Social Media Marketing
Knowing followers' engagement levels can help to guide a brand's social interaction strategy.
Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.
At 300 million users, the photo-sharing app has officially eclipsed Twitter.
I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.
Here's a snapshot of the top restaurant brands that are dominating social media.
Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.
Videos that autoplay seem to be a major turnoff for users. Perhaps an alternative marketing strategy is in order.
To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.
Retailers' open season on profits could take a hit in the wake of Ferguson, demonstrating the duality of social media.
Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.
Consumers say they're calling out the lingerie brand for reinforcing potentially imbalanced body images.
A Q&A with Michael Fisher, president of Yes Lifecycle Marketing.
Skillful social marketers share the necessary tidbits to craft a successful social campaign.
Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.
This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.
Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.
Boosting earned media with paid media has become a requirement, Eric Weaver tells a group of beverage industry marketers.
When you use the site to bolster your personal brand, you also strengthen your company's brand image.
Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.
Here's a look at some of the most engaging, innovative ways that brands are using Instagram.
With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.
It's Social Media Day. How are you celebrating?
5 levels social marketers must progress through to achieve the higher levels of performance
The company tells users that it will begin serving ads based on their non-Facebook Web and mobile habits.
Marketers can score a winning goal with these four social media strategies.
Here's how to market a brand successfully in a Twitter bio.
Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.
How marketers can tap into the six most prevalent types of Twitter conversations.
The industry expansion of social marketing is evident of with the addition of Attention to KBS+.
How the Academy Awards and other major events help marketers build customer relationships.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...