Twitter and TV prove to be the right ingredients for a tasty pizza campaign.
H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results."
Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.
As part of its ongoing agency consolidation, General Motors (GM) dropped its social media agency, Big Fuel, from its AOR roster, effective Jan. 1.
Major brands are increasingly using more precise profile targeting - or "hypertargeting" - through Facebook as a cornerstone of their digital marketing and advertising campaigns, but should they be doing so?
While social media is a key part of almost every agency's offerings, a number of agencies are now launching separately branded and operated social media entities to offer more focus and expertise in this quickly evolving space.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.