Social Media Marketing
'The Eye' puts live social media experiences in the hands of the consumer
Facebook moves to educate clients in consistent use of ad metrics, and junks some old metrics along the way
Brands have turned to Facebook Messenger to reach customers looking to open their hearts and wallets
Michael Philippe of Keli Network explains the social video space
Play the online retail game, get free wings for shredding your ex, face up to social media challenges, and raise a glass for Snapchat influencers
Angry Snapchat users turn to Twitter to criticize the app's new look
Day by day, the social media terrain is getting tougher for brands to navigate safely
With Starbucks picking up on his snack wafels, Rip Pruisken found his start-up going into overdrive
Mark Zuckerberg says Facebook's news feed changes will be good for users' well-being. Maybe they're good for brands too?
A round-up of Super Bowl-related marketing news, a look at Instagram's new business API, and a social advertising/cross-device partnership
Greenfly's Shawn Green and Daniel Kirschner on how to connect with fans to tell authentic stories
Twitter is expanding their paid social offerings...but is it worth it?
As audience needs shift, Planet Fitness is exploring new ways to innovate established traditions
After Vine's downfall in 2016, will they have what they need to keep up with today's competition?
Taste of Home and Folgers work together to create a native experiential attraction for the holiday season
Using trigger events and targeting to make social ads more effective
Spredfast Chairman and CEO Rod Favaron says Spredfast is still "going deep" on social
Original outstrips curated content for social media marketing
Congressional inquiries concentrate corporate minds wonderfully
Our weekly look at marketing technology and ops
Our weekly column about marketing tech and ops
Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI
Facebook is working to improve brand safety
Facebook is an AI-driven adtech powerhouse. So why can't it get to grips with troll ad purchasers and fake news?
Introducing Audience Network, LinkedIn enables greater reach for advertisers
Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation.
Marketers can now serve ads to Messenger's 1.2 billion monthly users
Anything goes on social media... until your business is hit with a seven-figure lawsuit.
Mari Smith dishes on how Facebook has changed, and why it's a great time to grow a video channel on the network.
Discover is exactly what publishers have asked for for years. Snap shouldn't neglect it.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
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