There's a science to social media. From content and metrics to terminology, here's a fun way to test and verify your social marketing experiments.
Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.
Instant gratification, privacy, and intimacy can be key elements for an engaging app.
Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.
SAP adds a social component to its Customer Engagement Intelligence solution.
The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.
Visible Technologies announced Aug. 8 that it has upgraded its Visible Intelligence social media listening and engagement platform to accommodate multiple languages and multiple users within a single organization.
Company of the Week
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