Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

Far beyond a fad, Snapchat is taking over the world

Harman Unwraps Retargeting for the Holidays

Harman Unwraps Retargeting for the Holidays

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

Facebook: Marketers Need to Mobile-optimize Their Video Content

Facebook is helping marketers develop optimal mobile video content

Twitter to Honor Those Who Master Direct Marketing Skills

Twitter to Honor Those Who Master Direct Marketing Skills

In honor of the social network announcing an award that recognizes the fundamentals of effective direct marketing, here's a look at several social campaigns we consider noteworthy.

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

March (Social Media) Madness

March (Social Media) Madness

Viral media trended toward the melancholy, the mechanical, and the mad last month.

New Checkers campaign hijacks #FastFoodie hashtag

New Checkers campaign hijacks #FastFoodie hashtag

First work from McCann's Fitzgerald is rooted in insight that junk food connoisseurs exist, and they have a thing for Checkers.

Unique, In-Person Experiences Translate Into Social Media Success

Unique, In-Person Experiences Translate Into Social Media Success

Marketers for Alamo Drafthouse Cinemas turn the love of the big screen into a massive social media following.

9 Social Marketing Lessons All B2B Marketers Should Know

9 Social Marketing Lessons All B2B Marketers Should Know

Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.

Hootsuite Acquires Social Selling App

Hootsuite Acquires Social Selling App

The widely used platform's purchase of Sales Prodigy signals a growing need for simple social-selling tools.

The Top B2B Industries on Social Media

The Top B2B Industries on Social Media

A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.

7 Ways to Make Social Metrics Sexy

7 Ways to Make Social Metrics Sexy

Experts from Haven Beauty and Edelman took the SXSW stage and shared their secrets for getting non-marketers to acknowledge social's worth.

ROC Drives Engagement and Sales Through a Social-Only Launch

ROC Drives Engagement and Sales Through a Social-Only Launch

The new audio technology company entered the market with a viral video starring soccer star Cristiano Ronaldo.

The Most Viral Social Media Moments of February 2016

The Most Viral Social Media Moments of February 2016

A snapshot of the most effusive flashes of virality from last month that marketers should take note of.

Social Media's Super Tuesday Picks

Social Media's Super Tuesday Picks

Will Trump the Tweeter have a big day? Most likely, as will Hillary, according to social media monitoring in the 12 states voting today.

Instagram Is the Pace Car of Social Media

Instagram Is the Pace Car of Social Media

It's growing five times faster than social media overall and will pass 100 million U.S. users in 2018.

In the Super Sunday Twitter Bowl, Money Talks

In the Super Sunday Twitter Bowl, Money Talks

Esurance blows out the tweeting competition with its $1 million offer, and Budweiser raises a glass to Peyton Manning.

Marketing Chatter: February 2016

Marketing Chatter: February 2016

See what our tweeps have been getting up to this month. Follow us @dmnews.

Twitter Taps AmEx's Berland as CMO

Twitter Taps AmEx's Berland as CMO

The advertising EVP of the financial services Goliath will attempt to do the David thing with Twitter.

Twitter to Hire a CMO

Twitter to Hire a CMO

Things are a-flitter in Twitter's executive suite; its media and product chiefs departed over the weekend.

Auntie Anne's Bakes Up Successful Engagement Campaigns

Auntie Anne's Bakes Up Successful Engagement Campaigns

The soft pretzel company uses modern social media strategies to market an age-old treat.

D'Arcy: Facebook Wants to Be a Better Agency Partner

D'Arcy: Facebook Wants to Be a Better Agency Partner

As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.

Does Twitter Have a Future as a Marketing Medium?

Does Twitter Have a Future as a Marketing Medium?

Longer tweets won't help the network define its place in the social channel or reach critical mass, observers say.

Fly Away, 140 Character Tweet!

Fly Away, 140 Character Tweet!

It's bye-bye Bitly and hello ad dollars as Jack Dorsey makes Twitter more marketing-friendly with 10,000 character tweets.

