May 06, 2013
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
April 01, 2013
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
March 01, 2013
Big Data is like the population in some emerging countries. There is a lot of it (volume). It's incredibly diverse (variety). And it's growing at an extremely rapid rate (velocity).
February 15, 2013
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
January 01, 2013
As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case.
December 20, 2012
On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies.
October 15, 2012
Direct Marketing News staffers report on noteworthy new products from the convention floor.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
