Social Marketing

Lilly Pulitzer Uses Bold Prints to Stand Out on Social Media

Lilly Pulitzer Uses Bold Prints to Stand Out on Social Media

By

Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.

 Hyatt Regency Maui Says 'I Do' to Social Marketing

Hyatt Regency Maui Says 'I Do' to Social Marketing

The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.

Shush! Let's All Be a Little Quieter in 2015

Shush! Let's All Be a Little Quieter in 2015

As the social noise increases, customers will increasingly tune out. So, in 2015 think quality over quantity.

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

By

Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.

Sprinklr Partners with Thismoment

Sprinklr Partners with Thismoment

By

The two plan to provide marketers with tools designed for greater multichannel integration of social campaigns.

Social Marketing in 2014: The New Normal

Social Marketing in 2014: The New Normal

Three ways marketers need to think differently about building customer relationships.

Socializing Data—The Game Changer in Direct Marketing

Socializing Data—The Game Changer in Direct Marketing

How new approaches to social marketing can positively impact your bottom line.

Subway's Social Amplification

Subway's Social Amplification

By

Subway CMO Tony Pace outlines the brand's major takeaways from years of social marketing.

Customer Bonding

Customer Bonding

If no one has taken the lead in establishing social media in all parts of your company yet, you might discover an opportunity is lurking for marketing to take it.

Don't Fear the Data

Don't Fear the Data

Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.

If at First You Don't Succeed Try, Try Again

If at First You Don't Succeed Try, Try Again

By

Socialbakers' CEO looks at U.S. social marketing world through a global lens

House of Marley: Jammin' on Social, SEO, and Content

House of Marley: Jammin' on Social, SEO, and Content

By

How can an upstart headphone manufacturer penetrate a crowded marketplace?

Subscriptions Drive Social Marketing

Subscriptions Drive Social Marketing

Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.

The Drill Down: Behind HP's One Million LinkedIn Followers

The Drill Down: Behind HP's One Million LinkedIn Followers

By

HP's one million LinkedIn followers validates its decision to incorporate the network as a key part of its social strategy.

Q&A: Tejal Patel, head of social commerce and performance, Nokia

Q&A: Tejal Patel, head of social commerce and performance, Nokia

By

A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns.

Funny or Die Takes a Tumblr

Funny or Die Takes a Tumblr

By

As a forum for content marketing and branding, Tumblr provides certain advantages over Facebook and Twitter.

Daily Grommet's Pinterest is Worth One Thousand Words

Daily Grommet's Pinterest is Worth One Thousand Words

By

When Daily Grommet started its Pinterest page, the difference between running a private account for fun and a corporate account with strategic initiatives reared up.

Huggies ups the ante on social media

Huggies ups the ante on social media

By

The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share.

9 ways to get ahead with social marketing

9 ways to get ahead with social marketing

Marketers have to "be" social every day; weaving social into all aspects of their marketing. Here's how.

New Target Demographic: A Buncha Dudes

New Target Demographic: A Buncha Dudes

By

Marketers working in the retail clothes industry should realize is there's a growing demographic of men who are developing a nascent interest in looking like adults, don't know where to start, and will turn online for advice.

Bank of America socially salutes veterans

Bank of America socially salutes veterans

By

The bank collaborated with customers to give thanks to service members and veterans through its socially-driven Express Your Thanks campaign.

Driving revenue with social marketing

Driving revenue with social marketing

Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.

Facebook's social marketing formulas

Facebook's social marketing formulas

By

Facebook's product marketing manager breaks down the four dimensions of social marketing.

Salesforce.com: transcending "likes" for deeper social insights

Salesforce.com: transcending "likes" for deeper social insights

By

The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.

Remarketing campaign success factors

Remarketing campaign success factors

Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others.

SoLoMo marketing hits the spot

SoLoMo marketing hits the spot

Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer.

Salesforce.com combines social investments for Marketing Cloud

Salesforce.com combines social investments for Marketing Cloud

By

Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.

Meredith's CMO reshapes its story

Meredith's CMO reshapes its story

Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.

HubSpot 3 released to enable greater personalization

HubSpot 3 released to enable greater personalization

By

HubSpot announced the launch of HubSpot 3, an integrated platform designed to enable marketers to provide more personalization compared to previous software iterations.

Infographic: Social business brings measurable value

Infographic: Social business brings measurable value

By

Most firms have yet to measure the ROI of their social business initiatives.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...