Social Media Marketing

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

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With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Selling to the Selfie Generation

Selling to the Selfie Generation

Four ways to unlock the power of selfies.

Is Facebook Too Big to Fail?

Is Facebook Too Big to Fail?

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How many mistakes would it take?

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

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The social network made some changes as to what counts toward users' character total.

Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

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Far beyond a fad, Snapchat is taking over the world

Harman Unwraps Retargeting for the Holidays

Harman Unwraps Retargeting for the Holidays

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The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.

A Day of Reckoning for Social Networks

A Day of Reckoning for Social Networks

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The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

Marketing Is Aging Like a Fine Wine [Infographic]

Marketing Is Aging Like a Fine Wine [Infographic]

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The discipline is projected to mature into a rich blend of social media and mobile engagement.

Twitter to Honor Those Who Master Direct Marketing Skills

Twitter to Honor Those Who Master Direct Marketing Skills

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In honor of the social network announcing an award that recognizes the fundamentals of effective direct marketing, here's a look at several social campaigns we consider noteworthy.

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

March (Social Media) Madness

March (Social Media) Madness

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Viral media trended toward the melancholy, the mechanical, and the mad last month.

New Checkers campaign hijacks #FastFoodie hashtag

New Checkers campaign hijacks #FastFoodie hashtag

First work from McCann's Fitzgerald is rooted in insight that junk food connoisseurs exist, and they have a thing for Checkers.

Unique, In-Person Experiences Translate Into Social Media Success

Unique, In-Person Experiences Translate Into Social Media Success

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Marketers for Alamo Drafthouse Cinemas turn the love of the big screen into a massive social media following.

9 Social Marketing Lessons All B2B Marketers Should Know

9 Social Marketing Lessons All B2B Marketers Should Know

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Whether you're a marketing maven or just starting out, make sure you're applying these tactics to your social marketing.

On Social Networks, Customers Are Marketers

On Social Networks, Customers Are Marketers

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Brands using social media marketing appropriately to engage their advocates find that they have an army of enthusiasts who will market for them.

Hootsuite Acquires Social Selling App

Hootsuite Acquires Social Selling App

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The widely used platform's purchase of Sales Prodigy signals a growing need for simple social-selling tools.

The Top B2B Industries on Social Media

The Top B2B Industries on Social Media

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A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz.

The Fine Art of Mastering Twitter

The Fine Art of Mastering Twitter

Advice from the Guggenheim Museum on crafting an engaging social presence

7 Ways to Make Social Metrics Sexy

7 Ways to Make Social Metrics Sexy

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Experts from Haven Beauty and Edelman took the SXSW stage and shared their secrets for getting non-marketers to acknowledge social's worth.

Cultural Nuances Make Content Personal

Cultural Nuances Make Content Personal

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Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.

ROC Drives Engagement and Sales Through a Social-Only Launch

ROC Drives Engagement and Sales Through a Social-Only Launch

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The new audio technology company entered the market with a viral video starring soccer star Cristiano Ronaldo.

 Ricola Taps Into Genuine Customer Stories to Boost Sales

Ricola Taps Into Genuine Customer Stories to Boost Sales

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Marketers for the cough drop maker say that millennials' passion for wellness is the remedy for the brand's storytelling challenges.

Will Content Replace Advertising?

Will Content Replace Advertising?

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A spirited panel at Social Media Week in New York spelled out why marketers should stop treating content like ads and start being storytellers.

The Most Viral Social Media Moments of February 2016

The Most Viral Social Media Moments of February 2016

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A snapshot of the most effusive flashes of virality from last month that marketers should take note of.

Instagram Is the Pace Car of Social Media

Instagram Is the Pace Car of Social Media

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It's growing five times faster than social media overall and will pass 100 million U.S. users in 2018.

In the Super Sunday Twitter Bowl, Money Talks

In the Super Sunday Twitter Bowl, Money Talks

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Esurance blows out the tweeting competition with its $1 million offer, and Budweiser raises a glass to Peyton Manning.

Swarovski's Word-of-Mouth Strategy Sparkles

Swarovski's Word-of-Mouth Strategy Sparkles

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The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.

Marketing Chatter: February 2016

Marketing Chatter: February 2016

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See what our tweeps have been getting up to this month. Follow us @dmnews.

 Twitter Taps AmEx's Berland as CMO

Twitter Taps AmEx's Berland as CMO

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The advertising EVP of the financial services Goliath will attempt to do the David thing with Twitter.

Twitter to Hire a CMO

Twitter to Hire a CMO

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Things are a-flitter in Twitter's executive suite; its media and product chiefs departed over the weekend.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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