Social Media Marketing

Pharma Company Succeeds Using Social Media

Pharma Company Succeeds Using Social Media

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How a pharma company tapped into a niche audience on social media

More than Half of Snapchat Users Opened, Watched Branded Content

More than Half of Snapchat Users Opened, Watched Branded Content

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Social media giant serves as great platform for brands

Using Salesforce to Amplify Brand Reach

Using Salesforce to Amplify Brand Reach

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Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community

Spotlight On: Pokémon Go's Valentine's Day Event

Spotlight On: Pokémon Go's Valentine's Day Event

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DMN editors discuss last summer's biggest mobile craze and its latest holiday event.

Pinterest's Lens Has Clear Revenue Potential

Pinterest's Lens Has Clear Revenue Potential

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Turning cameras into search engines can turn on a new revenue stream for Pinterest

Falcons, Patriots: Not All Social Audiences Are the Same

Falcons, Patriots: Not All Social Audiences Are the Same

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Why marketers should approach fans differently

Why the Day After Game Day is Important

Why the Day After Game Day is Important

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The online audience for Super Bowl 51 will be showing up in droves: on February 6, says MaxPoint

Majority of Super Bowl Audience Engages with Social Media

Majority of Super Bowl Audience Engages with Social Media

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Survey shows rise in social media use by Super Bowl viewers

Facebook Developing Branded Filters for Selfies

Facebook Developing Branded Filters for Selfies

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Why Facebook is aiming to filter Snapchat's success

How a New Interface Changes Marketing on LinkedIn

How a New Interface Changes Marketing on LinkedIn

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In short, not that much.

Does Non-TV Super Bowl Marketing Make Sense?

Does Non-TV Super Bowl Marketing Make Sense?

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Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.

Snap Starts New Year by Bolstering Last Year Success

Snap Starts New Year by Bolstering Last Year Success

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How Snap remains at the helm of social media's advertising evolution

How The Major Social Media Companies Fared in 2016

How The Major Social Media Companies Fared in 2016

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A ranking of the social media giants

Facebook, MRC in Talks Over Metric Audit

Facebook, MRC in Talks Over Metric Audit

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Social media giant in talks about metric measurement methodologies

YouTube Invests in Artists to Bolster Marketing Efforts

YouTube Invests in Artists to Bolster Marketing Efforts

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How the video-sharing website is developing celebrities and raising the brand profile

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

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When is "Hey customers, we care!" appropriate?

Pokémon Go is Pulling Players Off Social

Pokémon Go is Pulling Players Off Social

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Users are visiting more stores, and spending money at those stores because of the game.

Twitter Will No Longer Create Lead Generation Campaigns

Twitter Will No Longer Create Lead Generation Campaigns

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Social media giant kills off lead generation ads

TV Land Bolsters 'Younger' Engagement Through Social Media

TV Land Bolsters 'Younger' Engagement Through Social Media

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How a marketing campaign kept the television show in the conversation

Metrics: Facebook Does it Again

Metrics: Facebook Does it Again

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More measurement errors emerge

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

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The social media network refocuses ad selling and measurement approach

Brands Succeed in Social with Cross-Platform Approach

Brands Succeed in Social with Cross-Platform Approach

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Brands are using all departments to succeed in social

Artists Are the Biggest Casualties in the Streaming Wars

Artists Are the Biggest Casualties in the Streaming Wars

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Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.

Facebook's Walled Garden Shows Cracks

Facebook's Walled Garden Shows Cracks

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For the first time, the company seems really, truly under siege by multiple stakeholders

Pinterest Bolsters Marketing Program

Pinterest Bolsters Marketing Program

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Content sharing service launches the Marketing Developer Partners program

Did Trump's Late Social Media Surge Signal the Outcome?

Did Trump's Late Social Media Surge Signal the Outcome?

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Did social media get the election right, while all the polls were getting it wrong?

What Vine Meant to Dunkin' Donuts

What Vine Meant to Dunkin' Donuts

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The coffee and doughnut chain's social media strategy lead reveals how the brand used Vine and what marketers can learn from its demise.

Election Night on Social

Election Night on Social

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Here's how it played out

Four Things A Buyer of Vine Must Do To Save It

Four Things A Buyer of Vine Must Do To Save It

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A buyout would keep the video network alive, but not for long if some serious issues aren't addressed.

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