April 25, 2013
Master social media with this three-step approach to engaging customers in social channels.
March 01, 2013
The voice of the customer calls marketers to action at Barclaycard, Cross Country Home Services, and JetBlue.
March 01, 2013
Companies should "listen" to customers—but action is what really matters.
February 13, 2013
Having marketers as your audience is a challenge because they're smart and know all the tricks.
February 13, 2013
"Marketing marketing to marketing." It's a little bit magic and a little bit logic—but its 100% about helping marketing professionals do their jobs better.
January 18, 2013
IBM says it can predict trends—like steampunk fashion—three to four years before they hit the mainstream through the power of social listening.
October 15, 2012
Direct Marketing News staffers report on noteworthy new products from the convention floor.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
