Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.
The two plan to provide marketers with tools designed for greater multichannel integration of social campaigns.
Three ways marketers need to think differently about building customer relationships.
How new approaches to social marketing can positively impact your bottom line.
Subway CMO Tony Pace outlines the brand's major takeaways from years of social marketing.
If no one has taken the lead in establishing social media in all parts of your company yet, you might discover an opportunity is lurking for marketing to take it.
Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.
Socialbakers' CEO looks at U.S. social marketing world through a global lens
How can an upstart headphone manufacturer penetrate a crowded marketplace?
Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.
HP's one million LinkedIn followers validates its decision to incorporate the network as a key part of its social strategy.
A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns.
As a forum for content marketing and branding, Tumblr provides certain advantages over Facebook and Twitter.
When Daily Grommet started its Pinterest page, the difference between running a private account for fun and a corporate account with strategic initiatives reared up.
The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share.
Marketers have to "be" social every day; weaving social into all aspects of their marketing. Here's how.
Marketers working in the retail clothes industry should realize is there's a growing demographic of men who are developing a nascent interest in looking like adults, don't know where to start, and will turn online for advice.
The bank collaborated with customers to give thanks to service members and veterans through its socially-driven Express Your Thanks campaign.
Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.
Facebook's product marketing manager breaks down the four dimensions of social marketing.
The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.
Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others.
Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer.
Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.
Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.
HubSpot announced the launch of HubSpot 3, an integrated platform designed to enable marketers to provide more personalization compared to previous software iterations.
Most firms have yet to measure the ROI of their social business initiatives.
H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results."
Email reigns as the most popular marketing channel, followed by social and SMS, according to results from Message Systems' Marketing Channel and Engagement Benchmark Survey.
Visible Technologies announced Aug. 8 that it has upgraded its Visible Intelligence social media listening and engagement platform to accommodate multiple languages and multiple users within a single organization.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.