Social Media Marketing
It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.
It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.
Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.
In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.
Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.
A new standard communication helps GE connect with highly coveted consumers—millennials.
Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.
As the deals continue to roll in, everyone is talking about Amazon's birthday sales event.
The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.
Is social discourse discouraged on the digital bulletin board? Are Pins more important than Pinners?
The athletic wear brand provides interactive experiences that show it understands what it means to be a marathoner.
As its famous spokesman comes under fire, the sub shop goes into full crisis control.
Pinterest's rollout of paid pins with buy buttons makes the notion of social commerce ever more viable.
Can you guess what made our list?
What better way to celebrate social media than with copious amounts of tweets and posts?
A new survey reveals what marketers are getting right—and where they're going wrong on social.
Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.
How brands are mastering the concept of "brand gravity" and how you can, too.
The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.
Turns out emotional messages on social media are the way to followers' hearts—and wallets.
The latest viral phenomenon is here.
Dove Men+Care, MetLife, General Mills, Hyundai, and Whirlpool capture fathers' love and sacrifice in their captivating commercials.
Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.
The running shoe brand launches "The Run It, FEEL It, Spell It Challenge" to get consumers to share how they feel about running through social.
More data, more tools, and more opportunity for marketers in retail. Here's a quick breakdown of eTail's latest report on digital marketing trends.
Three ways that marketers can generate word of mouth--and three ways to keep the conversations going.
Two days later, tweeters still haven't warmed up to the idea of Apple Music.
The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.
Video game studio Bethesda ignites the Web with an announcement of an announcement.
In business, being weird can pay off—big time.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...