Facebook CTA Buttons Prove Effective for Retailers

Facebook CTA Buttons Prove Effective for Retailers

Other verticals may be missing an opportunity to grow customers by not utilizing call-to-action buttons on Facebook.

Marketers Should Be Excited For Wearables, Consumers Sure Are

Marketers Should Be Excited For Wearables, Consumers Sure Are

Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Knowing followers' engagement levels can help to guide a brand's social interaction strategy.

Instagram Now Bigger Than Twitter, Tweeters Sound Off

Instagram Now Bigger Than Twitter, Tweeters Sound Off

At 300 million users, the photo-sharing app has officially eclipsed Twitter.

Video Views on Smartphones to Increase 14 Percent in 2015

Video Views on Smartphones to Increase 14 Percent in 2015

Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.

Restaurant Marketers Serve Up Social Media

Restaurant Marketers Serve Up Social Media

Here's a snapshot of the top restaurant brands that are dominating social media.

5 Social Media Marketing Myths Debunked

5 Social Media Marketing Myths Debunked

Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.

Autoplay May be More Harmful Than Helpful

Autoplay May be More Harmful Than Helpful

Videos that autoplay seem to be a major turnoff for users. Perhaps an alternative marketing strategy is in order.

In Social, Take a Walk on the Dark Side

In Social, Take a Walk on the Dark Side

Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.

Ferguson Protesters Aim to Influence Black Friday

Ferguson Protesters Aim to Influence Black Friday

Retailers' open season on profits could take a hit in the wake of Ferguson, demonstrating the duality of social media.

IFC Channels Social Programming to Promote a New Show

IFC Channels Social Programming to Promote a New Show

The results from the comedic channel's campaign are anything but laughable.

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.

Who Loves Ya, Baby?

Who Loves Ya, Baby?

Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.

Salesforce Extends Social Marketing Organization-Wide

Salesforce Extends Social Marketing Organization-Wide

It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.

UGC Helps Shoppers Picture Life With Sony Electronics

UGC Helps Shoppers Picture Life With Sony Electronics

The electronics retailer relies on customers' social posts and photos to drive engagement and conversion.

The Era of Socialcasting

The Era of Socialcasting

Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.

Candidates Fail Their Social Media Midterms

Candidates Fail Their Social Media Midterms

They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says Crimson Hexagon's customer support manager.

Victoria's Secret Makes a Major Snafu in Its Messaging

Victoria's Secret Makes a Major Snafu in Its Messaging

Consumers say they're calling out the lingerie brand for reinforcing potentially imbalanced body images.

The #Hashtag Pocket Guide

The #Hashtag Pocket Guide

When used correctly, the hashtag allows marketers to reach, engage, and measure.

Marketing Chatter: November 2014

Marketing Chatter: November 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

DMALive: Social Advocacy and Attribution

DMALive: Social Advocacy and Attribution

A Q&A with Michael Fisher, president of Yes Lifecycle Marketing.

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

The Twitterverse Is Not Expanding Fast Enough for Investors

The Twitterverse Is Not Expanding Fast Enough for Investors

Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.

How to Avoid Cliché Holiday Marketing

How to Avoid Cliché Holiday Marketing

Marketing during the holidays should be as meaningful and relevant as marketing during any other time of year.

The Science of Social Strategy

The Science of Social Strategy

Skillful social marketers share the necessary tidbits to craft a successful social campaign.

Forget Facebook, Now You Can Start Your Own Social Network

Forget Facebook, Now You Can Start Your Own Social Network

Spot.IM launches what it calls the "first distributed social network," free for downloading and instant activation on websites.

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.

Harris Poll Finds Companies in Quandary Over Social Media

Harris Poll Finds Companies in Quandary Over Social Media

The data it generates can boost their bottom lines, marketers say. They just haven't figured out how to do it yet.

A 2014 Snapshot of Social Media Marketing

A 2014 Snapshot of Social Media Marketing

This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.

The Untapped Power of the Superfan

The Untapped Power of the Superfan

Consumers have unprecedented control in the age of social. None more so than the fervent superfan.

The Era of Free Social Media Is at an End, says IPG Social Chief

The Era of Free Social Media Is at an End, says IPG Social Chief

Boosting earned media with paid media has become a requirement, Eric Weaver tells a group of beverage industry marketers.

Derek Dives Headfirst Into Digital Media

Derek Dives Headfirst Into Digital Media

Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.

Marketing Chatter: October 2014

Marketing Chatter: October 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.

Trading in Trillions of Tweets

Trading in Trillions of Tweets

This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the better, says one client.

Social Media Brings Sightseers to San Antonio

Social Media Brings Sightseers to San Antonio

The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

Empty-Nesters Have More Time for a "Social" Life

Empty-Nesters Have More Time for a "Social" Life

Social networks and SMS aren't just for digital natives; women over 45 are as digitally engaged as twenty-somethings.

