Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions
Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.
The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November.
An analysis of more than two million Facebook actions suggests where and when to post deals on the social network.
Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.
Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.
Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.
Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.
As Seen On TV, Inc., a direct response television (DRTV) company, has selected BrightShop Digital to handle its social media marketing.
In the early days of the Web, the "online marketplace" seemed to level the playing field between Fortune 500 B2B organizations and smaller companies. Then, the online world exploded at a remarkable pace.
Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space.
Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium.
Blue Calypso, a digital marketing start-up firm based in Texas has appointed Bill Ogle as chairman and CEO.
Skype is aiming to give consumers in the U.K. what it calls a "one way ticket back to humanity."
As plans for summer weekend getaways are set in motion, people are gearing up for the great outdoors — and we're rating the retailers.
It's a question that's burning through the minds of many marketers — and that's why we asked our readers to vent some steam and weigh in.
Neiman Marcus is hosting its second in-store Foursquare challenge in which customers who check into store locations can win a Manolo Blahnik coffee table book, said Ginger Reeder, the retailer's VP of corporate communications.
Half of all Gilt Groupe emails are opened on a mobile device, said Jessica Harley, VP of customer marketing at Gilt Groupe. Mobile revenues for the private sales site increase 73% on weekends and 48% between nine P.M. and midnight on weekdays.
Twitter will soon be offering ads to small- and medium-sized businesses, and American Express cardmembers will get early access to it, the companies said on Feb. 17. The new self-service ads, which are scheduled to launch in late March, will allow small businesses to run their own promotional campaigns and access Twitter's more than 300 million users.
As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right?
Even as their means for sharing product information grows, female consumers continue to seek out relevant reviews and simple ways to access them, said members of a panel discussing "Insights and Predictions on Women's Buying Behavior."
The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.
LBi International acquired social media marketing agency Mr Youth for approximately $40 million to $50 million, Luke Taylor, CEO of LBi, told Direct Marketing News.
Universal Pictures launched a Facebook scavenger hunt on Oct. 12 in support of the studio's film Tower Heist. The movie studio is working with interactive agency The Branding Farm and technology company Ifeelgoods on the campaign.
EBay integrated the Facebook Open Graph tool with its Magento and GSI Commerce online shopping platforms. Social ad developer Brand Networks also launched a tool on Oct. 13 designed to enhance Facebook advertising.
Marketers seek to blend social media with their traditional marketing methods, but are challenged to use the data they collect effectively in a way that scales with their overall marketing strategies.
Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base.
Meat products brand Oscar Mayer added an app to parent company Kraft Foods' Spanish-language Facebook page on Oct. 7 that is geared toward Hispanic consumers. The brand worked with digital agency 360i on the initiative.
Marketers will soon be able to post status updates to their LinkedIn company pages, the social network said during its "Connect:11" event in New York on Oct. 6.
Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on Oct. 6.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.