Social Media Campaigns

Social Media Brings Sightseers to San Antonio

Social Media Brings Sightseers to San Antonio

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The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

The Do-Good Marketer

The Do-Good Marketer

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Campaigns with a higher purpose are enabling brands to make real—potentially profitable—connections with conscious customers.

15 Digital Facts Every Marketer Should Know

15 Digital Facts Every Marketer Should Know

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Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

This month's meter gauges: Mountain Dew, Procter & Gamble, Denny's and the Publishers Clearing House.

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.