Snyder's Arnold Communications Wins Insight Enterprises, Inktomi

Share this article:
Snyder Communications Inc., Bethesda, MD, yesterday said that its Arnold Communications subsidiary was named agency of record for Insight Enterprises, a global computer direct marketer, and Inktomi Corp., San Mateo, CA, a software developer.


Arnold Communications will handle the integrated marketing for Insight Enterprises and Inktomi, but will also take charge of Inktomi's creative development and media buying.


In addition, Snyder will leverage its interactive capabilities for Inktomi through Circle Interactive, Snyder Communications' interactive services unit.


Snyder Communications is a leading provider of integrated marketing communications, advertising, and interactive services with offices throughout the United States and Europe.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.