ABR 2009: AKQA

Share this content:
Tom Bedecarre
Tom Bedecarre
“Digital platforms have transformed the traditional marketing and media ecosystem into an intimate, immersive, accountable environment, in which consumers can interact with brands at every level of the purchase funnel. This environment engages consumers by providing relevant, interesting value in the form of an idea, a product, a service, an experience, or an application, rather than a marketing slogan or jingle. It benefits marketers by furnishing a direct, uninterrupted view of the consumer and a measurable, efficient read on the return marketers are generating on each investment.”
 -- Tom Bedecarré, CEO

Founded in 1990 as Citron Haligman Bedecarre, an Internet consulting firm, AKQA became the global digital firm that it is today in 2001, after CHB acquired three other companies – AKQA, an independent Internet development company; Magnet, a Washington D.C.-based developer and e-commerce specialist; and AdInc, a Singaporean new media agency. In 2007, AKQA acquired search marketing firm SearchRev. Today, AKQA is known for cutting edge campaigns that embrace a mix of the newest channels such as social media, advergaming, online video and mobile, with a high attention to design and user experience. Along with this attention to the latest experiences, AKQA is grounded in accountability and measurability, using analytics to increase ROI.

Year founded: 1990

Headquarters:
San Francisco, CA

Number of offices: 4 in the US

Web site: www.akqa.com

Major disciplines/capabilities: Media planning and buying, search engine marketing, campaign analysis and optimization, Web analytics and customer research, Web development, e-commerce solutions, content management, data systems development, systems integration, quality assurance, mobile marketing, interactive experiences, strategic consulting, branding, consumer insight, user experience planning, digital advertising development, customer segmentation, strategic partnerships and direct digital marketing, content concepting and development, video and film-based content creation, advergaming, podcasting, emerging media, user interface and visual design, wireless, kiosks and digital “point of sale,” digital signage and interactive TV

Key accounts: Charles Schwab, Coca-Cola, Diageo, Flip Video, Gap, McDonald's, Nike, Target, US Postal Service, Visa, Xbox

Current agency challenges: “Continuing to focus on innovation in a difficult financial environment,” says Bedecarre.
close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above