Snap, Like Predecessors, Arrives at Self-Service Ads

Snap, Like Predecessors, Arrives at Self-Service Ads

How Truth Initiative Grew an Online Community

How Truth Initiative Grew an Online Community

The community manager of the smoking-prevention nonprofit reveals the key ways he drives engagement among online community members

Banza Cooks Up Engagement on Social Media

Banza Cooks Up Engagement on Social Media

Healthy pasta company expands marketing on social media with predictive branding

A Checklist for Proving Your Value as a Community Manager

A Checklist for Proving Your Value as a Community Manager

How the enterprise community manager for Akamai goes about proving her worth.

Brussels Airlines Taps Unique Ads to Promote New Route

Brussels Airlines Taps Unique Ads to Promote New Route

How the airline company engaged consumers with social media

AR Takes Off on Facebook

AR Takes Off on Facebook

It's early days for AR on social media, but its marketing potential is clear

One on One: Why Interactive Storytelling is Key for Gen Z

One on One: Why Interactive Storytelling is Key for Gen Z

Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

Online Video is Evolving into Shared Viewing

Online Video is Evolving into Shared Viewing

Tumblr joins a growing list of developers exploring shared video viewing sessions.

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

The Portland Trail Blazers Score ROI with Facebook Advertising

The Portland Trail Blazers Score ROI with Facebook Advertising

How the professional basketball team uses data and segmentation to target the right fans

Snapchat Aims to be the Online-to-Offline Conversions Social Network

Snapchat Aims to be the Online-to-Offline Conversions Social Network

A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic

YouTube is Getting Safer for Brands

YouTube is Getting Safer for Brands

Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

Sports on Social Media Makes Sense (And Dollars)

Sports on Social Media Makes Sense (And Dollars)

Why social media platforms are partnering with sports' organizations now

David's Bridal and Pinterest Want You To Be Your Own Bride

David's Bridal and Pinterest Want You To Be Your Own Bride

The popular wedding brand teams with one of the most popular visual platforms to drive organic engagement.

A World Without Twitter

A World Without Twitter

How the social media landscape would be impacted without Twitter

48 Million Twitter Accounts Exposed as Bots

48 Million Twitter Accounts Exposed as Bots

Study suggests that Twitter is delivering misleading analytics

Facebook Working on TV-Like Video Programming App

Facebook Working on TV-Like Video Programming App

The move is necessary for the social media giant, but can it succeed as a legitimate television-streaming service?

Snap's IPO Soars

Snap's IPO Soars

The IPO from Snapchat's parent company looks like a hit — initially, at least

YouTube Announces Launch of Television Service

YouTube Announces Launch of Television Service

But the app delivers more questions than answers

How Different Generations Interact with Brands on Social Media

How Different Generations Interact with Brands on Social Media

The differences can help marketers learn how to speak to each generation

How Trump Supporters Battled Oscars with Social Media Campaign

How Trump Supporters Battled Oscars with Social Media Campaign

A campaign of hashtags led by Trump supporters dominated social media

Facebook Attempts to Best Competition by Copying Competition

Facebook Attempts to Best Competition by Copying Competition

Social media giant's latest launch attempts to edge out job listing sites

Spotlight On: Hollywood Going Mobile on Snapchat

Spotlight On: Hollywood Going Mobile on Snapchat

Snapchat's Discover platform could change mobile video as we know it.

Pharma Company Succeeds Using Social Media

Pharma Company Succeeds Using Social Media

How a pharma company tapped into a niche audience on social media

Clearing Social Content for Publishers and Brands

Clearing Social Content for Publishers and Brands

Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

More than Half of Snapchat Users Opened, Watched Branded Content

More than Half of Snapchat Users Opened, Watched Branded Content

Social media giant serves as great platform for brands

UGC Is Performing Better than Brand Posts on Facebook

UGC Is Performing Better than Brand Posts on Facebook

An uptick in political conversation isn't the only thing changing Facebook.

Spotlight On: Pokémon Go's Valentine's Day Event

Spotlight On: Pokémon Go's Valentine's Day Event

DMN editors discuss last summer's biggest mobile craze and its latest holiday event.

Pinterest's Lens Has Clear Revenue Potential

Pinterest's Lens Has Clear Revenue Potential

Turning cameras into search engines can turn on a new revenue stream for Pinterest

What YouTube's Super Chat Means for Marketers

What YouTube's Super Chat Means for Marketers

Video advertising is about to get interesting.

Politics Consumed the Super Bowl on Social Media

Politics Consumed the Super Bowl on Social Media

Brands took a once-in-a-year marketing opportunity to send a political message, and social media lit ablaze.

Falcons, Patriots: Not All Social Audiences Are the Same

Falcons, Patriots: Not All Social Audiences Are the Same

Why marketers should approach fans differently

Why the Day After Game Day is Important

Why the Day After Game Day is Important

The online audience for Super Bowl 51 will be showing up in droves: on February 6, says MaxPoint

Snapchat Parent Company Files for $3B IPO

Snapchat Parent Company Files for $3B IPO

Snapchat innovation continues to filter success.

