choosing the best site. But which site has the best marketing?

Marketing Chatter: February 2013

Marketing Chatter: February 2013

Observations from around the Twitter-sphere.

3 Ways to Leverage Social Media Marketing

3 Ways to Leverage Social Media Marketing

Use these tips to ensure your B2B social campaign engages.

Social Marketing Means Business

Social Marketing Means Business

B2C companies aren't the only ones using social marketing to build customer engagement. B2B firms are using it as a part of the sales funnel.

Jobs Available: Two Popular Employment Sites Go Head-to-Head

Jobs Available: Two Popular Employment Sites Go Head-to-Head

How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints.

Sweden's Collectum AB taps into the power of storytelling

Sweden's Collectum AB taps into the power of storytelling

Collectum AB, administrator for Sweden's white collar occupational pension plan, devised a clever plan to get people to open its direct mail.

One Power Tool Company Drills Down Into the Brand Experience While its Competitor Sputters

One Power Tool Company Drills Down Into the Brand Experience While its Competitor Sputters

It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools.

Fast Facts: January 2013

Fast Facts: January 2013

Some quick info hits to keep you up-to-date.

Marketing Chatter: January 2013

Marketing Chatter: January 2013

Observations from around the Twitter-sphere.

Q&A: Doug Kamp, ECD, gyro Chicago

Q&A: Doug Kamp, ECD, gyro Chicago

Doug Kamp, executive creative director at gyro Chicago, on why campaigns in the digital age need a human touch now more than ever.

AARP Adapts its Marketing Channels

AARP Adapts its Marketing Channels

More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.

Infographic: Marketers' 2013 Wish List

Infographic: Marketers' 2013 Wish List

What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.

ConAgra's engaging party campaign lets moms wear the Chef Boyardee hat

ConAgra's engaging party campaign lets moms wear the Chef Boyardee hat

Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms.

Delivered: Post-Hurricane Sandy emails

Delivered: Post-Hurricane Sandy emails

What's in our mailbox this month: Did these brands hit the mark after the storm of the century...or did they just blow?

Walgreens checks in with Foursquare for a mobile coupon program

Walgreens checks in with Foursquare for a mobile coupon program

Walgreens shoppers who check in through Foursquare are offered a unique, scannable coupon, which they can redeem at the point-of-sale.

Oil giants try to stay slick while containing the spillage of negative perception

Oil giants try to stay slick while containing the spillage of negative perception

The brand reputations of oil giants BP and Shell are frequently haunted by past controversies—but which brand strikes oil with its marketing?

Agency casts shadow on #FirstWorldProblems

Agency casts shadow on #FirstWorldProblems

It's hard to fault an agency's pro bono charity work, but there's something a bit snide about DDB New York's Twitter initiative for Haitian clean water nonprofit Water is Life.

Allrecipes.com leverages Pinterest to get allemails

Allrecipes.com leverages Pinterest to get allemails

Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.

Red Bull's social free fall

Red Bull's social free fall

Austrian daredevil Felix Baumgartner broke the world record for skydiving, as well as the sound barrier, by jumping from 24 miles above the New Mexico desert in a awesome stunt sponsored by Red Bull.

Q&A: Dan Fietsam, chief creative officer, ENERGY BBDO Chicago

Q&A: Dan Fietsam, chief creative officer, ENERGY BBDO Chicago

Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity.

Londoners barter tweets for Kellogg's savory treats

Londoners barter tweets for Kellogg's savory treats

Playing off the term "social currency," Kellogg's opened a pop-up store in London's Soho neighborhood dubbed The Tweet Shop.

Renault's teeny Twizy gets a charge on a Pinterest banner

Renault's teeny Twizy gets a charge on a Pinterest banner

Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats.

Farmers Insurance puts the social pedal to the medal

Farmers Insurance puts the social pedal to the medal

Farmers Insurance soups up its marketing with a racing sweepstakes.

Ortega promotes spicy Mexican makeovers

Ortega promotes spicy Mexican makeovers

Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.

Digital marketing mastery in the B2B world

Digital marketing mastery in the B2B world

Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.

Brands recognize the "I" in influencer in social media

Brands recognize the "I" in influencer in social media

Companies with social marketing plans are placing increased emphasis on the importance of brand advocates.

DRTV marketers tune out social

DRTV marketers tune out social

A self-proclaimed media agnostic, InterMedia Advertising's president and CEO, Robert Yallen, says there's one channel he discourages marketers from integrating into their DRTV spots: social media.

Loyalty reprogrammed

Loyalty reprogrammed

Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.

Come fly with me: A side-by-side comparison of two top travel sites

Come fly with me: A side-by-side comparison of two top travel sites

Orbitz and Kayak are two of the bigger fish swimming in a pond that is supersaturated with competing travel sites. So, how do they stack up against each other?

Rainforest Alliance says: Follow the Frog

Rainforest Alliance says: Follow the Frog

As part of the Rainforest Alliance's annual "Follow the Frog" week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.

Chase Sapphire card owners form Facebook golf club

Chase Sapphire card owners form Facebook golf club

Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers.

Madame Tussauds Hollywood molds customer loyalty

Madame Tussauds Hollywood molds customer loyalty

For the first time, fans of Madame Tussauds can nominate which celebrity they want replicated in wax.

Beauty product retailers tick all the boxes, but only one passes the sniff test

Beauty product retailers tick all the boxes, but only one passes the sniff test

At first blush, The Body Shop and Bath & Body Works homepages have little to distinguish one from the other—but it's a similarity that's only skin deep.

