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 Social CRM

Infosys announces launch of BrandEdge

April 23, 2012

Infosys announced the launch of BrandEdge, a cloud-based digital marketing platform, on April 23. The technology is intended to help marketers manage customer relationships and analytics, and organize marketing across digital properties, said Sanjay Purohit, SVP and global head of products, platforms and solutions at the company.
 

Marketo adds social platform with Crowd Factory acquisition

April 18, 2012

Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.
 

Agencies open separate social units

Alex Palmer November 01, 2011

While social media is a key part of almost every agency's offerings, a number of agencies are now launching separately branded and operated social media entities to offer more focus and expertise in this quickly evolving space.
 

Busting social media silos

Brian Killen, director of emerging technologies, Acxiom October 09, 2011

Marketers seek to blend social media with their traditional marketing methods, but are challenged to use the data they collect effectively in a way that scales with their overall marketing strategies.
 

Q&A: Ragini Bhalla, director of marketing and communications at Fantasy Interactive

September 28, 2011

Ragini Bhalla, director of marketing and communications at digital agency Fantasy Interactive, discusses her new role and how building loyalty online differs from offline channels.
 

Merkle opens a social CRM agency

September 26, 2011

CRM agency Merkle has launched a social media marketing firm to develop social products and clients' go-to market strategy. Rich Fleck will serve as VP and GM of the Denver, Colo.-based agency, Merkle Connect, reporting directly to Craig Dempster, Merkle's EVP and CMO.
 

Six months after insulting tweet, Chrysler picks another social agency

August 17, 2011

Chrysler Group hired Ignite Social Media as its lead social agency this week after a review process. Expect the firm to be on its best behavior.
 

Q&A: Stewart Pearson, Wunderman chief client officer

July 27, 2011

Stewart Pearson, chief client officer at Wunderman, discusses the benefits of social CRM and how loyalty programs can turn one-off customers into brand advocates.
 

Q&A: Jason Mittelstaedt, CMO of RightNow

July 20, 2011

Jason Mittelstaedt, CMO of RightNow, a customer experience management (CEM) technology company, explains the distinction between CRM and CEM and why social media may never be a platform for direct marketing.
 

Social media calls for new approach to online measurement

Aaron Everson, president and COO, Shoutlet July 06, 2011

Measuring social media effectively is vital to understanding what impact your efforts are having on your business goals. What steps should you take to ensure your company is tracking your social media efforts in a way that makes sense for you?
 

Tasti D-Lite selects Engage121 as its social CRM platform provider

June 29, 2011

Frozen dessert company Tasti D-Lite has selected Engage121 as its social CRM platform provider as the company expands globally.
 

Social media shifts marketing model to customer-centric: DMA All For One

June 21, 2011

The client no longer owns the brand. Due to the proliferation of social media including Facebook, Twitter and Foursquare, customers must give permission to clients to enter their world, said Sasha Savic, chief commercial officer of Havas Media North America, on June 21.
 

Facebook bullish even in real estate

April 28, 2011

Documents released by the city of Menlo Park, Calif., have confirmed Facebook's upcoming move to 79 acres in the Silicon Valley municipality, according to 'The Wall Street Journal.'
 

Pepsi's social media strategy also includes vending machines

April 27, 2011

"Social media has finally gone too far." That was my first thought when I read a press release from Pepsi about its new "social vending machine." But after further review, I have to admit the machine seems to have some interesting social gifting opportunities.
 

Bazaarvoice to launch three products this fall

April 05, 2011

Social commerce software company Bazaarvoice said April 5 that it will introduce three products this fall - Bazaarvoice Customer Intelligence, SocialConnect Suite and Bazaarvoice Platform - to help marketers react faster to social media feedback from customers. The products will also automate some processes and make others simpler and more direct, the company said.
 

Kana Software acquires social listening company Overtone

April 05, 2011

Kana Software, a service experience management technology provider, acquired Overtone, a maker of social media and customer listening platforms, on April 5. The deal will allow Kana clients to understand and analyze customer sentiment, emerging issues and trends across social networks.
 

