Social Media Marketing

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Knowing followers' engagement levels can help to guide a brand's social interaction strategy.

Marketers Should Be Excited For Wearables, Consumers Sure Are

Marketers Should Be Excited For Wearables, Consumers Sure Are

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Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.

Instagram Now Bigger Than Twitter, Tweeters Sound Off

Instagram Now Bigger Than Twitter, Tweeters Sound Off

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At 300 million users, the photo-sharing app has officially eclipsed Twitter.

Most Salient Social Media Marketing Moments of 2014

Most Salient Social Media Marketing Moments of 2014

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I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.

Restaurant Marketers Serve Up Social Media

Restaurant Marketers Serve Up Social Media

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Here's a snapshot of the top restaurant brands that are dominating social media.

5 Social Media Marketing Myths Debunked

5 Social Media Marketing Myths Debunked

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Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.

Autoplay May be More Harmful Than Helpful

Autoplay May be More Harmful Than Helpful

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Videos that autoplay seem to be a major turnoff for users. Perhaps an alternative marketing strategy is in order.

The P's and Q's of Social Branding

The P's and Q's of Social Branding

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To prioritize or to quit? That is the question many social brand marketers should be asking going into the New Year.

Ferguson Protesters Aim to Influence Black Friday

Ferguson Protesters Aim to Influence Black Friday

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Retailers' open season on profits could take a hit in the wake of Ferguson, demonstrating the duality of social media.

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

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Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.

Victoria's Secret Makes a Major Snafu in Its Messaging

Victoria's Secret Makes a Major Snafu in Its Messaging

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Consumers say they're calling out the lingerie brand for reinforcing potentially imbalanced body images.

DMALive: Social Advocacy and Attribution

DMALive: Social Advocacy and Attribution

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A Q&A with Michael Fisher, president of Yes Lifecycle Marketing.

The Science of Social Strategy

The Science of Social Strategy

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Skillful social marketers share the necessary tidbits to craft a successful social campaign.

The LA Kings Reign Supreme in Hockey—and Marketing

The LA Kings Reign Supreme in Hockey—and Marketing

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Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.

A 2014 Snapshot of Social Media Marketing

A 2014 Snapshot of Social Media Marketing

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This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

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Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

The Era of Free Social Media Is at an End, says IPG Social Chief

The Era of Free Social Media Is at an End, says IPG Social Chief

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Boosting earned media with paid media has become a requirement, Eric Weaver tells a group of beverage industry marketers.

7 Ways Marketers Can Get the Most out of LinkedIn

7 Ways Marketers Can Get the Most out of LinkedIn

When you use the site to bolster your personal brand, you also strengthen your company's brand image.

As Marketing Investments in Social Rise, So Does Ambiguity

As Marketing Investments in Social Rise, So Does Ambiguity

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Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.

Marketers Get Creative on Instagram

Marketers Get Creative on Instagram

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Here's a look at some of the most engaging, innovative ways that brands are using Instagram.

Sprinklr Buys Branderati, Adds New Stanza to its POEM

Sprinklr Buys Branderati, Adds New Stanza to its POEM

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With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.

Celebrating Social Media

Celebrating Social Media

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It's Social Media Day. How are you celebrating?

Social Media and the Hierarchy of Marketing Needs

Social Media and the Hierarchy of Marketing Needs

5 levels social marketers must progress through to achieve the higher levels of performance

Facebook Intros Expanded Targeting Options

Facebook Intros Expanded Targeting Options

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The company tells users that it will begin serving ads based on their non-Facebook Web and mobile habits.

How to Kick Off a World Cup Social Campaign

How to Kick Off a World Cup Social Campaign

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Marketers can score a winning goal with these four social media strategies.

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

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Here's how to market a brand successfully in a Twitter bio.

Social Media Shouldn't Be an Echo Chamber

Social Media Shouldn't Be an Echo Chamber

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Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.

Get in on the Twitter Chats

Get in on the Twitter Chats

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How marketers can tap into the six most prevalent types of Twitter conversations.

News Byte:  Agencies' Move Towards Social Grabs the Interest of Marketers

News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

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The industry expansion of social marketing is evident of with the addition of Attention to KBS+.

And the Winner Is...the Customer

And the Winner Is...the Customer

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How the Academy Awards and other major events help marketers build customer relationships.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...