Social Marketing

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

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Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.

Sprinklr Partners with Thismoment

Sprinklr Partners with Thismoment

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The two plan to provide marketers with tools designed for greater multichannel integration of social campaigns.

Social Marketing in 2014: The New Normal

Social Marketing in 2014: The New Normal

Three ways marketers need to think differently about building customer relationships.

Socializing Data—The Game Changer in Direct Marketing

Socializing Data—The Game Changer in Direct Marketing

How new approaches to social marketing can positively impact your bottom line.

Subway's Social Amplification

Subway's Social Amplification

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Subway CMO Tony Pace outlines the brand's major takeaways from years of social marketing.

Customer Bonding

Customer Bonding

If no one has taken the lead in establishing social media in all parts of your company yet, you might discover an opportunity is lurking for marketing to take it.

Don't Fear the Data

Don't Fear the Data

Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.

If at First You Don't Succeed Try, Try Again

If at First You Don't Succeed Try, Try Again

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Socialbakers' CEO looks at U.S. social marketing world through a global lens

House of Marley: Jammin' on Social, SEO, and Content

House of Marley: Jammin' on Social, SEO, and Content

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How can an upstart headphone manufacturer penetrate a crowded marketplace?

Subscriptions Drive Social Marketing

Subscriptions Drive Social Marketing

Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.

The Drill Down: Behind HP's One Million LinkedIn Followers

The Drill Down: Behind HP's One Million LinkedIn Followers

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HP's one million LinkedIn followers validates its decision to incorporate the network as a key part of its social strategy.

Q&A: Tejal Patel, head of social commerce and performance, Nokia

Q&A: Tejal Patel, head of social commerce and performance, Nokia

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A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns.

Funny or Die Takes a Tumblr

Funny or Die Takes a Tumblr

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As a forum for content marketing and branding, Tumblr provides certain advantages over Facebook and Twitter.

Daily Grommet's Pinterest is Worth One Thousand Words

Daily Grommet's Pinterest is Worth One Thousand Words

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When Daily Grommet started its Pinterest page, the difference between running a private account for fun and a corporate account with strategic initiatives reared up.

Huggies ups the ante on social media

Huggies ups the ante on social media

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The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share.

9 ways to get ahead with social marketing

9 ways to get ahead with social marketing

Marketers have to "be" social every day; weaving social into all aspects of their marketing. Here's how.

New Target Demographic: A Buncha Dudes

New Target Demographic: A Buncha Dudes

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Marketers working in the retail clothes industry should realize is there's a growing demographic of men who are developing a nascent interest in looking like adults, don't know where to start, and will turn online for advice.

Bank of America socially salutes veterans

Bank of America socially salutes veterans

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The bank collaborated with customers to give thanks to service members and veterans through its socially-driven Express Your Thanks campaign.

Driving revenue with social marketing

Driving revenue with social marketing

Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.

Facebook's social marketing formulas

Facebook's social marketing formulas

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Facebook's product marketing manager breaks down the four dimensions of social marketing.

Salesforce.com: transcending "likes" for deeper social insights

Salesforce.com: transcending "likes" for deeper social insights

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The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.

Remarketing campaign success factors

Remarketing campaign success factors

Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others.

SoLoMo marketing hits the spot

SoLoMo marketing hits the spot

Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer.

Salesforce.com combines social investments for Marketing Cloud

Salesforce.com combines social investments for Marketing Cloud

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Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.

Meredith's CMO reshapes its story

Meredith's CMO reshapes its story

Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.

HubSpot 3 released to enable greater personalization

HubSpot 3 released to enable greater personalization

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HubSpot announced the launch of HubSpot 3, an integrated platform designed to enable marketers to provide more personalization compared to previous software iterations.

Infographic: Social business brings measurable value

Infographic: Social business brings measurable value

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Most firms have yet to measure the ROI of their social business initiatives.

360i to help H&R Block hone social media strategy

360i to help H&R Block hone social media strategy

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H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results."

Message Systems survey finds email the most popular channel

Message Systems survey finds email the most popular channel

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Email reigns as the most popular marketing channel, followed by social and SMS, according to results from Message Systems' Marketing Channel and Engagement Benchmark Survey.

As silos begin to fall, Visible Technologies upgrades platform

As silos begin to fall, Visible Technologies upgrades platform

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Visible Technologies announced Aug. 8 that it has upgraded its Visible Intelligence social media listening and engagement platform to accommodate multiple languages and multiple users within a single organization.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...