ANA Requests Audit, Accreditation for Facebook Metrics

ANA Requests Audit, Accreditation for Facebook Metrics

The ANA has called for an audit of Facebook's metrics.

Salesforce Doesn't Need a Twitter Headache

Salesforce Doesn't Need a Twitter Headache

There are good reasons for Salesforce to walk away from Twitter acquisition talks

Facebook Grossly Overestimated Video Metric for Two Years

Facebook Grossly Overestimated Video Metric for Two Years

How the social media giant's video metric tool delivered an error in results

Snaplytics Launches Snapchat Analytics Program

Snaplytics Launches Snapchat Analytics Program

Third-party analytics platform helps brands and influencers

Donald Trump Social Media Trending Replaces Ad Spending

Donald Trump Social Media Trending Replaces Ad Spending

How Donald Trump uses social media to market

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

A Sprout Social data scientist develops love of analytics through social media

Snapchat on Ascendency as Twitter Decline Continues

Snapchat on Ascendency as Twitter Decline Continues

What eMarketer expects for Snapchat's ad revenue growth and how the social network's user base compares to Twitter's.

Product Placements in the Age of Disappearing Content

Product Placements in the Age of Disappearing Content

DJ Khaled and Snapchat highlight the changing marketplace of sponsored content

Cartoon: Digital Safety Announcement

Withdrawal at 30,000 feet

Facebook Slideshow Announces New Features, Marketing Possibilities

Facebook Slideshow Announces New Features, Marketing Possibilities

Marketers will now be able to create ads from mobile devices.

Upon Launch Facebook's Lifestage App, We Check On Its Mobile Strategy

Upon Launch Facebook's Lifestage App, We Check On Its Mobile Strategy

Facebook's app is another attempt to attract the young.

Pinterest to Pin-Up Video Ads

Pinterest to Pin-Up Video Ads

Pinterest will now display video advertisements.

Cartoon: The Power of Stories

Ephemeral as they are, some images stay with you

Snapchat Stories: The New Hotbed for Advertisers

Snapchat Stories: The New Hotbed for Advertisers

Snapchat will increase the number of advertisers in its Snap Partners program.

Facebook Dodges Ad Blockers on Desktop

Facebook Dodges Ad Blockers on Desktop

The social network says it will still show ads to ad block users on desktop; it also updates its ad preference tools.

P&G Shakes Up Targeted Facebook Approach, Sparks Marketing Stir

P&G Shakes Up Targeted Facebook Approach, Sparks Marketing Stir

Procter & Gamble announced yesterday the company has decided to scale back on their targeted Facebook advertisements, citing limited effectiveness.

Finding B2B Value in Social Channels

Finding B2B Value in Social Channels

ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers

P&G Eases Throttle on Targeted Facebook Advertising

P&G Eases Throttle on Targeted Facebook Advertising

Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.

Why Pokemon Go is a Social Network in Disguise

Why Pokemon Go is a Social Network in Disguise

It's possible that we're looking at the genesis of the first AR social media platform.

Someone Tell Twitter That Its Moment for Moments Has Passed

Someone Tell Twitter That Its Moment for Moments Has Passed

Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.

Cartoon: The Peasants are...Expressing Sentiment

Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).

Instagram Stories: Snacks Before the Feast

Instagram Stories: Snacks Before the Feast

As Instagram Stories launches, we ask why marketers might be interested in ephemeral messaging

Reddit users freak out over plan to let brands sponsor posts

Reddit users freak out over plan to let brands sponsor posts

"It's so frustrating watching this website die," writes a commenter. "Good thing I have Lunesta to give me a good night's sleep to melt the stress away"

PewDiePie Made $8M Last Year and That's Not Nearly Enough

PewDiePie Made $8M Last Year and That's Not Nearly Enough

Is the future of marketing in the hands of a few YouTube and Twitter influencers?

Twitter Introduces Verification Application

Twitter Introduces Verification Application

Blue badges for everyone.

