Social Media Marketing
Marketers who do the math are learning that social media and email marketing simply add up.
When it comes to social media, there certainly isn't a lack of choices for marketers. But picking the right platform isn't as difficult as you might think.
The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.
An outpour of canine love took over social media, and brands rode the wave of excitement.
One in three small businesses don't have a presence on social media.
But its CPM of $6.29 is almost double that of its owner's.
The pact is Sysomos' effort to provide its clients access to anonymized and aggregated Facebook topic data.
Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.
Working at Direct Marketing News has allowed me to learn a lot—and teach even more. Here's a look back at some of my favorite lessons.
A tapestry of competitive options struggling to hold ground already conquered, or forging ahead into new territory.
The emergence of Alphabet, Google's restructured business hierarchy, had people furiously banging out their ABC's on Twitter Tuesday.
Everyone is talking about Kermit the Frog and Miss Piggy's split, but they're also talking about Disney's new show.
It aims to simplify the complexity of scaling programs enterprise-wide and allow a larger number of employees to share company-approved content.
A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.
It will then account for an estimated 28% of Facebook global ad revenues, says an eMarketer study.
Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.
In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.
Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.
A new standard communication helps GE connect with highly coveted consumers—millennials.
Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.
As the deals continue to roll in, everyone is talking about Amazon's birthday sales event.
The consumer foods giant taps into real conversations on social media and unlocks a treasure trove of insights.
Is social discourse discouraged on the digital bulletin board? Are Pins more important than Pinners?
The athletic wear brand provides interactive experiences that show it understands what it means to be a marathoner.
As its famous spokesman comes under fire, the sub shop goes into full crisis control.
Pinterest's rollout of paid pins with buy buttons makes the notion of social commerce ever more viable.
Can you guess what made our list?
What better way to celebrate social media than with copious amounts of tweets and posts?
A new survey reveals what marketers are getting right—and where they're going wrong on social.
Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...