Marketing Chatter: December 2015/January 2016

Marketing Chatter: December 2015/January 2016

See what our tweeps have been getting up to this month. Follow us @dmnews.

Cision Acquires PRNewswire for $841 Million

Cision Acquires PRNewswire for $841 Million

The software provider looks to realize greater scale and technology innovation from the deal.

Sysomos Expion Expands Its Social Media Management

Sysomos Expion Expands Its Social Media Management

New pricing levels allow smaller brands to access the social media management technology that was formerly reserved for large enterprises.

Uncool It May Be, But Teens Still Flock to Facebook

Uncool It May Be, But Teens Still Flock to Facebook

You're busted, kids. Not only are you on Facebook, but it's the site you are on the most.

Sour Patch Kids Connects With Teens Through Culture

Sour Patch Kids Connects With Teens Through Culture

The candy brand shows what it takes to be famous among this seemingly elusive younger demographic.

The Essential Element to Selling on Social Media

The Essential Element to Selling on Social Media

What prompts consumers to purchase products and services they read about on social channels? They read that friends are buying them.

L'Oréal Paris Predicts Engagement Metrics of the Future

L'Oréal Paris Predicts Engagement Metrics of the Future

The cosmetic giant's head of customer engagement in Canada gave a glimpse into what consumer engagement might look like in the years ahead.

Chat Platform Tackles Social Media Response

Chat Platform Tackles Social Media Response

TouchSocial's aim: Turn ugly comments on social media into private conversations about resolution.

What's Wrong With Social CRM, and How to Make it Right

What's Wrong With Social CRM, and How to Make it Right

Too many companies and CMOs remain socially challenged a good five years into the social CRM era.

8 Billion Videos Are Viewed Daily on Facebook

8 Billion Videos Are Viewed Daily on Facebook

That's up from just 4 billion in Q1. Also up by 45% are ad revenues, with mobile accounting for three quarters of the total.

Social Commerce Fits PBteen's Style

Social Commerce Fits PBteen's Style

The teen home furnishing brand uses marketing technology to generate traffic and revenue from its blog posts.

Cool Hand Social Media Strategies for the Holidays

Cool Hand Social Media Strategies for the Holidays

Research shows that 83% of brands are ignoring their customers' questions on social media.

10 Twitter Marketing Tips in 140 Characters or Less

10 Twitter Marketing Tips in 140 Characters or Less

Less is more, especially when it comes to marketing on Twitter.

Marketing Chatter: November 2015

Marketing Chatter: November 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Cruz Goes Toe-to-Toe With Trump on Twitter

Cruz Goes Toe-to-Toe With Trump on Twitter

He calls out debate moderators for pettiness and scores big in social media buzz.

Social Media Loves a Technical Difficulty

Social Media Loves a Technical Difficulty

Fox took the brunt of criticism--and Maytag and Snickers took advantage--during a coverage interruption in last night's World Series broadcast.

Marketers on Instagram Will Double by 2017

Marketers on Instagram Will Double by 2017

By then, it will most likely surpass Twitter as marketing medium.

Trump Trumps Hillary on Twitter

Trump Trumps Hillary on Twitter

The Democrats had a debate last night, but it was the GOP's front-runner who had a bigger night on Twitter than theirs.

Marketing Chatter: October 2015

Marketing Chatter: October 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

4 Tips for Defrosting Customer Engagement on Social

4 Tips for Defrosting Customer Engagement on Social

A spoonful of conversation goes a long way for Orange Leaf Frozen Yogurt.

Hootsuite Launches Free Social Media Education Platform

Hootsuite Launches Free Social Media Education Platform

Podium, which aims to sharpen the social skills of the workforce at large, offers a certification program.

With 400 Million Users, Instagram Passes Twitter

With 400 Million Users, Instagram Passes Twitter

It still trails several apps, though, among them QQ, Facebook Messenger, and WeChat.

