See what our Twitter followers have been getting up to this month. Follow us @dmnews.
The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.
Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?
Iconic ice cream purveyor Ben & Jerry's gave its fans sweet, personal rewards with its global "Capture Euphoria" campaign.
Social has become a marketing mainstay, but how much do marketers use social themselves—in their career and in their personal lives? We polled our readers.
The business of NFL football is much more than the game on Sunday.
Moët & Chandon's new brand ambassador Roger Federer kicked off his new role with a slick photo shoot with fashion photographer Patrick Demarchelier.
The stigma on relationships that originate online has vanished. Now it's just a matter of choosing the best site. But which site has the best marketing?
Use these tips to ensure your B2B social campaign engages.
B2C companies aren't the only ones using social marketing to build customer engagement. B2B firms are using it as a part of the sales funnel.
How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints.
Collectum AB, administrator for Sweden's white collar occupational pension plan, devised a clever plan to get people to open its direct mail.
It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools.
Doug Kamp, executive creative director at gyro Chicago, on why campaigns in the digital age need a human touch now more than ever.
More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.
What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.
Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.
As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case.
Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms.
What's in our mailbox this month: Did these brands hit the mark after the storm of the century...or did they just blow?
Walgreens shoppers who check in through Foursquare are offered a unique, scannable coupon, which they can redeem at the point-of-sale.
The brand reputations of oil giants BP and Shell are frequently haunted by past controversies—but which brand strikes oil with its marketing?
It's hard to fault an agency's pro bono charity work, but there's something a bit snide about DDB New York's Twitter initiative for Haitian clean water nonprofit Water is Life.
Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.
Austrian daredevil Felix Baumgartner broke the world record for skydiving, as well as the sound barrier, by jumping from 24 miles above the New Mexico desert in a awesome stunt sponsored by Red Bull.
Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity.
Playing off the term "social currency," Kellogg's opened a pop-up store in London's Soho neighborhood dubbed The Tweet Shop.
Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats.
Farmers Insurance soups up its marketing with a racing sweepstakes.
Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
Companies with social marketing plans are placing increased emphasis on the importance of brand advocates.
A self-proclaimed media agnostic, InterMedia Advertising's president and CEO, Robert Yallen, says there's one channel he discourages marketers from integrating into their DRTV spots: social media.
Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.
Orbitz and Kayak are two of the bigger fish swimming in a pond that is supersaturated with competing travel sites. So, how do they stack up against each other?
As part of the Rainforest Alliance's annual "Follow the Frog" week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.
Chase's luxury credit card brand Sapphire launched a marketing campaign for avid golfers.
For the first time, fans of Madame Tussauds can nominate which celebrity they want replicated in wax.
At first blush, The Body Shop and Bath & Body Works homepages have little to distinguish one from the other—but it's a similarity that's only skin deep.
Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.
North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat.
Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why traditional media's not fading.
DreamWorks Animation's CMO Anne Globe needs to sell a secret history.
Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.
The president race is an epic brand and marketing battle being waged by two warring forces for market supremacy.
In August Oreo reached the halfway mark of its 100-day Oreo Daily Twist campaign, which portrays historic and current events from the perspective of America's favorite cookie.
Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.
Protect-A-Bed's clunky execution of its "Dream Dorm" pin-to-win contest is a snoozefest.
Trojan's attempt to hand out 10,000 free vibrators in New York City could have been a blast—instead, it was a total letdown.
Škoda España was on a hunt for the biggest pile of junk in Spain this spring as part of its "Change My Car" campaign.
Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to emphasize with its "Great Start" Olympics campaign.
Wendy's' nutrition app allows users to customize meals based on desired caloric intake or by selecting items from its menu.
White collar professionals have been known to work 80-hour weeks. For this reason the Ultimat Vodka brandhas made it its mission to reestablish the work/life balance.
Cathy Salazar, senior partner and search practice lead at global media agency MEC, talks search, social, and the next big thing.
When it comes to social media and online video, snooze professionals Serta and Sealy Corporation engage consumers with varying degrees of success.
Multichannel marketing + customer engagement = transaction. Brands share what they're doing to identify the ideal blend.
For marketers associated with sponsoring brands, the Olympic Games present tremendous challenges—and opportunities—as they launch global multichannel campaigns.
'Tis the season for holiday email marketing mania. Here's how to ensure that customers open email messages with as much enthusiasm as opening a holiday gift.
Consumers are still open to receiving email marketing messages via email, but be prepared to have youremail quickly deleted if it's not relevant.
Dairy Queen set out to increase its Blizzard Fan Club base while simultaneously giving members an extra scoop of customer service.
General Mills encouraged mothers to pin their snack ideas onto the Fiber One-sponsored Pinterest board.
During the Olympic Games, the London Eye was a huge mood ring, changing color based on what people were tweeting about the Olympics.
In July the Vermont Department of Tourism and Marketing declared it was inviting Vermonters to tweet under the moniker @ThisIsVt.
In protest to Shell's controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and generating enormous Internet buzz.
Italian motorcycle company Moto Guzzi put a new spin on the 90-year-old brand's online presence with a revamped social hubsite.
Digital shop Firstborn NY took pinning to another level with the "UNIQLO Dry Mesh Project," a social initiative intended to raise awareness about the Japanese clothing brand.
Forget about dog-eared road maps and catchy television jingles. These days, travelers are turning to social to map their route.
Behavioral targeting can be a highly effective marketing asset when customer data is used wisely, not wildly.
Jordan Bitterman, Digitas' SVP and social marketing practice lead, spoke with Direct Marketing News about the increasing number of social media request for proposals (RFPs) that agencies are receiving.
Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.
As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space.
While Wichita State University's strategy is solid, it's not particularly innovative.
The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.
Prometheus marketers at Fox built even more buzz around the much-hyped film by creating a very high-tech-feeling, viral social media campaign.
On June 6 Bieber took to Twitter to announce his fragrance Girlfriend!—a follow up to the perfume Someday, which was a big hit with the young ladies.
In today's integrated marketing world, clients expect agencies to be versed in all media and channels.
Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.
Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.
We rate Whole Foods vs. Trader Joe's: Which brand has its marketing shelves fully stocked?
Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success.
It's becoming ever more important for marketers to embrace social media for their own self-promotion.
FedEx's Facebook page guides users into the "Enchanted Forest" where they are asked to help save the environment by planting an imaginary tree.
Capri Sun recently launched its Capri Sun Goes Big campaign, targeting juice drinkers on Facebook.
Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects.
MTV's annual Movie Awards used an interactive Twitter page to engage with fans during this year's show.
With design help from digital agency Inwindow Outdoor, Beneful created digital dog parks in five cities across the U.S., including one in a New York subway station.
Flora Caputo, VP and executive creative director at Jacobs Agency in Chicago, discusses why marketers and brands need to stop and listen.
As plans for summer weekend getaways are set in motion, people are gearing up for the great outdoors — and we're rating the retailers.
Skype is aiming to give consumers in the U.K. what it calls a "one way ticket back to humanity."
Pepsi Next teamed up with Funny or Die to create video skits featuring its Facebook fans tasting its new low-calorie cola beverage.
B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales.
If you can't bring the 19-to-29-year-old demographic to the mountain — then give them an unbeatable deal that will.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
