Data-driven marketers are impressed with the lead-generation ad device, now in test.
Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.
Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.
Demand drove up prices markedly. Facebook's CPM went from 46 cents in Q1 to $1.54 in Q3, says a Social.com study.
The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.
Social media ad revenues are growing at a 24% clip and will reach $8.4 billion by the end of this year, a report says.
Twitter and TV prove to be the right ingredients for a tasty pizza campaign.
When it comes to social media retail referrals, Facebook is growing, Twitter is exploding, but Pinterest holds the most promise.
How much is a picture actually worth?
Facebook may be the biggest and baddest social network. But so was Myspace at one time.
RadiumOne's PhotoEffects allows brands like popchips to integrate themselves into visual narratives.
Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps.
The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world.
Auto and home insurance provider Liberty Mutual will debut its "Humans" integrated marketing campaign July 28 across the United States with the advent of the Summer Olympic Games.
Facebook will allow marketers to choose whether Sponsored Stories will appear on fans' desktop News Feeds, mobile News Feeds, within the sidebar, or in any combination of the three.
Facebook shares began trading at more than $42, raising enough to make it one of the largest tech IPOs in history.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...