Abercrombie and Aeropostale Are the Top Social Retailers

Abercrombie and Aeropostale Are the Top Social Retailers

That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.

Small Businesses and Consumers Not on the Same (Web)Page

Small Businesses and Consumers Not on the Same (Web)Page

One in three small businesses don't have a presence on social media.

Marketers Use National Dog Day to Connect With Animal Lovers

Marketers Use National Dog Day to Connect With Animal Lovers

An outpour of canine love took over social media, and brands rode the wave of excitement.

What Are Your Customer #RelationshipGoals?

What Are Your Customer #RelationshipGoals?

Four loyalty experts sum up the ultimate customer relationship in three words.

Instagram Ads Tops Facebook's for Click-Through Rate

Instagram Ads Tops Facebook's for Click-Through Rate

But its CPM of $6.29 is almost double that of its owner's.

The Twitter Audience Platform Debuts

The Twitter Audience Platform Debuts

It replaces the Publisher Network with the addition of tweet engagements and video views.

Sysomos Announces Partnership With DataSift

Sysomos Announces Partnership With DataSift

The pact is Sysomos' effort to provide its clients access to anonymized and aggregated Facebook topic data.

Amazon Suffers Viral Scrutiny After Exposé

Amazon Suffers Viral Scrutiny After Exposé

Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.

Verint Acquires Social Software Company

Verint Acquires Social Software Company

Telligent will become part of Verint's customer engagement optimization business.

Who's Winning the Social Media Management Wars?

Who's Winning the Social Media Management Wars?

A tapestry of competitive options struggling to hold ground already conquered, or forging ahead into new territory.

Google's Rebranding Dominates Twitter

Google's Rebranding Dominates Twitter

The emergence of Alphabet, Google's restructured business hierarchy, had people furiously banging out their ABC's on Twitter Tuesday.

Epsilon Adds Klout to Email Menu

Epsilon Adds Klout to Email Menu

Its social media tool gains access to intelligence from 700 million social profiles in the Klout database.

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Everyone is talking about Kermit the Frog and Miss Piggy's split, but they're also talking about Disney's new show.

Salesforce Announces Instagram Integration

Salesforce Announces Instagram Integration

Instagram currently boasts engagement levels of 70 million daily photo uploads and 2.5 billion likes per day.

Dynamic Signal Unveils New Platform

Dynamic Signal Unveils New Platform

It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.

Social Climbs the Customer Sat Charts

Social Climbs the Customer Sat Charts

And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization.

Marketing Chatter: July/August 2015

Marketing Chatter: July/August 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Instagram Ad Sales to Grow 5X in Next Two Years

Instagram Ad Sales to Grow 5X in Next Two Years

It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.

Ashley Madison Remains the Talk of the (Virtual) Town

Ashley Madison Remains the Talk of the (Virtual) Town

In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

3 Tips For Non-Political Marketing During the Presidential Elections

3 Tips For Non-Political Marketing During the Presidential Elections

Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.

4 Key Social Don'ts to Complement Your Do's

4 Key Social Don'ts to Complement Your Do's

Savvy brands create fans like they make friends. In marketing, as in life, it's all about being genuine.

Prime Day Ignites Twitter (Again)

Prime Day Ignites Twitter (Again)

As the deals continue to roll in, everyone is talking about Amazon's birthday sales event.

Crimson Hexagon Gets Access to Tumblr Firehose

Crimson Hexagon Gets Access to Tumblr Firehose

The social media analysis platform gains ability to ID brand mentions and conversation volumes.

Social Buying Will Boost E-Com Sales to $1.7 Billion

Social Buying Will Boost E-Com Sales to $1.7 Billion

Buy buttons blooming on Instagram and Pinterest will have an immediate impact on purchase volume, says a British researcher.

General Mills Discovers Shoppers' True Demands— From Social Media

General Mills Discovers Shoppers' True Demands— From Social Media

The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.

