Snowball.com Sells High School Alumni Web Site

Share this article:
Snowball.com, an online network catering to young adults, has sold its alumni Web site, www.highschoolalumni.com, to Reunion.com.


Financial terms of the deal, announced this week, were not disclosed.


The sale leaves Snowball.com, San Francisco, with IGN.com, a portal specializing in entertainment and games and ChickClick.com, a site catering to girls and young women. Both sites target a younger demographic than HighSchoolAlumni.com, which has 5.3 million registered users and a database of 33,000 schools.


Snowball.com said the alumni site did not fit into its plans to cater to a younger audience. The network plans to shift its focus to concentrate more on entertainment and gaming.


"HighSchoolAlumni has had a very successful beginning," said Mark Jung, Snowball.com's chief executive officer. "However, the site needs someone to concentrate on it as a primary business. At Snowball, our focus is to capitalize on the leadership position of our flagship network, IGN.com."


Reunion.com, Los Angeles, offers services that enable people to reconnect with friends and relatives. The company plans to continue offering many of HighSchoolAlumni.com's free and subscription-based services.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.