Social Media Monitoring

Subscribers Follow the Leader

Subscribers Follow the Leader

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T-Mobile uses social network analysis to identify influencers within customer communities so it can focus its marketing dollars and, ultimately, decrease churn.

Oracle Extends the Customer Conversation

Oracle Extends the Customer Conversation

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The technology behemoth introduces an "aggressive" social media integration solution at SXSW.

Why social media needs a senior brain

Why social media needs a senior brain

While the younger generation is definitely more comfortable with technology, especially new technology, don't mistake young people's energy and zeal in this arena for marketing savvy.

Salesforce Radian6 enhances Insights for Big Data

Salesforce Radian6 enhances Insights for Big Data

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Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space.

Meaningful social media measurement

Meaningful social media measurement

When utilized properly, social media generates awareness, consideration, loyalty and advocacy — all of which can be measured.

Adobe's social software campaign micro-targets marketing professionals

Adobe's social software campaign micro-targets marketing professionals

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The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.

Facebook to launch a brand page analytics tool: DMA 2011

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Facebook will launch an analytics tool designed to enable companies to measure the impact of brand pages on Oct. 5, said Grady Burnett, VP of global marketing solutions at Facebook.

Google+ partners with Bazaarvoice, PowerReviews on +1 referrals

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Google has partnered with social commerce companies Bazaarvoice and PowerReviews to help brands implement the "+1" recommendation button.

Eloqua, Jive file $100 million IPOs

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Marketing technology companies Eloqua and Jive Software filed separate $100 million initial public offerings this week, according to documents submitted to the US Securities and Exchange Commission (SEC).

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