AOL continues to invest in social media

Share this content:
AOL continues to invest in social media
AOL continues to invest in social media

Often coming in fourth among US search engines, AOL is bolstering its content advertising channels, particularly around social media. The company has announced the recent launch of a new parenting destination called ParentDish.com.

The site, which will feature a mix of videos, blog posts and celebrity contributors, is a part of its AOL Living. It will use information resources and content but also feature community elements and regular updates. Display advertising as well as content-targeted links are available through AOL's advertising network, Platform-A.

"[The site will] give advertisers a forum to reach parents, and the opportunity to develop campaigns for them surrounding exclusive content,” said Stephanie Dolgins, SVP of AOL Women's & Lifestyle Programming, in a statement.

AOL also recently completed its acquisition of social network Bebo, which will form the centerpiece of AOL's newly formed People Networks business unit. Joanna Shields was named EVP of AOL and president of People Networks, which encompasses Bebo, AIM, ICQ and AOL's other community services.

This effort is part of the online giant's continued effort to “capitalize on the exploding social media space,” according to a statement from AOL chairman and CEO Randy Falco.

Loading links....
close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here