Majority of Super Bowl Audience Engages with Social Media

Majority of Super Bowl Audience Engages with Social Media

Survey shows rise in social media use by Super Bowl viewers

Papa Murphy's Bakes Segmentation into Its Social Campaign

Papa Murphy's Bakes Segmentation into Its Social Campaign

The "take-n-bake" pizza chain slices and dices previously unidentifiable customers by purchase patterns and sends them targeted Facebook ads

Facebook Developing Branded Filters for Selfies

Facebook Developing Branded Filters for Selfies

Why Facebook is aiming to filter Snapchat's success

Spotlight On: YouTube Metrics

Spotlight On: YouTube Metrics

DMN editors discuss the disturbing trend of web powers misreporting video performance, and why marketers are ultimately powerless.

How a New Interface Changes Marketing on LinkedIn

How a New Interface Changes Marketing on LinkedIn

In short, not that much.

Does Non-TV Super Bowl Marketing Make Sense?

Does Non-TV Super Bowl Marketing Make Sense?

Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

Building an Affinity for Ethical Analytics

Building an Affinity for Ethical Analytics

Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers

Snap Starts New Year by Bolstering Last Year Success

Snap Starts New Year by Bolstering Last Year Success

How Snap remains at the helm of social media's advertising evolution

How The Major Social Media Companies Fared in 2016

How The Major Social Media Companies Fared in 2016

A ranking of the social media giants

Facebook, MRC in Talks Over Metric Audit

Facebook, MRC in Talks Over Metric Audit

Social media giant in talks about metric measurement methodologies

Social Media is Dangerous for Brands

Social Media is Dangerous for Brands

As many pitfalls as opportunities

Zuckerberg Needs to Acknowledge: Facebook is a Publisher

Zuckerberg Needs to Acknowledge: Facebook is a Publisher

Mark Zuckerberg's latest weasel words about the nature of Facebook reveal an unwillingness to face the truth: It's a huge publisher

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

One on One: Brian Reed says Brands Should Protect Themselves

One on One: Brian Reed says Brands Should Protect Themselves

Learn about the latest social media-based threats to brands from Brian Reed of ZeroFOX

YouTube Invests in Artists to Bolster Marketing Efforts

YouTube Invests in Artists to Bolster Marketing Efforts

How the video-sharing website is developing celebrities and raising the brand profile

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

When is "Hey customers, we care!" appropriate?

Snapchat Will Not Be Able to Hold the Center

Snapchat Will Not Be Able to Hold the Center

Coolness is not a product of (lack of) advertising

Why Twitter Live is Good for Marketers

Why Twitter Live is Good for Marketers

It's an odd development considering Periscope, but an opportunity for marketers to stream at scale.

Twitter Will No Longer Create Lead Generation Campaigns

Twitter Will No Longer Create Lead Generation Campaigns

Social media giant kills off lead generation ads

High Level News Appointment May Not Address Facebook's "Fake News" Problem

High Level News Appointment May Not Address Facebook's "Fake News" Problem

Facebook is adding news muscle to its senior team, but it looks like a commercial move

TV Land Bolsters 'Younger' Engagement Through Social Media

TV Land Bolsters 'Younger' Engagement Through Social Media

How a marketing campaign kept the television show in the conversation

Metrics: Facebook Does it Again

Metrics: Facebook Does it Again

More measurement errors emerge

Growing Social Media Ad Spend Bad News for Newspapers

Growing Social Media Ad Spend Bad News for Newspapers

New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

The social media network refocuses ad selling and measurement approach

Brands Succeed in Social with Cross-Platform Approach

Brands Succeed in Social with Cross-Platform Approach

Brands are using all departments to succeed in social

Artists Are the Biggest Casualties in the Streaming Wars

Artists Are the Biggest Casualties in the Streaming Wars

Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.

Facebook's Walled Garden Shows Cracks

Facebook's Walled Garden Shows Cracks

For the first time, the company seems really, truly under siege by multiple stakeholders

Pinterest Bolsters Marketing Program

Pinterest Bolsters Marketing Program

Content sharing service launches the Marketing Developer Partners program

Did Trump's Late Social Media Surge Signal the Outcome?

Did Trump's Late Social Media Surge Signal the Outcome?

Did social media get the election right, while all the polls were getting it wrong?

What Vine Meant to Dunkin' Donuts

What Vine Meant to Dunkin' Donuts

The coffee and doughnut chain's social media strategy lead reveals how the brand used Vine and what marketers can learn from its demise.

Election Night on Social

Election Night on Social

Here's how it played out

Four Things A Buyer of Vine Must Do To Save It

Four Things A Buyer of Vine Must Do To Save It

A buyout would keep the video network alive, but not for long if some serious issues aren't addressed.

