The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
Twitter and TV prove to be the right ingredients for a tasty pizza campaign.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
The acquisition of PinReach by Tailwind underscores the growing maturity of Pinterest as a potential marketing platform.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.