Socia Media

Snapchat Redesign Under Fire After Strong Earnings Report

Snapchat Redesign Under Fire After Strong Earnings Report

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Angry Snapchat users turn to Twitter to criticize the app's new look

Facebook Messenger Kids: An Issue Of Brand Trust

Facebook Messenger Kids: An Issue Of Brand Trust

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Child experts lash out at new app, shining light on larger issues

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

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Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter

How Social Media Forced Brands to Respond to the #MeToo Movement

How Social Media Forced Brands to Respond to the #MeToo Movement

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We look at the key role social media has played in creating the conditions for exposing sexual misconduct and placing enormous pressure on brands to respond

Wednesday Stack: Times Peddles 'Tech is Evil' Story

Wednesday Stack: Times Peddles 'Tech is Evil' Story

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Our weekly column about marketing tech and ops

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

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Jane Quigley of Converseon talks about finding the right data in the big data maze

One on One: Social is Ripe for Innovation says Rod Favaron

One on One: Social is Ripe for Innovation says Rod Favaron

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Spredfast Chairman and CEO Rod Favaron says Spredfast is still "going deep" on social

Facebook Launches Messenger 2.1

Facebook Launches Messenger 2.1

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New features roll out to marketers on Facebook's popular chat app

Bad News Can Move at the Speed of Light

Bad News Can Move at the Speed of Light

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Protecting the brand by owning a social communication strategy

In the Mood for Marketing

In the Mood for Marketing

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Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

Cards, Buttons, and Bots (Tweet, Tweet!)

Cards, Buttons, and Bots (Tweet, Tweet!)

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A look at some Twitter tools for marketers

Different Approaches to Social Media Management

Different Approaches to Social Media Management

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Radar works better than a crystal ball when it comes to boiling the social ocean

Location-Based Social Marketing

Location-Based Social Marketing

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A location awareness social platform will bridge the virtual and physical words

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

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The marketplace for short-term home rentals relies on data and testing and learning to drive ROI

Marketers Are Approaching a Big Moment with Walled Gardens

Marketers Are Approaching a Big Moment with Walled Gardens

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The ANA is calling for transparency from the walled gardens of the digital world. But can it make it happen?

UGC Is Performing Better than Brand Posts on Facebook

UGC Is Performing Better than Brand Posts on Facebook

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An uptick in political conversation isn't the only thing changing Facebook.

People Make the Most Typos When Writing for this Digital Channel

People Make the Most Typos When Writing for this Digital Channel

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Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes

Snapchat Parent Company Files for $3B IPO

Snapchat Parent Company Files for $3B IPO

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Snapchat innovation continues to filter success.

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

You Don't Need More People on Your Content Team in 2017

You Don't Need More People on Your Content Team in 2017

The technology can get you there

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

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When is "Hey customers, we care!" appropriate?

TV Land Bolsters 'Younger' Engagement Through Social Media

TV Land Bolsters 'Younger' Engagement Through Social Media

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How a marketing campaign kept the television show in the conversation

Facebook's Walled Garden Shows Cracks

Facebook's Walled Garden Shows Cracks

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For the first time, the company seems really, truly under siege by multiple stakeholders

Twitter Continues to Do Anything But Fix Its Abuse Issues

Twitter Continues to Do Anything But Fix Its Abuse Issues

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Until it cleans up the service, Twitter can forget about an acquisition

Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality

Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality

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The eyeglasses and sunglasses retailer is among the first to test out Instagram's shopping capability.

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

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How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.

Showdown in Vegas: The Social Spin

Showdown in Vegas: The Social Spin

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As Secretary Clinton and Donald Trump met for the third and final Presidential debate in Las Vegas, reactions played out across social media. Here's how Spredfast made sense of it

Donald Trump Mobilizes Twitter Echo Chamber

Donald Trump Mobilizes Twitter Echo Chamber

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Trump's New Twitter Campaign Recruits Users to Market

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