Twitter Introduces Verification Application

Twitter Introduces Verification Application

Blue badges for everyone.

Hootsuite Announces High Profile Content Integrations

Hootsuite Announces High Profile Content Integrations

Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content

Facebook (Not So) Live

Facebook (Not So) Live

Live streamed content performs well on the network, but Facebook seems to incentivise views after the fact.

One on One: Customers Live Out Loud, says Paul Johns

One on One: Customers Live Out Loud, says Paul Johns

Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment

8 Social Targeting Lessons Marketers Can Learn From Heineken

8 Social Targeting Lessons Marketers Can Learn From Heineken

Heineken USA's media director shares the secrets to success he's learned over the years.

The Social Media Prognosis

The Social Media Prognosis

Nine articles that illustrate the complicated present, and cloudy future of social media.

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

Russell Glass answers questions about LinkedIn's leap into programmatic

One on One: Ambitions Beyond Social with Ragy Thomas

One on One: Ambitions Beyond Social with Ragy Thomas

Sprinklr's CEO Ragy Thomas talks about the social space and the bigger opportunities it opens up

What Salesforce Likely Wanted from LinkedIn

What Salesforce Likely Wanted from LinkedIn

How would Monday morning have looked if Salesforce's bid had succeeded?

Today's News: Snapchat's Digital Publication and How to Survive Adblockers

Today's News: Snapchat's Digital Publication and How to Survive Adblockers

DMN Podcast: Spotlight on the LinkedIn Acquisition

DMN Podcast: Spotlight on the LinkedIn Acquisition

The Hub shines a spotlight on Microsoft's LinkedIn acquisition

The Top Brands Most Likely to Invade Your Emojis

The Top Brands Most Likely to Invade Your Emojis

Here are the brands we suspect will use Twitter's emoji targeting, and which emojis they'll target against.

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Interest-based targeting enters a predictable, new world

The Digital Culture and Marketing Buzzwords We'll Use in 2017

The Digital Culture and Marketing Buzzwords We'll Use in 2017

The fun ways we'll describe our new future of VR, AR, chatbots, AI, and use of social media

Six Reasons to Care About Microsoft's LinkedIn Acquisition

Six Reasons to Care About Microsoft's LinkedIn Acquisition

What does Microsoft's dramatic LinkedIn acquisition mean for B2B marketers?

DMN One-on-One: Humanizing the Brand with Chris Dessi

DMN One-on-One: Humanizing the Brand with Chris Dessi

Silverback Social's Chris Dessi talks about the connections between personal branding and social marketing for businesses

Snapchat Steps Up Its Marketing Metrics Game

Snapchat Steps Up Its Marketing Metrics Game

The social app announces a new partnership with SaaS analytics company Moat, adds Google's DoubleClick as a partner, and demonstrates wins in a new study.

Social Media eCommerce is Kind of Awkward

Social Media eCommerce is Kind of Awkward

Shopping while Facebook-stalking. It's a weird juxtaposition that marketers seem infatuated with. But is it more than wishful thinking?

The Marketing Guide To Reddit

The Marketing Guide To Reddit

Recent efforts to officiate the network are making it an even more attractive destination for marketers.

Spotlight On: Instagram

Spotlight On: Instagram

Double-edged sword: new tools boost business functions, but could lead to organic reach decline

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Is Facebook Too Big to Fail?

Is Facebook Too Big to Fail?

How many mistakes would it take?

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

The social network made some changes as to what counts toward users' character total.

Spotlight On: Facebook Trending Topics

Spotlight On: Facebook Trending Topics

After bombshell Gizmodo report, Facebook on the defensive

Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

Far beyond a fad, Snapchat is taking over the world

Harman Unwraps Retargeting for the Holidays

Harman Unwraps Retargeting for the Holidays

The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

Facebook: Marketers Need to Mobile-optimize Their Video Content

Facebook is helping marketers develop optimal mobile video content

Twitter to Honor Those Who Master Direct Marketing Skills

Twitter to Honor Those Who Master Direct Marketing Skills

In honor of the social network announcing an award that recognizes the fundamentals of effective direct marketing, here's a look at several social campaigns we consider noteworthy.