Why You Need to Check Out MRC's Social Media Guidelines

Why You Need to Check Out MRC's Social Media Guidelines

You have until October 15 to comment on this taxonomy of social media. If you don't, you'll have to live with the marketing metrics that result.

PetSmart Barks Up the Right (Marketing) Tree

PetSmart Barks Up the Right (Marketing) Tree

The pet brand turns a quirky, unofficial holiday for dog lovers into a major marketing opportunity.

Brands Ignore Customers' Social Questions Too Often

Brands Ignore Customers' Social Questions Too Often

Eighty-eight percent of social messages to brands go unanswered for 72 hours.

Facebook Is a More Trusted Content Provider Than Newspapers or TV

Facebook Is a More Trusted Content Provider Than Newspapers or TV

And that content is most likely to take wing being shared among friends and family, says a survey of 2,000 consumers.

Marketing Chatter: September 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Abercrombie and Aeropostale Are the Top Social Retailers

Abercrombie and Aeropostale Are the Top Social Retailers

That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.

Small Businesses and Consumers Not on the Same (Web)Page

Small Businesses and Consumers Not on the Same (Web)Page

One in three small businesses don't have a presence on social media.

Marketers Use National Dog Day to Connect With Animal Lovers

Marketers Use National Dog Day to Connect With Animal Lovers

An outpour of canine love took over social media, and brands rode the wave of excitement.

Instagram Ads Tops Facebook's for Click-Through Rate

Instagram Ads Tops Facebook's for Click-Through Rate

But its CPM of $6.29 is almost double that of its owner's.

The Twitter Audience Platform Debuts

The Twitter Audience Platform Debuts

It replaces the Publisher Network with the addition of tweet engagements and video views.

Sysomos Announces Partnership With DataSift

Sysomos Announces Partnership With DataSift

The pact is Sysomos' effort to provide its clients access to anonymized and aggregated Facebook topic data.

Amazon Suffers Viral Scrutiny After Exposé

Amazon Suffers Viral Scrutiny After Exposé

Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.

Verint Acquires Social Software Company

Verint Acquires Social Software Company

Telligent will become part of Verint's customer engagement optimization business.

Who's Winning the Social Media Management Wars?

Who's Winning the Social Media Management Wars?

A tapestry of competitive options struggling to hold ground already conquered, or forging ahead into new territory.

Google's Rebranding Dominates Twitter

Google's Rebranding Dominates Twitter

The emergence of Alphabet, Google's restructured business hierarchy, had people furiously banging out their ABC's on Twitter Tuesday.

Epsilon Adds Klout to Email Menu

Epsilon Adds Klout to Email Menu

Its social media tool gains access to intelligence from 700 million social profiles in the Klout database.

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Everyone is talking about Kermit the Frog and Miss Piggy's split, but they're also talking about Disney's new show.

Salesforce Announces Instagram Integration

Salesforce Announces Instagram Integration

Instagram currently boasts engagement levels of 70 million daily photo uploads and 2.5 billion likes per day.

Dynamic Signal Unveils New Platform

Dynamic Signal Unveils New Platform

It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.

Social Climbs the Customer Sat Charts

Social Climbs the Customer Sat Charts

And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization.

Marketing Chatter: July/August 2015

Marketing Chatter: July/August 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Instagram Ad Sales to Grow 5X in Next Two Years

Instagram Ad Sales to Grow 5X in Next Two Years

It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.

Ashley Madison Remains the Talk of the (Virtual) Town

Ashley Madison Remains the Talk of the (Virtual) Town

In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

3 Tips For Non-Political Marketing During the Presidential Elections

3 Tips For Non-Political Marketing During the Presidential Elections

Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.

4 Key Social Don'ts to Complement Your Do's

4 Key Social Don'ts to Complement Your Do's

Savvy brands create fans like they make friends. In marketing, as in life, it's all about being genuine.

Prime Day Ignites Twitter (Again)

Prime Day Ignites Twitter (Again)

As the deals continue to roll in, everyone is talking about Amazon's birthday sales event.

