This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.
Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.
Boosting earned media with paid media has become a requirement, Eric Weaver tells a group of beverage industry marketers.
When you use the site to bolster your personal brand, you also strengthen your company's brand image.
Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.
Here's a look at some of the most engaging, innovative ways that brands are using Instagram.
With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.
It's Social Media Day. How are you celebrating?
5 levels social marketers must progress through to achieve the higher levels of performance
The company tells users that it will begin serving ads based on their non-Facebook Web and mobile habits.
Marketers can score a winning goal with these four social media strategies.
Here's how to market a brand successfully in a Twitter bio.
Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.
How marketers can tap into the six most prevalent types of Twitter conversations.
The industry expansion of social marketing is evident of with the addition of Attention to KBS+.
How the Academy Awards and other major events help marketers build customer relationships.
In its initial earnings call Twitter reported $665 million in revenue for 2013, hundreds of billions of timeline views, and huge increases in advertising revenue.
The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.
Marketers should align their social interactions with how they want their brand (and their personal brand) to be perceived.
A Q&A with Facebook's Jonathon Colman, former principal experience architect at REI, reveals the adventurous side of his marketing career.
Pinterest pushes a potentially precipitous project pertaining to the presentation of promotional pins.
The beverage company's latest campaign leverages the impulsiveness of social media to engage its customers.
Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions
Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.
The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November.
An analysis of more than two million Facebook actions suggests where and when to post deals on the social network.
Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.
Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.
Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.
Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.