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 Social Media Marketing

Adobe's social software campaign micro-targets marketing professionals

February 01, 2012

The strategy behind Adobe's new SocialAnalytics software campaign is similar to any solid marketing push with a well-thought out focus. What makes this campaign unique is how Goodby so skillfully communicated with the campaign's savvy target audience of marketers, social tacticians and CMOs.
 

LBi acquires Mr Youth

November 14, 2011

LBi International acquired social media marketing agency Mr Youth for approximately $40 million to $50 million, Luke Taylor, CEO of LBi, told Direct Marketing News.
 

Universal Pictures runs Facebook scavenger hunt

October 13, 2011

Universal Pictures launched a Facebook scavenger hunt on Oct. 12 in support of the studio's film Tower Heist. The movie studio is working with interactive agency The Branding Farm and technology company Ifeelgoods on the campaign.
 

EBay adds social commerce capabilities with Facebook integration

October 13, 2011

EBay integrated the Facebook Open Graph tool with its Magento and GSI Commerce online shopping platforms. Social ad developer Brand Networks also launched a tool on Oct. 13 designed to enhance Facebook advertising.
 

Busting social media silos

Brian Killen, director of emerging technologies, Acxiom October 09, 2011

Marketers seek to blend social media with their traditional marketing methods, but are challenged to use the data they collect effectively in a way that scales with their overall marketing strategies.
 

Golfsmith builds own, partners' consumer bases with Facebook page

October 09, 2011

Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base.
 

Oscar Mayer targets Hispanics with Facebook app

October 07, 2011

Meat products brand Oscar Mayer added an app to parent company Kraft Foods' Spanish-language Facebook page on Oct. 7 that is geared toward Hispanic consumers. The brand worked with digital agency 360i on the initiative.
 

LinkedIn to enable companies to post status updates

October 06, 2011

Marketers will soon be able to post status updates to their LinkedIn company pages, the social network said during its "Connect:11" event in New York on Oct. 6.
 

Former Edith Roman owners launch direct agency

October 06, 2011

Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on Oct. 6.
 

Facebook to launch a brand page analytics tool: DMA 2011

October 03, 2011

Facebook will launch an analytics tool designed to enable companies to measure the impact of brand pages on Oct. 5, said Grady Burnett, VP of global marketing solutions at Facebook.
 

Twitter is a listening platform for brands: DMA 2011

October 03, 2011

Marketers should view Twitter as a tool to survey consumers' interests and engage meaningful interactions, Twitter cofounder Biz Stone told attendees of the Direct Marketing Association's 2011 Conference & Exhibition on Oct. 3.
 

Nissan touts Versa with iAd, direct mail

August 29, 2011

Nissan launched an integrated campaign August 29 to support the company's 2012 Versa sedan. The carmaker worked with advertising agency TBWA\Chiat\Day's Los Angeles office, digital agency Critical Mass and media firm OMD on the campaign.
 

Facebook's Groupon-killer is dead

August 28, 2011

Facebook is ending its Deals product soon after its April launch, the company said on August 26. The move came a couple of days after the social network chose to drop the mobile-only version of its location-based service Places.
 

Huge named digital AOR for Comcast.com

August 25, 2011

Cable provider Comcast has named interactive agency Huge the digital agency of record for Comcast.com. Brooklyn, NY-based Huge, an Interpublic Group agency, will be responsible for the site's digital strategy and design. It will also work on online, mobile and social customer-service initiatives for Comcast.com.
 

TCBY to celebrate anniversary with sweepstakes

August 23, 2011

TCBY will run a sweepstakes on Facebook next month to celebrate the frozen yogurt company's 30-year anniversary.
 

Silverpop readies Social Sign In tool

August 23, 2011

Marketing technology company Silverpop has developed a tool that allows consumers to register for websites through their preferred social network. Silverpop, which added the Social Sign In tool to its site August 23, will make it available to clients in the fourth quarter via a beta release.
 

Listen closely to your social signals

Matt Warta, cofounder and CEO, GutCheck August 22, 2011

Is the buzz around your brand cacophony, or is there a signal in all that noise?
 

Six months after insulting tweet, Chrysler picks another social agency

August 17, 2011

Chrysler Group hired Ignite Social Media as its lead social agency this week after a review process. Expect the firm to be on its best behavior.
 

Facebook enables ad targeting by ZIP code

August 11, 2011

Facebook is allowing marketers to target ads by consumers' ZIP codes, the company said this week.
 

Electronic Arts, Chevy integrate game, Facebook for sweepstakes

August 11, 2011

Gaming company Electronic Arts (EA) and automotive brand Chevrolet tied a Facebook sweepstakes to the August 9 demo release of EA's "Madden NFL 12" video game. EA worked with integrated agency Goodby, Silverstein & Partners on the initiative.
 

LG launches social media contest to promote refrigerator

August 11, 2011

LG Electronics USA has launched a Facebook contest to promote the release of its "super capacity, French-door refrigerator." Digital agency Publicis Modem developed the initiative.
 

An agency exec's thoughts on Google+

August 08, 2011

"I don't think consumers have 20% more time in their day to spend online for Google+," says Scott Symonds, general manager of AKQA Media.
 

Deeper look at data boosts sales for travel retailer

Alex Palmer August 08, 2011

The marketers at UK-based online travel retailer On The Beach thought Facebook ads would be a great way to promote their holiday deals, but were not getting the results they wanted.
 

LinkedIn's marketing revenue soars 111%

August 05, 2011

LinkedIn's marketing products generated $38.6 million in revenue for the second quarter, a 111% increase compared with the prior year, the company said on Aug. 4. The segment delivered 32% of LinkedIn's total revenue for the quarter, which rose 120% year-over-year to $121.0 million.
 

RadioShack delivers weekly circular to Facebook

August 04, 2011

RadioShack Corp. began posting its weekly ad to the technology goods retailer's Facebook page this week as a means to engage younger consumers, the company said on August 4. RadioShack worked with technology firm PointRoll in developing and executing the "RadioShack Weekly Ad" Facebook app.
 

Social channels deliver better ROI, study says

August 03, 2011

Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a study conducted by social marketing firm Crowdtap and marketing consultant Joanna Seddon.
 

Nivea launches video, augmented reality apps on Facebook

July 29, 2011

Skincare brand Nivea has rolled out interactive video and augmented reality apps on its US Facebook page as part of the brand's $1 billion "Skincare for Life" campaign that launched in May. The company is working with global digital AOR Blast Radius on the campaign, which celebrates its 100th anniversary.
 

SocialCrush buys social media firm SayItSocial

July 27, 2011

Consultancy SocialCrush has acquired SayItSocial, a social media marketing firm. Tim Moore, CEO and cofounder of SocialCrush, said that the acquisition will build the company's social media expertise and consultancy work for clients.
 

Facebook touts small business marketing capabilities

July 27, 2011

Facebook has launched a dedicated site to educate small businesses on the social network's marketing tools. The Facebook for Business portal features links to step-by-step how-to guides to help small companies use the site's advertising offerings, such as Pages, Ads and Sponsored Stories.
 

Twitter names Kramer first consumer marketing VP

July 26, 2011

Twitter has hired Pam Kramer as its first VP of consumer marketing. The appointment takes effect this week, the social media company said July 26.