Social Media Analytics
The new metric gives marketers an opportunity to test relevance early, and lower CPMs on ad placements.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
Twitter and TV prove to be the right ingredients for a tasty pizza campaign.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
The acquisition of PinReach by Tailwind underscores the growing maturity of Pinterest as a potential marketing platform.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...