Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.
Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality
The eyeglasses and sunglasses retailer is among the first to test out Instagram's shopping capability.
It's Halloween, and your costume decisions will be shared: But spare a thought for...
The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.
As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it
Facebook was upfront about discounting video views of less than three seconds—and it was right to discount them too
Google's new data tool offers marketers more data mining options for better advanced analytics models.
Procter & Gamble announced yesterday the company has decided to scale back on their targeted Facebook advertisements, citing limited effectiveness.
Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.
Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.
Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).
"It's so frustrating watching this website die," writes a commenter. "Good thing I have Lunesta to give me a good night's sleep to melt the stress away"
Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content
Forgive the video quality as we go live on Facebook for a quick chat about ad blocking
Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment
Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.
The social app announces a new partnership with SaaS analytics company Moat, adds Google's DoubleClick as a partner, and demonstrates wins in a new study.
With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.
In addition, we'll crown an overall winner as the best marketing technology company and best campaign.
Enter today and tell us your marketing story! Entry Deadline is Wednesday, November 30, 2016.