Social Media Marketing

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

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The social media network refocuses ad selling and measurement approach

Brands Succeed in Social with Cross-Platform Approach

Brands Succeed in Social with Cross-Platform Approach

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Brands are using all departments to succeed in social

Artists Are the Biggest Casualties in the Streaming Wars

Artists Are the Biggest Casualties in the Streaming Wars

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Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.

Facebook's Walled Garden Shows Cracks

Facebook's Walled Garden Shows Cracks

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For the first time, the company seems really, truly under siege by multiple stakeholders

Pinterest Bolsters Marketing Program

Pinterest Bolsters Marketing Program

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Content sharing service launches the Marketing Developer Partners program

Did Trump's Late Social Media Surge Signal the Outcome?

Did Trump's Late Social Media Surge Signal the Outcome?

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Did social media get the election right, while all the polls were getting it wrong?

What Vine Meant to Dunkin' Donuts

What Vine Meant to Dunkin' Donuts

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The coffee and doughnut chain's social media strategy lead reveals how the brand used Vine and what marketers can learn from its demise.

Election Night on Social

Election Night on Social

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Here's how it played out

Four Things A Buyer of Vine Must Do To Save It

Four Things A Buyer of Vine Must Do To Save It

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A buyout would keep the video network alive, but not for long if some serious issues aren't addressed.

Twitter Continues to Do Anything But Fix Its Abuse Issues

Twitter Continues to Do Anything But Fix Its Abuse Issues

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Until it cleans up the service, Twitter can forget about an acquisition

Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality

Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality

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The eyeglasses and sunglasses retailer is among the first to test out Instagram's shopping capability.

Twitter's Bad Press Isn't Deterring Advertisers

Twitter's Bad Press Isn't Deterring Advertisers

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Brands are still doing business on the platform, despite its ailing public image.

One on One: Phil Ross on Clinton-Trump Social Analytics

One on One: Phil Ross on Clinton-Trump Social Analytics

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Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months

Cartoon: Halloween Remorse

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It's Halloween, and your costume decisions will be shared: But spare a thought for...

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.

5 Reasons Why Vine Failed

5 Reasons Why Vine Failed

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It's sad to see it go, but not surprising.

Trump's Latest Gambit: TrumpTV on Facebook

Trump's Latest Gambit: TrumpTV on Facebook

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Is this a prelude to a post-election media company?

Cartoon: Tweet or Treat!

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It's going to be a smartphone, smartphone night...

Clinton Campaign Monetizes 'Trump Troll' Tool

Clinton Campaign Monetizes 'Trump Troll' Tool

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Tool will prompt donations from Donald Trump's tweets

Showdown in Vegas: The Social Spin

Showdown in Vegas: The Social Spin

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As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it

Bots May Be Contributing to Trump's Post-Debate Success

Bots May Be Contributing to Trump's Post-Debate Success

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About a third of pro-Trump tweets after the first debate were from automated accounts, a study claims.

Welcome to Social Commerce 2.0

Welcome to Social Commerce 2.0

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Some recommendations on strategy for social selling today

Cartoon: Wait, Let Me Take a Selfie!

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Woke up like this! Social media never waits

Video Views and Artificial Metrics: The Facebook Scandal That Wasn't

Video Views and Artificial Metrics: The Facebook Scandal That Wasn't

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Facebook was upfront about discounting video views of less than three seconds—and it was right to discount them too

Donald Trump Mobilizes Twitter Echo Chamber

Donald Trump Mobilizes Twitter Echo Chamber

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Trump's New Twitter Campaign Recruits Users to Market

ANA Requests Audit, Accreditation for Facebook Metrics

ANA Requests Audit, Accreditation for Facebook Metrics

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The ANA has called for an audit of Facebook's metrics.

40 Under 40 2016: Claudia Page, Crowdtap

40 Under 40 2016: Claudia Page, Crowdtap

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Claudia Page has paired subject-matter experts with marketers for more than a decade.

40 Under 40 2016: Brendan Lattrell, Grapevine

40 Under 40 2016: Brendan Lattrell, Grapevine

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An entrepreneur, producer, and self-proclaimed YouTube super fan, Brendan Lattrell is CEO of Grapevine, which he founded in 2012.

Salesforce Doesn't Need a Twitter Headache

Salesforce Doesn't Need a Twitter Headache

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There are good reasons for Salesforce to walk away from Twitter acquisition talks

Facebook Grossly Overestimated Video Metric for Two Years

Facebook Grossly Overestimated Video Metric for Two Years

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How the social media giant's video metric tool delivered an error in results

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