Social Media Marketing
The social media network refocuses ad selling and measurement approach
Brands are using all departments to succeed in social
Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.
For the first time, the company seems really, truly under siege by multiple stakeholders
Content sharing service launches the Marketing Developer Partners program
Did social media get the election right, while all the polls were getting it wrong?
The coffee and doughnut chain's social media strategy lead reveals how the brand used Vine and what marketers can learn from its demise.
Here's how it played out
A buyout would keep the video network alive, but not for long if some serious issues aren't addressed.
Until it cleans up the service, Twitter can forget about an acquisition
Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram FunctionalityNovember 06, 2016
The eyeglasses and sunglasses retailer is among the first to test out Instagram's shopping capability.
Brands are still doing business on the platform, despite its ailing public image.
Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months
It's Halloween, and your costume decisions will be shared: But spare a thought for...
The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.
It's sad to see it go, but not surprising.
Is this a prelude to a post-election media company?
It's going to be a smartphone, smartphone night...
Tool will prompt donations from Donald Trump's tweets
As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it
About a third of pro-Trump tweets after the first debate were from automated accounts, a study claims.
Some recommendations on strategy for social selling today
Woke up like this! Social media never waits
Facebook was upfront about discounting video views of less than three seconds—and it was right to discount them too
Trump's New Twitter Campaign Recruits Users to Market
The ANA has called for an audit of Facebook's metrics.
Claudia Page has paired subject-matter experts with marketers for more than a decade.
An entrepreneur, producer, and self-proclaimed YouTube super fan, Brendan Lattrell is CEO of Grapevine, which he founded in 2012.
There are good reasons for Salesforce to walk away from Twitter acquisition talks
How the social media giant's video metric tool delivered an error in results
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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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