Socia Media

Get in on the Twitter Chats

Get in on the Twitter Chats

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How marketers can tap into the six most prevalent types of Twitter conversations.

Data Byte: Big Gains in Shareability and Responsive Content

Data Byte: Big Gains in Shareability and Responsive Content

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With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.

News Byte: Infor Partners With AwarenessHub

News Byte: Infor Partners With AwarenessHub

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Actionable social CRM comes to Infor through a new partnership with AwernessHub.

News Byte: Pinterest Acquires VisualGraph

News Byte: Pinterest Acquires VisualGraph

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The company's image recognition technology could help Pinterest target personalized ads to pinners.

Don't Take SoLoMo So Literally

Don't Take SoLoMo So Literally

What's the real marketing importance behind the buzzword? Let's break down the components of SoLoMo to see what they really mean for marketers.

How Well Are You Investing Your Social Currency?

How Well Are You Investing Your Social Currency?

Live Nation, MasterCard, CA Technologies, Home Depot, and UPS top the list of companies building visibility on Twitter.

Honda's #superengaging Social Strategy

Honda's #superengaging Social Strategy

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The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.

Caltex Revamps Its Image by Driving Change

Caltex Revamps Its Image by Driving Change

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Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.

News Byte: Not Your Daughter's Facebook?

News Byte: Not Your Daughter's Facebook?

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The social network admits to a drop in teen usage during earnings call.

News Byte: Talking It Up on Social

News Byte: Talking It Up on Social

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Consumers are taking to social channels to discuss brands more than ever, a new report says.

Marketers' Secret Weapon

Marketers' Secret Weapon

How social data analysts find and create opportunities from context.

4 Viral Tips From the Music Video Man

4 Viral Tips From the Music Video Man

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MTV Social Media Director Tom Fishman advises marketers to make videos short, funny, and moving—but also to reward consumers for engaging.

Only the Smartphone Savvy Will Survive

Only the Smartphone Savvy Will Survive

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Samsung launches its own survival competition to promote products and drive brand engagement.

For Pampers, It's All About Social, Baby!

For Pampers, It's All About Social, Baby!

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The diaper brand launches a campaign based on where mom and dad like to play.

Is Social Media Just Waiting to Become the New Email?

Is Social Media Just Waiting to Become the New Email?

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A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.

Marketing Chatter: June 2013

Marketing Chatter: June 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

A Baseball Icon Tees it Up on Twitter

A Baseball Icon Tees it Up on Twitter

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Louisville Slugger relies on social media to breathe life into the brand among young ballplayers.

#ILikeYou #IReallyLikeYou

#ILikeYou #IReallyLikeYou

Three ways to increase and maintain social customer engagement

All the World's a (Social) Stage

All the World's a (Social) Stage

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In the theater, word-of-mouth marketing is the star of the show.

Marketers Get Social

Marketers Get Social

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Direct Marketing News readers give a view into their "social" lives

Chevy's Appeal to Sonic Youth

Chevy's Appeal to Sonic Youth

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The Sonic, a subcompact auto, takes a multichannel journey to South By Southwest and into the consciousness of a young, active audience.

Opportunity is in the Mail

Opportunity is in the Mail

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When samples are energized by social media interaction and online engagement, they can command a premium price.

Facebook Searches for the Value of Social Data

Facebook Searches for the Value of Social Data

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Facebook pairs its Graph search with social data to create a more personalized user experience--that may also help brands better target campaigns they run on the social network.

Q&A: Tammy Gordon, director of social communications, AARP

Q&A: Tammy Gordon, director of social communications, AARP

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Direct Marketing News talks with Tammy Gordon, AARP's director of social communications.

When customers talk, prospects listen

When customers talk, prospects listen

How customer-driven communities build word-of-mouth marketing for your brand.

Quick Service Restaurants serve supersized holiday deals

Quick Service Restaurants serve supersized holiday deals

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Food chains give their customers holiday promotions they can really sink their teeth into.

A new twist on sports marketing

A new twist on sports marketing

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One way pubs grow their business is by targeting fans of teams from outside their area; social engagement strategies are helping these businesses score more sports-oriented customers.

Breaking up is hard to do: Facebook and Zynga

Breaking up is hard to do: Facebook and Zynga

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Zynga and Facebook form an agreement that allows Zynga to pursue other platforms.

Agency casts shadow on #FirstWorldProblems

Agency casts shadow on #FirstWorldProblems

It's hard to fault an agency's pro bono charity work, but there's something a bit snide about DDB New York's Twitter initiative for Haitian clean water nonprofit Water is Life.

Making waves in B2B: Current goings-on in the marketing world

Making waves in B2B: Current goings-on in the marketing world

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Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.