Instant gratification, privacy, and intimacy can be key elements for an engaging app.
Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.
SAP adds a social component to its Customer Engagement Intelligence solution.
The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.
Visible Technologies announced Aug. 8 that it has upgraded its Visible Intelligence social media listening and engagement platform to accommodate multiple languages and multiple users within a single organization.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.