Commerce is simply not aligned with the reasons people log onto social media. But what if the act of commerce is itself social?
On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies.
The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share.
Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.
While back-to-school spending has been sluggish this summer, it has shown strong growth in the social media and mobile channels, according to new research from IBM.
Fancy some social commerce, Apple?
Is this Pinterest's moment? Certainly from all the buzz you would think so.
Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences.
Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.
Chirpify, a seven-week-old social commerce company based in Portland, Oregon, today launched Twitter Commerce for Digital Content, a platform that will allow musicians to sell their music on the social media site, said Chris Teso, the company's founder and CEO.
It's a question that's burning through the minds of many marketers — and that's why we asked our readers to vent some steam and weigh in.
Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.
Holding company MDC Partners has acquired a majority interest in dotbox, a provider of cloud-based social marketing and e-commerce services, dotbox CEO Ashley Heather confirmed to Direct Marketing News.
In an effort to create a brand-oriented social commerce experience for expectant and new parents, The Walt Disney Company rolled out DisneyBaby.com in January.
Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.
Steve Grant, new head of strategy for the digital and creative agency Modea, discusses how this small agency is taking on some its biggest competitors, and what he believes is the future of branding.
Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping.
Nick Swinmurn, founder of Zappos.com, discusses his newest venture, Rnkd, and the power of social media commerce.
Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth.
EBay integrated the Facebook Open Graph tool with its Magento and GSI Commerce online shopping platforms. Social ad developer Brand Networks also launched a tool on Oct. 13 designed to enhance Facebook advertising.
Wal-Mart Stores launched approximately 3,500 store-specific Facebook pages that enable consumers to receive offers and updates from local Wal-Mart retail locations.
Social media does not drive sales, said Bill Bass, president of the Charming Direct division of plus-size clothing holding company Charming Shoppes.
EBay has acquired social commerce firm The Gifts Project. The San Francisco-based company produces a platform that allows consumers to make purchases as a group from e-commerce sites.
Google has partnered with social commerce companies Bazaarvoice and PowerReviews to help brands implement the "+1" recommendation button.
Marketers want to know how they can use Google+, the technology giant's latest stab at a social network. Of course, many aren't sure, simply because Google has only made the platform available to a small number of people. So give Ford Motor Co. credit for preparing its Google+ strategy before the network is even available to the general public
The client no longer owns the brand. Due to the proliferation of social media including Facebook, Twitter and Foursquare, customers must give permission to clients to enter their world, said Sasha Savic, chief commercial officer of Havas Media North America, on June 21.
EBay will launch a Facebook sharing product built into its homepage that will allow consumers to find products and drag and drop them into the social network. The feature will also allow a consumer's Facebook friends to vote on their preferred product and offer comments, said Christopher Payne, VP and head of eBay North America.
Kelly Mulroney, GameStop's GM and VP of e-commerce discusses the social networking aspects of e-commerce.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.