Despite how easy it is to create a Facebook or Twitter profile, social media marketing is never turnkey. Just ask Caterpillar.
How social data analysts find and create opportunities from context.
A successful call-to-action is part strategy, part magic. Mandalay Entertainment's CEO reveals his tricks of the trade.
Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.
Master social media with this three-step approach to engaging customers in social channels.
The voice of the customer calls marketers to action at Barclaycard, Cross Country Home Services, and JetBlue.
Companies should "listen" to customers—but action is what really matters.
Having marketers as your audience is a challenge because they're smart and know all the tricks.
"Marketing marketing to marketing." It's a little bit magic and a little bit logic—but its 100% about helping marketing professionals do their jobs better.
IBM says it can predict trends—like steampunk fashion—three to four years before they hit the mainstream through the power of social listening.
Direct Marketing News staffers report on noteworthy new products from the convention floor.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.