Soccer Fans Are Goal for Yahoo Web Kiosks

Share this article:
Yahoo Inc. has debuted mobile Internet stations on the streets of Tokyo, Seoul, South Korea, and Miami for use by fans of the 2002 FIFA World Cup.


Accessible for free, the kiosks are wrapped in Yahoo's purple and yellow logo and colors. Notebook computers on board let fans browse news, scores and streaming video highlights from FIFAworldcup.com. Users also have access to regular Yahoo services like mail, messenger and news.


Sunnyvale, CA-based Yahoo produces, markets and operates the 2002 FIFA World Cup Web site and will do the same for the 2006 soccer World Cup.


Kiosk visitors get a free preview of FIFAworldcup.com's FIFA VIP Club, a $19.95 subscription service that offers 2002 FIFA World Cup video highlights.


In addition to the kiosk, Yahoo will dispatch a Yahoo Interactive Soccer Team dressed in Yahoo's trademark colors through the streets of Seoul and Tokyo. Equipped with Web-enabled cell phones and notebook computers, they will offer World Cup updates to fans.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.