Subway Goes Viral for All the Wrong Reasons

Subway Goes Viral for All the Wrong Reasons

As its famous spokesman comes under fire, the sub shop goes into full crisis control.

Buyable Pins? Doable.

Buyable Pins? Doable.

Pinterest's rollout of paid pins with buy buttons makes the notion of social commerce ever more viable.

The Most Viral Moments of 2015 (So Far)

The Most Viral Moments of 2015 (So Far)

Can you guess what made our list?

Facebook's Lead Ads Gets High Marks in Previews

Facebook's Lead Ads Gets High Marks in Previews

Data-driven marketers are impressed with the lead-generation ad device, now in test.

Social Media Day Celebrations Sweep the Web

Social Media Day Celebrations Sweep the Web

What better way to celebrate social media than with copious amounts of tweets and posts?

Facebook: Pay Only After 10 Seconds of Video Viewing

Facebook: Pay Only After 10 Seconds of Video Viewing

The social network adds it as an option along with the current three-second standard.

Convert Casual Social Media Followers Into Brand Advocates

Convert Casual Social Media Followers Into Brand Advocates

Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

98% of retailers are on Facebook and 91% are on Twitter.

How to Win on Social Media

How to Win on Social Media

Turns out emotional messages on social media are the way to followers' hearts—and wallets.

E3 Ignites the Web

E3 Ignites the Web

The latest viral phenomenon is here.

Social Media for Marketers: Do This, Not That

Social Media for Marketers: Do This, Not That

Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.

Playtex Baby Discovers New Insight Through User-Born Content

Playtex Baby Discovers New Insight Through User-Born Content

The infant care company tapped into its parental population to drive brand awareness, consumer insights, and user-generated content.

Apple Music Isn't a Hit on Social Media

Apple Music Isn't a Hit on Social Media

Two days later, tweeters still haven't warmed up to the idea of Apple Music.

The Print Catalog Heard 'Round the (Social Media) World

The Print Catalog Heard 'Round the (Social Media) World

Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.

OPI's 9 Tips for Nailing Social Media

OPI's 9 Tips for Nailing Social Media

The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.

Why the Fallout 4 Campaign May Be Strangest Case of Virality in 2015

Why the Fallout 4 Campaign May Be Strangest Case of Virality in 2015

Video game studio Bethesda ignites the Web with an announcement of an announcement.

Marketing Chatter: June 2015

Marketing Chatter: June 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Letterman Finale's Web Top 2: Taco Bell and Scientology

Letterman Finale's Web Top 2: Taco Bell and Scientology

The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'

Whirlpool Taps Into People-Powered Marketing

Whirlpool Taps Into People-Powered Marketing

In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.

The Owl Intros a Social Ad Tool for Humans

The Owl Intros a Social Ad Tool for Humans

Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.

Star Wars Marketing Continues to Take Over Twitter

Star Wars Marketing Continues to Take Over Twitter

Monday's Star Wars hastags, #MayTheFourthBeWithYou and #StarWarsDay, continue to trend on Twitter. Is this just pure marketing genius?

Marketing Chatter: May 2015

Marketing Chatter: May 2015

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Pinterest Enlists Partners to Help Scale Brand Activity

Pinterest Enlists Partners to Help Scale Brand Activity

Jyri Kidwell, head of the new Marketing Developer Partners program, says brands are essential to the content quality of the visual social network.

Meeting of the Social Measurement Minds

Meeting of the Social Measurement Minds

Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.

TrueCar's Social Campaign Fosters More Than Just Puppy Love

TrueCar's Social Campaign Fosters More Than Just Puppy Love

Instagram drives engagement and brand affinity for the car pricing website.

Crimson Hexagon Rolls Out Social Audience Tool

Crimson Hexagon Rolls Out Social Audience Tool

The Affinities function forms profiles using what other people post about targets, as well as what they post themselves.

The Rise of Emojis in Marketing

The Rise of Emojis in Marketing

There's a new standard of communication—the emoji.

