H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results."
Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.
As part of its ongoing agency consolidation, General Motors (GM) dropped its social media agency, Big Fuel, from its AOR roster, effective Jan. 1.
Major brands are increasingly using more precise profile targeting - or "hypertargeting" - through Facebook as a cornerstone of their digital marketing and advertising campaigns, but should they be doing so?
While social media is a key part of almost every agency's offerings, a number of agencies are now launching separately branded and operated social media entities to offer more focus and expertise in this quickly evolving space.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.