Mobile Approaches Three Quarters of Facebook's Ad Revenue

Mobile Approaches Three Quarters of Facebook's Ad Revenue

The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.

Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.

LinkedIn Acquires Bizo

LinkedIn Acquires Bizo

The professional network brings business audience marketing to its platform for $175 million.

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.

Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

Your Employees Are Your Secret Social Weapon

Your Employees Are Your Secret Social Weapon

There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.

World Cup Engagement with a Side of Hash(tags)

World Cup Engagement with a Side of Hash(tags)

Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.

5 Ways to Enhance the Value of Social

5 Ways to Enhance the Value of Social

Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.

Marketing Chatter: July 2014

Marketing Chatter: July 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Oreo Is One Smart Cookie

Oreo Is One Smart Cookie

Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.

Celebrating Social Media

Celebrating Social Media

It's Social Media Day. How are you celebrating?

In the Age of Social, Marketing Belongs to the Masses

In the Age of Social, Marketing Belongs to the Masses

CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.

Facebook Serves Up Multi-Product Ads

Facebook Serves Up Multi-Product Ads

Facebook aims to beef up its marketing platform by adding multi-product ads and other enhancements to its Custom Audiences tool.

Social Media Falls Short in Customer Service

Social Media Falls Short in Customer Service

Only a third of service organizations bother with it. Customers prefer phone, email, and even the website FAQ page to get questions answered, says a new survey.

Facebook's Direct Pivot Will Fuel 56% Revenue Increase

Facebook's Direct Pivot Will Fuel 56% Revenue Increase

Its new emphasis on direct response campaigns will pay off immediately, predicts eMarketer, while its value as a medium for social engagement will diminish.

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?

Social Media and the Hierarchy of Marketing Needs

Social Media and the Hierarchy of Marketing Needs

5 levels social marketers must progress through to achieve the higher levels of performance

Facebook Intros Expanded Targeting Options

Facebook Intros Expanded Targeting Options

The company tells users that it will begin serving ads based on their non-Facebook Web and mobile habits.

Tool Aims to Help Brands Put Bucks Behind Trends

Tool Aims to Help Brands Put Bucks Behind Trends

NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.

10 Things Marketers Can Learn from Mark Zuckerberg's Sister

10 Things Marketers Can Learn from Mark Zuckerberg's Sister

What the sibling who graduated from Harvard can teach marketers about marketing's evolving landscape.

Facebook Video Adds Call-to-Action Feature

Facebook Video Adds Call-to-Action Feature

Instead of replaying an ad, viewers will now be able to press a "Learn More" button to deliver them to more brand content.

Marketing Chatter: June 2014

Marketing Chatter: June 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

T-Mobile Proves that Social Isn't Just for B2Cs

T-Mobile Proves that Social Isn't Just for B2Cs

The "Uncarrier" relies on social conversations to connect with prospects for its new B2B initiative.

Social Ad Revenues to Reach $15 Billion by 2018

Social Ad Revenues to Reach $15 Billion by 2018

Social media ad revenues are growing at a 24% clip and will reach $8.4 billion by the end of this year, a report says.

ExactTarget Adds Social Solution to its Marketing Cloud

ExactTarget Adds Social Solution to its Marketing Cloud

New platform combines capabilities of Salesforce's Radian6 and Buddy Media businesses.

Sprinklr Partners with Thismoment

Sprinklr Partners with Thismoment

The two plan to provide marketers with tools designed for greater multichannel integration of social campaigns.

Marketing Chatter: May 2014

Marketing Chatter: May 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Shares: New and Improved Word of Mouth

Shares: New and Improved Word of Mouth

Online shares carry nearly the same weight as face-to-face recommendations and can increase purchase intent by 9.5%, a study says.

Pinterest Introduces a Search Engine

Pinterest Introduces a Search Engine

It claims to have a leg up on conventional search engines; entering "plants" will take searchers to posts collected by plant lovers.

Social Is Defining the Future of Consumer CRM

Social Is Defining the Future of Consumer CRM

Marketers can use the strengths of email marketing to feed social media marketing, and vice-versa.

How Social Media Will Transform Brand Management

How Social Media Will Transform Brand Management

Start thinking of social media as a massive data repository, a digitized focus group with millions of unpaid participants.

Rumor Has It Facebook's Unveiling a Mobile Ad Network

Rumor Has It Facebook's Unveiling a Mobile Ad Network

Facebook has more than a billion mobile users, its reported first-quarter earnings are $885 million, and now it's planning a mobile ad network. Boom.

News Byte: NetBase Debuts Social Monitoring for the Entire Company

News Byte: NetBase Debuts Social Monitoring for the Entire Company

Brand LIVE Pulse aims to bring social trending to the marketing masses.

The New Twitter Profile That Ate Your Old Twitter Profile

The New Twitter Profile That Ate Your Old Twitter Profile

In this edition of The Tweet Beat: Is the new Twitter profile page bigger and better—or just bigger? In my opinion, it's the latter.

