Social Media Optimization is currently "the" hot trend for SEO, but is it an effective tool for driving online revenue? Agencies are offering a wide variety of buzzwords, including blogs, social networking sites, Twitter, and widgets, as the solution for search visibility. The toys, tricks and tools are shiny and eyecatching, but how do they work, what is the real value of an SMO campaign, and is it right for your business? SEO expert Adria Kyne will cut through the distractions and gimmicks to reveal the real truth about this potentially costly strategy.