Social Marketing

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

By

Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

Clearing Social Content for Publishers and Brands

Clearing Social Content for Publishers and Brands

By

Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

Pinterest's Lens Has Clear Revenue Potential

Pinterest's Lens Has Clear Revenue Potential

By

Turning cameras into search engines can turn on a new revenue stream for Pinterest

Snap Starts New Year by Bolstering Last Year Success

Snap Starts New Year by Bolstering Last Year Success

By

How Snap remains at the helm of social media's advertising evolution

Facebook, MRC in Talks Over Metric Audit

Facebook, MRC in Talks Over Metric Audit

By

Social media giant in talks about metric measurement methodologies

Zuckerberg Needs to Acknowledge: Facebook is a Publisher

Zuckerberg Needs to Acknowledge: Facebook is a Publisher

By

Mark Zuckerberg's latest weasel words about the nature of Facebook reveal an unwillingness to face the truth: It's a huge publisher

One on One: Brian Reed says Brands Should Protect Themselves

One on One: Brian Reed says Brands Should Protect Themselves

By

Learn about the latest social media-based threats to brands from Brian Reed of ZeroFOX

YouTube Invests in Artists to Bolster Marketing Efforts

YouTube Invests in Artists to Bolster Marketing Efforts

By

How the video-sharing website is developing celebrities and raising the brand profile

Twitter Will No Longer Create Lead Generation Campaigns

Twitter Will No Longer Create Lead Generation Campaigns

By

Social media giant kills off lead generation ads

High Level News Appointment May Not Address Facebook's "Fake News" Problem

High Level News Appointment May Not Address Facebook's "Fake News" Problem

By

Facebook is adding news muscle to its senior team, but it looks like a commercial move

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

By

The social media network refocuses ad selling and measurement approach

Brands Succeed in Social with Cross-Platform Approach

Brands Succeed in Social with Cross-Platform Approach

By

Brands are using all departments to succeed in social

Election Night on Social

Election Night on Social

By

Here's how it played out

One on One: Phil Ross on Clinton-Trump Social Analytics

One on One: Phil Ross on Clinton-Trump Social Analytics

By

Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months

Consumer Shifts Changing Marketing From Lesser Discussed Places

Consumer Shifts Changing Marketing From Lesser Discussed Places

By

Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.

Five Minutes With: For Business, Social Must be Useful says Steve Hamrick

Five Minutes With: For Business, Social Must be Useful says Steve Hamrick

By

Steve Hamrick of SAP Jam talks about the business uses of social collaboration

Showdown in Vegas: The Social Spin

Showdown in Vegas: The Social Spin

By

As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it

Bots May Be Contributing to Trump's Post-Debate Success

Bots May Be Contributing to Trump's Post-Debate Success

By

About a third of pro-Trump tweets after the first debate were from automated accounts, a study claims.

Welcome to Social Commerce 2.0

Welcome to Social Commerce 2.0

By

Some recommendations on strategy for social selling today

Apple Rumored to Be Creating a Video-Sharing App

Apple Rumored to Be Creating a Video-Sharing App

By

Is this Apple's long-overdue, slow move into social networking?

More (Harry) Pottermore

More (Harry) Pottermore

By

The marketing opportunities in a celebrity eCommerce platform

Facebook Dodges Ad Blockers on Desktop

Facebook Dodges Ad Blockers on Desktop

By

The social network says it will still show ads to ad block users on desktop; it also updates its ad preference tools.

Finding B2B Value in Social Channels

Finding B2B Value in Social Channels

By

ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers

Instagram Stories: Snacks Before the Feast

Instagram Stories: Snacks Before the Feast

By

As Instagram Stories launches, we ask why marketers might be interested in ephemeral messaging

Nestlé Waters and Salesforce Launch NYC Engagement Center

Nestlé Waters and Salesforce Launch NYC Engagement Center

By

Nestlé Waters unveils a model digital marketing command center in Salesforce's New York office

Hootsuite Announces High Profile Content Integrations

Hootsuite Announces High Profile Content Integrations

By

Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content

Pokemon Go Just Revived AR

Pokemon Go Just Revived AR

By

The viral sensation is a big deal for AR and gaming, and could even change the way businesses monetize mobile data.

8 Social Targeting Lessons Marketers Can Learn From Heineken

8 Social Targeting Lessons Marketers Can Learn From Heineken

By

Heineken USA's media director shares the secrets to success he's learned over the years.

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

By

Russell Glass answers questions about LinkedIn's leap into programmatic

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here