Social Media Marketing
Fans and marketers are flooding Twitter, raving about Sunday's Big Game.
Omnichannel, brick-and-mortar, and mobile were the talk of the town this week at retail's big annual show.
Critics are calling CES 2015 a spectacle; and they may be justified in their beliefs.
The entertainment website company is using personalized messaging to increase engagement and clicks.
Some think Sony's cyber security drama was manufactured to sell a movie. If so, it clearly wasn't worth it.
Tiffany, Hot Topic, and Macy's follow close behind for social marketing skills. Needing more polish are 7-Eleven, Guess, AutoZone, and Coach.
Other verticals may be missing an opportunity to grow customers by not utilizing call-to-action buttons on Facebook.
Knowing followers' engagement levels can help to guide a brand's social interaction strategy.
Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.
At 300 million users, the photo-sharing app has officially eclipsed Twitter.
I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.
Here's a snapshot of the top restaurant brands that are dominating social media.
Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.
Videos that autoplay seem to be a major turnoff for users. Perhaps an alternative marketing strategy is in order.
To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.
Retailers' open season on profits could take a hit in the wake of Ferguson, demonstrating the duality of social media.
Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.
Consumers say they're calling out the lingerie brand for reinforcing potentially imbalanced body images.
A Q&A with Michael Fisher, president of Yes Lifecycle Marketing.
Skillful social marketers share the necessary tidbits to craft a successful social campaign.
Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.
This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.
Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.
Boosting earned media with paid media has become a requirement, Eric Weaver tells a group of beverage industry marketers.
When you use the site to bolster your personal brand, you also strengthen your company's brand image.
Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.
Here's a look at some of the most engaging, innovative ways that brands are using Instagram.
With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.
It's Social Media Day. How are you celebrating?
5 levels social marketers must progress through to achieve the higher levels of performance
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As the leading source for direct marketing youth data, ASL Marketing connects your ...