Social Advertising

Social Ad Revenues to Reach $15 Billion by 2018

Social Ad Revenues to Reach $15 Billion by 2018

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Social media ad revenues are growing at a 24% clip and will reach $8.4 billion by the end of this year, a report says.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

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Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

Social Media Makes Cents

Social Media Makes Cents

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When it comes to social media retail referrals, Facebook is growing, Twitter is exploding, but Pinterest holds the most promise.

The Art of Visualization

The Art of Visualization

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How much is a picture actually worth?

Facebook Frenzy No More?

Facebook Frenzy No More?

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Facebook may be the biggest and baddest social network. But so was Myspace at one time.

Connecting with Compulsive Sharers

Connecting with Compulsive Sharers

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RadiumOne's PhotoEffects allows brands like popchips to integrate themselves into visual narratives.

Couples Resorts' Digital Channels Have A Romantic Tryst

Couples Resorts' Digital Channels Have A Romantic Tryst

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Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps.

Catalogs and beyond: Hampton Direct's evolving channel strategies

Catalogs and beyond: Hampton Direct's evolving channel strategies

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The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world.

Liberty Mutual debuts integrated campaign in crowded marketplace

Liberty Mutual debuts integrated campaign in crowded marketplace

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Auto and home insurance provider Liberty Mutual will debut its "Humans" integrated marketing campaign July 28 across the United States with the advent of the Summer Olympic Games.

Facebook increases ad delivery options

Facebook increases ad delivery options

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Facebook will allow marketers to choose whether Sponsored Stories will appear on fans' desktop News Feeds, mobile News Feeds, within the sidebar, or in any combination of the three.

Facebook IPO goes public, company faces new challenges

Facebook IPO goes public, company faces new challenges

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Facebook shares began trading at more than $42, raising enough to make it one of the largest tech IPOs in history.

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