Procter & Gamble announced yesterday the company has decided to scale back on their targeted Facebook advertisements, citing limited effectiveness.
Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.
Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.
Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).
"It's so frustrating watching this website die," writes a commenter. "Good thing I have Lunesta to give me a good night's sleep to melt the stress away"
Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content
Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment
The social app announces a new partnership with SaaS analytics company Moat, adds Google's DoubleClick as a partner, and demonstrates wins in a new study.
With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.
Facebook is helping marketers develop optimal mobile video content
In honor of the social network announcing an award that recognizes the fundamentals of effective direct marketing, here's a look at several social campaigns we consider noteworthy.
A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.
As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.
New pricing levels allow smaller brands to access the social media management technology that was formerly reserved for large enterprises.
The cosmetic giant's head of customer engagement in Canada gave a glimpse into what consumer engagement might look like in the years ahead.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.