Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.
The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.
Email, social, and mobile are 2014's main marketing acts.
RadiumOne's PhotoEffects allows brands like popchips to integrate themselves into visual narratives.
As a forum for content marketing and branding, Tumblr provides certain advantages over Facebook and Twitter.
Jessica Charlton, social media developer at home décor retailer Kirkland's discusses the role various channels play in the company's overall marketing strategy.
The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November.
Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead.
At SES New York last week, I heard a lot of talk about how "sales and marketing need to come together," but it really needs to be a trifecta of sales-marketing-customer service.
Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show "Escape Routes," airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...