Social Media Analytics

Facebook Introduces Ad Relevance Score

Facebook Introduces Ad Relevance Score

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The new metric gives marketers an opportunity to test relevance early, and lower CPMs on ad placements.

Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

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The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

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Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

Infographic: The Power of Real-Time Marketing

Infographic: The Power of Real-Time Marketing

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As Spidey's Uncle Ben would say, "With great [analytics] power, comes great responsibility."

Tailwind Expands User Base With PinReach Acquisition

Tailwind Expands User Base With PinReach Acquisition

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The acquisition of PinReach by Tailwind underscores the growing maturity of Pinterest as a potential marketing platform.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...