Social Data

I Scream Social (Data)

I Scream Social (Data)

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Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.

News Byte: Marketwired Teams With Tumblr

News Byte: Marketwired Teams With Tumblr

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The partnership aims to offer a new level of social intelligence for brand marketers.

Life's a Journey (And so is Marketing)

Life's a Journey (And so is Marketing)

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How the Land of Nod aligns the customer journey with the lifetime journey to improve marketing results

Connecting with Compulsive Sharers

Connecting with Compulsive Sharers

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RadiumOne's PhotoEffects allows brands like popchips to integrate themselves into visual narratives.

Real-Time Data That Sparkles

Real-Time Data That Sparkles

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Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.

Q&A: Gareth Herschel, research director, Gartner

Q&A: Gareth Herschel, research director, Gartner

Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.

Get Insight That's Actionable

Get Insight That's Actionable

Big Data is like the population in some emerging countries. There is a lot of it (volume). It's incredibly diverse (variety). And it's growing at an extremely rapid rate (velocity).

There's TDA in Your Future and You Should Care

There's TDA in Your Future and You Should Care

Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.

3M's Tribal Advantage

3M's Tribal Advantage

As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case.

Blending traditional with social media: A holistic approach

Blending traditional with social media: A holistic approach

On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies.

Live from DMA2012:  Modeling, social listening, and segmentation

Live from DMA2012: Modeling, social listening, and segmentation

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.