Hootsuite Announces High Profile Content Integrations

Hootsuite Announces High Profile Content Integrations

Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content

Facebook (Not So) Live

Facebook (Not So) Live

Live streamed content performs well on the network, but Facebook seems to incentivise views after the fact.

One on One: Customers Live Out Loud, says Paul Johns

One on One: Customers Live Out Loud, says Paul Johns

Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment

8 Social Targeting Lessons Marketers Can Learn From Heineken

8 Social Targeting Lessons Marketers Can Learn From Heineken

Heineken USA's media director shares the secrets to success he's learned over the years.

The Social Media Prognosis

The Social Media Prognosis

Nine articles that illustrate the complicated present, and cloudy future of social media.

LinkedIn Launches Programmatic for Display Ads

LinkedIn Launches Programmatic for Display Ads

Russ Glass of LinkedIn explains the programmatic solution which will promote fast, targeted advertising to LinkedIn's audience

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

Russell Glass answers questions about LinkedIn's leap into programmatic

Cartoon: Reward Your Brand Advocates

Top influencers shouldn't have to beg for tweets

One on One: Ambitions Beyond Social with Ragy Thomas

One on One: Ambitions Beyond Social with Ragy Thomas

Sprinklr's CEO Ragy Thomas talks about the social space and the bigger opportunities it opens up

What Salesforce Likely Wanted from LinkedIn

What Salesforce Likely Wanted from LinkedIn

How would Monday morning have looked if Salesforce's bid had succeeded?

Today's News: Snapchat's Digital Publication and How to Survive Adblockers

Today's News: Snapchat's Digital Publication and How to Survive Adblockers

DMN Podcast: Spotlight on the LinkedIn Acquisition

DMN Podcast: Spotlight on the LinkedIn Acquisition

The Hub shines a spotlight on Microsoft's LinkedIn acquisition

The Top Brands Most Likely to Invade Your Emojis

The Top Brands Most Likely to Invade Your Emojis

Here are the brands we suspect will use Twitter's emoji targeting, and which emojis they'll target against.

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Interest-based targeting enters a predictable, new world

The Digital Culture and Marketing Buzzwords We'll Use in 2017

The Digital Culture and Marketing Buzzwords We'll Use in 2017

The fun ways we'll describe our new future of VR, AR, chatbots, AI, and use of social media

Six Reasons to Care About Microsoft's LinkedIn Acquisition

Six Reasons to Care About Microsoft's LinkedIn Acquisition

What does Microsoft's dramatic LinkedIn acquisition mean for B2B marketers?

DMN One-on-One: Humanizing the Brand with Chris Dessi

DMN One-on-One: Humanizing the Brand with Chris Dessi

Silverback Social's Chris Dessi talks about the connections between personal branding and social marketing for businesses

Snapchat Steps Up Its Marketing Metrics Game

Snapchat Steps Up Its Marketing Metrics Game

The social app announces a new partnership with SaaS analytics company Moat, adds Google's DoubleClick as a partner, and demonstrates wins in a new study.

Social Media eCommerce is Kind of Awkward

Social Media eCommerce is Kind of Awkward

Shopping while Facebook-stalking. It's a weird juxtaposition that marketers seem infatuated with. But is it more than wishful thinking?

The Marketing Guide To Reddit

The Marketing Guide To Reddit

Recent efforts to officiate the network are making it an even more attractive destination for marketers.

Spotlight On: Instagram

Spotlight On: Instagram

Double-edged sword: new tools boost business functions, but could lead to organic reach decline

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Is Facebook Too Big to Fail?

Is Facebook Too Big to Fail?

How many mistakes would it take?

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

The social network made some changes as to what counts toward users' character total.

