Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.
The partnership aims to offer a new level of social intelligence for brand marketers.
How the Land of Nod aligns the customer journey with the lifetime journey to improve marketing results
RadiumOne's PhotoEffects allows brands like popchips to integrate themselves into visual narratives.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
Big Data is like the population in some emerging countries. There is a lot of it (volume). It's incredibly diverse (variety). And it's growing at an extremely rapid rate (velocity).
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case.
On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies.
Direct Marketing News staffers report on noteworthy new products from the convention floor.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.