Social Media Marketing

Marketers Use National Dog Day to Connect With Animal Lovers

Marketers Use National Dog Day to Connect With Animal Lovers

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An outpour of canine love took over social media, and brands rode the wave of excitement.

Small Businesses and Consumers Not on the Same (Web)Page

Small Businesses and Consumers Not on the Same (Web)Page

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One in three small businesses don't have a presence on social media.

Instagram Ads Tops Facebook's for Click-Through Rate

Instagram Ads Tops Facebook's for Click-Through Rate

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But its CPM of $6.29 is almost double that of its owner's.

Sysomos Announces Partnership With DataSift

Sysomos Announces Partnership With DataSift

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The pact is Sysomos' effort to provide its clients access to anonymized and aggregated Facebook topic data.

Amazon Suffers Viral Scrutiny After Exposé

Amazon Suffers Viral Scrutiny After Exposé

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Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.

A Blast From the Past

A Blast From the Past

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Working at Direct Marketing News has allowed me to learn a lot—and teach even more. Here's a look back at some of my favorite lessons.

Who's Winning the Social Media Management Wars?

Who's Winning the Social Media Management Wars?

A tapestry of competitive options struggling to hold ground already conquered, or forging ahead into new territory.

Google's Rebranding Dominates Twitter

Google's Rebranding Dominates Twitter

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The emergence of Alphabet, Google's restructured business hierarchy, had people furiously banging out their ABC's on Twitter Tuesday.

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

Disney Fuses Content and Influencer Marketing to Take Muppets Viral

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Everyone is talking about Kermit the Frog and Miss Piggy's split, but they're also talking about Disney's new show.

Dynamic Signal Unveils New Platform

Dynamic Signal Unveils New Platform

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It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

King's Hawaiian Pins Its Hopes on a New Marketing Recipe

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A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.

Instagram Ad Sales to Grow 5X in Next Two Years

Instagram Ad Sales to Grow 5X in Next Two Years

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It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

Ashley Madison Remains the Talk of the (Virtual) Town

Ashley Madison Remains the Talk of the (Virtual) Town

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In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.

3 Tips For Non-Political Marketing During the Presidential Elections

3 Tips For Non-Political Marketing During the Presidential Elections

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Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.

General Electric Experiments With Emoji Marketing

General Electric Experiments With Emoji Marketing

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A new standard communication helps GE connect with highly coveted consumers—millennials.

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

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Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.

Prime Day Ignites Twitter (Again)

Prime Day Ignites Twitter (Again)

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As the deals continue to roll in, everyone is talking about Amazon's birthday sales event.

General Mills Discovers Shoppers' True Demands— From Social Media

General Mills Discovers Shoppers' True Demands— From Social Media

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The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.

Newsflash: Pinterest Is Not a Social Network

Newsflash: Pinterest Is Not a Social Network

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Is social discourse discouraged on the digital bulletin board? Are Pins more important than Pinners?

ASICS Stays in Step With Its Consumers

ASICS Stays in Step With Its Consumers

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The athletic wear brand provides interactive experiences that show it understands what it means to be a marathoner.

Subway Goes Viral for All the Wrong Reasons

Subway Goes Viral for All the Wrong Reasons

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As its famous spokesman comes under fire, the sub shop goes into full crisis control.

Buyable Pins? Doable.

Buyable Pins? Doable.

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Pinterest's rollout of paid pins with buy buttons makes the notion of social commerce ever more viable.

The Most Viral Moments of 2015 (So Far)

The Most Viral Moments of 2015 (So Far)

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Can you guess what made our list?

Social Media Day Celebrations Sweep the Web

Social Media Day Celebrations Sweep the Web

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What better way to celebrate social media than with copious amounts of tweets and posts?

The Good, the Bad, and the (Not So) Ugly of Social Media

The Good, the Bad, and the (Not So) Ugly of Social Media

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A new survey reveals what marketers are getting right—and where they're going wrong on social.

Convert Casual Social Media Followers Into Brand Advocates

Convert Casual Social Media Followers Into Brand Advocates

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Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.

The Evolution of the Social System

The Evolution of the Social System

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How brands are mastering the concept of "brand gravity" and how you can, too.

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

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The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

How to Win on Social Media

How to Win on Social Media

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Turns out emotional messages on social media are the way to followers' hearts—and wallets.

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