Social Media Marketing

A 2014 Snapshot of Social Media Marketing

A 2014 Snapshot of Social Media Marketing

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This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

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Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

The Era of Free Social Media Is at an End, says IPG Social Chief

The Era of Free Social Media Is at an End, says IPG Social Chief

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Boosting earned media with paid media has become a requirement, Eric Weaver tells a group of beverage industry marketers.

7 Ways Marketers Can Get the Most out of LinkedIn

7 Ways Marketers Can Get the Most out of LinkedIn

When you use the site to bolster your personal brand, you also strengthen your company's brand image.

As Marketing Investments in Social Rise, So Does Ambiguity

As Marketing Investments in Social Rise, So Does Ambiguity

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Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.

Marketers Get Creative on Instagram

Marketers Get Creative on Instagram

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Here's a look at some of the most engaging, innovative ways that brands are using Instagram.

Sprinklr Buys Branderati, Adds New Stanza to its POEM

Sprinklr Buys Branderati, Adds New Stanza to its POEM

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With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.

Celebrating Social Media

Celebrating Social Media

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It's Social Media Day. How are you celebrating?

Social Media and the Hierarchy of Marketing Needs

Social Media and the Hierarchy of Marketing Needs

5 levels social marketers must progress through to achieve the higher levels of performance

Facebook Intros Expanded Targeting Options

Facebook Intros Expanded Targeting Options

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The company tells users that it will begin serving ads based on their non-Facebook Web and mobile habits.

How to Kick Off a World Cup Social Campaign

How to Kick Off a World Cup Social Campaign

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Marketers can score a winning goal with these four social media strategies.

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

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Here's how to market a brand successfully in a Twitter bio.

Social Media Shouldn't Be an Echo Chamber

Social Media Shouldn't Be an Echo Chamber

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Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.

Get in on the Twitter Chats

Get in on the Twitter Chats

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How marketers can tap into the six most prevalent types of Twitter conversations.

News Byte:  Agencies' Move Towards Social Grabs the Interest of Marketers

News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

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The industry expansion of social marketing is evident of with the addition of Attention to KBS+.

And the Winner Is...the Customer

And the Winner Is...the Customer

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How the Academy Awards and other major events help marketers build customer relationships.

News Byte: Twitter Talks Ad Relevance and Reports Earnings for 2013

News Byte: Twitter Talks Ad Relevance and Reports Earnings for 2013

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In its initial earnings call Twitter reported $665 million in revenue for 2013, hundreds of billions of timeline views, and huge increases in advertising revenue.

Honda's #superengaging Social Strategy

Honda's #superengaging Social Strategy

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The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.

What's Your Social Persona?

What's Your Social Persona?

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Marketers should align their social interactions with how they want their brand (and their personal brand) to be perceived.

eTail Blog Insights: One Marketer's Journey From Customer Experience to Content Marketing

eTail Blog Insights: One Marketer's Journey From Customer Experience to Content Marketing

A Q&A with Facebook's Jonathon Colman, former principal experience architect at REI, reveals the adventurous side of his marketing career.

News Byte: Pinterest's Promotional Plans

News Byte: Pinterest's Promotional Plans

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Pinterest pushes a potentially precipitous project pertaining to the presentation of promotional pins.

Tampico Beverages Asks Customers to Be Impulsive

Tampico Beverages Asks Customers to Be Impulsive

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The beverage company's latest campaign leverages the impulsiveness of social media to engage its customers.

Turning a Sticky Situation into a Sweet Campaign

Turning a Sticky Situation into a Sweet Campaign

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Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions

Influencing the influencers

Influencing the influencers

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Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.

Marketers' Black Friday celebration begins early, ends late

Marketers' Black Friday celebration begins early, ends late

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The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November.

Strategies for capturing the attention of social media deal-hunters

Strategies for capturing the attention of social media deal-hunters

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An analysis of more than two million Facebook actions suggests where and when to post deals on the social network.

DSW and data: a shoe-in for marketing success

DSW and data: a shoe-in for marketing success

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Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.

Duke University moves to the top of the class with an engaging integrated effort

Duke University moves to the top of the class with an engaging integrated effort

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Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.

Q&A: Margaret Johnson, ECD & Associate Partner, Goodby, Silverstein & Partners

Q&A: Margaret Johnson, ECD & Associate Partner, Goodby, Silverstein & Partners

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Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.

Patriotic tots sing Canadian national anthem for athletes

Patriotic tots sing Canadian national anthem for athletes

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Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.

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