Social Media Marketing

Google Gamifies Maps for April Fools, and Wins the Web

Google Gamifies Maps for April Fools, and Wins the Web

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Gamification, nostalgia, and novelty can be powerful marketing tools when used in concert.

Jay Z Makes Waves in Music Marketing With Tidal

Jay Z Makes Waves in Music Marketing With Tidal

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The re-launch of the music streaming service has everyone talking—and marketers buzzing.

SXSW Reveals the Latest in Music, Film, Art—and Marketing

SXSW Reveals the Latest in Music, Film, Art—and Marketing

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Marketers love South by Southwest as much as anyone—maybe more.

Apple Ignites the Web (Again) With the Apple Watch

Apple Ignites the Web (Again) With the Apple Watch

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Because mobile isn't complicated enough.

Venturing Where Marketers Aren't (Usually) Welcome

Venturing Where Marketers Aren't (Usually) Welcome

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Millennials are often averse to marketing on the social networks they frequent. Here are four ways to change that.

The Net Neutrality Debate Consumes the Web

The Net Neutrality Debate Consumes the Web

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Though always a popular topic, lately consumers have been transfixed by the idea of fair—and free—Internet.

The Variances of Viral

The Variances of Viral

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Marketers don't stand much of a chance against llamas and dresses, and that's OK.

New Facebook App Helps Manage Ads While On the Go

New Facebook App Helps Manage Ads While On the Go

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Marketers can now create and monitor ads from their iOS devices.

Reddit Users Will Choose Where the Company Donates Its Ad Revenue

Reddit Users Will Choose Where the Company Donates Its Ad Revenue

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Users will dictate where 10% of the mysterious social network's $8.3 million in ad revenue goes.

Talkin' Chocolate: Godiva Is Valentine's Leading Socialite

Talkin' Chocolate: Godiva Is Valentine's Leading Socialite

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Godiva and Ghirardelli run sweepstakes and win the hearts of chocolate lovers on social media.

YouTube Turns 10 on Valentine's Day

YouTube Turns 10 on Valentine's Day

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Yes, already.

Fashion Chatter Is About to Take Over Social Media

Fashion Chatter Is About to Take Over Social Media

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Talk of trendy wares is already sparking several million social mentions.

3 Tips for Future-Proofing Social Strategies

3 Tips for Future-Proofing Social Strategies

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Few rules apply to social media marketing for very long, but these tactics aren't likely to fade out anytime soon.

The 10 Most-Talked-About Brands at Super Bowl XLIX

The 10 Most-Talked-About Brands at Super Bowl XLIX

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Nationwide, McDonald's, and Budweiser remain the talk of the town, even well after Sunday's game.

Twitter to Sell Promoted Tweets on Third-Party Sites

Twitter to Sell Promoted Tweets on Third-Party Sites

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Its mission to expand the reach of tweet-based advertising begins on Flipboard and Yahoo Japan.

Missy Elliott Called the Best Play During the Super Bowl

Missy Elliott Called the Best Play During the Super Bowl

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In three minutes, Missy Elliott stole the halftime show and grew streams of her music by almost 700%.

The Many Threads of Social Superbowl Conversation

The Many Threads of Social Superbowl Conversation

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Fans and marketers are flooding Twitter, raving about Sunday's Big Game.

10 Tweets That Summarize NRF 2015

10 Tweets That Summarize NRF 2015

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Omnichannel, brick-and-mortar, and mobile were the talk of the town this week at retail's big annual show.

Technology, Innovation—and Cynicism Dominate Social Conversations About CES

Technology, Innovation—and Cynicism Dominate Social Conversations About CES

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Critics are calling CES 2015 a spectacle; and they may be justified in their beliefs.

Cheezburger Beefs Up Its Customer Interactions

Cheezburger Beefs Up Its Customer Interactions

The entertainment website company is using personalized messaging to increase engagement and clicks.

If the Sony Hack Was a Marketing Hoax, It Didn't Pay Off

If the Sony Hack Was a Marketing Hoax, It Didn't Pay Off

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Some think Sony's cyber security drama was manufactured to sell a movie. If so, it clearly wasn't worth it.

Champ Sports and Game Stop Are Retail's Leading Socialites

Champ Sports and Game Stop Are Retail's Leading Socialites

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Tiffany, Hot Topic, and Macy's follow close behind for social marketing skills. Needing more polish are 7-Eleven, Guess, AutoZone, and Coach.

Facebook CTA Buttons Prove Effective for Retailers

Facebook CTA Buttons Prove Effective for Retailers

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Other verticals may be missing an opportunity to grow customers by not utilizing call-to-action buttons on Facebook.

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Knowing followers' engagement levels can help to guide a brand's social interaction strategy.

Marketers Should Be Excited For Wearables, Consumers Sure Are

Marketers Should Be Excited For Wearables, Consumers Sure Are

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Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.

Instagram Now Bigger Than Twitter, Tweeters Sound Off

Instagram Now Bigger Than Twitter, Tweeters Sound Off

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At 300 million users, the photo-sharing app has officially eclipsed Twitter.

Most Salient Social Media Marketing Moments of 2014

Most Salient Social Media Marketing Moments of 2014

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I'm taking a look back at DMNews' coverage of some the biggest successes and snafus this year in social media marketing.

Restaurant Marketers Serve Up Social Media

Restaurant Marketers Serve Up Social Media

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Here's a snapshot of the top restaurant brands that are dominating social media.

5 Social Media Marketing Myths Debunked

5 Social Media Marketing Myths Debunked

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Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.

Autoplay May be More Harmful Than Helpful

Autoplay May be More Harmful Than Helpful

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Videos that autoplay seem to be a major turnoff for users. Perhaps an alternative marketing strategy is in order.

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