Social Media Marketing

Social Media Shouldn't Be an Echo Chamber

Social Media Shouldn't Be an Echo Chamber

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Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.

Get in on the Twitter Chats

Get in on the Twitter Chats

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How marketers can tap into the six most prevalent types of Twitter conversations.

News Byte:  Agencies' Move Towards Social Grabs the Interest of Marketers

News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

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The industry expansion of social marketing is evident of with the addition of Attention to KBS+.

And the Winner Is...the Customer

And the Winner Is...the Customer

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How the Academy Awards and other major events help marketers build customer relationships.

News Byte: Twitter Talks Ad Relevance and Reports Earnings for 2013

News Byte: Twitter Talks Ad Relevance and Reports Earnings for 2013

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In its initial earnings call Twitter reported $665 million in revenue for 2013, hundreds of billions of timeline views, and huge increases in advertising revenue.

Honda's #superengaging Social Strategy

Honda's #superengaging Social Strategy

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The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.

What's Your Social Persona?

What's Your Social Persona?

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Marketers should align their social interactions with how they want their brand (and their personal brand) to be perceived.

eTail Blog Insights: One Marketer's Journey From Customer Experience to Content Marketing

eTail Blog Insights: One Marketer's Journey From Customer Experience to Content Marketing

A Q&A with Facebook's Jonathon Colman, former principal experience architect at REI, reveals the adventurous side of his marketing career.

News Byte: Pinterest's Promotional Plans

News Byte: Pinterest's Promotional Plans

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Pinterest pushes a potentially precipitous project pertaining to the presentation of promotional pins.

Tampico Beverages Asks Customers to Be Impulsive

Tampico Beverages Asks Customers to Be Impulsive

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The beverage company's latest campaign leverages the impulsiveness of social media to engage its customers.

Turning a Sticky Situation into a Sweet Campaign

Turning a Sticky Situation into a Sweet Campaign

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Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions

Influencing the influencers

Influencing the influencers

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Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.

Marketers' Black Friday celebration begins early, ends late

Marketers' Black Friday celebration begins early, ends late

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The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November.

Strategies for capturing the attention of social media deal-hunters

Strategies for capturing the attention of social media deal-hunters

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An analysis of more than two million Facebook actions suggests where and when to post deals on the social network.

DSW and data: a shoe-in for marketing success

DSW and data: a shoe-in for marketing success

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Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.

Q&A: Margaret Johnson, ECD & Associate Partner, Goodby, Silverstein & Partners

Q&A: Margaret Johnson, ECD & Associate Partner, Goodby, Silverstein & Partners

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Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.

Patriotic tots sing Canadian national anthem for athletes

Patriotic tots sing Canadian national anthem for athletes

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Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.

Duke University moves to the top of the class with an engaging integrated effort

Duke University moves to the top of the class with an engaging integrated effort

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Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.

As Seen On TV selects BrightShop Digital to handle social media marketing

As Seen On TV selects BrightShop Digital to handle social media marketing

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As Seen On TV, Inc., a direct response television (DRTV) company, has selected BrightShop Digital to handle its social media marketing.

Analytics & measurement: Marketing in the 2.0 era

Analytics & measurement: Marketing in the 2.0 era

In the early days of the Web, the "online marketplace" seemed to level the playing field between Fortune 500 B2B organizations and smaller companies. Then, the online world exploded at a remarkable pace.

Salesforce Radian6 enhances Insights for Big Data

Salesforce Radian6 enhances Insights for Big Data

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Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space.

Indiana University taps into students' individual stories

Indiana University taps into students' individual stories

Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium.

Former Motorola Mobilily CMO joins Blue Calypso as CEO

Former Motorola Mobilily CMO joins Blue Calypso as CEO

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Blue Calypso, a digital marketing start-up firm based in Texas has appointed Bill Ogle as chairman and CEO.

Skype campaign derides the lack of social in social media

Skype campaign derides the lack of social in social media

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Skype is aiming to give consumers in the U.K. what it calls a "one way ticket back to humanity."

Sports retailers fall short on social engagement

Sports retailers fall short on social engagement

As plans for summer weekend getaways are set in motion, people are gearing up for the great outdoors — and we're rating the retailers.

Pinterest: Is it just a passing fad?

Pinterest: Is it just a passing fad?

It's a question that's burning through the minds of many marketers — and that's why we asked our readers to vent some steam and weigh in.

Neiman Marcus hosts bigger Foursquare challenge

Neiman Marcus hosts bigger Foursquare challenge

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Neiman Marcus is hosting its second in-store Foursquare challenge in which customers who check into store locations can win a Manolo Blahnik coffee table book, said Ginger Reeder, the retailer's VP of corporate communications.

Half of Gilt Groupe emails opened on mobile: Email Evolution Conference

Half of Gilt Groupe emails opened on mobile: Email Evolution Conference

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Half of all Gilt Groupe emails are opened on a mobile device, said Jessica Harley, VP of customer marketing at Gilt Groupe. Mobile revenues for the private sales site increase 73% on weekends and 48% between nine P.M. and midnight on weekdays.

AmEx cardmembers get first crack at new Twitter ad platform

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Twitter will soon be offering ads to small- and medium-sized businesses, and American Express cardmembers will get early access to it, the companies said on Feb. 17. The new self-service ads, which are scheduled to launch in late March, will allow small businesses to run their own promotional campaigns and access Twitter's more than 300 million users.

How to get rid of those pesky customers

How to get rid of those pesky customers

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As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right?

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.