Social Media Marketing

 Love is In the (Digital) Air on Facebook Messenger

Love is In the (Digital) Air on Facebook Messenger

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Brands have turned to Facebook Messenger to reach customers looking to open their hearts and wallets

One on One: Michael Philippe on Connecting Audiences with their Passions

One on One: Michael Philippe on Connecting Audiences with their Passions

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Michael Philippe of Keli Network explains the social video space

The Wednesday Stack: Keeping the Customer Satisfied

The Wednesday Stack: Keeping the Customer Satisfied

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Play the online retail game, get free wings for shredding your ex, face up to social media challenges, and raise a glass for Snapchat influencers

Snapchat Redesign Under Fire After Strong Earnings Report

Snapchat Redesign Under Fire After Strong Earnings Report

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Angry Snapchat users turn to Twitter to criticize the app's new look

Social Media: Welcome to the Wild, Wild West

Social Media: Welcome to the Wild, Wild West

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Day by day, the social media terrain is getting tougher for brands to navigate safely

One on One: Off to the Races with Rip Pruisken

One on One: Off to the Races with Rip Pruisken

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With Starbucks picking up on his snack wafels, Rip Pruisken found his start-up going into overdrive

Facebook Gets Back to Engagement: Good News for Brands

Facebook Gets Back to Engagement: Good News for Brands

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Mark Zuckerberg says Facebook's news feed changes will be good for users' well-being. Maybe they're good for brands too?

The Wednesday Stack: Dipping Into Super Bowl LII

The Wednesday Stack: Dipping Into Super Bowl LII

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A round-up of Super Bowl-related marketing news, a look at Instagram's new business API, and a social advertising/cross-device partnership

One on One: MLB All-Star Shawn Green on Telling Your Brand Story

One on One: MLB All-Star Shawn Green on Telling Your Brand Story

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Greenfly's Shawn Green and Daniel Kirschner on how to connect with fans to tell authentic stories

Twitter Promote Mode Shouldn't Be Your Only Paid Social Strategy

Twitter Promote Mode Shouldn't Be Your Only Paid Social Strategy

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Twitter is expanding their paid social offerings...but is it worth it?

How Planet Fitness Uses New Year's Eve To Strengthen Brand Awareness

How Planet Fitness Uses New Year's Eve To Strengthen Brand Awareness

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As audience needs shift, Planet Fitness is exploring new ways to innovate established traditions

Vine 2's Coming In 2018, But It's Got Competition

Vine 2's Coming In 2018, But It's Got Competition

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After Vine's downfall in 2016, will they have what they need to keep up with today's competition?

Taste of Home Blends Branding, Tech For Gingerbread Blvd. Experience

Taste of Home Blends Branding, Tech For Gingerbread Blvd. Experience

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Taste of Home and Folgers work together to create a native experiential attraction for the holiday season

Focus on Key Moments for Social Advertising Success

Focus on Key Moments for Social Advertising Success

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Using trigger events and targeting to make social ads more effective

One on One: Social is Ripe for Innovation says Rod Favaron

One on One: Social is Ripe for Innovation says Rod Favaron

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Spredfast Chairman and CEO Rod Favaron says Spredfast is still "going deep" on social

Post Original Content on Social Media

Post Original Content on Social Media

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Original outstrips curated content for social media marketing

Facebook, Twitter Step Up Ad Transparency

Facebook, Twitter Step Up Ad Transparency

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Congressional inquiries concentrate corporate minds wonderfully

The Monday Stack: More Triggers, More Insights, More Real-Time Reporting

The Monday Stack: More Triggers, More Insights, More Real-Time Reporting

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Our weekly look at marketing technology and ops

The Wednesday Stack: Convergence Everywhere

The Wednesday Stack: Convergence Everywhere

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Our weekly column about marketing tech and ops

One on One: Errol Apostolopoulos on the Power of Social Images

One on One: Errol Apostolopoulos on the Power of Social Images

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Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI

Giving More Control to Advertisers on Facebook

Giving More Control to Advertisers on Facebook

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Facebook is working to improve brand safety

Facebook: Smart About Ads, Dumb About Fake News

Facebook: Smart About Ads, Dumb About Fake News

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Facebook is an AI-driven adtech powerhouse. So why can't it get to grips with troll ad purchasers and fake news?

LinkedIn Extends Ad Reach

LinkedIn Extends Ad Reach

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Introducing Audience Network, LinkedIn enables greater reach for advertisers

These 10 Brands Saw Most Improvement in Social Conversation Over Last Year

These 10 Brands Saw Most Improvement in Social Conversation Over Last Year

Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation.

Facebook Messenger Ads Beta Opens Globally

Facebook Messenger Ads Beta Opens Globally

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Marketers can now serve ads to Messenger's 1.2 billion monthly users

Marketers Need to Talk More about Rights Management on Social

Marketers Need to Talk More about Rights Management on Social

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Anything goes on social media... until your business is hit with a seven-figure lawsuit.

Marketers Need to Create More Video for Facebook. Right Now

Marketers Need to Create More Video for Facebook. Right Now

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Mari Smith dishes on how Facebook has changed, and why it's a great time to grow a video channel on the network.

Snapchat's Value Lies in its Discover Platform, Not Ads

Snapchat's Value Lies in its Discover Platform, Not Ads

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Discover is exactly what publishers have asked for for years. Snap shouldn't neglect it.

3 Surprising Social Media Stats

3 Surprising Social Media Stats

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Here are just a few social facts which made us think twice

Why Social Media Succeeds by Streaming Sports

Why Social Media Succeeds by Streaming Sports

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There have been a slew of partnerships between social media platforms and sports' organizations this year

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