Twitter Continues to Do Anything But Fix Its Abuse Issues

Twitter Continues to Do Anything But Fix Its Abuse Issues

Until it cleans up the service, Twitter can forget about an acquisition

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

Galia Reichenstein of Taptica on the data foundation for mobile advertising

Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality

Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality

The eyeglasses and sunglasses retailer is among the first to test out Instagram's shopping capability.

Twitter's Bad Press Isn't Deterring Advertisers

Twitter's Bad Press Isn't Deterring Advertisers

Brands are still doing business on the platform, despite its ailing public image.

One on One: Phil Ross on Clinton-Trump Social Analytics

One on One: Phil Ross on Clinton-Trump Social Analytics

Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months

Shopping is Coming to Instagram

Shopping is Coming to Instagram

20 brands are testing new e-commerce features on the platform.

Cartoon: Halloween Remorse

It's Halloween, and your costume decisions will be shared: But spare a thought for...

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.

5 Reasons Why Vine Failed

5 Reasons Why Vine Failed

It's sad to see it go, but not surprising.

Trump's Latest Gambit: TrumpTV on Facebook

Trump's Latest Gambit: TrumpTV on Facebook

Is this a prelude to a post-election media company?

Cartoon: Tweet or Treat!

It's going to be a smartphone, smartphone night...

Clinton Campaign Monetizes 'Trump Troll' Tool

Clinton Campaign Monetizes 'Trump Troll' Tool

Tool will prompt donations from Donald Trump's tweets

Showdown in Vegas: The Social Spin

Showdown in Vegas: The Social Spin

As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it

Bots May Be Contributing to Trump's Post-Debate Success

Bots May Be Contributing to Trump's Post-Debate Success

About a third of pro-Trump tweets after the first debate were from automated accounts, a study claims.

Welcome to Social Commerce 2.0

Welcome to Social Commerce 2.0

Some recommendations on strategy for social selling today

Why Would Anyone Want to Buy Twitter

Why Would Anyone Want to Buy Twitter

As suitors continue to back away from a deal, we consider why a business should, or should not, acquire Twitter.

Cartoon: Wait, Let Me Take a Selfie!

Woke up like this! Social media never waits

Video Views and Artificial Metrics: The Facebook Scandal That Wasn't

Video Views and Artificial Metrics: The Facebook Scandal That Wasn't

Facebook was upfront about discounting video views of less than three seconds—and it was right to discount them too

Google Data Studio: A Closer Look for Marketers

Google's new data tool offers marketers more data mining options for better advanced analytics models.

Donald Trump Mobilizes Twitter Echo Chamber

Donald Trump Mobilizes Twitter Echo Chamber

Trump's New Twitter Campaign Recruits Users to Market

ANA Requests Audit, Accreditation for Facebook Metrics

ANA Requests Audit, Accreditation for Facebook Metrics

The ANA has called for an audit of Facebook's metrics.

Cartoon: A Resistant Strain

Imagine immunity to ads going...well, viral

40 Under 40 2016: Claudia Page, Crowdtap

40 Under 40 2016: Claudia Page, Crowdtap

Claudia Page has paired subject-matter experts with marketers for more than a decade.

40 Under 40 2016: Brendan Lattrell, Grapevine

40 Under 40 2016: Brendan Lattrell, Grapevine

An entrepreneur, producer, and self-proclaimed YouTube super fan, Brendan Lattrell is CEO of Grapevine, which he founded in 2012.

Salesforce Doesn't Need a Twitter Headache

Salesforce Doesn't Need a Twitter Headache

There are good reasons for Salesforce to walk away from Twitter acquisition talks

Facebook Grossly Overestimated Video Metric for Two Years

Facebook Grossly Overestimated Video Metric for Two Years

How the social media giant's video metric tool delivered an error in results

Percolate: Systems Thinking is Go

Percolate: Systems Thinking is Go

Most marketing technology only solves for the last 10 percent of digital marketing challenges

Snaplytics Launches Snapchat Analytics Program

Snaplytics Launches Snapchat Analytics Program

Third-party analytics platform helps brands and influencers

Donald Trump Social Media Trending Replaces Ad Spending

Donald Trump Social Media Trending Replaces Ad Spending

How Donald Trump uses social media to market

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

A Sprout Social data scientist develops love of analytics through social media

Snapchat on Ascendency as Twitter Decline Continues

Snapchat on Ascendency as Twitter Decline Continues

What eMarketer expects for Snapchat's ad revenue growth and how the social network's user base compares to Twitter's.

Product Placements in the Age of Disappearing Content

Product Placements in the Age of Disappearing Content

DJ Khaled and Snapchat highlight the changing marketplace of sponsored content

One on One: Victor Wong on the Evolution of Ad Serving

One on One: Victor Wong on the Evolution of Ad Serving

Victor Wong of Thunder discusses ad blocking, walled data gardens, and better ad experiences

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