The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.
Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.
The social network admits to a drop in teen usage during earnings call.
Consumers are taking to social channels to discuss brands more than ever, a new report says.
How social data analysts find and create opportunities from context.
MTV Social Media Director Tom Fishman advises marketers to make videos short, funny, and moving—but also to reward consumers for engaging.
Samsung launches its own survival competition to promote products and drive brand engagement.
The diaper brand launches a campaign based on where mom and dad like to play.
A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
Louisville Slugger relies on social media to breathe life into the brand among young ballplayers.
Three ways to increase and maintain social customer engagement
In the theater, word-of-mouth marketing is the star of the show.
Direct Marketing News readers give a view into their "social" lives
The Sonic, a subcompact auto, takes a multichannel journey to South By Southwest and into the consciousness of a young, active audience.
When samples are energized by social media interaction and online engagement, they can command a premium price.
Facebook pairs its Graph search with social data to create a more personalized user experience--that may also help brands better target campaigns they run on the social network.
Direct Marketing News talks with Tammy Gordon, AARP's director of social communications.
How customer-driven communities build word-of-mouth marketing for your brand.
Food chains give their customers holiday promotions they can really sink their teeth into.
One way pubs grow their business is by targeting fans of teams from outside their area; social engagement strategies are helping these businesses score more sports-oriented customers.
Zynga and Facebook form an agreement that allows Zynga to pursue other platforms.
It's hard to fault an agency's pro bono charity work, but there's something a bit snide about DDB New York's Twitter initiative for Haitian clean water nonprofit Water is Life.
Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.