Amazon.com urges exploration but lacks social sharing options

Share this content:
Amazon.com urges exploration but lacks social sharing options
Amazon.com urges exploration but lacks social sharing options

Amazon.com scores major points by recommending products and by displaying what other online shoppers are currently browsing — and who doesn't want to know what other people find cool?

The site also does a good job displaying big, bright pictures, prices and discounts below products, and it does an excellent job urging shoppers to click around the site and explore interests they may not have even known they had.

However, the sheer bulk of content makes the website a little clunky to use and a bit difficult to search. If you're coming to the site to buy a black poster frame, or something equally vague (i.e. not a hardcover copy of War and Peace), get ready to sift through thousands of similar-looking results.

Additionally, Amazon.com's sharing capabilities to link to Facebook and Twitter are available when a shopper clicks on an individual product, but aren't easily visible on the page. That leaves the social media world off of the company's homepage, and leaves the ability to gather consumer data through social media seriously lacking. Amazon.com is eons ahead of other sites in terms of the scope of its products, but its website's design is stuck in 2004.

Check out more e-commerce sites and see how they rated:

Loading links....
close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here