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

March (Social Media) Madness

March (Social Media) Madness

Viral media trended toward the melancholy, the mechanical, and the mad last month.

New Checkers campaign hijacks #FastFoodie hashtag

New Checkers campaign hijacks #FastFoodie hashtag

First work from McCann's Fitzgerald is rooted in insight that junk food connoisseurs exist, and they have a thing for Checkers.

Unique, In-Person Experiences Translate Into Social Media Success

Unique, In-Person Experiences Translate Into Social Media Success

Marketers for Alamo Drafthouse Cinemas turn the love of the big screen into a massive social media following.

9 Social Marketing Lessons All B2B Marketers Should Know

9 Social Marketing Lessons All B2B Marketers Should Know

Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.

Hootsuite Acquires Social Selling App

Hootsuite Acquires Social Selling App

The widely used platform's purchase of Sales Prodigy signals a growing need for simple social-selling tools.

The Top B2B Industries on Social Media

The Top B2B Industries on Social Media

A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.

7 Ways to Make Social Metrics Sexy

7 Ways to Make Social Metrics Sexy

Experts from Haven Beauty and Edelman took the SXSW stage and shared their secrets for getting non-marketers to acknowledge social's worth.

ROC Drives Engagement and Sales Through a Social-Only Launch

ROC Drives Engagement and Sales Through a Social-Only Launch

The new audio technology company entered the market with a viral video starring soccer star Cristiano Ronaldo.

The Most Viral Social Media Moments of February 2016

The Most Viral Social Media Moments of February 2016

A snapshot of the most effusive flashes of virality from last month that marketers should take note of.

Social Media's Super Tuesday Picks

Social Media's Super Tuesday Picks

Will Trump the Tweeter have a big day? Most likely, as will Hillary, according to social media monitoring in the 12 states voting today.

Instagram Is the Pace Car of Social Media

Instagram Is the Pace Car of Social Media

It's growing five times faster than social media overall and will pass 100 million U.S. users in 2018.

In the Super Sunday Twitter Bowl, Money Talks

In the Super Sunday Twitter Bowl, Money Talks

Esurance blows out the tweeting competition with its $1 million offer, and Budweiser raises a glass to Peyton Manning.

Marketing Chatter: February 2016

Marketing Chatter: February 2016

See what our tweeps have been getting up to this month. Follow us @dmnews.

Twitter Taps AmEx's Berland as CMO

Twitter Taps AmEx's Berland as CMO

The advertising EVP of the financial services Goliath will attempt to do the David thing with Twitter.

Twitter to Hire a CMO

Twitter to Hire a CMO

Things are a-flitter in Twitter's executive suite; its media and product chiefs departed over the weekend.

Auntie Anne's Bakes Up Successful Engagement Campaigns

Auntie Anne's Bakes Up Successful Engagement Campaigns

The soft pretzel company uses modern social media strategies to market an age-old treat.

D'Arcy: Facebook Wants to Be a Better Agency Partner

D'Arcy: Facebook Wants to Be a Better Agency Partner

As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.

Does Twitter Have a Future as a Marketing Medium?

Does Twitter Have a Future as a Marketing Medium?

Longer tweets won't help the network define its place in the social channel or reach critical mass, observers say.

Fly Away, 140 Character Tweet!

Fly Away, 140 Character Tweet!

It's bye-bye Bitly and hello ad dollars as Jack Dorsey makes Twitter more marketing-friendly with 10,000 character tweets.

Marketing Chatter: December 2015/January 2016

Marketing Chatter: December 2015/January 2016

See what our tweeps have been getting up to this month. Follow us @dmnews.

Cision Acquires PRNewswire for $841 Million

Cision Acquires PRNewswire for $841 Million

The software provider looks to realize greater scale and technology innovation from the deal.

