Social Media Marketing

Social Media Day Celebrations Sweep the Web

Social Media Day Celebrations Sweep the Web

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What better way to celebrate social media than with copious amounts of tweets and posts?

E3 Ignites the Web

E3 Ignites the Web

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The latest viral phenomenon is here.

Apple Music Isn't a Hit on Social Media

Apple Music Isn't a Hit on Social Media

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Two days later, tweeters still haven't warmed up to the idea of Apple Music.

Why the Fallout 4 Campaign May Be Strangest Case of Virality in 2015

Why the Fallout 4 Campaign May Be Strangest Case of Virality in 2015

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Video game studio Bethesda ignites the Web with an announcement of an announcement.

Star Wars Marketing Continues to Take Over Twitter

Star Wars Marketing Continues to Take Over Twitter

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Monday's Star Wars hastags, #MayTheFourthBeWithYou and #StarWarsDay, continue to trend on Twitter. Is this just pure marketing genius?

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

Marketers Share Their Social Side at the 2015 Marketing Hall of Femme

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Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.

Illuminating Marketing Lessons From Obscure Sources

Illuminating Marketing Lessons From Obscure Sources

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What do cheese, comics, music, and sports have in common? Tons of marketing insight, apparently.

Female Empowerment Dominates Twitter

Female Empowerment Dominates Twitter

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Here's a look at some of the most poignant tweets from #EqualPayDay and #ToTheGirls.

Mobile Live Streaming Craze Showing No Signs of Slowing Down

Mobile Live Streaming Craze Showing No Signs of Slowing Down

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The Web remains infatuated with streaming apps Meerkat and Periscope.

Email Marketing Versus Social Media

Email Marketing Versus Social Media

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Analysts weigh in on which channel gets you the most bang for your marketing bucks.

Google Gamifies Maps for April Fools, and Wins the Web

Google Gamifies Maps for April Fools, and Wins the Web

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Gamification, nostalgia, and novelty can be powerful marketing tools when used in concert.

Jay Z Makes Waves in Music Marketing With Tidal

Jay Z Makes Waves in Music Marketing With Tidal

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The re-launch of the music streaming service has everyone talking—and marketers buzzing.

SXSW Reveals the Latest in Music, Film, Art—and Marketing

SXSW Reveals the Latest in Music, Film, Art—and Marketing

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Marketers love South by Southwest as much as anyone—maybe more.

Apple Ignites the Web (Again) With the Apple Watch

Apple Ignites the Web (Again) With the Apple Watch

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Because mobile isn't complicated enough.

Venturing Where Marketers Aren't (Usually) Welcome

Venturing Where Marketers Aren't (Usually) Welcome

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Millennials are often averse to marketing on the social networks they frequent. Here are four ways to change that.

The Net Neutrality Debate Consumes the Web

The Net Neutrality Debate Consumes the Web

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Though always a popular topic, lately consumers have been transfixed by the idea of fair—and free—Internet.

The Variances of Viral

The Variances of Viral

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Marketers don't stand much of a chance against llamas and dresses, and that's OK.

New Facebook App Helps Manage Ads While On the Go

New Facebook App Helps Manage Ads While On the Go

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Marketers can now create and monitor ads from their iOS devices.

Reddit Users Will Choose Where the Company Donates Its Ad Revenue

Reddit Users Will Choose Where the Company Donates Its Ad Revenue

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Users will dictate where 10% of the mysterious social network's $8.3 million in ad revenue goes.

Talkin' Chocolate: Godiva Is Valentine's Leading Socialite

Talkin' Chocolate: Godiva Is Valentine's Leading Socialite

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Godiva and Ghirardelli run sweepstakes and win the hearts of chocolate lovers on social media.

YouTube Turns 10 on Valentine's Day

YouTube Turns 10 on Valentine's Day

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Yes, already.

Fashion Chatter Is About to Take Over Social Media

Fashion Chatter Is About to Take Over Social Media

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Talk of trendy wares is already sparking several million social mentions.

3 Tips for Future-Proofing Social Strategies

3 Tips for Future-Proofing Social Strategies

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Few rules apply to social media marketing for very long, but these tactics aren't likely to fade out anytime soon.

The 10 Most-Talked-About Brands at Super Bowl XLIX

The 10 Most-Talked-About Brands at Super Bowl XLIX

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Nationwide, McDonald's, and Budweiser remain the talk of the town, even well after Sunday's game.

Twitter to Sell Promoted Tweets on Third-Party Sites

Twitter to Sell Promoted Tweets on Third-Party Sites

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Its mission to expand the reach of tweet-based advertising begins on Flipboard and Yahoo Japan.

Missy Elliott Called the Best Play During the Super Bowl

Missy Elliott Called the Best Play During the Super Bowl

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In three minutes, Missy Elliott stole the halftime show and grew streams of her music by almost 700%.

The Many Threads of Social Superbowl Conversation

The Many Threads of Social Superbowl Conversation

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Fans and marketers are flooding Twitter, raving about Sunday's Big Game.

10 Tweets That Summarize NRF 2015

10 Tweets That Summarize NRF 2015

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Omnichannel, brick-and-mortar, and mobile were the talk of the town this week at retail's big annual show.

Technology, Innovation—and Cynicism Dominate Social Conversations About CES

Technology, Innovation—and Cynicism Dominate Social Conversations About CES

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Critics are calling CES 2015 a spectacle; and they may be justified in their beliefs.

Cheezburger Beefs Up Its Customer Interactions

Cheezburger Beefs Up Its Customer Interactions

The entertainment website company is using personalized messaging to increase engagement and clicks.

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