Social Media Campaign

Graphic Film Festival Promo Engages the Emotions

Graphic Film Festival Promo Engages the Emotions

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Not for the faint of heart, the centerpiece of RPA's most recent campaign for the Newport Beach Film Festival demonstrates the power of the moving image.

Hunter Boots Campaign Takes the Gloom Out of a Rainy Day

Hunter Boots Campaign Takes the Gloom Out of a Rainy Day

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Wellington brand Hunter Boots and agency We Are Social had a way to keep people's spirits up in gloomy weather: a social campaign called "Together Through Any Weather."

Living on the Edgy: Diesel's Upbeat Take on the Death Clock

Living on the Edgy: Diesel's Upbeat Take on the Death Clock

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"Got the time?" is a question that takes on new meaning in the context of Crispin Porter + Bogusky's new socially based campaign for Diesel Timeframes.

Washington state winery urges women to take a well-deserved minute to relax

Washington state winery urges women to take a well-deserved minute to relax

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R&R can be a scarce commodity among 20- and 30-something moms, which is why Chateau Ste. Michelle, a Washington state-based winery known for its Riesling, turned to Seattle agency Cole & Weber United to uncork an integrated campaign centered on a Facebook application that helps users determine their ideal wine-drinking scenario.

Farmers Insurance puts the social pedal to the medal

Farmers Insurance puts the social pedal to the medal

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Farmers Insurance soups up its marketing with a racing sweepstakes.

Renault's teeny Twizy gets a charge on a Pinterest banner

Renault's teeny Twizy gets a charge on a Pinterest banner

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Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats.

Londoners barter tweets for Kellogg's savory treats

Londoners barter tweets for Kellogg's savory treats

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Playing off the term "social currency," Kellogg's opened a pop-up store in London's Soho neighborhood dubbed The Tweet Shop.

Private visual sharing: The next big wave for customer experience

Private visual sharing: The next big wave for customer experience

It's all about visual content. We all know that—but why don't we put it into practice?

Green Mountain Coffee gains buzz with fair trade awareness campaign

Green Mountain Coffee gains buzz with fair trade awareness campaign

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Coffee drinking is often a social activity, which is why it made sense for Green Mountain to tap BzzAgent to promote its fair trade-certified coffee line.

Mass pinning event publicizes UNIQLO apparel product line

Mass pinning event publicizes UNIQLO apparel product line

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Digital shop Firstborn NY took pinning to another level with the "UNIQLO Dry Mesh Project," a social initiative intended to raise awareness about the Japanese clothing brand.

When trolls attack

When trolls attack

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Confession: My favorite social media campaigns are the ones that fail in spectacularly funny ways and that require immediate damage control because some entity makes a deliberate muck of things.

MTV Movie Awards' Twitter campaign a site to see

MTV Movie Awards' Twitter campaign a site to see

MTV's annual Movie Awards used an interactive Twitter page to engage with fans during this year's show.

Pepsi's Live for Now keeps the beat

Pepsi's Live for Now keeps the beat

Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects.

FedEx's animated Enchanted Forest campaign fails to deliver

FedEx's animated Enchanted Forest campaign fails to deliver

FedEx's Facebook page guides users into the "Enchanted Forest" where they are asked to help save the environment by planting an imaginary tree.

Capri Sun blossoms into new 'big pouch' before Facebook fans' eyes

Capri Sun blossoms into new 'big pouch' before Facebook fans' eyes

Capri Sun recently launched its Capri Sun Goes Big campaign, targeting juice drinkers on Facebook.

Dressbarn leverages social media for Mother's Day campaign

Dressbarn leverages social media for Mother's Day campaign

Women's clothing retailer the dressbarn partnered with digital advertising agency Conversation LLC to launch on May 4 "Share Your (MOM)ent," a national Mother's Day campaign enticing customers to interact with the brand using social media, said Dressbarn's senior manager of marketing at the company Donna Baccollo.

Adobe's social software campaign micro-targets marketing professionals

Adobe's social software campaign micro-targets marketing professionals

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The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.

Golfsmith builds own, partners' consumer bases with Facebook page

Golfsmith builds own, partners' consumer bases with Facebook page

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Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base.

Musical uses Facebook, not YouTube, to showcase its fans

Musical uses Facebook, not YouTube, to showcase its fans

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The musical "How to Succeed in Business Without Really Trying" boosted ticket sales by more than $50,000 through a video contest on Facebook.

Our look at the most - and least - engaging social media

Chevrolet doesn't buy the stereotype that video gamers hole up 
their mom's basement and pedal to the comic-book store on their sister's pink bike.

TCBY to celebrate anniversary with sweepstakes

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TCBY will run a sweepstakes on Facebook next month to celebrate the frozen yogurt company's 30-year anniversary.

Orbitz launches Facebook sweepstakes campaign

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Online travel company Orbitz Worldwide has launched a Facebook sweepstakes to increase consumer participation on its Facebook fan page. Orbitz worked with AOR BBDO and social media agency Socialbomb to create the "Orbitz 50 Faves" sweepstakes.

Chevrolet trades Spotify trials for opt-ins

Chevrolet trades Spotify trials for opt-ins

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General Motors' Chevrolet partnered with streaming music service Spotify on July 14 to offer 150,000 consumers six free months of the service in exchange for opting in to receive marketing communications from the companies. The initiative cross-promotes Spotify's July 14 invite-only US launch and the fall release of the 2012 Chevrolet Sonic.

Social media shifts marketing model to customer-centric: DMA All For One

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The client no longer owns the brand. Due to the proliferation of social media including Facebook, Twitter and Foursquare, customers must give permission to clients to enter their world, said Sasha Savic, chief commercial officer of Havas Media North America, on June 21.

Coupon company RedPlum uses Facebook contest to build database

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Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email addresses and phone numbers for remarketing purposes. The effort targets women ages 18 to 55.

Visa launches travel-themed integrated campaign

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Visa has launched an integrated marketing campaign to promote its products to travel enthusiasts during the peak summer travel season. The effort includes a sweepstakes, digital and social media components, TV ads and a Facebook application. The financial company worked with TBWA\Chiat\Day on the TV and social media elements and AKQA on digital. OMD is managing media strategy and planning.

Our look at the most - and least - engaging social media


Our look at the most - and least - engaging social media


Porsche developed an integrated campaign to market the everyday appeal of its luxury models. After research showed that consumers perceive the cars as impractical purchases, the company enlisted Porsche owners to upload photos, videos and testimonials of how they regularly use their cars.

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