Social Media Marketing

In the Super Sunday Twitter Bowl, Money Talks

In the Super Sunday Twitter Bowl, Money Talks

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Esurance blows out the tweeting competition with its $1 million offer, and Budweiser raises a glass to Peyton Manning.

Swarovski's Word-of-Mouth Strategy Sparkles

Swarovski's Word-of-Mouth Strategy Sparkles

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The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.

Marketing Chatter: February 2016

Marketing Chatter: February 2016

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See what our tweeps have been getting up to this month. Follow us @dmnews.

 Twitter Taps AmEx's Berland as CMO

Twitter Taps AmEx's Berland as CMO

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The advertising EVP of the financial services Goliath will attempt to do the David thing with Twitter.

Twitter to Hire a CMO

Twitter to Hire a CMO

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Things are a-flitter in Twitter's executive suite; its media and product chiefs departed over the weekend.

Auntie Anne's Bakes Up Successful Engagement Campaigns

Auntie Anne's Bakes Up Successful Engagement Campaigns

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The soft pretzel company uses modern social media strategies to market an age-old treat.

D'Arcy: Facebook Wants to Be a Better Agency Partner

D'Arcy: Facebook Wants to Be a Better Agency Partner

As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.

If Brevity is the Soul of Wit, Twitter You're a Soul-less Twit!

If Brevity is the Soul of Wit, Twitter You're a Soul-less Twit!

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Who will fill the terse-verse void on social media when Twitter goes long-form?

Does Twitter Have a Future as a Marketing Medium?

Does Twitter Have a Future as a Marketing Medium?

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Longer tweets won't help the network define its place in the social channel or reach critical mass, observers say.

Fly Away, 140 Character Tweet!

Fly Away, 140 Character Tweet!

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It's bye-bye Bitly and hello ad dollars as Jack Dorsey makes Twitter more marketing-friendly with 10,000 character tweets.

Marketing Chatter: December 2015/January 2016

Marketing Chatter: December 2015/January 2016

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See what our tweeps have been getting up to this month. Follow us @dmnews.

Unique Vintage Ditches Retro Loyalty Programs

Unique Vintage Ditches Retro Loyalty Programs

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The vintage-inspired clothing and accessories company gave its loyalty program a modern twist by rewarding consumers for engagement, not just purchases.

How Social Media Evolved for Marketers in 2015

How Social Media Evolved for Marketers in 2015

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Viral moments throughout the year taught marketers much about the subtleties of the medium.

Marketing Buzzwords for 2016

Marketing Buzzwords for 2016

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There's no shortage of terms to watch in marketing's lexicon. Here are the 2016 vocabulary highlights in preview.

What Millennials Have in Store for Marketing

What Millennials Have in Store for Marketing

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A slight twist on the tradition, I asked a few future marketers what they predict about marketing in 2016 and beyond.

Sysomos Expion Expands Its Social Media Management

Sysomos Expion Expands Its Social Media Management

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New pricing levels allow smaller brands to access the social media management technology that was formerly reserved for large enterprises.

The Grammys Take Steps to Mend Strained Relations with Hip-Hop Fans

The Grammys Take Steps to Mend Strained Relations with Hip-Hop Fans

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Rap features prominently in next year's lineup, but reactions are mixed.

Uncool It May Be, But Teens Still Flock to Facebook

Uncool It May Be, But Teens Still Flock to Facebook

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You're busted, kids. Not only are you on Facebook, but it's the site you are on the most.

5 Ways to Make Social Content Work For You

5 Ways to Make Social Content Work For You

Delivery.com's VP of marketing shares her recommendations for producing content that drives engagement.

How to Cash In on Social Media

How to Cash In on Social Media

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Several leading players in social commerce share how to galvanize a social media audience and convert members into paying customers.

3 Abstract Aspects of Digital Culture

3 Abstract Aspects of Digital Culture

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Because digital isn't complicated enough.

The Essential Element to Selling on Social Media

The Essential Element to Selling on Social Media

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What prompts consumers to purchase products and services they read about on social channels? They read that friends are buying them.

L'Oréal Paris Predicts Engagement Metrics of the Future

L'Oréal Paris Predicts Engagement Metrics of the Future

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The cosmetic giant's head of customer engagement in Canada gave a glimpse into what consumer engagement might look like in the years ahead.

Chat Platform Tackles Social Media Response

Chat Platform Tackles Social Media Response

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TouchSocial's aim: Turn ugly comments on social media into private conversations about resolution.

Chat Platform Tackles Social Media Response

Chat Platform Tackles Social Media Response

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TouchSocial's aim: Turn ugly comments on social media into private conversations about resolution.

Black Friday Email Faux Pas

Black Friday Email Faux Pas

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A new study reveals the major missteps that email marketers make during the shopping season.

The Memeification of Political Marketing

The Memeification of Political Marketing

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In a bid to draw millennial votes, Ben Carson and Donald Trump pulled off some of the most brilliantly misaligned marketing maneuvers of the election narrative.

Storytelling on Social Media

Storytelling on Social Media

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One of Tumblr's top strategists says that an impactful way to engage an audience is through vivid stories on social media.

What's Wrong With Social CRM, and How to Make it Right

What's Wrong With Social CRM, and How to Make it Right

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Too many companies and CMOs remain socially challenged a good five years into the social CRM era.

8 Billion Videos Are Viewed Daily on Facebook

8 Billion Videos Are Viewed Daily on Facebook

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That's up from just 4 billion in Q1. Also up by 45% are ad revenues, with mobile accounting for three quarters of the total.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...