Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

The social media network refocuses ad selling and measurement approach

Brands Succeed in Social with Cross-Platform Approach

Brands Succeed in Social with Cross-Platform Approach

Brands are using all departments to succeed in social

Artists Are the Biggest Casualties in the Streaming Wars

Artists Are the Biggest Casualties in the Streaming Wars

Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.

Facebook's Walled Garden Shows Cracks

Facebook's Walled Garden Shows Cracks

For the first time, the company seems really, truly under siege by multiple stakeholders

Pinterest Bolsters Marketing Program

Pinterest Bolsters Marketing Program

Content sharing service launches the Marketing Developer Partners program

Did Trump's Late Social Media Surge Signal the Outcome?

Did Trump's Late Social Media Surge Signal the Outcome?

Did social media get the election right, while all the polls were getting it wrong?

What Vine Meant to Dunkin' Donuts

What Vine Meant to Dunkin' Donuts

The coffee and doughnut chain's social media strategy lead reveals how the brand used Vine and what marketers can learn from its demise.

Election Night on Social

Election Night on Social

Here's how it played out

Four Things A Buyer of Vine Must Do To Save It

Four Things A Buyer of Vine Must Do To Save It

A buyout would keep the video network alive, but not for long if some serious issues aren't addressed.

Twitter Continues to Do Anything But Fix Its Abuse Issues

Twitter Continues to Do Anything But Fix Its Abuse Issues

Until it cleans up the service, Twitter can forget about an acquisition

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

Galia Reichenstein of Taptica on the data foundation for mobile advertising

Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality

Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality

The eyeglasses and sunglasses retailer is among the first to test out Instagram's shopping capability.

Twitter's Bad Press Isn't Deterring Advertisers

Twitter's Bad Press Isn't Deterring Advertisers

Brands are still doing business on the platform, despite its ailing public image.

One on One: Phil Ross on Clinton-Trump Social Analytics

One on One: Phil Ross on Clinton-Trump Social Analytics

Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months

Shopping is Coming to Instagram

Shopping is Coming to Instagram

20 brands are testing new e-commerce features on the platform.

Cartoon: Halloween Remorse

It's Halloween, and your costume decisions will be shared: But spare a thought for...

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.

5 Reasons Why Vine Failed

5 Reasons Why Vine Failed

It's sad to see it go, but not surprising.

Trump's Latest Gambit: TrumpTV on Facebook

Trump's Latest Gambit: TrumpTV on Facebook

Is this a prelude to a post-election media company?

Cartoon: Tweet or Treat!

It's going to be a smartphone, smartphone night...

Clinton Campaign Monetizes 'Trump Troll' Tool

Clinton Campaign Monetizes 'Trump Troll' Tool

Tool will prompt donations from Donald Trump's tweets

Showdown in Vegas: The Social Spin

Showdown in Vegas: The Social Spin

As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it

Bots May Be Contributing to Trump's Post-Debate Success

Bots May Be Contributing to Trump's Post-Debate Success

About a third of pro-Trump tweets after the first debate were from automated accounts, a study claims.

Welcome to Social Commerce 2.0

Welcome to Social Commerce 2.0

Some recommendations on strategy for social selling today

Why Would Anyone Want to Buy Twitter

Why Would Anyone Want to Buy Twitter

As suitors continue to back away from a deal, we consider why a business should, or should not, acquire Twitter.

Cartoon: Wait, Let Me Take a Selfie!

Woke up like this! Social media never waits

Video Views and Artificial Metrics: The Facebook Scandal That Wasn't

Video Views and Artificial Metrics: The Facebook Scandal That Wasn't

Facebook was upfront about discounting video views of less than three seconds—and it was right to discount them too

Google Data Studio: A Closer Look for Marketers

Google's new data tool offers marketers more data mining options for better advanced analytics models.

Donald Trump Mobilizes Twitter Echo Chamber

Donald Trump Mobilizes Twitter Echo Chamber

Trump's New Twitter Campaign Recruits Users to Market

ANA Requests Audit, Accreditation for Facebook Metrics

ANA Requests Audit, Accreditation for Facebook Metrics

The ANA has called for an audit of Facebook's metrics.

Cartoon: A Resistant Strain

Imagine immunity to ads going...well, viral

40 Under 40 2016: Claudia Page, Crowdtap

40 Under 40 2016: Claudia Page, Crowdtap

Claudia Page has paired subject-matter experts with marketers for more than a decade.

40 Under 40 2016: Brendan Lattrell, Grapevine

40 Under 40 2016: Brendan Lattrell, Grapevine

An entrepreneur, producer, and self-proclaimed YouTube super fan, Brendan Lattrell is CEO of Grapevine, which he founded in 2012.

