Socia Media

Rollin' Social Media Strikes With the Sox

Rollin' Social Media Strikes With the Sox

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Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.

LinkedIn Revamps Sales Navigator; Will Sell as Premium Service

LinkedIn Revamps Sales Navigator; Will Sell as Premium Service

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Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.

Twitter's Ad Revenue Doubles in Q2

Twitter's Ad Revenue Doubles in Q2

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But users increase just 24%, and marketers still await promised metrics that will indicate audience reach beyond Twitter's logged-in base.

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

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Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.

Social Media Falls Short in Customer Service

Social Media Falls Short in Customer Service

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Only a third of service organizations bother with it. Customers prefer phone, email, and even the website FAQ page to get questions answered, says a new survey.

Facebook's Direct Pivot Will Fuel 56% Revenue Increase

Facebook's Direct Pivot Will Fuel 56% Revenue Increase

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Its new emphasis on direct response campaigns will pay off immediately, predicts eMarketer, while its value as a medium for social engagement will diminish.

Facebook Video Adds Call-to-Action Feature

Facebook Video Adds Call-to-Action Feature

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Instead of replaying an ad, viewers will now be able to press a "Learn More" button to deliver them to more brand content.

Shares: New and Improved Word of Mouth

Shares: New and Improved Word of Mouth

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Online shares carry nearly the same weight as face-to-face recommendations and can increase purchase intent by 9.5%, a study says.

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

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Here's how to market a brand successfully in a Twitter bio.

News Byte: Blab Intros Predictive Model for Social Media

News Byte: Blab Intros Predictive Model for Social Media

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The platform predicts what social networkers will be saying about a brand in the coming 72 hours.

News Byte: Today's the Day to Hit Pay Dirt on Social Media

News Byte: Today's the Day to Hit Pay Dirt on Social Media

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When it comes to social media, Mondays are for conversion and Tuesdays and Thursdays are for shareable content, a new study says.

Get in on the Twitter Chats

Get in on the Twitter Chats

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How marketers can tap into the six most prevalent types of Twitter conversations.

Data Byte: Big Gains in Shareability and Responsive Content

Data Byte: Big Gains in Shareability and Responsive Content

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With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.

News Byte: Infor Partners With AwarenessHub

News Byte: Infor Partners With AwarenessHub

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Actionable social CRM comes to Infor through a new partnership with AwernessHub.

News Byte: Pinterest Acquires VisualGraph

News Byte: Pinterest Acquires VisualGraph

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The company's image recognition technology could help Pinterest target personalized ads to pinners.

Don't Take SoLoMo So Literally

Don't Take SoLoMo So Literally

What's the real marketing importance behind the buzzword? Let's break down the components of SoLoMo to see what they really mean for marketers.

How Well Are You Investing Your Social Currency?

How Well Are You Investing Your Social Currency?

Live Nation, MasterCard, CA Technologies, Home Depot, and UPS top the list of companies building visibility on Twitter.

Honda's #superengaging Social Strategy

Honda's #superengaging Social Strategy

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The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.

Caltex Revamps Its Image by Driving Change

Caltex Revamps Its Image by Driving Change

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Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.

News Byte: Not Your Daughter's Facebook?

News Byte: Not Your Daughter's Facebook?

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The social network admits to a drop in teen usage during earnings call.

News Byte: Talking It Up on Social

News Byte: Talking It Up on Social

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Consumers are taking to social channels to discuss brands more than ever, a new report says.

Marketers' Secret Weapon

Marketers' Secret Weapon

How social data analysts find and create opportunities from context.

4 Viral Tips From the Music Video Man

4 Viral Tips From the Music Video Man

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MTV Social Media Director Tom Fishman advises marketers to make videos short, funny, and moving—but also to reward consumers for engaging.

Only the Smartphone Savvy Will Survive

Only the Smartphone Savvy Will Survive

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Samsung launches its own survival competition to promote products and drive brand engagement.

For Pampers, It's All About Social, Baby!

For Pampers, It's All About Social, Baby!

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The diaper brand launches a campaign based on where mom and dad like to play.

Is Social Media Just Waiting to Become the New Email?

Is Social Media Just Waiting to Become the New Email?

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A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.

Marketing Chatter: June 2013

Marketing Chatter: June 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

A Baseball Icon Tees it Up on Twitter

A Baseball Icon Tees it Up on Twitter

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Louisville Slugger relies on social media to breathe life into the brand among young ballplayers.

#ILikeYou #IReallyLikeYou

#ILikeYou #IReallyLikeYou

Three ways to increase and maintain social customer engagement

All the World's a (Social) Stage

All the World's a (Social) Stage

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In the theater, word-of-mouth marketing is the star of the show.

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