Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands
The "take-n-bake" pizza chain slices and dices previously unidentifiable customers by purchase patterns and sends them targeted Facebook ads
Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers
Mark Zuckerberg's latest weasel words about the nature of Facebook reveal an unwillingness to face the truth: It's a huge publisher
The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.
Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.
Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality
The eyeglasses and sunglasses retailer is among the first to test out Instagram's shopping capability.
It's Halloween, and your costume decisions will be shared: But spare a thought for...
The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.
As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it
Facebook was upfront about discounting video views of less than three seconds—and it was right to discount them too
Google's new data tool offers marketers more data mining options for better advanced analytics models.
Procter & Gamble announced yesterday the company has decided to scale back on their targeted Facebook advertisements, citing limited effectiveness.
Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.
Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.
Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).
"It's so frustrating watching this website die," writes a commenter. "Good thing I have Lunesta to give me a good night's sleep to melt the stress away"
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