Salesforce Doesn't Need a Twitter Headache

Salesforce Doesn't Need a Twitter Headache

There are good reasons for Salesforce to walk away from Twitter acquisition talks

Facebook Grossly Overestimated Video Metric for Two Years

Facebook Grossly Overestimated Video Metric for Two Years

How the social media giant's video metric tool delivered an error in results

Percolate: Systems Thinking is Go

Percolate: Systems Thinking is Go

Most marketing technology only solves for the last 10 percent of digital marketing challenges

Snaplytics Launches Snapchat Analytics Program

Snaplytics Launches Snapchat Analytics Program

Third-party analytics platform helps brands and influencers

Donald Trump Social Media Trending Replaces Ad Spending

Donald Trump Social Media Trending Replaces Ad Spending

How Donald Trump uses social media to market

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

A Sprout Social data scientist develops love of analytics through social media

Snapchat on Ascendency as Twitter Decline Continues

Snapchat on Ascendency as Twitter Decline Continues

What eMarketer expects for Snapchat's ad revenue growth and how the social network's user base compares to Twitter's.

Product Placements in the Age of Disappearing Content

Product Placements in the Age of Disappearing Content

DJ Khaled and Snapchat highlight the changing marketplace of sponsored content

One on One: Victor Wong on the Evolution of Ad Serving

One on One: Victor Wong on the Evolution of Ad Serving

Victor Wong of Thunder discusses ad blocking, walled data gardens, and better ad experiences

Cartoon: Digital Safety Announcement

Withdrawal at 30,000 feet

Facebook Slideshow Announces New Features, Marketing Possibilities

Facebook Slideshow Announces New Features, Marketing Possibilities

Marketers will now be able to create ads from mobile devices.

Upon Launch Facebook's Lifestage App, We Check On Its Mobile Strategy

Upon Launch Facebook's Lifestage App, We Check On Its Mobile Strategy

Facebook's app is another attempt to attract the young.

Pinterest to Pin-Up Video Ads

Pinterest to Pin-Up Video Ads

Pinterest will now display video advertisements.

Cartoon: The Power of Stories

Ephemeral as they are, some images stay with you

Snapchat Stories: The New Hotbed for Advertisers

Snapchat Stories: The New Hotbed for Advertisers

Snapchat will increase the number of advertisers in its Snap Partners program.

Facebook Dodges Ad Blockers on Desktop

Facebook Dodges Ad Blockers on Desktop

The social network says it will still show ads to ad block users on desktop; it also updates its ad preference tools.

P&G Shakes Up Targeted Facebook Approach, Sparks Marketing Stir

P&G Shakes Up Targeted Facebook Approach, Sparks Marketing Stir

Procter & Gamble announced yesterday the company has decided to scale back on their targeted Facebook advertisements, citing limited effectiveness.

Finding B2B Value in Social Channels

Finding B2B Value in Social Channels

ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers

P&G Eases Throttle on Targeted Facebook Advertising

P&G Eases Throttle on Targeted Facebook Advertising

Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.

Why Pokemon Go is a Social Network in Disguise

Why Pokemon Go is a Social Network in Disguise

It's possible that we're looking at the genesis of the first AR social media platform.

Someone Tell Twitter That Its Moment for Moments Has Passed

Someone Tell Twitter That Its Moment for Moments Has Passed

Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.

Cartoon: The Peasants are...Expressing Sentiment

Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).

Bots Not Yet Ready for Prime Time

Bots Not Yet Ready for Prime Time

Plenty of promise, but low adoption

Instagram Stories: Snacks Before the Feast

Instagram Stories: Snacks Before the Feast

As Instagram Stories launches, we ask why marketers might be interested in ephemeral messaging

Reddit users freak out over plan to let brands sponsor posts

Reddit users freak out over plan to let brands sponsor posts

"It's so frustrating watching this website die," writes a commenter. "Good thing I have Lunesta to give me a good night's sleep to melt the stress away"

PewDiePie Made $8M Last Year and That's Not Nearly Enough

PewDiePie Made $8M Last Year and That's Not Nearly Enough

Is the future of marketing in the hands of a few YouTube and Twitter influencers?

The Real Reason Why Dollar Shave Club Won

The Real Reason Why Dollar Shave Club Won

NYT article right about threat, but wrong about why

What Marketers Are Saying About Comic-Con

What Marketers Are Saying About Comic-Con

A weekend of exemplary marketing, or one of marketing superseding product?

Twitter Introduces Verification Application

Twitter Introduces Verification Application

Blue badges for everyone.

Hootsuite Announces High Profile Content Integrations

Hootsuite Announces High Profile Content Integrations

Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content

Facebook (Not So) Live

Facebook (Not So) Live

Live streamed content performs well on the network, but Facebook seems to incentivise views after the fact.

A Live Take on Ad Blocking

Forgive the video quality as we go live on Facebook for a quick chat about ad blocking

Pokemon Go Just Revived AR

Pokemon Go Just Revived AR

The viral sensation is a big deal for AR and gaming, and could even change the way businesses monetize mobile data.