Cartoon: Dear Google

If you want to find yourself, try Search

Rio Olympics: winning social gold

Rio Olympics: winning social gold

Facebook might be the key to an Olympics social strategy, but engaging Millennials calls for additional tactics

Spotlight On: Facebook Trending Topics

Spotlight On: Facebook Trending Topics

After bombshell Gizmodo report, Facebook on the defensive

Five Minutes With: Penry Price, VP of Marketing Solutions, LinkedIn

Five Minutes With: Penry Price, VP of Marketing Solutions, LinkedIn

It's still early days for creating customer experiences in the B2B space

Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

Far beyond a fad, Snapchat is taking over the world

Harman Unwraps Retargeting for the Holidays

Harman Unwraps Retargeting for the Holidays

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

How to manage the changing social ad landscape

How to manage the changing social ad landscape

How to mix social ads with paid search for the best results

Facebook: Marketers Need to Mobile-optimize Their Video Content

Facebook is helping marketers develop optimal mobile video content

Twitter to Honor Those Who Master Direct Marketing Skills

Twitter to Honor Those Who Master Direct Marketing Skills

In honor of the social network announcing an award that recognizes the fundamentals of effective direct marketing, here's a look at several social campaigns we consider noteworthy.

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

Hootsuite gets more open

Hootsuite gets more open

New APIs from Hootsuite are aimed at integrating the social platform with other critical solutions

March (Social Media) Madness

March (Social Media) Madness

Viral media trended toward the melancholy, the mechanical, and the mad last month.

New Checkers campaign hijacks #FastFoodie hashtag

New Checkers campaign hijacks #FastFoodie hashtag

First work from McCann's Fitzgerald is rooted in insight that junk food connoisseurs exist, and they have a thing for Checkers.

Touchdown for Twitter

Touchdown for Twitter

Twitter beat heavy competition to stream Thursday Night Football

Unique, In-Person Experiences Translate Into Social Media Success

Unique, In-Person Experiences Translate Into Social Media Success

Marketers for Alamo Drafthouse Cinemas turn the love of the big screen into a massive social media following.

9 Social Marketing Lessons All B2B Marketers Should Know

9 Social Marketing Lessons All B2B Marketers Should Know

Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.

Snapchat stretches itself

Snapchat stretches itself

Snapchat explores its audience's appetite for non-video branded content

Hootsuite Acquires Social Selling App

Hootsuite Acquires Social Selling App

The widely used platform's purchase of Sales Prodigy signals a growing need for simple social-selling tools.

The Top B2B Industries on Social Media

The Top B2B Industries on Social Media

A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.

7 Ways to Make Social Metrics Sexy

7 Ways to Make Social Metrics Sexy

Experts from Haven Beauty and Edelman took the SXSW stage and shared their secrets for getting non-marketers to acknowledge social's worth.

ROC Drives Engagement and Sales Through a Social-Only Launch

ROC Drives Engagement and Sales Through a Social-Only Launch

The new audio technology company entered the market with a viral video starring soccer star Cristiano Ronaldo.

The Most Viral Social Media Moments of February 2016

The Most Viral Social Media Moments of February 2016

A snapshot of the most effusive flashes of virality from last month that marketers should take note of.

Spredfast: Every day is election day

Spredfast: Every day is election day

Spredfast's new VP of Global Communications, Ashley Brown, says marketers should treat competitors as opponents

Social Media's Super Tuesday Picks

Social Media's Super Tuesday Picks

Will Trump the Tweeter have a big day? Most likely, as will Hillary, according to social media monitoring in the 12 states voting today.

Instagram Is the Pace Car of Social Media

Instagram Is the Pace Car of Social Media

It's growing five times faster than social media overall and will pass 100 million U.S. users in 2018.

Meet the Marketer: Jeff Ernst, CEO of Smync

Meet the Marketer: Jeff Ernst, CEO of Smync

Jeff Ernst reflects on the power of word of mouth

In the Super Sunday Twitter Bowl, Money Talks

In the Super Sunday Twitter Bowl, Money Talks

Esurance blows out the tweeting competition with its $1 million offer, and Budweiser raises a glass to Peyton Manning.

Super Bowl Social Roundup

Super Bowl Social Roundup

Here's Spredfast's take on Super Bowl 50's social profile

Marketing Chatter: February 2016

Marketing Chatter: February 2016

See what our tweeps have been getting up to this month. Follow us @dmnews.

