App of the Week: Flipboard

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Flipboard collects content from the Web and reformats it for users.
Flipboard collects content from the Web and reformats it for users.

A single place to receive and read all pertinent news, Flipboard's mission is to improve how people discover, view, and share content across their social networks.

Flipboard collects content from Web pages and reformats it to look more like magazine content. Users are able to toggle through items on Facebook, Instagram, The New York Times, YouTube, and many other sources as if the stories were featured together in one periodical. Additionally, users are able to promote interesting stories via their social networks.

What might surprise marketers are full-page ads that not only provide information on relevant products to users in a more reader-friendly, magazine-like style, but also help Flipboard monetize the content.

Indeed, Flipboard users flip for the app:

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Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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