Social CRM turns 'likes' into actions

April 01, 2011

Direct marketing shops are finding their experience with CRM, remarketing and driving consumer action has well prepared them for the age of social media marketing. With marketers putting more and more of their budgets toward 
social platforms, direct shops are using their interactive capabilities to improve brands' online customer retention.
 

Discover launches Facebook campaigns to drive engagement, retention

March 29, 2011

Discover Financial Services is rolling out a series of Facebook contests to drive consumer engagement and give fans of the brand and cardholders the opportunity to win prizes. The company will launch the "Feel the Earn" contest on April 1, encouraging cardmembers to share how they have maximized their Cashback Bonus rewards.
 

Sierra Trading doubles its e-commerce conversion rate with Facebook

March 21, 2011

Sierra Trading Post recently joined the legion of brands with e-commerce-enabled Facebook pages. That the retailer added a Facebook commerce site is not entirely novel; the first Facebook store launched in 2009.
 

Marketing's future is in data-rich social Web: Adobe Omniture Summit 2011

March 09, 2011

The Holy Grail of marketing is the data-driven social Web, which gives marketers the ability to communicate en masse with consumers while tailoring their messages to each individual, Ellen Levy, VP of strategic initiatives at LinkedIn, told attendees of the Adobe Omniture Summit 2011 on March 9.
 

Teradata acquires Aster Data Systems for $263M

March 04, 2011

Teradata, an enterprise analytics and warehousing company, agreed to acquire Aster Data Systems, an analytics and data management firm, for $263 million on March 3. The acquisition will enable Teradata clients to store, manage and analyze data found on formats such as Web applications, sensor networks, social networks, video and photographs.
 

Q&A: Stacia Goddard, EVP of strategy at Purple@Epsilon

March 01, 2011

Stacia Goddard, EVP of strategy at Purple@Epsilon, champions data's role in customer experience and sees loyalty opportunities in social gaming
 

Chobani features digital in first national campaign

February 17, 2011

Yogurt maker Chobani launched its first national marketing campaign this week, using digital, out-of-home, Facebook and TV ad elements to raise awareness of the New Berlin, NY-based company nationally. The company worked with ad agency Gotham on the campaign.
 

Constant Contact acquires Bantam Live for $15M

February 16, 2011

Constant Contact, an e-mail marketing software provider, acquired social CRM company Bantam Live for $15 million on February 15. The deal will allow Constant Contact to integrate a social CRM platform in its e-mail services to develop a unified repository of customer data across all channels, including clicks, e-mail opens, survey responses, event participation and social media interactions.
 

Social data collection evolving: Social Media Week

Alex Palmer February 08, 2011

Marketers will make data more usable for their businesses while also allaying consumers' privacy concerns, industry experts said February 8 at Social Media Week in New York. However, the ways marketers collect and analyze data is changing rapidly, said panelists at the "Getting to the Meat of the Tweet: Applying Big Data Analytics to Social Media Data" session.
 

Marketers must keep up with mobile-social equation

Greg Jenko, executive director, Accenture January 26, 2011

Mobile social media is evolving from a marketing and brand-building tool for companies to a fully-functioning interaction channel.
 

'Sponsored Stories' could make marketers love Facebook 'likes'

January 25, 2011

Facebook has launched a new ad format, called "Sponsored Stories," that turns consumers' actions on the social network into marketing content. However, the big question is whether consumers will accept that.
 

Marketers expect significant social marketing spending this year: Alterian

Mercedes Cardona January 19, 2011

Marketers will spend more money on social media this year. However, they're still mastering their use of social websites to reach consumers, according to a survey from integrated marketing services provider Alterian.
 

Experian buys majority stake in Techlightenment

Ben Comer January 18, 2011

Data analytics firm Experian said January 18 that it has acquired a majority stake in Techlightenment, a UK-based social media marketing company. The deal will help Experian provide social media marketing tools to its clients for branding and direct response social media campaigns.
 

Facebook stops sharing members' phone numbers, addresses - for now

January 18, 2011

Facebook seems to have defused its latest privacy brouhaha by temporarily suspending a feature that would have allowed third-parties to access members' phone numbers and addresses. The issue is the latest bump in the road for the social network, which is trying to expand its revenue stream.