Social Meda

It's Not Marketing, It's a Movement

It's Not Marketing, It's a Movement

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Plus-size clothing retailer Lane Bryant redefines sexy with its new campaign—and in the process, ignites a social media firestorm.

The Era of Socialcasting

The Era of Socialcasting

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Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.

Mobile Approaches Three Quarters of Facebook's Ad Revenue

Mobile Approaches Three Quarters of Facebook's Ad Revenue

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The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.

Infographic: Marketers' Three-Ring Focus

Infographic: Marketers' Three-Ring Focus

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Email, social, and mobile are 2014's main marketing acts.

Connecting with Compulsive Sharers

Connecting with Compulsive Sharers

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RadiumOne's PhotoEffects allows brands like popchips to integrate themselves into visual narratives.

Funny or Die Takes a Tumblr

Funny or Die Takes a Tumblr

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As a forum for content marketing and branding, Tumblr provides certain advantages over Facebook and Twitter.

Kirkland's lead-generating loyalty-building holiday sweepstakes

Kirkland's lead-generating loyalty-building holiday sweepstakes

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Jessica Charlton, social media developer at home décor retailer Kirkland's discusses the role various channels play in the company's overall marketing strategy.

Marketers' Black Friday celebration begins early, ends late

Marketers' Black Friday celebration begins early, ends late

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The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November.

Q&A: Daniel Morel, chairman and CEO, Wunderman

Q&A: Daniel Morel, chairman and CEO, Wunderman

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Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead.

Controlling customers: both freaky and futile

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At SES New York last week, I heard a lot of talk about how "sales and marketing need to come together," but it really needs to be a trifecta of sales-marketing-customer service.

Ford launches gamification campaign

Ford launches gamification campaign

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Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show "Escape Routes," airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...