Socia Media

Social Buying Will Boost E-Com Sales to $1.7 Billion

Social Buying Will Boost E-Com Sales to $1.7 Billion

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Buy buttons blooming on Instagram and Pinterest will have an immediate impact on purchase volume, says a British researcher.

Facebook's Lead Ads Gets High Marks in Previews

Facebook's Lead Ads Gets High Marks in Previews

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Data-driven marketers are impressed with the lead-generation ad device, now in test.

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

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98% of retailers are on Facebook and 91% are on Twitter.

Playtex Baby Discovers New Insight Through User-Born Content

Playtex Baby Discovers New Insight Through User-Born Content

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The infant care company tapped into its parental population to drive brand awareness, consumer insights, and user-generated content.

The Print Catalog Heard 'Round the (Social Media) World

The Print Catalog Heard 'Round the (Social Media) World

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Chic furniture brand Z Gallerie experiments with direct mail and inadvertently fires up its social media fans.

Letterman Finale's Web Top 2: Taco Bell and Scientology

Letterman Finale's Web Top 2: Taco Bell and Scientology

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The church much-maligned by the comic gets the last laugh with a 4x increase in digital consumption during last night's airing of the 'Late Show.'

Whirlpool Taps Into People-Powered Marketing

Whirlpool Taps Into People-Powered Marketing

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In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.

Pinterest Enlists Partners to Help Scale Brand Activity

Pinterest Enlists Partners to Help Scale Brand Activity

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Jyri Kidwell, head of the new Marketing Developer Partners program, says brands are essential to the content quality of the visual social network.

Crimson Hexagon Rolls Out Social Audience Tool

Crimson Hexagon Rolls Out Social Audience Tool

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The Affinities function forms profiles using what other people post about targets, as well as what they post themselves.

The Rise of Emojis in Marketing

The Rise of Emojis in Marketing

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There's a new standard of communication—the emoji.

Blogs And Social Media Not as Important as Once Thought

Blogs And Social Media Not as Important as Once Thought

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More than one third of marketers say they don't use blogs while looking for vendors.

Marketing—It's A-Changin'

Marketing—It's A-Changin'

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Everything seems to be so different today in marketing, from customers' expectations to modern tools and the constant deluge of data. Here's some advice on how to stay ahead of the curve.

Instagram Scores Highest for March Madness Engagement

Instagram Scores Highest for March Madness Engagement

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Brand posts won higher engagement on non-game days. The Final Four: Mondelez, Yum! Brands, LG, and Coca-Cola.

Facebook's New Changes Might Shake Up Things for Marketers

Facebook's New Changes Might Shake Up Things for Marketers

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Here's the social buzz around the slew of announcements at F8.

Oracle Makes China Connection With Weibo

Oracle Makes China Connection With Weibo

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Its Social Cloud announces support services for the Chinese social network, and for Instagram, as well.

How I Was Seduced by the Bachelor

How I Was Seduced by the Bachelor

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I was happy. I was making my own way, outside of the reality TV and social media spheres. Then along came Chris Soules.

Shedding Light on Dark Social

Shedding Light on Dark Social

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A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.

Video Views on Smartphones to Increase 14 Percent in 2015

Video Views on Smartphones to Increase 14 Percent in 2015

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Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.

In Social, Take a Walk on the Dark Side

In Social, Take a Walk on the Dark Side

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Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.

Salesforce Extends Social Marketing Organization-Wide

Salesforce Extends Social Marketing Organization-Wide

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It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.

The #Hashtag Pocket Guide

The #Hashtag Pocket Guide

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When used correctly, the hashtag allows marketers to reach, engage, and measure.

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

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Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

The Science of Social Strategy

The Science of Social Strategy

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Skillful social marketers share the necessary tidbits to craft a successful social campaign.

Forget Facebook, Now You Can Start Your Own Social Network

Forget Facebook, Now You Can Start Your Own Social Network

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Spot.IM launches what it calls the "first distributed social network," free for downloading and instant activation on websites.

Harris Poll Finds Companies in Quandary Over Social Media

Harris Poll Finds Companies in Quandary Over Social Media

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The data it generates can boost their bottom lines, marketers say. They just haven't figured out how to do it yet.

Rollin' Social Media Strikes With the Sox

Rollin' Social Media Strikes With the Sox

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Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.

LinkedIn Revamps Sales Navigator; Will Sell as Premium Service

LinkedIn Revamps Sales Navigator; Will Sell as Premium Service

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Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.

Twitter's Ad Revenue Doubles in Q2

Twitter's Ad Revenue Doubles in Q2

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But users increase just 24%, and marketers still await promised metrics that will indicate audience reach beyond Twitter's logged-in base.

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

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Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.

Social Media Falls Short in Customer Service

Social Media Falls Short in Customer Service

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Only a third of service organizations bother with it. Customers prefer phone, email, and even the website FAQ page to get questions answered, says a new survey.

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