The Periodic Table of Social Media

The Periodic Table of Social Media

There's a science to social media. From content and metrics to terminology, here's a fun way to test and verify your social marketing experiments.

Female Empowerment Dominates Twitter

Female Empowerment Dominates Twitter

Here's a look at some of the most poignant tweets from #EqualPayDay and #ToTheGirls.

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.

Blogs And Social Media Not as Important as Once Thought

Blogs And Social Media Not as Important as Once Thought

More than one third of marketers say they don't use blogs while looking for vendors.

Marketing—It's A-Changin'

Marketing—It's A-Changin'

Everything seems to be so different today in marketing, from customers' expectations to modern tools and the constant deluge of data. Here's some advice on how to stay ahead of the curve.

Mobile Live Streaming Craze Showing No Signs of Slowing Down

Mobile Live Streaming Craze Showing No Signs of Slowing Down

The Web remains infatuated with streaming apps Meerkat and Periscope.

Instagram Scores Highest for March Madness Engagement

Instagram Scores Highest for March Madness Engagement

Brand posts won higher engagement on non-game days. The Final Four: Mondelez, Yum! Brands, LG, and Coca-Cola.

Google Gamifies Maps for April Fools, and Wins the Web

Google Gamifies Maps for April Fools, and Wins the Web

Gamification, nostalgia, and novelty can be powerful marketing tools when used in concert.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

Here's the social buzz around the slew of announcements at F8.

New Facebook Tool Will Measure App Downloads

New Facebook Tool Will Measure App Downloads

Were targeting added to the new measurement technology, it could be a game changer, says an agency practitioner.

SXSW Reveals the Latest in Music, Film, Art—and Marketing

SXSW Reveals the Latest in Music, Film, Art—and Marketing

Marketers love South by Southwest as much as anyone—maybe more.

Pinterest Raises $367 Million in Series G Funding

Pinterest Raises $367 Million in Series G Funding

Its valuation now at $11 billion, the social network is number six on the list of privately held startups.

Retailers Not Feeling the Love From Social Networkers

Retailers Not Feeling the Love From Social Networkers

Is Nordstrom's love for the customer unrequited? Is Apple basking in too much affection? Is there hope for lonely heart Sears after all?

Avenue Stores Rebuilds on Social Commerce

Avenue Stores Rebuilds on Social Commerce

A strong investment in social commerce helped save Avenue Stores' fate.

Oracle Makes China Connection With Weibo

Oracle Makes China Connection With Weibo

Its Social Cloud announces support services for the Chinese social network, and for Instagram, as well.

Nissan Leads the Pack on Facebook

Nissan Leads the Pack on Facebook

In the digitally mature automotive segment, Nissan emerges as the most socially poised.

Venturing Where Marketers Aren't (Usually) Welcome

Venturing Where Marketers Aren't (Usually) Welcome

Millennials are often averse to marketing on the social networks they frequent. Here are four ways to change that.

Twitter Expands Involvement With Acxiom

Twitter Expands Involvement With Acxiom

Advertisers on the social network will now be able to target by referencing 135 audience categories.

How I Was Seduced by the Bachelor

How I Was Seduced by the Bachelor

I was happy. I was making my own way, outside of the reality TV and social media spheres. Then along came Chris Soules.

The Net Neutrality Debate Consumes the Web

The Net Neutrality Debate Consumes the Web

Though always a popular topic, lately consumers have been transfixed by the idea of fair—and free—Internet.

Could 2015 Be Pinterest's Year?

Could 2015 Be Pinterest's Year?

Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.

New Facebook App Helps Manage Ads While On the Go

New Facebook App Helps Manage Ads While On the Go

Marketers can now create and monitor ads from their iOS devices.

U-Haul Moves In on Social Media Conversations

U-Haul Moves In on Social Media Conversations

A retooled social strategy allows marketers to get in on every stage of customers' moves.

