Social Listening

Caterpillar Constructs its Social Media Strategy

Caterpillar Constructs its Social Media Strategy

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Despite how easy it is to create a Facebook or Twitter profile, social media marketing is never turnkey. Just ask Caterpillar.

Marketers' Secret Weapon

Marketers' Secret Weapon

How social data analysts find and create opportunities from context.

Getting Action on Your Call-to-Action

Getting Action on Your Call-to-Action

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A successful call-to-action is part strategy, part magic. Mandalay Entertainment's CEO reveals his tricks of the trade.

Social Insight Built to Order

Social Insight Built to Order

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Lassen Innovation uses business savvy and VoC to create an educational toy designed with an ear to social chatter.

Marketing That's Easier Than the Texas Two-Step

Marketing That's Easier Than the Texas Two-Step

Master social media with this three-step approach to engaging customers in social channels.

Voice Activated

Voice Activated

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The voice of the customer calls marketers to action at Barclaycard, Cross Country Home Services, and JetBlue.

Are You (Listening) Taking Action?

Are You (Listening) Taking Action?

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Companies should "listen" to customers—but action is what really matters.

Combining Logic and Magic to Market to Marketers

Combining Logic and Magic to Market to Marketers

Having marketers as your audience is a challenge because they're smart and know all the tricks.

Video: Lisa Joy Rosner, CMO, NetBase

Video: Lisa Joy Rosner, CMO, NetBase

"Marketing marketing to marketing." It's a little bit magic and a little bit logic—but its 100% about helping marketing professionals do their jobs better.

Fashion World to Get Steampunk'd? So Says IBM

Fashion World to Get Steampunk'd? So Says IBM

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IBM says it can predict trends—like steampunk fashion—three to four years before they hit the mainstream through the power of social listening.

Live from DMA2012:  Modeling, social listening, and segmentation

Live from DMA2012: Modeling, social listening, and segmentation

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.