Social Commerce

Beretta Gets More Bang From its Social Media Buck

Beretta Gets More Bang From its Social Media Buck

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Education and entertainment are Beretta's two principal missions in social media.

Social Customers Flock to Hollister

Social Customers Flock to Hollister

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For Hollister, social commerce means putting social first with commerce to follow.

Can Social Gifting Popularize Social Commerce?

Can Social Gifting Popularize Social Commerce?

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Commerce is simply not aligned with the reasons people log onto social media. But what if the act of commerce is itself social?

Blending traditional with social media: A holistic approach

Blending traditional with social media: A holistic approach

On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies.

Huggies ups the ante on social media

Huggies ups the ante on social media

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The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share.

SMBs know a thing or two about social commerce

SMBs know a thing or two about social commerce

Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.

Back-to-school shoppers turn to social media, mobile

Back-to-school shoppers turn to social media, mobile

While back-to-school spending has been sluggish this summer, it has shown strong growth in the social media and mobile channels, according to new research from IBM.

Apple may jump on the social commerce bandwagon

Apple may jump on the social commerce bandwagon

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Fancy some social commerce, Apple?

Pin down Pinterest's value

Pin down Pinterest's value

Is this Pinterest's moment? Certainly from all the buzz you would think so.

When brands get personal

When brands get personal

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Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences.

Chirpify launches digital music platform

Chirpify launches digital music platform

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Chirpify, a seven-week-old social commerce company based in Portland, Oregon, today launched Twitter Commerce for Digital Content, a platform that will allow musicians to sell their music on the social media site, said Chris Teso, the company's founder and CEO.

Pinterest: Is it just a passing fad?

Pinterest: Is it just a passing fad?

It's a question that's burning through the minds of many marketers — and that's why we asked our readers to vent some steam and weigh in.

Plug-ins: audience development

Plug-ins: audience development

Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.

MDC Partners acquires dotbox

Holding company MDC Partners has acquired a majority interest in dotbox, a provider of cloud-based social marketing and e-commerce services, dotbox CEO Ashley Heather confirmed to Direct Marketing News.

Disney Baby combines e-commerce with social

Disney Baby combines e-commerce with social

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In an effort to create a brand-oriented social commerce experience for expectant and new parents, The Walt Disney Company rolled out DisneyBaby.com in January.

Leveraging mobile to market in the moment

Leveraging mobile to market in the moment

Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.

Q&A: Steve Grant, head of strategy, Modea

Q&A: Steve Grant, head of strategy, Modea

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Steve Grant, new head of strategy for the digital and creative agency Modea, discusses how this small agency is taking on some its biggest competitors, and what he believes is the future of branding.

Survey: Only 4% of consumers prefer mobile apps when shopping

Survey: Only 4% of consumers prefer mobile apps when shopping

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Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping.

Nick Swinmurn, founder of Zappos.com and Rnkd

Nick Swinmurn, founder of Zappos.com and Rnkd

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Nick Swinmurn, founder of Zappos.com, discusses his newest venture, Rnkd, and the power of social media commerce.

Q&A: Clara Shih, CEO and cofounder, Hearsay Social

Q&A: Clara Shih, CEO and cofounder, Hearsay Social

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Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth.

EBay adds social commerce capabilities with Facebook integration

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EBay integrated the Facebook Open Graph tool with its Magento and GSI Commerce online shopping platforms. Social ad developer Brand Networks also launched a tool on Oct. 13 designed to enhance Facebook advertising.

Wal-Mart launches 3,500 Facebook pages to distribute local offers

Wal-Mart launches 3,500 Facebook pages to distribute local offers

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Wal-Mart Stores launched approximately 3,500 store-specific Facebook pages that enable consumers to receive offers and updates from local Wal-Mart retail locations.

Social media drives better service, not commerce: Shop.org 2011

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Social media does not drive sales, said Bill Bass, president of the Charming Direct division of plus-size clothing holding company Charming Shoppes.

EBay acquires social commerce firm The Gifts Project

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EBay has acquired social commerce firm The Gifts Project. The San Francisco-based company produces a platform that allows consumers to make purchases as a group from e-commerce sites.

Google+ partners with Bazaarvoice, PowerReviews on +1 referrals

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Google has partnered with social commerce companies Bazaarvoice and PowerReviews to help brands implement the "+1" recommendation button.

Marketers should plan Google+ strategy earlier rather than later

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Marketers want to know how they can use Google+, the technology giant's latest stab at a social network. Of course, many aren't sure, simply because Google has only made the platform available to a small number of people. So give Ford Motor Co. credit for preparing its Google+ strategy before the network is even available to the general public

Social media shifts marketing model to customer-centric: DMA All For One

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The client no longer owns the brand. Due to the proliferation of social media including Facebook, Twitter and Foursquare, customers must give permission to clients to enter their world, said Sasha Savic, chief commercial officer of Havas Media North America, on June 21.

EBay to launch social commerce features: IRCE 2011

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EBay will launch a Facebook sharing product built into its homepage that will allow consumers to find products and drag and drop them into the social network. The feature will also allow a consumer's Facebook friends to vote on their preferred product and offer comments, said Christopher Payne, VP and head of eBay North America.

Q&A: Kelly Mulroney, GM and VP of e-commerce, GameStop

Q&A: Kelly Mulroney, GM and VP of e-commerce, GameStop

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Kelly Mulroney, GameStop's GM and VP of e-commerce discusses the social networking aspects of e-commerce.

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