Social Media Analytics
One chief marketer breaks down the unique benefits found in only social media metrics.
The new metric gives marketers an opportunity to test relevance early, and lower CPMs on ad placements.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
Twitter and TV prove to be the right ingredients for a tasty pizza campaign.
As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."
The acquisition of PinReach by Tailwind underscores the growing maturity of Pinterest as a potential marketing platform.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...