Netflix and Coldwell Banker Win the Social Media Oscars

Netflix and Coldwell Banker Win the Social Media Oscars

Among Academy Award broadcast advertisers, they grabbed the biggest share of the social media spotlight.

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.

Reddit Users Will Choose Where the Company Donates Its Ad Revenue

Reddit Users Will Choose Where the Company Donates Its Ad Revenue

Users will dictate where 10% of the mysterious social network's $8.3 million in ad revenue goes.

Talkin' Chocolate: Godiva Is Valentine's Leading Socialite

Talkin' Chocolate: Godiva Is Valentine's Leading Socialite

Godiva and Ghirardelli run sweepstakes and win the hearts of chocolate lovers on social media.

Facebook Introduces Ad Relevance Score

Facebook Introduces Ad Relevance Score

The new metric gives marketers an opportunity to test relevance early, and lower CPMs on ad placements.

YouTube Turns 10 on Valentine's Day

YouTube Turns 10 on Valentine's Day

Yes, already.

Whatever Happened to Roses and a Box of Candy?

Whatever Happened to Roses and a Box of Candy?

Valentines apparently want houses instead. As Cupid's big day nears, HGTV is the most loved brand on social media.

3 Tips for Future-Proofing Social Strategies

3 Tips for Future-Proofing Social Strategies

Few rules apply to social media marketing for very long, but these tactics aren't likely to fade out anytime soon.

Social Ad Spend Tripled Last Year

Social Ad Spend Tripled Last Year

Demand drove up prices markedly. Facebook's CPM went from 46 cents in Q1 to $1.54 in Q3, says a Social.com study.

The 10 Most-Talked-About Brands at Super Bowl XLIX

The 10 Most-Talked-About Brands at Super Bowl XLIX

Nationwide, McDonald's, and Budweiser remain the talk of the town, even well after Sunday's game.

Twitter to Sell Promoted Tweets on Third-Party Sites

Twitter to Sell Promoted Tweets on Third-Party Sites

Its mission to expand the reach of tweet-based advertising begins on Flipboard and Yahoo Japan.

The Many Threads of Social Superbowl Conversation

The Many Threads of Social Superbowl Conversation

Fans and marketers are flooding Twitter, raving about Sunday's Big Game.

Psychological Marketing Trumps Social Media Marketing in 2015

Psychological Marketing Trumps Social Media Marketing in 2015

Insight into customers' emotions will help marketers turn their frowns upside-down.

Shedding Light on Dark Social

Shedding Light on Dark Social

A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.

10 Tweets That Summarize NRF 2015

10 Tweets That Summarize NRF 2015

Omnichannel, brick-and-mortar, and mobile were the talk of the town this week at retail's big annual show.

Technology, Innovation—and Cynicism Dominate Social Conversations About CES

Technology, Innovation—and Cynicism Dominate Social Conversations About CES

Critics are calling CES 2015 a spectacle; and they may be justified in their beliefs.

Charlotte Russe Aims to Turn Pictures Into Profits

Charlotte Russe Aims to Turn Pictures Into Profits

The retailer's Like2Buy page guides Instagram followers from snap to shop.

Hyatt Regency Maui Says 'I Do' to Social Marketing

Hyatt Regency Maui Says 'I Do' to Social Marketing

The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.

Cheezburger Beefs Up Its Customer Interactions

Cheezburger Beefs Up Its Customer Interactions

The entertainment website company is using personalized messaging to increase engagement and clicks.

Marketing Chatter: December 2014/January 2015

Marketing Chatter: December 2014/January 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Facebook CTA Buttons Prove Effective for Retailers

Facebook CTA Buttons Prove Effective for Retailers

Other verticals may be missing an opportunity to grow customers by not utilizing call-to-action buttons on Facebook.

Marketers Should Be Excited For Wearables, Consumers Sure Are

Marketers Should Be Excited For Wearables, Consumers Sure Are

Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Knowing followers' engagement levels can help to guide a brand's social interaction strategy.

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