American Express gives cash for small business makeover

Share this content:
Small business owners submit photographs and survey responses for cash contest
Small business owners submit photographs and survey responses for cash contest

The Offer: Each small business that enters American Express Open's "Big Break for Small Business" contest through May 20 received a $50 Facebook credit. Five winners will receive $20,000 and a trip to the social network's headquarters. 

The Data: Participants answered three survey questions, including queries about their business' social media needs. 

The Channel: The contest lived exclusively on 
Facebook, but American Express Co. sent emails to 
small businesses that accept the card. It also promoted the campaign on the American Express Open Forum. 

The Creative: Small business owners submitted photographs of their businesses along with their survey responses. American Express Open will film 10 finalists' businesses, and Facebook members will vote on the videos to determine the five winners. 


Herschell Gordon Lewis heads LewisEnterprises in Pompano Beach, Fla. He writes copy for, consults with, and conducts workshops for clients worldwide. He is the author of 32 books including the best-selling On the Art of Writing Copy. Lewis has been elected to the Direct Marketing Association's Hall of Fame.

Two crucial elements are lacking: the specific comparative commercial value of "liking" Small Business Saturday; and the value of a competition whose purpose seems to be getting contestants to supply
ammunition for Facebook so it can persuade more to use its platform. 


Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above