Social Media Marketing
How the social media landscape would be impacted without Twitter
Study suggests that Twitter is delivering misleading analytics
The move is necessary for the social media giant, but can it succeed as a legitimate television-streaming service?
The differences can help marketers learn how to speak to each generation
A campaign of hashtags led by Trump supporters dominated social media
Social media giant's latest launch attempts to edge out job listing sites
How a pharma company tapped into a niche audience on social media
Social media giant serves as great platform for brands
Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community
DMN editors discuss last summer's biggest mobile craze and its latest holiday event.
Turning cameras into search engines can turn on a new revenue stream for Pinterest
Why marketers should approach fans differently
The online audience for Super Bowl 51 will be showing up in droves: on February 6, says MaxPoint
Survey shows rise in social media use by Super Bowl viewers
Why Facebook is aiming to filter Snapchat's success
In short, not that much.
Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.
IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.
How Snap remains at the helm of social media's advertising evolution
A ranking of the social media giants
Social media giant in talks about metric measurement methodologies
How the video-sharing website is developing celebrities and raising the brand profile
When is "Hey customers, we care!" appropriate?
Users are visiting more stores, and spending money at those stores because of the game.
Social media giant kills off lead generation ads
How a marketing campaign kept the television show in the conversation
More measurement errors emerge
The social media network refocuses ad selling and measurement approach
Brands are using all departments to succeed in social
Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.