News Byte: Blab Intros Predictive Model for Social Media

News Byte: Blab Intros Predictive Model for Social Media

The platform predicts what social networkers will be saying about a brand in the coming 72 hours.

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

News Byte: Today's the Day to Hit Pay Dirt on Social Media

News Byte: Today's the Day to Hit Pay Dirt on Social Media

When it comes to social media, Mondays are for conversion and Tuesdays and Thursdays are for shareable content, a new study says.

News Byte: LinkedIn Surpasses 300 Million Subscribers

News Byte: LinkedIn Surpasses 300 Million Subscribers

The business-oriented social network credits mobile adoption for reaching the milestone

News Byte: Union Metrics Debuts Instagram Analytics

News Byte: Union Metrics Debuts Instagram Analytics

The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.

Why Out-of-Control Social Conversations Are a Good Thing

Why Out-of-Control Social Conversations Are a Good Thing

Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.

Social Media Shouldn't Be an Echo Chamber

Social Media Shouldn't Be an Echo Chamber

Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.

Get in on the Twitter Chats

Get in on the Twitter Chats

How marketers can tap into the six most prevalent types of Twitter conversations.

Data Byte: Big Gains in Shareability and Responsive Content

Data Byte: Big Gains in Shareability and Responsive Content

With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.

Social Marketing in 2014: The New Normal

Social Marketing in 2014: The New Normal

Three ways marketers need to think differently about building customer relationships.

Marketing Chatter: April 2014

Marketing Chatter: April 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Making Social Pay Off

Making Social Pay Off

How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.

News Byte: Facebook's Been Busy

News Byte: Facebook's Been Busy

Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.

News Byte: Half of Marketers Can't Deal With Negative Posts

News Byte: Half of Marketers Can't Deal With Negative Posts

One in five say they pay little or no attention to nasty comments or complaints.

News Byte: Conversocial Debuts Conversations

News Byte: Conversocial Debuts Conversations

The upgrade to its customer contact program enables companies to manage social media comments and inquiries from contact centers.

Beretta Gets More Bang From its Social Media Buck

Beretta Gets More Bang From its Social Media Buck

Education and entertainment are Beretta's two principal missions in social media.

Q&A: Spot-On Social Targeting

Q&A: Spot-On Social Targeting

What do you do when the solution you want doesn't exist? You roll up your sleeves. Vestas Wind Systems helps spark LinkedIn targeting.

Marketing Chatter: March 2014

Marketing Chatter: March 2014

Observations from around the Twitter-sphere. Follow us @dmnews.

WestSoy Bakes Visual Storytelling Into its Campaign

WestSoy Bakes Visual Storytelling Into its Campaign

Social is this natural food brand's prime ingredient.

News Byte: Tailwind Intros Targeting Innovation for Pinterest

News Byte: Tailwind Intros Targeting Innovation for Pinterest

Tool uses image analysis to identify targeted content, not text or pixel matching.

News Byte: Facebook Buys WhatsApp for $19 Billion

News Byte: Facebook Buys WhatsApp for $19 Billion

Facebook acquired the popular messaging app in what seems to be a play to recapture younger audiences.

News Byte: Infor Partners With AwarenessHub

News Byte: Infor Partners With AwarenessHub

Actionable social CRM comes to Infor through a new partnership with AwernessHub.

Subscribers Follow the Leader

Subscribers Follow the Leader

T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.

Word to the Wise: Influencer

Word to the Wise: Influencer

When it comes to influencers, look past the size of a person's network and into the genuine influence she has on it.

Hold the Celebrities; Bring on the Puppies

Hold the Celebrities; Bring on the Puppies

Hype and added distribution will win the Most Shared title among this year's Super Bowl ad contenders, say keepers of the Viral Video Chart.

News Byte: Facebook Announces Q4 and Full-Year Results

News Byte: Facebook Announces Q4 and Full-Year Results

Zuckerberg predicts that 2014 will be the year of "new and engaging mobile experiences."

Social Pressure: Competition Gains on Facebook

Social Pressure: Competition Gains on Facebook

Pinterest will top Facebook in revenue per visit this year, and Tumblr shows life at the back of the pack, according to the Adobe Digital Index.

Social Engagement: Something's Gotta Give

Social Engagement: Something's Gotta Give

Brands are not engaging with their customers on social media at the same rate that their customers are engaging with them—and it's time to start.

Fan Engagement Drives ASU's Game- Winning Strategy

Fan Engagement Drives ASU's Game- Winning Strategy

Arizona State University scores fan engagement through user-generated content.

News Byte: Pinterest Acquires VisualGraph

News Byte: Pinterest Acquires VisualGraph

The company's image recognition technology could help Pinterest target personalized ads to pinners.

Beyond the Buzz of SoLoMo

Beyond the Buzz of SoLoMo

SoLoMo is more than just a buzzword because the confluence is driven by consumers, not by vendors.

Don't Take SoLoMo So Literally

Don't Take SoLoMo So Literally

What's the real marketing importance behind the buzzword? Let's break down the components of SoLoMo to see what they really mean for marketers.

Defining Social Analytics

Defining Social Analytics

Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.

