Social Media Marketing

Facebook Grossly Overestimated Video Metric for Two Years

Facebook Grossly Overestimated Video Metric for Two Years

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How the social media giant's video metric tool delivered an error in results

Percolate: Systems Thinking is Go

Percolate: Systems Thinking is Go

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Most marketing technology only solves for the last 10 percent of digital marketing challenges

Snaplytics Launches Snapchat Analytics Program

Snaplytics Launches Snapchat Analytics Program

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Third-party analytics platform helps brands and influencers

Donald Trump Social Media Trending Replaces Ad Spending

Donald Trump Social Media Trending Replaces Ad Spending

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How Donald Trump uses social media to market

Snapchat on Ascendency as Twitter Decline Continues

Snapchat on Ascendency as Twitter Decline Continues

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What eMarketer expects for Snapchat's ad revenue growth and how the social network's user base compares to Twitter's.

Facebook Slideshow Announces New Features, Marketing Possibilities

Facebook Slideshow Announces New Features, Marketing Possibilities

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Marketers will now be able to create ads from mobile devices.

Upon Launch Facebook's Lifestage App, We Check On Its Mobile Strategy

Upon Launch Facebook's Lifestage App, We Check On Its Mobile Strategy

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Facebook's app is another attempt to attract the young.

Pinterest to Pin-Up Video Ads

Pinterest to Pin-Up Video Ads

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Pinterest will now display video advertisements.

P&G Eases Throttle on Targeted Facebook Advertising

P&G Eases Throttle on Targeted Facebook Advertising

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Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.

Why Pokemon Go is a Social Network in Disguise

Why Pokemon Go is a Social Network in Disguise

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It's possible that we're looking at the genesis of the first AR social media platform.

Someone Tell Twitter That Its Moment for Moments Has Passed

Someone Tell Twitter That Its Moment for Moments Has Passed

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Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.

Reddit users freak out over plan to let brands sponsor posts

Reddit users freak out over plan to let brands sponsor posts

"It's so frustrating watching this website die," writes a commenter. "Good thing I have Lunesta to give me a good night's sleep to melt the stress away"

PewDiePie Made $8M Last Year and That's Not Nearly Enough

PewDiePie Made $8M Last Year and That's Not Nearly Enough

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Is the future of marketing in the hands of a few YouTube and Twitter influencers?

What Marketers Are Saying About Comic-Con

What Marketers Are Saying About Comic-Con

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A weekend of exemplary marketing, or one of marketing superseding product?

Twitter Introduces Verification Application

Twitter Introduces Verification Application

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Blue badges for everyone.

Facebook (Not So) Live

Facebook (Not So) Live

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Live streamed content performs well on the network, but Facebook seems to incentivise views after the fact.

The Social Media Prognosis

The Social Media Prognosis

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Nine articles that illustrate the complicated present, and cloudy future of social media.

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

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Facebook and Yahoo each announced new technology during this year's festival.

What We Can Learn From the Postmortem on #Brexit Social Media

What We Can Learn From the Postmortem on #Brexit Social Media

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Does the fact that Leave was always more popular on social mean anything?

Spotlight On: Live Streaming from the Capitol

Spotlight On: Live Streaming from the Capitol

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Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.

What Salesforce Likely Wanted from LinkedIn

What Salesforce Likely Wanted from LinkedIn

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How would Monday morning have looked if Salesforce's bid had succeeded?

DMN Podcast: Spotlight on the LinkedIn Acquisition

DMN Podcast: Spotlight on the LinkedIn Acquisition

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The Hub shines a spotlight on Microsoft's LinkedIn acquisition

The Top Brands Most Likely to Invade Your Emojis

The Top Brands Most Likely to Invade Your Emojis

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Here are the brands we suspect will use Twitter's emoji targeting, and which emojis they'll target against.

Discover a Fix for the Content Blues

Discover a Fix for the Content Blues

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A new solution eases the strain of coming up with new content concepts

Snapchat Announces Partnerships, Analytics Upgrade

Snapchat Announces Partnerships, Analytics Upgrade

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Snapchat grows up, gives advertisers what they need

Six Reasons to Care About Microsoft's LinkedIn Acquisition

Six Reasons to Care About Microsoft's LinkedIn Acquisition

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What does Microsoft's dramatic LinkedIn acquisition mean for B2B marketers?

DMN One-on-One: Humanizing the Brand with Chris Dessi

DMN One-on-One: Humanizing the Brand with Chris Dessi

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Silverback Social's Chris Dessi talks about the connections between personal branding and social marketing for businesses

Snapchat Steps Up Its Marketing Metrics Game

Snapchat Steps Up Its Marketing Metrics Game

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The social app announces a new partnership with SaaS analytics company Moat, adds Google's DoubleClick as a partner, and demonstrates wins in a new study.

Social Media eCommerce is Kind of Awkward

Social Media eCommerce is Kind of Awkward

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Shopping while Facebook-stalking. It's a weird juxtaposition that marketers seem infatuated with. But is it more than wishful thinking?

Meet the Marketer: Jennifer Johnson of RingCentral

Meet the Marketer: Jennifer Johnson of RingCentral

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Facing the challenge of developing an integrated marketing approach

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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