One on One: Customers Live Out Loud, says Paul Johns

One on One: Customers Live Out Loud, says Paul Johns

Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment

8 Social Targeting Lessons Marketers Can Learn From Heineken

8 Social Targeting Lessons Marketers Can Learn From Heineken

Heineken USA's media director shares the secrets to success he's learned over the years.

The Social Media Prognosis

The Social Media Prognosis

Nine articles that illustrate the complicated present, and cloudy future of social media.

LinkedIn Launches Programmatic for Display Ads

LinkedIn Launches Programmatic for Display Ads

Russ Glass of LinkedIn explains the programmatic solution which will promote fast, targeted advertising to LinkedIn's audience

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

Russell Glass answers questions about LinkedIn's leap into programmatic

Cartoon: Reward Your Brand Advocates

Top influencers shouldn't have to beg for tweets

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

Facebook and Yahoo each announced new technology during this year's festival.

One on One: Ambitions Beyond Social with Ragy Thomas

One on One: Ambitions Beyond Social with Ragy Thomas

Sprinklr's CEO Ragy Thomas talks about the social space and the bigger opportunities it opens up

What We Can Learn From the Postmortem on #Brexit Social Media

What We Can Learn From the Postmortem on #Brexit Social Media

Does the fact that Leave was always more popular on social mean anything?

Spotlight On: Live Streaming from the Capitol

Spotlight On: Live Streaming from the Capitol

Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.

The Hub Podcast: Spotlight on the LinkedIn Acquisition

The Hub Podcast: Spotlight on the LinkedIn Acquisition

The Hub shines a spotlight on Microsoft's LinkedIn acquisition

What Salesforce Likely Wanted from LinkedIn

What Salesforce Likely Wanted from LinkedIn

How would Monday morning have looked if Salesforce's bid had succeeded?

Today's News: Snapchat's Digital Publication and How to Survive Adblockers

Today's News: Snapchat's Digital Publication and How to Survive Adblockers

DMN Podcast: Spotlight on the LinkedIn Acquisition

DMN Podcast: Spotlight on the LinkedIn Acquisition

The Hub shines a spotlight on Microsoft's LinkedIn acquisition

The Top Brands Most Likely to Invade Your Emojis

The Top Brands Most Likely to Invade Your Emojis

Here are the brands we suspect will use Twitter's emoji targeting, and which emojis they'll target against.

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Interest-based targeting enters a predictable, new world

Discover a Fix for the Content Blues

Discover a Fix for the Content Blues

A new solution eases the strain of coming up with new content concepts

The Digital Culture and Marketing Buzzwords We'll Use in 2017

The Digital Culture and Marketing Buzzwords We'll Use in 2017

The fun ways we'll describe our new future of VR, AR, chatbots, AI, and use of social media

Snapchat Announces Partnerships, Analytics Upgrade

Snapchat Announces Partnerships, Analytics Upgrade

Snapchat grows up, gives advertisers what they need

Six Reasons to Care About Microsoft's LinkedIn Acquisition

Six Reasons to Care About Microsoft's LinkedIn Acquisition

What does Microsoft's dramatic LinkedIn acquisition mean for B2B marketers?

DMN One-on-One: Humanizing the Brand with Chris Dessi

DMN One-on-One: Humanizing the Brand with Chris Dessi

Silverback Social's Chris Dessi talks about the connections between personal branding and social marketing for businesses

Snapchat Steps Up Its Marketing Metrics Game

Snapchat Steps Up Its Marketing Metrics Game

The social app announces a new partnership with SaaS analytics company Moat, adds Google's DoubleClick as a partner, and demonstrates wins in a new study.

Social Media eCommerce is Kind of Awkward

Social Media eCommerce is Kind of Awkward

Shopping while Facebook-stalking. It's a weird juxtaposition that marketers seem infatuated with. But is it more than wishful thinking?

Meet the Marketer: Jennifer Johnson of RingCentral

Meet the Marketer: Jennifer Johnson of RingCentral

Facing the challenge of developing an integrated marketing approach

5 Reasons Overwatch Is So Successful

5 Reasons Overwatch Is So Successful

Good games come out every year. Few command popular culture to the degree that Blizzard's latest has.

The Marketing Guide To Reddit

The Marketing Guide To Reddit

Recent efforts to officiate the network are making it an even more attractive destination for marketers.

Spotlight On: Instagram

Spotlight On: Instagram

Double-edged sword: new tools boost business functions, but could lead to organic reach decline

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Selling to the Selfie Generation

Selling to the Selfie Generation

Four ways to unlock the power of selfies.

Is Facebook Too Big to Fail?

Is Facebook Too Big to Fail?

How many mistakes would it take?

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

The social network made some changes as to what counts toward users' character total.

Cartoon: Dear Google

If you want to find yourself, try Search

Rio Olympics: winning social gold

Rio Olympics: winning social gold

Facebook might be the key to an Olympics social strategy, but engaging Millennials calls for additional tactics

Spotlight On: Facebook Trending Topics

Spotlight On: Facebook Trending Topics

After bombshell Gizmodo report, Facebook on the defensive

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