Our weekly column about marketing tech and ops
Jane Quigley of Converseon talks about finding the right data in the big data maze
Spredfast Chairman and CEO Rod Favaron says Spredfast is still "going deep" on social
New features roll out to marketers on Facebook's popular chat app
Protecting the brand by owning a social communication strategy
Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too
A look at some Twitter tools for marketers
Radar works better than a crystal ball when it comes to boiling the social ocean
A location awareness social platform will bridge the virtual and physical words
The marketplace for short-term home rentals relies on data and testing and learning to drive ROI
The ANA is calling for transparency from the walled gardens of the digital world. But can it make it happen?
An uptick in political conversation isn't the only thing changing Facebook.
Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes
Snapchat innovation continues to filter success.
Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.
The technology can get you there
When is "Hey customers, we care!" appropriate?
How a marketing campaign kept the television show in the conversation
For the first time, the company seems really, truly under siege by multiple stakeholders
Until it cleans up the service, Twitter can forget about an acquisition
Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram FunctionalityNovember 06, 2016
The eyeglasses and sunglasses retailer is among the first to test out Instagram's shopping capability.
How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.
The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.
As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it
Trump's New Twitter Campaign Recruits Users to Market
The ANA has called for an audit of Facebook's metrics.
Claudia Page has paired subject-matter experts with marketers for more than a decade.
Are Snap's Spectacles the precursor to VR?
How the social media giant's video metric tool delivered an error in results
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.