Social Media Marketing

Barnes & Noble promotes 'Matterhorn' release with e-mail-focused effort

Dianna Dilworth March 18, 2010

Barnes & Noble is running a Web-focused campaign to promote the March 23 release of "Matterhorn," a book published by Grove/Atlantic and El León Literary Arts. The retailer is employing e-mail, paid search, banner ads on BarnesandNoble.com, in-store signage and social media to promote the book, written by Marine Corps veteran Karl Marlantes.
 

Superpages feeds small business clients' coupons to Twitter

Nathan Golia March 18, 2010

Local search engine Superpages.com began feeding its clients' coupons to city-specific Twitter accounts on March 18.
 

Diapers.com testing social media, e-mail integration with Responsys' tool

Dianna Dilworth March 16, 2010

Digital firm Responsys launched a platform to integrate e-mail marketing and social media on March 16. Client Diapers.com is using the tool to add more social media to its digital marketing mix.
 

Three trends to watch in e-mail marketing

Morgan Stewart, director of research & strategy, ExactTarget March 16, 2010

Integration of e-mail and social media took shape in 2009 with the inclusion of e-mail links allowing users to share content on social networks. Now companies like Flowtown are enabling marketers to append data to e-mail addresses based on information obtained through social profiles.
 

Chevy test drives social and mobile at SXSW

Dianna Dilworth March 12, 2010

GM is testing mobile and social marketing tactics for its Chevrolet brand at South by Southwest (SXSW) this week. The goal is to reach new audiences at the interactive conference and music festival.
 

Diesel taps Iced for social media marketing

Dianna Dilworth March 10, 2010

Italian fashion brand Diesel has hired Iced Media, an integrated agency that specializes in online and social media, as its agency of record. Iced won the business after an RFP process that included more than five other agencies.
 

Ragu 'Good Start' contest targets moms

Dianna Dilworth March 10, 2010

Unilever's Ragu line of pasta sauces is conducting a contest targeting moms, as well as a digital campaign to promote it. The promotion, launched March 1, runs through August.
 

Men's Wearhouse launches tuxedo campaign for prom season

Dianna Dilworth March 09, 2010

Retailer Men's Wearhouse is conducting a viral campaign to promote tuxedo rentals during prom season. The effort encourages teenagers to sign up to be a "prom rep" for the chance to win a free tuxedo or a Chevrolet Camaro. The effort, launched at the end of last month, runs through July.
 

CDC integrated campaign educates teens about HIV

Dianna Dilworth March 05, 2010

To raise HIV/AIDS awareness among young black consumers, the Centers for Disease Control and Prevention have teamed up with stars Jamie Foxx and Chris "Ludacris" Bridges on a multichannel campaign, launched March 4.
 

Omniture and Facebook extend partnership to search, display ads

Dianna Dilworth March 03, 2010

Omniture and Facebook extended their advertising partnership on March 3 to allow marketers to both buy media and track its effectiveness on the social media site. The platform will debut at the end of this year.
 

Saks Fifth Avenue integrated initiative encourages fresh fashion

Dianna Dilworth February 25, 2010

Saks Fifth Avenue has launched a campaign encouraging consumers to try new styles. The "Think about" effort, which runs through June, includes e-mail, direct mail, social media, digital ads and in-store signage.
 

GE kicks off integrated 'Healthymagination' effort

Dianna Dilworth February 16, 2010

GE has launched an integrated campaign to promote its role in the healthcare industry.
 

Sara Lee grows awareness of eco-wheat using social

Dianna Dilworth February 15, 2010

Sara Lee's EarthGrains brand is conducting a campaign to promote its use of environmentally friendly Eco-Grain wheat provided by Horizon Milling in its whole wheat bread products. The "Plot to save the Earth, one field at a time" effort, created by Ogilvy & Mather, incorporates social media and an interactive Web site, as well as digital advertising, in-store promotions and TV ads. EarthGrains is also collecting e-mail addresses on site to build its database.
 

E-commerce down slightly, but search, social and display soar in 2009: ComScore

Mary Elizabeth Hurn February 10, 2010

Although e-commerce was down slightly last year, significant growth occurred in the search, social and display channels, according to ComScore's 2009 Digital Year in Review.
 

Coalition of groups launches three-year anti-arthritis campaign

Dianna Dilworth February 08, 2010

The Arthritis Foundation, the Ad Council and the American College of Rheumatology kicked off a three-year-long integrated ad campaign this month. The goal of the effort is to help Americans deal with the effects of osteoarthritis. The campaign includes an interactive microsite, e-mail and social media, as well as TV, print and outdoor advertising.
 

Sara Lee calls consumers to 'Save the Earth' with interactive push

Dianna Dilworth February 02, 2010

Sara Lee's EarthGrains brand launched a campaign on February 2 to promote that some of its whole wheat bread products are using Horizon Milling's Eco-Grain wheat, an environmentally friendly grain. The "Plot to save the Earth, one field at a time" effort, created by Ogilvy & Mather, incorporates social media and an interactive Web site, as well as digital advertising, in-store promotions and TV ads.
 

