Social Media Campaigns
Among Academy Award broadcast advertisers, they grabbed the biggest share of the social media spotlight.
The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.
Campaigns with a higher purpose are enabling brands to make real—potentially profitable—connections with conscious customers.
Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.
This month's meter gauges: Mountain Dew, Procter & Gamble, Denny's and the Publishers Clearing House.
This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...