Social Media Marketing
IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.
How Snap remains at the helm of social media's advertising evolution
A ranking of the social media giants
Social media giant in talks about metric measurement methodologies
How the video-sharing website is developing celebrities and raising the brand profile
When is "Hey customers, we care!" appropriate?
Users are visiting more stores, and spending money at those stores because of the game.
Social media giant kills off lead generation ads
How a marketing campaign kept the television show in the conversation
More measurement errors emerge
The social media network refocuses ad selling and measurement approach
Brands are using all departments to succeed in social
Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.
For the first time, the company seems really, truly under siege by multiple stakeholders
Content sharing service launches the Marketing Developer Partners program
Did social media get the election right, while all the polls were getting it wrong?
The coffee and doughnut chain's social media strategy lead reveals how the brand used Vine and what marketers can learn from its demise.
Here's how it played out
A buyout would keep the video network alive, but not for long if some serious issues aren't addressed.
Until it cleans up the service, Twitter can forget about an acquisition
Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram FunctionalityNovember 06, 2016
The eyeglasses and sunglasses retailer is among the first to test out Instagram's shopping capability.
Brands are still doing business on the platform, despite its ailing public image.
Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months
It's Halloween, and your costume decisions will be shared: But spare a thought for...
The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.
It's sad to see it go, but not surprising.
Is this a prelude to a post-election media company?
It's going to be a smartphone, smartphone night...
Tool will prompt donations from Donald Trump's tweets
As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.