Social Media Marketing
Facebook is an AI-driven adtech powerhouse. So why can't it get to grips with troll ad purchasers and fake news?
Introducing Audience Network, LinkedIn enables greater reach for advertisers
Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation.
Marketers can now serve ads to Messenger's 1.2 billion monthly users
Anything goes on social media... until your business is hit with a seven-figure lawsuit.
Mari Smith dishes on how Facebook has changed, and why it's a great time to grow a video channel on the network.
Discover is exactly what publishers have asked for for years. Snap shouldn't neglect it.
Here are just a few social facts which made us think twice
There have been a slew of partnerships between social media platforms and sports' organizations this year
The two apps seem to have a lot in common, but it's possible to differentiate their appeal to marketers
If the FTC intends on enforcing its guidelines, it must consider the evolution of social media space and its place in it.
Radar works better than a crystal ball when it comes to boiling the social ocean
The social media giant launches AI efforts to stop the spread of terrorist propaganda
A tool will tag sponsored posts, and provide brands and influencers with access to analytics.
AI will personalize Twitter newsfeeds, and could bring the social media giant out of the slumps.
Our weekly column about marketing tech and ops
The social media clones growing popularity are effecting the brand
Healthy pasta company expands marketing on social media with predictive branding
How the airline company engaged consumers with social media
It's early days for AR on social media, but its marketing potential is clear
Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.
Tumblr joins a growing list of developers exploring shared video viewing sessions.
The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.
A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic
Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.
Why social media platforms are partnering with sports' organizations now
How the social media landscape would be impacted without Twitter
Study suggests that Twitter is delivering misleading analytics
The move is necessary for the social media giant, but can it succeed as a legitimate television-streaming service?
The differences can help marketers learn how to speak to each generation
Company of the Week
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