Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.
The partnership aims to offer a new level of social intelligence for brand marketers.
How the Land of Nod aligns the customer journey with the lifetime journey to improve marketing results
RadiumOne's PhotoEffects allows brands like popchips to integrate themselves into visual narratives.
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
Big Data is like the population in some emerging countries. There is a lot of it (volume). It's incredibly diverse (variety). And it's growing at an extremely rapid rate (velocity).
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case.
On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies.
Direct Marketing News staffers report on noteworthy new products from the convention floor.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.