Word to the Wise: Customer Listening

Word to the Wise: Customer Listening

Customer listening should always be followed by analysis and action.

Marketing Chatter: January 2014

Marketing Chatter: January 2014

Observations from around the Twitter-sphere.

How Well Are You Investing Your Social Currency?

How Well Are You Investing Your Social Currency?

Live Nation, MasterCard, CA Technologies, Home Depot, and UPS top the list of companies building visibility on Twitter.

2014 Social Shopper Predictions

2014 Social Shopper Predictions

Social, mobile, and reams of data are transforming the shopping experience.

News Byte: Google+ Launches Social Ad Format

News Byte: Google+ Launches Social Ad Format

Toyota Corolla, Cadbury, and Ritz are among the first brands to use +Post ads.

SodaStream Pours on the User-Generated Content

SodaStream Pours on the User-Generated Content

The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.

News Byte: Twitter Rolls Out Targeted Ad Service

News Byte: Twitter Rolls Out Targeted Ad Service

The social network's tailored audience service comes out of beta test and goes global.

Reacting to Social Behavior

Reacting to Social Behavior

When marketers hear the word "social," their minds immediately roll through a list of networks. But social isn't about networks; it's about consumer behavior.

Marketing Chatter: December 2013

Marketing Chatter: December 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

DELL-ving Into the Future

DELL-ving Into the Future

The computer giant's ongoing transformation is prompting new marketing and service imperatives.

Get Ready to Ship Your Pants

Get Ready to Ship Your Pants

Making a brand video go viral is complex—and sad, and awe-inspiring, and hilarious—as the Top 20 Most Shared Videos of the year attest.

Marketing Chatter: November 2013

Marketing Chatter: November 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

Caltex Revamps Its Image by Driving Change

Caltex Revamps Its Image by Driving Change

Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.

Honda's #superengaging Social Strategy

Honda's #superengaging Social Strategy

The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.

News Byte: Not Your Daughter's Facebook?

News Byte: Not Your Daughter's Facebook?

The social network admits to a drop in teen usage during earnings call.

Facebook Helps Indochino Tailor to Consumer Needs

Facebook Helps Indochino Tailor to Consumer Needs

The custom-made tailored apparel company uses custom audiences and lookalike modeling to get in front of the right people at the right time.

4 Ways CMOs Can Use Social Media Intelligence to Act Like CEOs

4 Ways CMOs Can Use Social Media Intelligence to Act Like CEOs

Marketing chiefs need unique, actionable insight to lead through influence.

Tailwind Expands User Base With PinReach Acquisition

Tailwind Expands User Base With PinReach Acquisition

The acquisition of PinReach by Tailwind underscores the growing maturity of Pinterest as a potential marketing platform.

News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors

News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors

Facebook will soon give marketers using Customer Audiences a new way to re-target consumers.

Caterpillar Constructs its Social Media Strategy

Caterpillar Constructs its Social Media Strategy

Despite how easy it is to create a Facebook or Twitter profile, social media marketing is never turnkey. Just ask Caterpillar.

Free People Dresses Up its Brand Engagement with Pinterest

Free People Dresses Up its Brand Engagement with Pinterest

The specialty retailer launches a dress collection exclusively on Pinterest to target and reward its followers.

News Byte: Comcast Partners with Twitter on TV Links

News Byte: Comcast Partners with Twitter on TV Links

'See It' links will give Xfinity TV customers instant access to shows mentioned in tweets.

News Byte: Talking It Up on Social

News Byte: Talking It Up on Social

Consumers are taking to social channels to discuss brands more than ever, a new report says.

News Byte: Nielsen Announces Twitter TV Ratings

News Byte: Nielsen Announces Twitter TV Ratings

The company claims its Nielsen Twitter TV Ratings are the first true measure of tweet-readers.

Honda to the Drive-in Rescue

Honda to the Drive-in Rescue

The car brand harnesses the power of social media to help save an American institution on the verge of extinction.

Updated: Twitter Files IPO Paperwork

Updated: Twitter Files IPO Paperwork

Less than a month after filing a petition with the SEC, Twitter gets serious, files official IPO papers.

Marketers' Secret Weapon

Marketers' Secret Weapon

How social data analysts find and create opportunities from context.

News Byte: Demandbase Intros B2B Targeting for Facebook

News Byte: Demandbase Intros B2B Targeting for Facebook

The company's proposition: Reach commercial buyers on social sites while they're at work.

Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq

Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq

Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.

Marketing Chatter: October 2013

Marketing Chatter: October 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

Social Customers Flock to Hollister

Social Customers Flock to Hollister

For Hollister, social commerce means putting social first with commerce to follow.

Social Content and Brand Engagement: A Perfect Match

Social Content and Brand Engagement: A Perfect Match

The Dessy Group posts user-generated images to its ecommerce and social channels to drive engagement post-sale.

Social Business Strategies Are Becoming Table Stakes

Social Business Strategies Are Becoming Table Stakes

A fast-growing number of companies are working to become social businesses, a study finds.

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