Social Media Marketing

Dynamic Signal Unveils New Platform

Dynamic Signal Unveils New Platform

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It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.

Instagram Ad Sales to Grow 5X in Next Two Years

Instagram Ad Sales to Grow 5X in Next Two Years

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It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

Ashley Madison Remains the Talk of the (Virtual) Town

Ashley Madison Remains the Talk of the (Virtual) Town

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In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.

3 Tips For Non-Political Marketing During the Presidential Elections

3 Tips For Non-Political Marketing During the Presidential Elections

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Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.

General Electric Experiments With Emoji Marketing

General Electric Experiments With Emoji Marketing

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A new standard communication helps GE connect with highly coveted consumers—millennials.

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

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Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.

Prime Day Ignites Twitter (Again)

Prime Day Ignites Twitter (Again)

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As the deals continue to roll in, everyone is talking about Amazon's birthday sales event.

General Mills Discovers Shoppers' True Demands— From Social Media

General Mills Discovers Shoppers' True Demands— From Social Media

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The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.

Newsflash: Pinterest Is Not a Social Network

Newsflash: Pinterest Is Not a Social Network

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Is social discourse discouraged on the digital bulletin board? Are Pins more important than Pinners?

ASICS Stays in Step With Its Consumers

ASICS Stays in Step With Its Consumers

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The athletic wear brand provides interactive experiences that show it understands what it means to be a marathoner.

Subway Goes Viral for All the Wrong Reasons

Subway Goes Viral for All the Wrong Reasons

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As its famous spokesman comes under fire, the sub shop goes into full crisis control.

Buyable Pins? Doable.

Buyable Pins? Doable.

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Pinterest's rollout of paid pins with buy buttons makes the notion of social commerce ever more viable.

The Most Viral Moments of 2015 (So Far)

The Most Viral Moments of 2015 (So Far)

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Can you guess what made our list?

Social Media Day Celebrations Sweep the Web

Social Media Day Celebrations Sweep the Web

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What better way to celebrate social media than with copious amounts of tweets and posts?

The Good, the Bad, and the (Not So) Ugly of Social Media

The Good, the Bad, and the (Not So) Ugly of Social Media

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A new survey reveals what marketers are getting right—and where they're going wrong on social.

Convert Casual Social Media Followers Into Brand Advocates

Convert Casual Social Media Followers Into Brand Advocates

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Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.

The Evolution of the Social System

The Evolution of the Social System

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How brands are mastering the concept of "brand gravity" and how you can, too.

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

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The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

How to Win on Social Media

How to Win on Social Media

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Turns out emotional messages on social media are the way to followers' hearts—and wallets.

E3 Ignites the Web

E3 Ignites the Web

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The latest viral phenomenon is here.

5 Brands That Celebrate What It Means to Be a Dad

5 Brands That Celebrate What It Means to Be a Dad

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Dove Men+Care, MetLife, General Mills, Hyundai, and Whirlpool capture fathers' love and sacrifice in their captivating commercials.

Social Media for Marketers: Do This, Not That

Social Media for Marketers: Do This, Not That

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Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.

The Biggest Marketing Opportunities in 2015

The Biggest Marketing Opportunities in 2015

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More data, more tools, and more opportunity for marketers in retail. Here's a quick breakdown of eTail's latest report on digital marketing trends.

Newton Running Makes Strides in Consumer Engagement

Newton Running Makes Strides in Consumer Engagement

The running shoe brand launches "The Run It, FEEL It, Spell It Challenge" to get consumers to share how they feel about running through social.

How to Spark (and Sustain) Brand Love and Passion

How to Spark (and Sustain) Brand Love and Passion

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Three ways that marketers can generate word of mouth--and three ways to keep the conversations going.

Apple Music Isn't a Hit on Social Media

Apple Music Isn't a Hit on Social Media

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Two days later, tweeters still haven't warmed up to the idea of Apple Music.

OPI's 9 Tips for Nailing Social Media

OPI's 9 Tips for Nailing Social Media

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The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.

Why the Fallout 4 Campaign May Be Strangest Case of Virality in 2015

Why the Fallout 4 Campaign May Be Strangest Case of Virality in 2015

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Video game studio Bethesda ignites the Web with an announcement of an announcement.

Quirky Marketing Trends That Work

Quirky Marketing Trends That Work

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In business, being weird can pay off—big time.

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