Social Marketing

5 Ways HQ Nails Mobile Audience Engagement
March 13, 2018The trivia game show app attracts nearly one million players, twice a day

Reddit Joins the Sprinklr Portfolio
December 07, 2017A new partnership between Reddit and Sprinklr may mark Reddit's coming-of-age as a social channel

Twitter Doubles Up: How Will 280-Character Tweets Impact Brands?
October 17, 2017On September 26, Twitter announced that it was doubling the maximum length of tweets from 140 characters to 280-character tweets

Facebook Builds a Wall
July 28, 2017Facebook moves to calm publishers nerves by allowing them paywall rights to Instant Articles

Bad News Can Move at the Speed of Light
July 19, 2017Protecting the brand by owning a social communication strategy

Marketing: From Macro to Microtransactions
June 28, 2017Mitch Joel waxed philosophical about permanence and ephemerality, ownership, and access at CTA 17

Different Approaches to Social Media Management
June 27, 2017Radar works better than a crystal ball when it comes to boiling the social ocean

Location-Based Social Marketing
June 27, 2017A location awareness social platform will bridge the virtual and physical words

3 Tips for Cost-Effectively Managing LinkedIn Ads
June 26, 2017LinkedIn has great B2B targeting capabilities. Here are some tips on getting the best out of the platform as a marketing tool

Welcome to Social Media Week
June 26, 2017DMN turns its focus to the present and future of social media, social platforms, social management and social marketing

Facebook Finally Turns AI on Terrorist Propaganda
June 16, 2017The social media giant launches AI efforts to stop the spread of terrorist propaganda

The Story of Slawsa: Surviving the Shark Tank and Building a Brand
March 16, 2017Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

Clearing Social Content for Publishers and Brands
February 16, 2017Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

Pinterest's Lens Has Clear Revenue Potential
February 09, 2017Turning cameras into search engines can turn on a new revenue stream for Pinterest

Snap Starts New Year by Bolstering Last Year Success
January 05, 2017How Snap remains at the helm of social media's advertising evolution

Facebook, MRC in Talks Over Metric Audit
December 27, 2016Social media giant in talks about metric measurement methodologies

Zuckerberg Needs to Acknowledge: Facebook is a Publisher
December 22, 2016Mark Zuckerberg's latest weasel words about the nature of Facebook reveal an unwillingness to face the truth: It's a huge publisher

One on One: Brian Reed says Brands Should Protect Themselves
December 21, 2016Learn about the latest social media-based threats to brands from Brian Reed of ZeroFOX

YouTube Invests in Artists to Bolster Marketing Efforts
December 20, 2016How the video-sharing website is developing celebrities and raising the brand profile

Twitter Will No Longer Create Lead Generation Campaigns
December 12, 2016Social media giant kills off lead generation ads

High Level News Appointment May Not Address Facebook's "Fake News" Problem
December 12, 2016Facebook is adding news muscle to its senior team, but it looks like a commercial move

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'
November 21, 2016The social media network refocuses ad selling and measurement approach

Brands Succeed in Social with Cross-Platform Approach
November 17, 2016Brands are using all departments to succeed in social

One on One: Phil Ross on Clinton-Trump Social Analytics
November 03, 2016Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months

Consumer Shifts Changing Marketing From Lesser Discussed Places
October 24, 2016Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.

Five Minutes With: For Business, Social Must be Useful says Steve Hamrick
October 24, 2016Steve Hamrick of SAP Jam talks about the business uses of social collaboration

Showdown in Vegas: The Social Spin
October 19, 2016As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it
Company of the WeekWe recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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