Social Media Marketing

One on One: Why Interactive Storytelling is Key for Gen Z

One on One: Why Interactive Storytelling is Key for Gen Z

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Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

Online Video is Evolving into Shared Viewing

Online Video is Evolving into Shared Viewing

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Tumblr joins a growing list of developers exploring shared video viewing sessions.

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

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The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

Snapchat Aims to be the Online-to-Offline Conversions Social Network

Snapchat Aims to be the Online-to-Offline Conversions Social Network

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A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic

YouTube is Getting Safer for Brands

YouTube is Getting Safer for Brands

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Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

Sports on Social Media Makes Sense (And Dollars)

Sports on Social Media Makes Sense (And Dollars)

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Why social media platforms are partnering with sports' organizations now

A World Without Twitter

A World Without Twitter

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How the social media landscape would be impacted without Twitter

48 Million Twitter Accounts Exposed as Bots

48 Million Twitter Accounts Exposed as Bots

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Study suggests that Twitter is delivering misleading analytics

Facebook Working on TV-Like Video Programming App

Facebook Working on TV-Like Video Programming App

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The move is necessary for the social media giant, but can it succeed as a legitimate television-streaming service?

How Different Generations Interact with Brands on Social Media

How Different Generations Interact with Brands on Social Media

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The differences can help marketers learn how to speak to each generation

How Trump Supporters Battled Oscars with Social Media Campaign

How Trump Supporters Battled Oscars with Social Media Campaign

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A campaign of hashtags led by Trump supporters dominated social media

Facebook Attempts to Best Competition by Copying Competition

Facebook Attempts to Best Competition by Copying Competition

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Social media giant's latest launch attempts to edge out job listing sites

Pharma Company Succeeds Using Social Media

Pharma Company Succeeds Using Social Media

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How a pharma company tapped into a niche audience on social media

More than Half of Snapchat Users Opened, Watched Branded Content

More than Half of Snapchat Users Opened, Watched Branded Content

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Social media giant serves as great platform for brands

Using Salesforce to Amplify Brand Reach

Using Salesforce to Amplify Brand Reach

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Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community

Spotlight On: Pokémon Go's Valentine's Day Event

Spotlight On: Pokémon Go's Valentine's Day Event

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DMN editors discuss last summer's biggest mobile craze and its latest holiday event.

Pinterest's Lens Has Clear Revenue Potential

Pinterest's Lens Has Clear Revenue Potential

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Turning cameras into search engines can turn on a new revenue stream for Pinterest

Falcons, Patriots: Not All Social Audiences Are the Same

Falcons, Patriots: Not All Social Audiences Are the Same

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Why marketers should approach fans differently

Why the Day After Game Day is Important

Why the Day After Game Day is Important

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The online audience for Super Bowl 51 will be showing up in droves: on February 6, says MaxPoint

Majority of Super Bowl Audience Engages with Social Media

Majority of Super Bowl Audience Engages with Social Media

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Survey shows rise in social media use by Super Bowl viewers

Facebook Developing Branded Filters for Selfies

Facebook Developing Branded Filters for Selfies

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Why Facebook is aiming to filter Snapchat's success

How a New Interface Changes Marketing on LinkedIn

How a New Interface Changes Marketing on LinkedIn

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In short, not that much.

Does Non-TV Super Bowl Marketing Make Sense?

Does Non-TV Super Bowl Marketing Make Sense?

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Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.

Snap Starts New Year by Bolstering Last Year Success

Snap Starts New Year by Bolstering Last Year Success

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How Snap remains at the helm of social media's advertising evolution

How The Major Social Media Companies Fared in 2016

How The Major Social Media Companies Fared in 2016

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A ranking of the social media giants

Facebook, MRC in Talks Over Metric Audit

Facebook, MRC in Talks Over Metric Audit

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Social media giant in talks about metric measurement methodologies

YouTube Invests in Artists to Bolster Marketing Efforts

YouTube Invests in Artists to Bolster Marketing Efforts

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How the video-sharing website is developing celebrities and raising the brand profile

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

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When is "Hey customers, we care!" appropriate?

Pokémon Go is Pulling Players Off Social

Pokémon Go is Pulling Players Off Social

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Users are visiting more stores, and spending money at those stores because of the game.

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