Socia Media

One on One: No Alternatives to Social, says Yuval Ben-Itzhak

One on One: No Alternatives to Social, says Yuval Ben-Itzhak

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Yuval Ben-Itzhak of Socialbakers explains why consumer demand for relevant, timely, authentic conversations means social is continuing to win, despite political and cultural turmoil and risks to brand reputation

Cartoon: What is Instagram in Martian?

Cartoon: What is Instagram in Martian?

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Its five-year mission: to explore strange new worlds, to seek out new life and new Kardashians, to boldly market...

Facebook Gets a Like From Investors

Facebook Gets a Like From Investors

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Happy days are here again, as the news cycle turns and Facebook posts great Q1 figures

Agencies? Consultancies? They're Making CX Real

Agencies? Consultancies? They're Making CX Real

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They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part Two: Merkle, Cognizant)

YouTube Illegally Collects Children's Data, Consumer Groups Say

YouTube Illegally Collects Children's Data, Consumer Groups Say

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Consumer groups take aim at YouTube with concerns over children's data collection

LinkedIn Unveils Native, Sponsored Video Ads For Company Pages

LinkedIn Unveils Native, Sponsored Video Ads For Company Pages

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Companies can now add video to their LinkedIn ad campaigns

Winter Olympics By The Numbers: Brands Win Big On Social Media

Winter Olympics By The Numbers: Brands Win Big On Social Media

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Overall viewership was down, but social and mobile tell a different story

4 AdTech Trends to Adopt in 2018

4 AdTech Trends to Adopt in 2018

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Here are four adtech trends you need to know

Snapchat Redesign Under Fire After Strong Earnings Report

Snapchat Redesign Under Fire After Strong Earnings Report

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Angry Snapchat users turn to Twitter to criticize the app's new look

Facebook Messenger Kids: An Issue Of Brand Trust

Facebook Messenger Kids: An Issue Of Brand Trust

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Child experts lash out at new app, shining light on larger issues

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

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Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter

How Social Media Forced Brands to Respond to the #MeToo Movement

How Social Media Forced Brands to Respond to the #MeToo Movement

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We look at the key role social media has played in creating the conditions for exposing sexual misconduct and placing enormous pressure on brands to respond

Wednesday Stack: Times Peddles 'Tech is Evil' Story

Wednesday Stack: Times Peddles 'Tech is Evil' Story

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Our weekly column about marketing tech and ops

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

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Jane Quigley of Converseon talks about finding the right data in the big data maze

One on One: Social is Ripe for Innovation says Rod Favaron

One on One: Social is Ripe for Innovation says Rod Favaron

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Spredfast Chairman and CEO Rod Favaron says Spredfast is still "going deep" on social

Facebook Launches Messenger 2.1

Facebook Launches Messenger 2.1

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New features roll out to marketers on Facebook's popular chat app

Bad News Can Move at the Speed of Light

Bad News Can Move at the Speed of Light

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Protecting the brand by owning a social communication strategy

In the Mood for Marketing

In the Mood for Marketing

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Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

Cards, Buttons, and Bots (Tweet, Tweet!)

Cards, Buttons, and Bots (Tweet, Tweet!)

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A look at some Twitter tools for marketers

Different Approaches to Social Media Management

Different Approaches to Social Media Management

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Radar works better than a crystal ball when it comes to boiling the social ocean

Location-Based Social Marketing

Location-Based Social Marketing

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A location awareness social platform will bridge the virtual and physical words

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

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The marketplace for short-term home rentals relies on data and testing and learning to drive ROI

Marketers Are Approaching a Big Moment with Walled Gardens

Marketers Are Approaching a Big Moment with Walled Gardens

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The ANA is calling for transparency from the walled gardens of the digital world. But can it make it happen?

UGC Is Performing Better than Brand Posts on Facebook

UGC Is Performing Better than Brand Posts on Facebook

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An uptick in political conversation isn't the only thing changing Facebook.

People Make the Most Typos When Writing for this Digital Channel

People Make the Most Typos When Writing for this Digital Channel

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Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes

Snapchat Parent Company Files for $3B IPO

Snapchat Parent Company Files for $3B IPO

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Snapchat innovation continues to filter success.

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

You Don't Need More People on Your Content Team in 2017

You Don't Need More People on Your Content Team in 2017

The technology can get you there

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

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When is "Hey customers, we care!" appropriate?

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