Social Media Marketing
How a pharma company tapped into a niche audience on social media
Social media giant serves as great platform for brands
Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community
DMN editors discuss last summer's biggest mobile craze and its latest holiday event.
Turning cameras into search engines can turn on a new revenue stream for Pinterest
Why marketers should approach fans differently
The online audience for Super Bowl 51 will be showing up in droves: on February 6, says MaxPoint
Survey shows rise in social media use by Super Bowl viewers
Why Facebook is aiming to filter Snapchat's success
In short, not that much.
Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.
IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.
How Snap remains at the helm of social media's advertising evolution
A ranking of the social media giants
Social media giant in talks about metric measurement methodologies
How the video-sharing website is developing celebrities and raising the brand profile
When is "Hey customers, we care!" appropriate?
Users are visiting more stores, and spending money at those stores because of the game.
Social media giant kills off lead generation ads
How a marketing campaign kept the television show in the conversation
More measurement errors emerge
The social media network refocuses ad selling and measurement approach
Brands are using all departments to succeed in social
Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.
For the first time, the company seems really, truly under siege by multiple stakeholders
Content sharing service launches the Marketing Developer Partners program
Did social media get the election right, while all the polls were getting it wrong?
The coffee and doughnut chain's social media strategy lead reveals how the brand used Vine and what marketers can learn from its demise.
Here's how it played out
A buyout would keep the video network alive, but not for long if some serious issues aren't addressed.
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