Social Marketing

Bad News Can Move at the Speed of Light

Protecting the brand by owning a social communication strategy

Cards, Buttons, and Bots (Tweet, Tweet!)

A look at some Twitter tools for marketers

Marketing: From Macro to Microtransactions

Mitch Joel waxed philosophical about permanence and ephemerality, ownership, and access at CTA 17

Different Approaches to Social Media Management

Radar works better than a crystal ball when it comes to boiling the social ocean

Location-Based Social Marketing

A location awareness social platform will bridge the virtual and physical words

3 Tips for Cost-Effectively Managing LinkedIn Ads

LinkedIn has great B2B targeting capabilities. Here are some tips on getting the best out of the platform as a marketing tool

Welcome to Social Media Week

DMN turns its focus to the present and future of social media, social platforms, social management and social marketing

Facebook Finally Turns AI on Terrorist Propaganda

The social media giant launches AI efforts to stop the spread of terrorist propaganda

Video Gets Interactive

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

Clearing Social Content for Publishers and Brands

Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

Pinterest's Lens Has Clear Revenue Potential

Turning cameras into search engines can turn on a new revenue stream for Pinterest

Snap Starts New Year by Bolstering Last Year Success

How Snap remains at the helm of social media's advertising evolution

Facebook, MRC in Talks Over Metric Audit

Social media giant in talks about metric measurement methodologies

Zuckerberg Needs to Acknowledge: Facebook is a Publisher

Mark Zuckerberg's latest weasel words about the nature of Facebook reveal an unwillingness to face the truth: It's a huge publisher

One on One: Brian Reed says Brands Should Protect Themselves

Learn about the latest social media-based threats to brands from Brian Reed of ZeroFOX

YouTube Invests in Artists to Bolster Marketing Efforts

How the video-sharing website is developing celebrities and raising the brand profile

Twitter Will No Longer Create Lead Generation Campaigns

Social media giant kills off lead generation ads

High Level News Appointment May Not Address Facebook's "Fake News" Problem

Facebook is adding news muscle to its senior team, but it looks like a commercial move

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

The social media network refocuses ad selling and measurement approach

Brands Succeed in Social with Cross-Platform Approach

Brands are using all departments to succeed in social

Election Night on Social

Here's how it played out

One on One: Phil Ross on Clinton-Trump Social Analytics

Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months

Consumer Shifts Changing Marketing From Lesser Discussed Places

Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.

Five Minutes With: For Business, Social Must be Useful says Steve Hamrick

Steve Hamrick of SAP Jam talks about the business uses of social collaboration

Showdown in Vegas: The Social Spin

As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it

Bots May Be Contributing to Trump's Post-Debate Success

About a third of pro-Trump tweets after the first debate were from automated accounts, a study claims.

Welcome to Social Commerce 2.0

Some recommendations on strategy for social selling today