Social Media AOR

360i to help H&R Block hone social media strategy

360i to help H&R Block hone social media strategy

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H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results."

ComScore: Facebook ads work

ComScore: Facebook ads work

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Despite recent debate as to the dubious viability of Facebook ads, a comScore report released on June 12 finds the contrary.

Six months after insulting tweet, Chrysler picks another social agency

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Chrysler Group hired Ignite Social Media as its lead social agency this week after a review process. Expect the firm to be on its best behavior.

Brands embrace the social media AOR

Brands embrace the social media AOR

As social media encompasses a larger share of brands' ad spending budgets, marketers are seeking social media AORs instead of a roster of firms for project work. Working with one agency, instead of many, eases the burden on brands by streamlining the social marketing process, industry experts said.

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