Social Analytics

Five Ways to Develop a Successful Marketing App

Five Ways to Develop a Successful Marketing App

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Instant gratification, privacy, and intimacy can be key elements for an engaging app.

Defining Social Analytics

Defining Social Analytics

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Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.

News Byte: SAP Adds Social Component

News Byte: SAP Adds Social Component

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SAP adds a social component to its Customer Engagement Intelligence solution.

Salesforce.com: transcending "likes" for deeper social insights

Salesforce.com: transcending "likes" for deeper social insights

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The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.

As silos begin to fall, Visible Technologies upgrades platform

As silos begin to fall, Visible Technologies upgrades platform

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Visible Technologies announced Aug. 8 that it has upgraded its Visible Intelligence social media listening and engagement platform to accommodate multiple languages and multiple users within a single organization.

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