Data-driven marketers are impressed with the lead-generation ad device, now in test.
98% of retailers are on Facebook and 91% are on Twitter.
The infant care company tapped into its parental population to drive brand awareness, consumer insights, and user-generated content.
Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.
The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'
In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
Jyri Kidwell, head of the new Marketing Developer Partners program, says brands are essential to the content quality of the visual social network.
The Affinities function forms profiles using what other people post about targets, as well as what they post themselves.
There's a new standard of communication—the emoji.
More than one third of marketers say they don't use blogs while looking for vendors.
Everything seems to be so different today in marketing, from customers' expectations to modern tools and the constant deluge of data. Here's some advice on how to stay ahead of the curve.
Brand posts won higher engagement on non-game days. The Final Four: Mondelez, Yum! Brands, LG, and Coca-Cola.
Here's the social buzz around the slew of announcements at F8.
Its Social Cloud announces support services for the Chinese social network, and for Instagram, as well.
I was happy. I was making my own way, outside of the reality TV and social media spheres. Then along came Chris Soules.
A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.
Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.
Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.
It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.
When used correctly, the hashtag allows marketers to reach, engage, and measure.
Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.
Skillful social marketers share the necessary tidbits to craft a successful social campaign.
Spot.IM launches what it calls the "first distributed social network," free for downloading and instant activation on websites.
The data it generates can boost their bottom lines, marketers say. They just haven't figured out how to do it yet.
Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.
Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.
But users increase just 24%, and marketers still await promised metrics that will indicate audience reach beyond Twitter's logged-in base.
Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.
Only a third of service organizations bother with it. Customers prefer phone, email, and even the website FAQ page to get questions answered, says a new survey.
Its new emphasis on direct response campaigns will pay off immediately, predicts eMarketer, while its value as a medium for social engagement will diminish.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...