Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.
The "Uncarrier" relies on social conversations to connect with prospects for its new B2B initiative.
Start thinking of social media as a massive data repository, a digitized focus group with millions of unpaid participants.
Despite how easy it is to create a Facebook or Twitter profile, social media marketing is never turnkey. Just ask Caterpillar.
How social data analysts find and create opportunities from context.
A successful call-to-action is part strategy, part magic. Mandalay Entertainment's CEO reveals his tricks of the trade.
Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.
Master social media with this three-step approach to engaging customers in social channels.
The voice of the customer calls marketers to action at Barclaycard, Cross Country Home Services, and JetBlue.
Companies should "listen" to customers—but action is what really matters.
Having marketers as your audience is a challenge because they're smart and know all the tricks.
"Marketing marketing to marketing." It's a little bit magic and a little bit logic—but its 100% about helping marketing professionals do their jobs better.
IBM says it can predict trends—like steampunk fashion—three to four years before they hit the mainstream through the power of social listening.
Direct Marketing News staffers report on noteworthy new products from the convention floor.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...