Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.
The "Uncarrier" relies on social conversations to connect with prospects for its new B2B initiative.
Start thinking of social media as a massive data repository, a digitized focus group with millions of unpaid participants.
Despite how easy it is to create a Facebook or Twitter profile, social media marketing is never turnkey. Just ask Caterpillar.
How social data analysts find and create opportunities from context.
A successful call-to-action is part strategy, part magic. Mandalay Entertainment's CEO reveals his tricks of the trade.
Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.
Master social media with this three-step approach to engaging customers in social channels.
The voice of the customer calls marketers to action at Barclaycard, Cross Country Home Services, and JetBlue.
Companies should "listen" to customers—but action is what really matters.
Having marketers as your audience is a challenge because they're smart and know all the tricks.
"Marketing marketing to marketing." It's a little bit magic and a little bit logic—but its 100% about helping marketing professionals do their jobs better.
IBM says it can predict trends—like steampunk fashion—three to four years before they hit the mainstream through the power of social listening.
Direct Marketing News staffers report on noteworthy new products from the convention floor.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...