7 Ways Marketers Can Get the Most out of LinkedIn

7 Ways Marketers Can Get the Most out of LinkedIn

When you use the site to bolster your personal brand, you also strengthen your company's brand image.

As Marketing Investments in Social Rise, So Does Ambiguity

As Marketing Investments in Social Rise, So Does Ambiguity

Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.

Twitter Begins 'Buy Button' Test

Twitter Begins 'Buy Button' Test

The social network takes its first step toward becoming a commerce platform with partners including Burberry, Home Depot, and Megadeth.

Sprinklr Buys Branderati, Adds New Stanza to its POEM

Sprinklr Buys Branderati, Adds New Stanza to its POEM

With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.

iPhone Season Approaches

iPhone Season Approaches

A week from Apple's official reveal, buzz over the forthcoming device has reached a tipping point.

Marketing Chatter: September 2014

Marketing Chatter: September 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Marketers Aren't Too Cool for the Ice Bucket Challenge

Marketers Aren't Too Cool for the Ice Bucket Challenge

The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.

Shakira Teams With Activia to Conquer Darth Vader Jr.

Shakira Teams With Activia to Conquer Darth Vader Jr.

The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.

Chatter Isn't All Positive on Snapchat Ads

Chatter Isn't All Positive on Snapchat Ads

The prospect of advertising on the messaging app intrigues some, annoys others.

When "Exceeding Expectations" Is an Understatement

When "Exceeding Expectations" Is an Understatement

The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association

Ditto to Offer Tumblr Image Analysis

Ditto to Offer Tumblr Image Analysis

The image recognition company will track brand logos in posted photos on the blogging network and provide intel to marketers.

What Should Marketers Do When Brand Negativity Goes Viral?

What Should Marketers Do When Brand Negativity Goes Viral?

Here are seven ways marketers can address viral negativity in a world where the power rests with the consumer.

Airbnb Took its Rebranding Misstep in Stride

Airbnb Took its Rebranding Misstep in Stride

The travel booking company handled the brief fiasco surrounding its rebranding so well, it was hardly a fiasco at all.

Has the Relationship Between Reach and Engagement Changed?

Has the Relationship Between Reach and Engagement Changed?

As social media networks evolve and expand, what happens to the priority of marketer's metrics?

Rollin' Social Media Strikes With the Sox

Rollin' Social Media Strikes With the Sox

Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.

LinkedIn Revamps Sales Navigator; Will Sell as Premium Service

LinkedIn Revamps Sales Navigator; Will Sell as Premium Service

Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.

Marketing Chatter: August 2014

Marketing Chatter: August 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Paramount's Marketing Snafu Enrages Online Consumers

Paramount's Marketing Snafu Enrages Online Consumers

A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point...

Twitter's Ad Revenue Doubles in Q2

Twitter's Ad Revenue Doubles in Q2

But users increase just 24%, and marketers still await promised metrics that will indicate audience reach beyond Twitter's logged-in base.

Mobile Approaches Three Quarters of Facebook's Ad Revenue

Mobile Approaches Three Quarters of Facebook's Ad Revenue

The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.

Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.

LinkedIn Acquires Bizo

LinkedIn Acquires Bizo

The professional network brings business audience marketing to its platform for $175 million.

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.

Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

Your Employees Are Your Secret Social Weapon

Your Employees Are Your Secret Social Weapon

There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.

World Cup Engagement with a Side of Hash(tags)

World Cup Engagement with a Side of Hash(tags)

Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.

5 Ways to Enhance the Value of Social

5 Ways to Enhance the Value of Social

Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.

Marketing Chatter: July 2014

Marketing Chatter: July 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Oreo Is One Smart Cookie

Oreo Is One Smart Cookie

Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.

Celebrating Social Media

Celebrating Social Media

It's Social Media Day. How are you celebrating?

In the Age of Social, Marketing Belongs to the Masses

In the Age of Social, Marketing Belongs to the Masses

CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.

Facebook Serves Up Multi-Product Ads

Facebook Serves Up Multi-Product Ads

Facebook aims to beef up its marketing platform by adding multi-product ads and other enhancements to its Custom Audiences tool.

Social Media Falls Short in Customer Service

Social Media Falls Short in Customer Service

Only a third of service organizations bother with it. Customers prefer phone, email, and even the website FAQ page to get questions answered, says a new survey.

Facebook's Direct Pivot Will Fuel 56% Revenue Increase

Facebook's Direct Pivot Will Fuel 56% Revenue Increase

Its new emphasis on direct response campaigns will pay off immediately, predicts eMarketer, while its value as a medium for social engagement will diminish.

