Social Data

Who's Winning the Social Media Management Wars?

Who's Winning the Social Media Management Wars?

A tapestry of competitive options struggling to hold ground already conquered, or forging ahead into new territory.

Sprinklr Announces Alliance With Deloitte

Sprinklr Announces Alliance With Deloitte

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The announcement comes two months after Sprinklr acquired text analytics software company NewBrand.

The 5 Biggest Changes in Social Media

The 5 Biggest Changes in Social Media

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The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.

I Scream Social (Data)

I Scream Social (Data)

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Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.

News Byte: Marketwired Teams With Tumblr

News Byte: Marketwired Teams With Tumblr

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The partnership aims to offer a new level of social intelligence for brand marketers.

Life's a Journey (And so is Marketing)

Life's a Journey (And so is Marketing)

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How the Land of Nod aligns the customer journey with the lifetime journey to improve marketing results

Connecting with Compulsive Sharers

Connecting with Compulsive Sharers

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RadiumOne's PhotoEffects allows brands like popchips to integrate themselves into visual narratives.

Real-Time Data That Sparkles

Real-Time Data That Sparkles

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Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.

Q&A: Gareth Herschel, research director, Gartner

Q&A: Gareth Herschel, research director, Gartner

Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.

Get Insight That's Actionable

Get Insight That's Actionable

Big Data is like the population in some emerging countries. There is a lot of it (volume). It's incredibly diverse (variety). And it's growing at an extremely rapid rate (velocity).

There's TDA in Your Future and You Should Care

There's TDA in Your Future and You Should Care

Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.

3M's Tribal Advantage

3M's Tribal Advantage

As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case.

Blending traditional with social media: A holistic approach

Blending traditional with social media: A holistic approach

On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies.

Live from DMA2012:  Modeling, social listening, and segmentation

Live from DMA2012: Modeling, social listening, and segmentation

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

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