Email, social, and mobile are 2014's main marketing acts.
RadiumOne's PhotoEffects allows brands like popchips to integrate themselves into visual narratives.
As a forum for content marketing and branding, Tumblr provides certain advantages over Facebook and Twitter.
Jessica Charlton, social media developer at home décor retailer Kirkland's discusses the role various channels play in the company's overall marketing strategy.
The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November.
Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead.
At SES New York last week, I heard a lot of talk about how "sales and marketing need to come together," but it really needs to be a trifecta of sales-marketing-customer service.
Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show "Escape Routes," airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.