ABR 2009: Targetbase
-- David Scholes, president and CEO
Founded 30 years ago as a division of MARC Research, Targetbase has always had a strong focus in analytics. Today, the agency works to keep brand messaging relevant in the online and offline space. Using its robust background in data, Scholes says the company has a “listen, respond, and listen again” approach, so digital campaigns can be part of a continuous loop — dynamic and updated on the fly.
Year founded: 1979
Headquarters: Irving, TX
Holding company: Omnicom Group
Number of offices: 3
Web site: www.targetbase.com
Major disciplines/capabilities: Strategy, analytics, creative and technology services, as well as search, e-mail, mobile and social media marketing.
Key accounts: P&G, Clorox, Honda, Michaels, Gatorade, General Mills, John Deere, United Healthcase, DirecTV
Agency highlights from past year: Created successful interactive and offline campaigns for Honda Acura and Michaels