Social Media Marketing

These 10 Brands Saw Most Improvement in Social Conversation Over Last Year

These 10 Brands Saw Most Improvement in Social Conversation Over Last Year

Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation.

Facebook Messenger Ads Beta Opens Globally

Facebook Messenger Ads Beta Opens Globally

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Marketers can now serve ads to Messenger's 1.2 billion monthly users

Marketers Need to Talk More about Rights Management on Social

Marketers Need to Talk More about Rights Management on Social

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Anything goes on social media... until your business is hit with a seven-figure lawsuit.

Marketers Need to Create More Video for Facebook. Right Now

Marketers Need to Create More Video for Facebook. Right Now

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Mari Smith dishes on how Facebook has changed, and why it's a great time to grow a video channel on the network.

Snapchat's Value Lies in its Discover Platform, Not Ads

Snapchat's Value Lies in its Discover Platform, Not Ads

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Discover is exactly what publishers have asked for for years. Snap shouldn't neglect it.

3 Surprising Social Media Stats

3 Surprising Social Media Stats

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Here are just a few social facts which made us think twice

Why Social Media Succeeds by Streaming Sports

Why Social Media Succeeds by Streaming Sports

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There have been a slew of partnerships between social media platforms and sports' organizations this year

Instagram Versus Snapchat: a Side-by-Side Comparison

Instagram Versus Snapchat: a Side-by-Side Comparison

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The two apps seem to have a lot in common, but it's possible to differentiate their appeal to marketers

Can the FTC do Anything About Undisclosed Marketing by Influencers

Can the FTC do Anything About Undisclosed Marketing by Influencers

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If the FTC intends on enforcing its guidelines, it must consider the evolution of social media space and its place in it.

Different Approaches to Social Media Management

Different Approaches to Social Media Management

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Radar works better than a crystal ball when it comes to boiling the social ocean

Facebook Finally Turns AI on Terrorist Propaganda

Facebook Finally Turns AI on Terrorist Propaganda

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The social media giant launches AI efforts to stop the spread of terrorist propaganda

Instagram is Adding Transparency to Influencer Marketing

Instagram is Adding Transparency to Influencer Marketing

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A tool will tag sponsored posts, and provide brands and influencers with access to analytics.

Twitter's AI Play is Good for Marketers, and for AI

Twitter's AI Play is Good for Marketers, and for AI

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AI will personalize Twitter newsfeeds, and could bring the social media giant out of the slumps.

The Monday Stack: Every Company on Earth Needs Sprinklr

The Monday Stack: Every Company on Earth Needs Sprinklr

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Our weekly column about marketing tech and ops

Snapchat First-Quarter Report Shows Evidence of Facebook Threats

Snapchat First-Quarter Report Shows Evidence of Facebook Threats

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The social media clones growing popularity are effecting the brand

Banza Cooks Up Engagement on Social Media

Banza Cooks Up Engagement on Social Media

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Healthy pasta company expands marketing on social media with predictive branding

Brussels Airlines Taps Unique Ads to Promote New Route

Brussels Airlines Taps Unique Ads to Promote New Route

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How the airline company engaged consumers with social media

AR Takes Off on Facebook

AR Takes Off on Facebook

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It's early days for AR on social media, but its marketing potential is clear

One on One: Why Interactive Storytelling is Key for Gen Z

One on One: Why Interactive Storytelling is Key for Gen Z

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Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

Online Video is Evolving into Shared Viewing

Online Video is Evolving into Shared Viewing

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Tumblr joins a growing list of developers exploring shared video viewing sessions.

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

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The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

Snapchat Aims to be the Online-to-Offline Conversions Social Network

Snapchat Aims to be the Online-to-Offline Conversions Social Network

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A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic

YouTube is Getting Safer for Brands

YouTube is Getting Safer for Brands

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Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

Sports on Social Media Makes Sense (And Dollars)

Sports on Social Media Makes Sense (And Dollars)

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Why social media platforms are partnering with sports' organizations now

A World Without Twitter

A World Without Twitter

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How the social media landscape would be impacted without Twitter

48 Million Twitter Accounts Exposed as Bots

48 Million Twitter Accounts Exposed as Bots

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Study suggests that Twitter is delivering misleading analytics

Facebook Working on TV-Like Video Programming App

Facebook Working on TV-Like Video Programming App

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The move is necessary for the social media giant, but can it succeed as a legitimate television-streaming service?

How Different Generations Interact with Brands on Social Media

How Different Generations Interact with Brands on Social Media

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The differences can help marketers learn how to speak to each generation

How Trump Supporters Battled Oscars with Social Media Campaign

How Trump Supporters Battled Oscars with Social Media Campaign

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A campaign of hashtags led by Trump supporters dominated social media

Facebook Attempts to Best Competition by Copying Competition

Facebook Attempts to Best Competition by Copying Competition

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Social media giant's latest launch attempts to edge out job listing sites

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