Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.
The partnership aims to offer a new level of social intelligence for brand marketers.
How the Land of Nod aligns the customer journey with the lifetime journey to improve marketing results
RadiumOne's PhotoEffects allows brands like popchips to integrate themselves into visual narratives.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
Big Data is like the population in some emerging countries. There is a lot of it (volume). It's incredibly diverse (variety). And it's growing at an extremely rapid rate (velocity).
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case.
On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies.
Direct Marketing News staffers report on noteworthy new products from the convention floor.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.