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?

Social Media and the Hierarchy of Marketing Needs

Social Media and the Hierarchy of Marketing Needs

5 levels social marketers must progress through to achieve the higher levels of performance

Facebook Intros Expanded Targeting Options

Facebook Intros Expanded Targeting Options

The company tells users that it will begin serving ads based on their non-Facebook Web and mobile habits.

Tool Aims to Help Brands Put Bucks Behind Trends

Tool Aims to Help Brands Put Bucks Behind Trends

NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.

10 Things Marketers Can Learn from Mark Zuckerberg's Sister

10 Things Marketers Can Learn from Mark Zuckerberg's Sister

What the sibling who graduated from Harvard can teach marketers about marketing's evolving landscape.

Facebook Video Adds Call-to-Action Feature

Facebook Video Adds Call-to-Action Feature

Instead of replaying an ad, viewers will now be able to press a "Learn More" button to deliver them to more brand content.

Marketing Chatter: June 2014

Marketing Chatter: June 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

T-Mobile Proves that Social Isn't Just for B2Cs

T-Mobile Proves that Social Isn't Just for B2Cs

The "Uncarrier" relies on social conversations to connect with prospects for its new B2B initiative.

Social Ad Revenues to Reach $15 Billion by 2018

Social Ad Revenues to Reach $15 Billion by 2018

Social media ad revenues are growing at a 24% clip and will reach $8.4 billion by the end of this year, a report says.

ExactTarget Adds Social Solution to its Marketing Cloud

ExactTarget Adds Social Solution to its Marketing Cloud

New platform combines capabilities of Salesforce's Radian6 and Buddy Media businesses.

Sprinklr Partners with Thismoment

Sprinklr Partners with Thismoment

The two plan to provide marketers with tools designed for greater multichannel integration of social campaigns.

Marketing Chatter: May 2014

Marketing Chatter: May 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Shares: New and Improved Word of Mouth

Shares: New and Improved Word of Mouth

Online shares carry nearly the same weight as face-to-face recommendations and can increase purchase intent by 9.5%, a study says.

Pinterest Introduces a Search Engine

Pinterest Introduces a Search Engine

It claims to have a leg up on conventional search engines; entering "plants" will take searchers to posts collected by plant lovers.

Social Is Defining the Future of Consumer CRM

Social Is Defining the Future of Consumer CRM

Marketers can use the strengths of email marketing to feed social media marketing, and vice-versa.

How Social Media Will Transform Brand Management

How Social Media Will Transform Brand Management

Start thinking of social media as a massive data repository, a digitized focus group with millions of unpaid participants.

Rumor Has It Facebook's Unveiling a Mobile Ad Network

Rumor Has It Facebook's Unveiling a Mobile Ad Network

Facebook has more than a billion mobile users, its reported first-quarter earnings are $885 million, and now it's planning a mobile ad network. Boom.

News Byte: NetBase Debuts Social Monitoring for the Entire Company

News Byte: NetBase Debuts Social Monitoring for the Entire Company

Brand LIVE Pulse aims to bring social trending to the marketing masses.

The New Twitter Profile That Ate Your Old Twitter Profile

The New Twitter Profile That Ate Your Old Twitter Profile

In this edition of The Tweet Beat: Is the new Twitter profile page bigger and better—or just bigger? In my opinion, it's the latter.

News Byte: Blab Intros Predictive Model for Social Media

News Byte: Blab Intros Predictive Model for Social Media

The platform predicts what social networkers will be saying about a brand in the coming 72 hours.

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

News Byte: Today's the Day to Hit Pay Dirt on Social Media

News Byte: Today's the Day to Hit Pay Dirt on Social Media

When it comes to social media, Mondays are for conversion and Tuesdays and Thursdays are for shareable content, a new study says.

News Byte: LinkedIn Surpasses 300 Million Subscribers

News Byte: LinkedIn Surpasses 300 Million Subscribers

The business-oriented social network credits mobile adoption for reaching the milestone

News Byte: Union Metrics Debuts Instagram Analytics

News Byte: Union Metrics Debuts Instagram Analytics

The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.

Why Out-of-Control Social Conversations Are a Good Thing

Why Out-of-Control Social Conversations Are a Good Thing

Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.

Social Media Shouldn't Be an Echo Chamber

Social Media Shouldn't Be an Echo Chamber

Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.

Get in on the Twitter Chats

Get in on the Twitter Chats

How marketers can tap into the six most prevalent types of Twitter conversations.

Data Byte: Big Gains in Shareability and Responsive Content

Data Byte: Big Gains in Shareability and Responsive Content

With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.

Social Marketing in 2014: The New Normal

Social Marketing in 2014: The New Normal

Three ways marketers need to think differently about building customer relationships.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...