Dove launches campaign for men's line, including social, e-mail opt-ins

Mary Elizabeth Hurn February 02, 2010

Unilever's Dove brand has launched an integrated campaign for its Men+Care line of skin products, including social media, TV and a microsite, DoveMenCare.com. The effort was aided by agency Mindshare.
 

Dating sites launch sweepstakes to gain members before Valentine's Day

Mary Elizabeth Hurn January 20, 2010

Dating sites Date.com, Matchmaker.com and Amor.com have launched a pre-Valentine's Day campaign, partnering with Internet celebrity and philologist Marina Orlova to give registrants the chance to win a date with the Web celebrity.
 

Recording Academy launches social site for Grammy Awards

Dianna Dilworth January 20, 2010

The Recording Academy, aided by their agency of record TBWA\Chiat\Day Los Angeles, is incorporating social media and online and mobile marketing into a campaign to promote this year's Grammy Awards. The organization introduced a social site this week for the "We're All Fans" effort at www.wereallfans.com. The site features a live feed of social media posts about this year's Grammy nominees, including Lady Gaga, Beyoncé and the Black Eyed Peas.
 

Inbox Insider: E-mail and social help organizations raise money in time of need

Dianna Dilworth January 19, 2010

E-mail and social media are great tools for marketers who are trying to mobilize support for a cause quickly. This past week's disaster recovery and rescue efforts in Haiti are a great example of how marketing professionals are using these tools to reach people quickly and to raise funds for the earthquake victims.
 

Families Fighting Flu launches social media effort pushing vaccinations

Mary Elizabeth Hurn January 13, 2010

Families Fighting Flu (FFF), a nonprofit focused on protecting children from the flu, launched its "Be a Flu Free Family" campaign. Social media, online video and podcasts are being used to drive awareness of the importance of all family members getting a flu shot.
 

Outback launches first loyalty program with Tim McGraw

Mary Elizabeth Hurn January 13, 2010

Outback Steakhouse will launch its My Outback Rewards loyalty program on January 25. For the effort, Outback has partnered with country music star Tim McGraw.
 

Travelocity takes 'Roaming Gnome' to slopes, shores in social media push

Dianna Dilworth January 08, 2010

Travelocity is rolling out an integrated campaign to promote its winter travel sale.
 

Nonprofit Tamika and Friends launches pledge campaign to fight cervical cancer

Mary Elizabeth Hurn January 08, 2010

Tamika and Friends, a nonprofit that raises awareness of cervical cancer and its link to the human papilomavirus (HPV), is managing an integrated campaign urging women to take a pledge to get screened for the disease. The effort includes a microsite — www.PearlofWisdom.us/Pledge — a Twitter feed, Facebook fan and cause pages and e-mail elements.
 

Jackson Hewitt promotes Walmart tax-prep kiosks with integrated effort

Mary Elizabeth Hurn January 07, 2010

Jackson Hewitt Tax Service launched an integrated "Big Check" campaign this week to promote its partnership with Walmart. The tax preparation service is using direct mail, banners, TV, radio, in-store, out-of-home and print advertisements to tout its tax-prep kiosks in 1,800 US Walmart stores.
 

Celestial Seasonings launches Facebook quiz app

Mary Elizabeth Hurn January 07, 2010

Tea maker Celestial Seasonings launched its first Facebook application January 5 to promote its new line of green teas. Users can visit Facebook.com/CelestialSeasonings to take a quiz called "PossibiliTEAS." Celestial Seasonings will donate $1 to Conservation International's "Protect an Acre" program— up to a limit of $50,000 — for each user who takes the quiz.
 

Atkins launches sampling campaign to grow e-mail database

Mary Elizabeth Hurn January 04, 2010

Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The multimillion dollar campaign includes TV, print and online advertising, all of which drive consumers to the redesigned Atkins.com.
 

Whole Foods debuts first Facebook app, promoting nonprofits

Mary Elizabeth Hurn December 29, 2009

Whole Foods Market has launched its first Facebook application to promote its "This is my year to..." campaign, which launched December 28. The goal of the effort is to give back to three national non-profit food organizations during 2010.
 

AgencyWeb partners with eWayDirect for e-mail capabilities

Dianna Dilworth December 22, 2009

Internet marketing firm AgencyWeb has partnered with e-mail marketing technology company eWayDirect to power clients' e-mail marketing platforms. The partnership, formed about a month ago but announced December 22, will give AgencyWeb the tools for more sophisticated e-mail marketing.
 

Marketing smarts for 2010: Five ways to expand your marketing strategy

Naras Eechambadi, SVP and GM, Quaero, a CSG Solution December 21, 2009

As recession pains ease, marketers have seen an uptick in budgets. Now that companies are coming out of the bunker, they are looking for revenue growth, not cost cutting, to improve the bottom line. The logical place to turn to in this circumstance is marketing. We have had discussions with a number of companies that are trying to figure out how best to spend their budgets, and it's no surprise that many are looking to capitalize on the growth of digital and social media. The challenge is spending the money in a way that maximizes impact. Companies need marketing that delivers results, measurably and effectively, regardless of channel.
 

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