Social Media Marketing
With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
Four ways to unlock the power of selfies.
How many mistakes would it take?
The social network made some changes as to what counts toward users' character total.
Far beyond a fad, Snapchat is taking over the world
The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.
The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.
The discipline is projected to mature into a rich blend of social media and mobile engagement.
In honor of the social network announcing an award that recognizes the fundamentals of effective direct marketing, here's a look at several social campaigns we consider noteworthy.
The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.
Viral media trended toward the melancholy, the mechanical, and the mad last month.
First work from McCann's Fitzgerald is rooted in insight that junk food connoisseurs exist, and they have a thing for Checkers.
Marketers for Alamo Drafthouse Cinemas turn the love of the big screen into a massive social media following.
Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.
Brands using social media marketing appropriately to engage their advocates find that they have an army of enthusiasts who will market for them.
The widely used platform's purchase of Sales Prodigy signals a growing need for simple social-selling tools.
A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.
Advice from the Guggenheim Museum on crafting an engaging social presence
Experts from Haven Beauty and Edelman took the SXSW stage and shared their secrets for getting non-marketers to acknowledge social's worth.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.
The new audio technology company entered the market with a viral video starring soccer star Cristiano Ronaldo.
Marketers for the cough drop maker say that millennials' passion for wellness is the remedy for the brand's storytelling challenges.
A spirited panel at Social Media Week in New York spelled out why marketers should stop treating content like ads and start being storytellers.
A snapshot of the most effusive flashes of virality from last month that marketers should take note of.
It's growing five times faster than social media overall and will pass 100 million U.S. users in 2018.
Esurance blows out the tweeting competition with its $1 million offer, and Budweiser raises a glass to Peyton Manning.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
See what our tweeps have been getting up to this month. Follow us @dmnews.
The advertising EVP of the financial services Goliath will attempt to do the David thing with Twitter.
Things are a-flitter in Twitter's executive suite; its media and product chiefs departed over the weekend.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.