Sysomos Expion Expands Its Social Media Management

Sysomos Expion Expands Its Social Media Management

New pricing levels allow smaller brands to access the social media management technology that was formerly reserved for large enterprises.

Uncool It May Be, But Teens Still Flock to Facebook

Uncool It May Be, But Teens Still Flock to Facebook

You're busted, kids. Not only are you on Facebook, but it's the site you are on the most.

Sour Patch Kids Connects With Teens Through Culture

Sour Patch Kids Connects With Teens Through Culture

The candy brand shows what it takes to be famous among this seemingly elusive younger demographic.

The Essential Element to Selling on Social Media

The Essential Element to Selling on Social Media

What prompts consumers to purchase products and services they read about on social channels? They read that friends are buying them.

L'Oréal Paris Predicts Engagement Metrics of the Future

L'Oréal Paris Predicts Engagement Metrics of the Future

The cosmetic giant's head of customer engagement in Canada gave a glimpse into what consumer engagement might look like in the years ahead.

Chat Platform Tackles Social Media Response

Chat Platform Tackles Social Media Response

TouchSocial's aim: Turn ugly comments on social media into private conversations about resolution.

What's Wrong With Social CRM, and How to Make it Right

What's Wrong With Social CRM, and How to Make it Right

Too many companies and CMOs remain socially challenged a good five years into the social CRM era.

8 Billion Videos Are Viewed Daily on Facebook

8 Billion Videos Are Viewed Daily on Facebook

That's up from just 4 billion in Q1. Also up by 45% are ad revenues, with mobile accounting for three quarters of the total.

Social Commerce Fits PBteen's Style

Social Commerce Fits PBteen's Style

The teen home furnishing brand uses marketing technology to generate traffic and revenue from its blog posts.

Cool Hand Social Media Strategies for the Holidays

Cool Hand Social Media Strategies for the Holidays

Research shows that 83% of brands are ignoring their customers' questions on social media.

10 Twitter Marketing Tips in 140 Characters or Less

10 Twitter Marketing Tips in 140 Characters or Less

Less is more, especially when it comes to marketing on Twitter.

Marketing Chatter: November 2015

Marketing Chatter: November 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Cruz Goes Toe-to-Toe With Trump on Twitter

Cruz Goes Toe-to-Toe With Trump on Twitter

He calls out debate moderators for pettiness and scores big in social media buzz.

Social Media Loves a Technical Difficulty

Social Media Loves a Technical Difficulty

Fox took the brunt of criticism--and Maytag and Snickers took advantage--during a coverage interruption in last night's World Series broadcast.

Marketers on Instagram Will Double by 2017

Marketers on Instagram Will Double by 2017

By then, it will most likely surpass Twitter as marketing medium.

Trump Trumps Hillary on Twitter

Trump Trumps Hillary on Twitter

The Democrats had a debate last night, but it was the GOP's front-runner who had a bigger night on Twitter than theirs.

Marketing Chatter: October 2015

Marketing Chatter: October 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

4 Tips for Defrosting Customer Engagement on Social

4 Tips for Defrosting Customer Engagement on Social

A spoonful of conversation goes a long way for Orange Leaf Frozen Yogurt.

Hootsuite Launches Free Social Media Education Platform

Hootsuite Launches Free Social Media Education Platform

Podium, which aims to sharpen the social skills of the workforce at large, offers a certification program.

With 400 Million Users, Instagram Passes Twitter

With 400 Million Users, Instagram Passes Twitter

It still trails several apps, though, among them QQ, Facebook Messenger, and WeChat.

Why You Need to Check Out MRC's Social Media Guidelines

Why You Need to Check Out MRC's Social Media Guidelines

You have until October 15 to comment on this taxonomy of social media. If you don't, you'll have to live with the marketing metrics that result.

PetSmart Barks Up the Right (Marketing) Tree

PetSmart Barks Up the Right (Marketing) Tree

The pet brand turns a quirky, unofficial holiday for dog lovers into a major marketing opportunity.

