With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.
Facebook is helping marketers develop optimal mobile video content
In honor of the social network announcing an award that recognizes the fundamentals of effective direct marketing, here's a look at several social campaigns we consider noteworthy.
A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.
As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.
New pricing levels allow smaller brands to access the social media management technology that was formerly reserved for large enterprises.
The cosmetic giant's head of customer engagement in Canada gave a glimpse into what consumer engagement might look like in the years ahead.
Fox took the brunt of criticism--and Maytag and Snickers took advantage--during a coverage interruption in last night's World Series broadcast.
You have until October 15 to comment on this taxonomy of social media. If you don't, you'll have to live with the marketing metrics that result.
And that content is most likely to take wing being shared among friends and family, says a survey of 2,000 consumers.
See what our tweeps have been getting up to this month. Follow us @dmnews.
A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.
Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.
Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.
The infant care company tapped into its parental population to drive brand awareness, consumer insights, and user-generated content.
The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.