Social Meda

Infographic: Marketers' Three-Ring Focus

Infographic: Marketers' Three-Ring Focus

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Email, social, and mobile are 2014's main marketing acts.

Connecting with Compulsive Sharers

Connecting with Compulsive Sharers

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RadiumOne's PhotoEffects allows brands like popchips to integrate themselves into visual narratives.

Funny or Die Takes a Tumblr

Funny or Die Takes a Tumblr

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As a forum for content marketing and branding, Tumblr provides certain advantages over Facebook and Twitter.

Kirkland's lead-generating loyalty-building holiday sweepstakes

Kirkland's lead-generating loyalty-building holiday sweepstakes

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Jessica Charlton, social media developer at home décor retailer Kirkland's discusses the role various channels play in the company's overall marketing strategy.

Marketers' Black Friday celebration begins early, ends late

Marketers' Black Friday celebration begins early, ends late

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The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November.

Q&A: Daniel Morel, chairman and CEO, Wunderman

Q&A: Daniel Morel, chairman and CEO, Wunderman

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Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead.

Controlling customers: both freaky and futile

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At SES New York last week, I heard a lot of talk about how "sales and marketing need to come together," but it really needs to be a trifecta of sales-marketing-customer service.

Ford launches gamification campaign

Ford launches gamification campaign

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Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show "Escape Routes," airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.