Brands Ignore Customers' Social Questions Too Often

Brands Ignore Customers' Social Questions Too Often

Eighty-eight percent of social messages to brands go unanswered for 72 hours.

Facebook Is a More Trusted Content Provider Than Newspapers or TV

Facebook Is a More Trusted Content Provider Than Newspapers or TV

And that content is most likely to take wing being shared among friends and family, says a survey of 2,000 consumers.

Marketing Chatter: September 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Abercrombie and Aeropostale Are the Top Social Retailers

Abercrombie and Aeropostale Are the Top Social Retailers

That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.

Small Businesses and Consumers Not on the Same (Web)Page

Small Businesses and Consumers Not on the Same (Web)Page

One in three small businesses don't have a presence on social media.

Marketers Use National Dog Day to Connect With Animal Lovers

Marketers Use National Dog Day to Connect With Animal Lovers

An outpour of canine love took over social media, and brands rode the wave of excitement.

Instagram Ads Tops Facebook's for Click-Through Rate

Instagram Ads Tops Facebook's for Click-Through Rate

But its CPM of $6.29 is almost double that of its owner's.

The Twitter Audience Platform Debuts

The Twitter Audience Platform Debuts

It replaces the Publisher Network with the addition of tweet engagements and video views.

Sysomos Announces Partnership With DataSift

Sysomos Announces Partnership With DataSift

The pact is Sysomos' effort to provide its clients access to anonymized and aggregated Facebook topic data.

Amazon Suffers Viral Scrutiny After Exposé

Amazon Suffers Viral Scrutiny After Exposé

Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.

Verint Acquires Social Software Company

Verint Acquires Social Software Company

Telligent will become part of Verint's customer engagement optimization business.

Who's Winning the Social Media Management Wars?

Who's Winning the Social Media Management Wars?

A tapestry of competitive options struggling to hold ground already conquered, or forging ahead into new territory.

Google's Rebranding Dominates Twitter

Google's Rebranding Dominates Twitter

The emergence of Alphabet, Google's restructured business hierarchy, had people furiously banging out their ABC's on Twitter Tuesday.

Epsilon Adds Klout to Email Menu

Epsilon Adds Klout to Email Menu

Its social media tool gains access to intelligence from 700 million social profiles in the Klout database.

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Everyone is talking about Kermit the Frog and Miss Piggy's split, but they're also talking about Disney's new show.

Salesforce Announces Instagram Integration

Salesforce Announces Instagram Integration

Instagram currently boasts engagement levels of 70 million daily photo uploads and 2.5 billion likes per day.

Dynamic Signal Unveils New Platform

Dynamic Signal Unveils New Platform

It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.

Social Climbs the Customer Sat Charts

Social Climbs the Customer Sat Charts

And search declines on the American Customer Satisfaction Index as it struggles with mobile optimization.

Marketing Chatter: July/August 2015

Marketing Chatter: July/August 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Instagram Ad Sales to Grow 5X in Next Two Years

Instagram Ad Sales to Grow 5X in Next Two Years

It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.

Ashley Madison Remains the Talk of the (Virtual) Town

Ashley Madison Remains the Talk of the (Virtual) Town

In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

3 Tips For Non-Political Marketing During the Presidential Elections

3 Tips For Non-Political Marketing During the Presidential Elections

Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.

4 Key Social Don'ts to Complement Your Do's

4 Key Social Don'ts to Complement Your Do's

Savvy brands create fans like they make friends. In marketing, as in life, it's all about being genuine.

Prime Day Ignites Twitter (Again)

Prime Day Ignites Twitter (Again)

As the deals continue to roll in, everyone is talking about Amazon's birthday sales event.

Crimson Hexagon Gets Access to Tumblr Firehose

Crimson Hexagon Gets Access to Tumblr Firehose

The social media analysis platform gains ability to ID brand mentions and conversation volumes.

General Mills Discovers Shoppers' True Demands— From Social Media

General Mills Discovers Shoppers' True Demands— From Social Media

The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.

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