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Social Games

Facebook adds in-app currency offers

Tim Peterson January 09, 2012

Facebook developers can now reward consumers who complete advertisers' offers with app-specific virtual currency as an alternative to Facebook Credits, the company said on Jan. 6.

Audubon releases virtual flock to engage birders online

Allison Schiff January 01, 2012

"It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest.

Game time

Tim Peterson January 01, 2012

Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?

Orville Redenbacher's augments reality with Facebook game

Tim Peterson December 28, 2011

Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game.

Discover to sponsor holiday-themed Zynga game

Tim Peterson December 01, 2011

Discover Financial Services will sponsor a holiday-themed expansion of social gaming company Zynga's "FarmVille" game. The sponsorship, which enables consumers to earn gifts by completing virtual challenges, will go live to the public on Dec. 5.

Car brands raise digital marketing bar

Carol Krol December 01, 2011

Automotive manufacturer Ford Motor Co. unveiled the 2013 Ford Escape on Nov. 15 using social game developer Zynga's popular "Words With Friends" game and a competition against actress Jenny McCarthy, who played the Scrabble-like game live in Los Angeles.

Ford to debut SUV via Zynga game

Tim Peterson November 15, 2011

Automotive manufacturer Ford Motor Co. will unveil the 2013 Ford Escape on Nov. 15 via social game developer Zynga's "Words With Friends" game. Ford is working with its ad agency Team Detroit on the initiative.

Universal Pictures runs Facebook scavenger hunt

Tim Peterson October 13, 2011

Universal Pictures launched a Facebook scavenger hunt on Oct. 12 in support of the studio's film Tower Heist. The movie studio is working with interactive agency The Branding Farm and technology company Ifeelgoods on the campaign.

Orbitz launches Facebook sweepstakes campaign

Juan Martinez August 22, 2011

Online travel company Orbitz Worldwide has launched a Facebook sweepstakes to increase consumer participation on its Facebook fan page. Orbitz worked with AOR BBDO and social media agency Socialbomb to create the "Orbitz 50 Faves" sweepstakes.

Zynga appoints Karp chief marketer

Tim Peterson August 22, 2011

Social gaming company Zynga has named Jeff Karp its chief marketing and revenue officer. He "oversees all aspects of marketing at the company, is working to optimize and drive revenue with our game studios, and oversees international sales," said Adam Isserlis, director of corporate communications at the company, via email.

Q&A: Bill Young, managing director, EA Ready

Tim Peterson August 21, 2011

Bill Young, managing director of EA Ready, says mobile and social gaming platforms offer more opportunities for advertisers than consoles.

Domino's builds email base with Facebook game

Tim Peterson August 08, 2011

Domino's Pizza launched an online game August 8 to grow its email database and Facebook fanbase. The pizza chain worked with national AOR Crispin, Porter & Bogusky on the initiative.

Zynga files for $1 billion IPO

Tim Peterson July 01, 2011

Social gaming company Zynga filed for a $1 billion initial public offering (IPO) on July 1. The company reported $235.4 million in first quarter revenue, according to documents filed with the US Securities and Exchange Commission.

Q&A: Mitchell Reichgut, founder and CEO, Jun Group

Tim Peterson May 16, 2011

Mitchell Reichgut, founder and CEO of social video company Jun Group, says that incentivized-ad programs such as the one Facebook launched a few weeks ago are turning 60 years of advertising on its head.

Social games generate fans for marketers

Mercedes Cardona April 01, 2011

Fans of the MyTown social game had the chance to step into the driver's seat of Volvo's new S60 sedan when the automaker joined the virtual community last September as a way to promote the new vehicle. A whopping 5.3 million checked into the Volvo game through the iPhone or iPad app that hosts the virtual  MyTown series.