April 03, 2013
Louisville Slugger relies on social media to breathe life into the brand among young ballplayers.
March 29, 2013
Three ways to increase and maintain social customer engagement
March 29, 2013
In the theater, word-of-mouth marketing is the star of the show.
March 29, 2013
Direct Marketing News readers give a view into their "social" lives
March 28, 2013
The Sonic, a subcompact auto, takes a multichannel journey to South By Southwest and into the consciousness of a young, active audience.
March 01, 2013
When samples are energized by social media interaction and online engagement, they can command a premium price.
January 16, 2013
Facebook pairs its Graph search with social data to create a more personalized user experience--that may also help brands better target campaigns they run on the social network.
January 01, 2013
Direct Marketing News talks with Tammy Gordon, AARP's director of social communications.
December 18, 2012
How customer-driven communities build word-of-mouth marketing for your brand.
December 17, 2012
Food chains give their customers holiday promotions they can really sink their teeth into.
December 06, 2012
One way pubs grow their business is by targeting fans of teams from outside their area; social engagement strategies are helping these businesses score more sports-oriented customers.
December 03, 2012
Zynga and Facebook form an agreement that allows Zynga to pursue other platforms.
December 01, 2012
It's hard to fault an agency's pro bono charity work, but there's something a bit snide about DDB New York's Twitter initiative for Haitian clean water nonprofit Water is Life.
November 19, 2012
Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
