Yuval Ben-Itzhak of Socialbakers explains why consumer demand for relevant, timely, authentic conversations means social is continuing to win, despite political and cultural turmoil and risks to brand reputation
Its five-year mission: to explore strange new worlds, to seek out new life and new Kardashians, to boldly market...
Happy days are here again, as the news cycle turns and Facebook posts great Q1 figures
They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part Two: Merkle, Cognizant)
Consumer groups take aim at YouTube with concerns over children's data collection
Companies can now add video to their LinkedIn ad campaigns
Overall viewership was down, but social and mobile tell a different story
Here are four adtech trends you need to know
Angry Snapchat users turn to Twitter to criticize the app's new look
Child experts lash out at new app, shining light on larger issues
Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter
We look at the key role social media has played in creating the conditions for exposing sexual misconduct and placing enormous pressure on brands to respond
Our weekly column about marketing tech and ops
Jane Quigley of Converseon talks about finding the right data in the big data maze
Spredfast Chairman and CEO Rod Favaron says Spredfast is still "going deep" on social
New features roll out to marketers on Facebook's popular chat app
Protecting the brand by owning a social communication strategy
Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too
A look at some Twitter tools for marketers
Radar works better than a crystal ball when it comes to boiling the social ocean
A location awareness social platform will bridge the virtual and physical words
The marketplace for short-term home rentals relies on data and testing and learning to drive ROI
The ANA is calling for transparency from the walled gardens of the digital world. But can it make it happen?
An uptick in political conversation isn't the only thing changing Facebook.
Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes
Snapchat innovation continues to filter success.
Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.
The technology can get you there
When is "Hey customers, we care!" appropriate?
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