Social Media Campaigns

Netflix and Coldwell Banker Win the Social Media Oscars

Netflix and Coldwell Banker Win the Social Media Oscars

By

Among Academy Award broadcast advertisers, they grabbed the biggest share of the social media spotlight.

Social Media Brings Sightseers to San Antonio

Social Media Brings Sightseers to San Antonio

By

The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

The Do-Good Marketer

The Do-Good Marketer

By

Campaigns with a higher purpose are enabling brands to make real—potentially profitable—connections with conscious customers.

15 Digital Facts Every Marketer Should Know

15 Digital Facts Every Marketer Should Know

By

Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

This month's meter gauges: Mountain Dew, Procter & Gamble, Denny's and the Publishers Clearing House.

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...