Crimson Hexagon Gets Access to Tumblr Firehose

Crimson Hexagon Gets Access to Tumblr Firehose

The social media analysis platform gains ability to ID brand mentions and conversation volumes.

General Mills Discovers Shoppers' True Demands— From Social Media

General Mills Discovers Shoppers' True Demands— From Social Media

The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.

Subway Goes Viral for All the Wrong Reasons

Subway Goes Viral for All the Wrong Reasons

As its famous spokesman comes under fire, the sub shop goes into full crisis control.

Buyable Pins? Doable.

Buyable Pins? Doable.

Pinterest's rollout of paid pins with buy buttons makes the notion of social commerce ever more viable.

The Most Viral Moments of 2015 (So Far)

The Most Viral Moments of 2015 (So Far)

Can you guess what made our list?

Facebook's Lead Ads Gets High Marks in Previews

Facebook's Lead Ads Gets High Marks in Previews

Data-driven marketers are impressed with the lead-generation ad device, now in test.

Social Media Day Celebrations Sweep the Web

Social Media Day Celebrations Sweep the Web

What better way to celebrate social media than with copious amounts of tweets and posts?

Facebook: Pay Only After 10 Seconds of Video Viewing

Facebook: Pay Only After 10 Seconds of Video Viewing

The social network adds it as an option along with the current three-second standard.

Convert Casual Social Media Followers Into Brand Advocates

Convert Casual Social Media Followers Into Brand Advocates

Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

98% of retailers are on Facebook and 91% are on Twitter.

How to Win on Social Media

How to Win on Social Media

Turns out emotional messages on social media are the way to followers' hearts—and wallets.

E3 Ignites the Web

E3 Ignites the Web

The latest viral phenomenon is here.

Social Media for Marketers: Do This, Not That

Social Media for Marketers: Do This, Not That

Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.

Playtex Baby Discovers New Insight Through User-Born Content

Playtex Baby Discovers New Insight Through User-Born Content

The infant care company tapped into its parental population to drive brand awareness, consumer insights, and user-generated content.

Apple Music Isn't a Hit on Social Media

Apple Music Isn't a Hit on Social Media

Two days later, tweeters still haven't warmed up to the idea of Apple Music.

OPI's 9 Tips for Nailing Social Media

OPI's 9 Tips for Nailing Social Media

The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.

Why the Fallout 4 Campaign May Be Strangest Case of Virality in 2015

Why the Fallout 4 Campaign May Be Strangest Case of Virality in 2015

Video game studio Bethesda ignites the Web with an announcement of an announcement.

Marketing Chatter: June 2015

Marketing Chatter: June 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Letterman Finale's Web Top 2: Taco Bell and Scientology

Letterman Finale's Web Top 2: Taco Bell and Scientology

The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'

The Owl Intros a Social Ad Tool for Humans

The Owl Intros a Social Ad Tool for Humans

Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.

Star Wars Marketing Continues to Take Over Twitter

Star Wars Marketing Continues to Take Over Twitter

Monday's Star Wars hastags, #MayTheFourthBeWithYou and #StarWarsDay, continue to trend on Twitter. Is this just pure marketing genius?

Marketing Chatter: May 2015

Marketing Chatter: May 2015

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Pinterest Enlists Partners to Help Scale Brand Activity

Pinterest Enlists Partners to Help Scale Brand Activity

Jyri Kidwell, head of the new Marketing Developer Partners program, says brands are essential to the content quality of the visual social network.

Meeting of the Social Measurement Minds

Meeting of the Social Measurement Minds

Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.

TrueCar's Social Campaign Fosters More Than Just Puppy Love

TrueCar's Social Campaign Fosters More Than Just Puppy Love

Instagram drives engagement and brand affinity for the car pricing website.

Crimson Hexagon Rolls Out Social Audience Tool

Crimson Hexagon Rolls Out Social Audience Tool

The Affinities function forms profiles using what other people post about targets, as well as what they post themselves.

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