Data from Crimson Hexagon shows some brands commanding dominant share of voice in social activity surrounding Mother's Day, and leveraging the conversations with impactful video content
Social media marketing constantly renews itself. Here are some trends you need to be keeping up with now, and in the months to come
Between the two hearings, questions surfaced on Cambridge Analytica, how Facebook tracks people around the web, privacy protections for children, and GDPR
Facebook's decision to eliminate third-party targeting data leaves open lots of analytics questions, especially as data is essential to target marketing to specific consumers
With GDPR hitting mainstream discussion, people are wondering if it would have stopped the FB data leak from happening
When it comes to crafting a response to political debate and current events, Storyful has some insights into what does and doesn't yield social media success
We look at the key role social media has played in creating the conditions for exposing sexual misconduct and placing enormous pressure on brands to respond
For brands, creating a dedicated hashtag to follow is just another way to make sure audiences and consumers are staying engaged with what you're offering
In this first of two articles, we look at the Weinsteinification of corporate America, and how brands need to know how to negotiate a #MeToo scandal
Earlier this week, advertisers and brands found themselves in a Tweet storm after receiving backlash against calls to boycott Sean Hannity
IndaHash, the social influencer marketing app that launched in 2016, is set to release a new cryptocurrency.
On September 26, Twitter announced that it was doubling the maximum length of tweets from 140 characters to 280-character tweets
According to a company blog post, the photo- and video-sharing app is testing a new feature that allows users to invite people viewing their live video to co-broadcast with them
Wandera analyzed 100,000 corporate mobile devices within its network of global, enterprise customers for its new study. Here's what the company found
The quartz countertops producer created a social video series in which it enlisted the help of its social communities to design and build a kitchen
Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation.
A digital media insights lead for the brand provided examples of how the ridesharing company leverages social listening at the recent Sentiment Analysis Symposium in New York
With new solutions for display marketing, and marketer concerns on how ads and content align, better content mapping is becoming an essential step to message management
Hootsuite founder and CEO, Ryan Holmes, dishes on why social media is not just important for brands, but for the heads of the brands as well.
Company of the Week
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