Social Media Marketing
Pinterest will now display video advertisements.
Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.
It's possible that we're looking at the genesis of the first AR social media platform.
Understatement of the year: It must be incredibly hard to be Twitter these days. Not only is everyone saying your business is stagnating, they criticize you when you do anything to fix it. I, unfortunately, have to join the chorus.
"It's so frustrating watching this website die," writes a commenter. "Good thing I have Lunesta to give me a good night's sleep to melt the stress away"
Is the future of marketing in the hands of a few YouTube and Twitter influencers?
A weekend of exemplary marketing, or one of marketing superseding product?
Blue badges for everyone.
Live streamed content performs well on the network, but Facebook seems to incentivise views after the fact.
Nine articles that illustrate the complicated present, and cloudy future of social media.
Facebook and Yahoo each announced new technology during this year's festival.
Does the fact that Leave was always more popular on social mean anything?
Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.
How would Monday morning have looked if Salesforce's bid had succeeded?
The Hub shines a spotlight on Microsoft's LinkedIn acquisition
Here are the brands we suspect will use Twitter's emoji targeting, and which emojis they'll target against.
A new solution eases the strain of coming up with new content concepts
Snapchat grows up, gives advertisers what they need
What does Microsoft's dramatic LinkedIn acquisition mean for B2B marketers?
Silverback Social's Chris Dessi talks about the connections between personal branding and social marketing for businesses
The social app announces a new partnership with SaaS analytics company Moat, adds Google's DoubleClick as a partner, and demonstrates wins in a new study.
Shopping while Facebook-stalking. It's a weird juxtaposition that marketers seem infatuated with. But is it more than wishful thinking?
Facing the challenge of developing an integrated marketing approach
Recent efforts to officiate the network are making it an even more attractive destination for marketers.
With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
Four ways to unlock the power of selfies.
How many mistakes would it take?
The social network made some changes as to what counts toward users' character total.
Far beyond a fad, Snapchat is taking over the world
The parent company of consumer electronics brand JBL relied on sequential messaging and retargeting techniques to guide people down the path to purchase.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.