Lynx island giveaway exposes entrants to a whiff of chaos

Lynx island giveaway exposes entrants to a whiff of chaos

Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.

Iconic Southern soda brand Cheerwine raises funds and spirits with a sweet charity concert

Iconic Southern soda brand Cheerwine raises funds and spirits with a sweet charity concert

North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat.

Q&A: Kevin Drew Davis, ECD, Digitas Chicago & San Francisco

Q&A: Kevin Drew Davis, ECD, Digitas Chicago & San Francisco

Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why traditional media's not fading.

DreamWorking a marketing mix

DreamWorking a marketing mix

DreamWorks Animation's CMO Anne Globe needs to sell a secret history.

So many channels, so few quality leads

So many channels, so few quality leads

Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.

Presidential candidates fight to the finish with strategic campaigns

Presidential candidates fight to the finish with strategic campaigns

The president race is an epic brand and marketing battle being waged by two warring forces for market supremacy.

Oreo's twisted ways to enjoy the cookie

Oreo's twisted ways to enjoy the cookie

In August Oreo reached the halfway mark of its 100-day Oreo Daily Twist campaign, which portrays historic and current events from the perspective of America's favorite cookie.

Automotive brands are test-driving new marketing strategies

Automotive brands are test-driving new marketing strategies

Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.

Protect-A-Bed's "Dream Dorm" Pinterest contest is a snoozer

Protect-A-Bed's "Dream Dorm" Pinterest contest is a snoozer

Protect-A-Bed's clunky execution of its "Dream Dorm" pin-to-win contest is a snoozefest.

Trojan's pleasure campaign is as disappointing as a bad first date

Trojan's pleasure campaign is as disappointing as a bad first date

Trojan's attempt to hand out 10,000 free vibrators in New York City could have been a blast—instead, it was a total letdown.

Automaker Škoda España "pimps" the lamest lemon

Automaker Škoda España "pimps" the lamest lemon

Škoda España was on a hunt for the biggest pile of junk in Spain this spring as part of its "Change My Car" campaign.

Gillette U.K. goes for gold with a smooth Olympic initiative

Gillette U.K. goes for gold with a smooth Olympic initiative

Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to emphasize with its "Great Start" Olympics campaign.

Wendy's app puts healthy fast food at your fingertips

Wendy's app puts healthy fast food at your fingertips

Wendy's' nutrition app allows users to customize meals based on desired caloric intake or by selecting items from its menu.

Ultimat says "no way" to all work and no play

Ultimat says "no way" to all work and no play

White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance.

Q&A: Cathy Salazar, senior partner & search practice lead, MEC

Q&A: Cathy Salazar, senior partner & search practice lead, MEC

Cathy Salazar, senior partner and search practice lead at global media agency MEC, talks search, social, and the next big thing.

Mattress match-up finds one marketing strategy sleep-deprived in key areas

Mattress match-up finds one marketing strategy sleep-deprived in key areas

When it comes to social media and online video, snooze professionals Serta and Sealy Corporation engage consumers with varying degrees of success.

Formulating the ideal marketing mix

Formulating the ideal marketing mix

Multichannel marketing + customer engagement = transaction. Brands share what they're doing to identify the ideal blend.

Social is the winning element in brands' Olympian campaigns

Social is the winning element in brands' Olympian campaigns

For marketers associated with sponsoring brands, the Olympic Games present tremendous challenges—and opportunities—as they launch global multichannel campaigns.

Dairy Queen serves up relevant offers to keep Blizzard fans coming back for more

Dairy Queen serves up relevant offers to keep Blizzard fans coming back for more

Dairy Queen set out to increase its Blizzard Fan Club base while simultaneously giving members an extra scoop of customer service.

General Mills' Fiber One promo campaign takes on Pinterest

General Mills' Fiber One promo campaign takes on Pinterest

General Mills encouraged mothers to pin their snack ideas onto the Fiber One-sponsored Pinterest board.

London Eye sees Twitter Olympic Games sentiment

London Eye sees Twitter Olympic Games sentiment

During the Olympic Games, the London Eye was a huge mood ring, changing color based on what people were tweeting about the Olympics.

Vermont tourism's lackluster Twitter campaign

Vermont tourism's lackluster Twitter campaign

In July the Vermont Department of Tourism and Marketing declared it was inviting Vermonters to tweet under the moniker @ThisIsVt.

Greenpeace strikes a nerve with Shell

Greenpeace strikes a nerve with Shell

In protest to Shell's controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and generating enormous Internet buzz.

Moto Guzzi USA revs up new microsite

Moto Guzzi USA revs up new microsite

Italian motorcycle company Moto Guzzi put a new spin on the 90-year-old brand's online presence with a revamped social hubsite.

Mass pinning event publicizes UNIQLO apparel product line

Mass pinning event publicizes UNIQLO apparel product line

Digital shop Firstborn NY took pinning to another level with the "UNIQLO Dry Mesh Project," a social initiative intended to raise awareness about the Japanese clothing brand.

Tourism boards use social media for broader reach, better targeting

Tourism boards use social media for broader reach, better targeting

Forget about dog-eared road maps and catchy television jingles. These days, travelers are turning to social to map their route.

Be relevant, not creepy

Be relevant, not creepy

Behavioral targeting can be a highly effective marketing asset when customer data is used wisely, not wildly.

Agencies see uptick in social RFPs

Agencies see uptick in social RFPs

Jordan Bitterman, Digitas' SVP and social marketing practice lead, spoke with Direct Marketing News about the increasing number of social media request for proposals (RFPs) that agencies are receiving.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.