Louisville Slugger relies on social media to breathe life into the brand among young ballplayers.
Three ways to increase and maintain social customer engagement
In the theater, word-of-mouth marketing is the star of the show.
Direct Marketing News readers give a view into their "social" lives
The Sonic, a subcompact auto, takes a multichannel journey to South By Southwest and into the consciousness of a young, active audience.
When samples are energized by social media interaction and online engagement, they can command a premium price.
Facebook pairs its Graph search with social data to create a more personalized user experience--that may also help brands better target campaigns they run on the social network.
Direct Marketing News talks with Tammy Gordon, AARP's director of social communications.
How customer-driven communities build word-of-mouth marketing for your brand.
Food chains give their customers holiday promotions they can really sink their teeth into.
One way pubs grow their business is by targeting fans of teams from outside their area; social engagement strategies are helping these businesses score more sports-oriented customers.
Zynga and Facebook form an agreement that allows Zynga to pursue other platforms.
It's hard to fault an agency's pro bono charity work, but there's something a bit snide about DDB New York's Twitter initiative for Haitian clean water nonprofit Water is Life.
Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.