But users increase just 24%, and marketers still await promised metrics that will indicate audience reach beyond Twitter's logged-in base.
Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.
Only a third of service organizations bother with it. Customers prefer phone, email, and even the website FAQ page to get questions answered, says a new survey.
Its new emphasis on direct response campaigns will pay off immediately, predicts eMarketer, while its value as a medium for social engagement will diminish.
Instead of replaying an ad, viewers will now be able to press a "Learn More" button to deliver them to more brand content.
Online shares carry nearly the same weight as face-to-face recommendations and can increase purchase intent by 9.5%, a study says.
Here's how to market a brand successfully in a Twitter bio.
The platform predicts what social networkers will be saying about a brand in the coming 72 hours.
When it comes to social media, Mondays are for conversion and Tuesdays and Thursdays are for shareable content, a new study says.
How marketers can tap into the six most prevalent types of Twitter conversations.
With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.
Actionable social CRM comes to Infor through a new partnership with AwernessHub.
The company's image recognition technology could help Pinterest target personalized ads to pinners.
What's the real marketing importance behind the buzzword? Let's break down the components of SoLoMo to see what they really mean for marketers.
Live Nation, MasterCard, CA Technologies, Home Depot, and UPS top the list of companies building visibility on Twitter.
The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.
Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.
The social network admits to a drop in teen usage during earnings call.
Consumers are taking to social channels to discuss brands more than ever, a new report says.
How social data analysts find and create opportunities from context.
MTV Social Media Director Tom Fishman advises marketers to make videos short, funny, and moving—but also to reward consumers for engaging.
Samsung launches its own survival competition to promote products and drive brand engagement.
The diaper brand launches a campaign based on where mom and dad like to play.
A panel of experts agrees (and a new study confirms): Marketers need to take a chill pill when it comes to defining the commercial role of social media.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
Louisville Slugger relies on social media to breathe life into the brand among young ballplayers.
Three ways to increase and maintain social customer engagement
In the theater, word-of-mouth marketing is the star of the show.
Direct Marketing News readers give a view into their "social" lives
The Sonic, a subcompact auto, takes a multichannel journey to South By Southwest and into the consciousness of a young, active audience.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.