Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.
The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.
As the social noise increases, customers will increasingly tune out. So, in 2015 think quality over quantity.
Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.
The two plan to provide marketers with tools designed for greater multichannel integration of social campaigns.
Three ways marketers need to think differently about building customer relationships.
How new approaches to social marketing can positively impact your bottom line.
Subway CMO Tony Pace outlines the brand's major takeaways from years of social marketing.
If no one has taken the lead in establishing social media in all parts of your company yet, you might discover an opportunity is lurking for marketing to take it.
Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.
Socialbakers' CEO looks at U.S. social marketing world through a global lens
How can an upstart headphone manufacturer penetrate a crowded marketplace?
Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.
HP's one million LinkedIn followers validates its decision to incorporate the network as a key part of its social strategy.
A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns.
As a forum for content marketing and branding, Tumblr provides certain advantages over Facebook and Twitter.
When Daily Grommet started its Pinterest page, the difference between running a private account for fun and a corporate account with strategic initiatives reared up.
The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share.
Marketers have to "be" social every day; weaving social into all aspects of their marketing. Here's how.
Marketers working in the retail clothes industry should realize is there's a growing demographic of men who are developing a nascent interest in looking like adults, don't know where to start, and will turn online for advice.
The bank collaborated with customers to give thanks to service members and veterans through its socially-driven Express Your Thanks campaign.
Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales.
Facebook's product marketing manager breaks down the four dimensions of social marketing.
The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.
Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others.
Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer.
Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.
Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.
HubSpot announced the launch of HubSpot 3, an integrated platform designed to enable marketers to provide more personalization compared to previous software iterations.
Most firms have yet to measure the ROI of their social business initiatives.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...