Social Media Marketing
Monday's Star Wars hastags, #MayTheFourthBeWithYou and #StarWarsDay, continue to trend on Twitter. Is this just pure marketing genius?
Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.
What do cheese, comics, music, and sports have in common? Tons of marketing insight, apparently.
Here's a look at some of the most poignant tweets from #EqualPayDay and #ToTheGirls.
The Web remains infatuated with streaming apps Meerkat and Periscope.
Analysts weigh in on which channel gets you the most bang for your marketing bucks.
Gamification, nostalgia, and novelty can be powerful marketing tools when used in concert.
The re-launch of the music streaming service has everyone talking—and marketers buzzing.
Marketers love South by Southwest as much as anyone—maybe more.
Because mobile isn't complicated enough.
Millennials are often averse to marketing on the social networks they frequent. Here are four ways to change that.
Though always a popular topic, lately consumers have been transfixed by the idea of fair—and free—Internet.
Marketers don't stand much of a chance against llamas and dresses, and that's OK.
Marketers can now create and monitor ads from their iOS devices.
Users will dictate where 10% of the mysterious social network's $8.3 million in ad revenue goes.
Godiva and Ghirardelli run sweepstakes and win the hearts of chocolate lovers on social media.
Talk of trendy wares is already sparking several million social mentions.
Few rules apply to social media marketing for very long, but these tactics aren't likely to fade out anytime soon.
Nationwide, McDonald's, and Budweiser remain the talk of the town, even well after Sunday's game.
Its mission to expand the reach of tweet-based advertising begins on Flipboard and Yahoo Japan.
In three minutes, Missy Elliott stole the halftime show and grew streams of her music by almost 700%.
Fans and marketers are flooding Twitter, raving about Sunday's Big Game.
Omnichannel, brick-and-mortar, and mobile were the talk of the town this week at retail's big annual show.
Critics are calling CES 2015 a spectacle; and they may be justified in their beliefs.
The entertainment website company is using personalized messaging to increase engagement and clicks.
Some think Sony's cyber security drama was manufactured to sell a movie. If so, it clearly wasn't worth it.
Tiffany, Hot Topic, and Macy's follow close behind for social marketing skills. Needing more polish are 7-Eleven, Guess, AutoZone, and Coach.
Other verticals may be missing an opportunity to grow customers by not utilizing call-to-action buttons on Facebook.
Knowing followers' engagement levels can help to guide a brand's social interaction strategy.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...