Social Media Monitoring
T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.
The technology behemoth introduces an "aggressive" social media integration solution at SXSW.
While the younger generation is definitely more comfortable with technology, especially new technology, don't mistake young people's energy and zeal in this arena for marketing savvy.
Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space.
When utilized properly, social media generates awareness, consideration, loyalty and advocacy — all of which can be measured.
The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.
Facebook will launch an analytics tool designed to enable companies to measure the impact of brand pages on Oct. 5, said Grady Burnett, VP of global marketing solutions at Facebook.
Google has partnered with social commerce companies Bazaarvoice and PowerReviews to help brands implement the "+1" recommendation button.
Marketing technology companies Eloqua and Jive Software filed separate $100 million initial public offerings this week, according to documents submitted to the US Securities and Exchange Commission (SEC).
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...