Infographic: the customer identity landscape, Q4 2015

Infographic: the customer identity landscape, Q4 2015

Gigya's quarterly survey shows Facebook social log ins still growing on mobile apps, but plateauing overall

Twitter Taps AmEx's Berland as CMO

Twitter Taps AmEx's Berland as CMO

The advertising EVP of the financial services Goliath will attempt to do the David thing with Twitter.

Twitter to Hire a CMO

Twitter to Hire a CMO

Things are a-flitter in Twitter's executive suite; its media and product chiefs departed over the weekend.

Auntie Anne's Bakes Up Successful Engagement Campaigns

Auntie Anne's Bakes Up Successful Engagement Campaigns

The soft pretzel company uses modern social media strategies to market an age-old treat.

Echorank chases virality

Echorank chases virality

Using content to drive behavior and conversions beyond your immediate social network

Sprinklr tops the TrustRadius social media management list

Sprinklr tops the TrustRadius social media management list

TrustRadius ranked the top social media management suites based on on-site ratings and research frequency

D'Arcy: Facebook Wants to Be a Better Agency Partner

D'Arcy: Facebook Wants to Be a Better Agency Partner

As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.

Blab: Predicting the next trend with software

Blab: Predicting the next trend with software

Managing media buys and content creation by predicting social behavior

Does Twitter Have a Future as a Marketing Medium?

Does Twitter Have a Future as a Marketing Medium?

Longer tweets won't help the network define its place in the social channel or reach critical mass, observers say.

Twitter: Dorsey bets the house

Twitter: Dorsey bets the house

The potential increase in the character limit of tweets is a high risk strategy for Twitter

Fly Away, 140 Character Tweet!

Fly Away, 140 Character Tweet!

It's bye-bye Bitly and hello ad dollars as Jack Dorsey makes Twitter more marketing-friendly with 10,000 character tweets.

Facebook Messenger grows as a customer service channel

Facebook Messenger grows as a customer service channel

Conversocial helps brands understand the growing importance of customer service conversations on social channels

Marketing Chatter: December 2015/January 2016

Marketing Chatter: December 2015/January 2016

See what our tweeps have been getting up to this month. Follow us @dmnews.

Cision Acquires PRNewswire for $841 Million

Cision Acquires PRNewswire for $841 Million

The software provider looks to realize greater scale and technology innovation from the deal.

Spredfast on the state of social

Spredfast on the state of social

Spredfast released volume three of its smart social report series

Meet The Marketer: Penny Wilson, CMO of Hootsuite

Meet The Marketer: Penny Wilson, CMO of Hootsuite

Hootsuite's new CMO Penny Wilson talks about her journey, her mission, her team, and her tools

Sysomos Expion Expands Its Social Media Management

Sysomos Expion Expands Its Social Media Management

New pricing levels allow smaller brands to access the social media management technology that was formerly reserved for large enterprises.

Uncool It May Be, But Teens Still Flock to Facebook

Uncool It May Be, But Teens Still Flock to Facebook

You're busted, kids. Not only are you on Facebook, but it's the site you are on the most.

Sour Patch Kids Connects With Teens Through Culture

Sour Patch Kids Connects With Teens Through Culture

The candy brand shows what it takes to be famous among this seemingly elusive younger demographic.

The Essential Element to Selling on Social Media

The Essential Element to Selling on Social Media

What prompts consumers to purchase products and services they read about on social channels? They read that friends are buying them.

L'Oréal Paris Predicts Engagement Metrics of the Future

L'Oréal Paris Predicts Engagement Metrics of the Future

The cosmetic giant's head of customer engagement in Canada gave a glimpse into what consumer engagement might look like in the years ahead.

Chat Platform Tackles Social Media Response

Chat Platform Tackles Social Media Response

TouchSocial's aim: Turn ugly comments on social media into private conversations about resolution.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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