A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.
Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.
Dark Social—sharing via methods such as texts and emails—may be the most ignored source of customer data on the planet.
It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.
When used correctly, the hashtag allows marketers to reach, engage, and measure.
Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.
Skillful social marketers share the necessary tidbits to craft a successful social campaign.
Spot.IM launches what it calls the "first distributed social network," free for downloading and instant activation on websites.
The data it generates can boost their bottom lines, marketers say. They just haven't figured out how to do it yet.
Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.
Users were up, but page views were down in Q2 for the social business network, as CEO Jeff Weiner looks to increase revenue from premium products and ad sales.
But users increase just 24%, and marketers still await promised metrics that will indicate audience reach beyond Twitter's logged-in base.
Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.
Only a third of service organizations bother with it. Customers prefer phone, email, and even the website FAQ page to get questions answered, says a new survey.
Its new emphasis on direct response campaigns will pay off immediately, predicts eMarketer, while its value as a medium for social engagement will diminish.
Instead of replaying an ad, viewers will now be able to press a "Learn More" button to deliver them to more brand content.
Online shares carry nearly the same weight as face-to-face recommendations and can increase purchase intent by 9.5%, a study says.
Here's how to market a brand successfully in a Twitter bio.
The platform predicts what social networkers will be saying about a brand in the coming 72 hours.
When it comes to social media, Mondays are for conversion and Tuesdays and Thursdays are for shareable content, a new study says.
How marketers can tap into the six most prevalent types of Twitter conversations.
With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.
Actionable social CRM comes to Infor through a new partnership with AwernessHub.
The company's image recognition technology could help Pinterest target personalized ads to pinners.
What's the real marketing importance behind the buzzword? Let's break down the components of SoLoMo to see what they really mean for marketers.
Live Nation, MasterCard, CA Technologies, Home Depot, and UPS top the list of companies building visibility on Twitter.
The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.
Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.
The social network admits to a drop in teen usage during earnings call.
Consumers are taking to social channels to discuss brands more than ever, a new report says.
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As the leading source for direct marketing youth data, ASL Marketing connects your ...