Snapchat

Comparing Data Usage Habits on Instagram and Snapchat

Comparing Data Usage Habits on Instagram and Snapchat

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Wandera analyzed 100,000 corporate mobile devices within its network of global, enterprise customers for its new study. Here's what the company found

Snapchat's Value Lies in its Discover Platform, Not Ads

Snapchat's Value Lies in its Discover Platform, Not Ads

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Discover is exactly what publishers have asked for for years. Snap shouldn't neglect it.

Instagram Versus Snapchat: a Side-by-Side Comparison

Instagram Versus Snapchat: a Side-by-Side Comparison

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The two apps seem to have a lot in common, but it's possible to differentiate their appeal to marketers

Snapchat Parent Company Files for $3B IPO

Snapchat Parent Company Files for $3B IPO

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Snapchat innovation continues to filter success.

Snapchat Will Not Be Able to Hold the Center

Snapchat Will Not Be Able to Hold the Center

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Coolness is not a product of (lack of) advertising

Snapchat on Ascendency as Twitter Decline Continues

Snapchat on Ascendency as Twitter Decline Continues

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What eMarketer expects for Snapchat's ad revenue growth and how the social network's user base compares to Twitter's.

Product Placements in the Age of Disappearing Content

Product Placements in the Age of Disappearing Content

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DJ Khaled and Snapchat highlight the changing marketplace of sponsored content

Apple Rumored to Be Creating a Video-Sharing App

Apple Rumored to Be Creating a Video-Sharing App

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Is this Apple's long-overdue, slow move into social networking?

Snapchat Stories: The New Hotbed for Advertisers

Snapchat Stories: The New Hotbed for Advertisers

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Snapchat will increase the number of advertisers in its Snap Partners program.

The Digital Culture and Marketing Buzzwords We'll Use in 2017

The Digital Culture and Marketing Buzzwords We'll Use in 2017

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The fun ways we'll describe our new future of VR, AR, chatbots, AI, and use of social media

Snapchat Steps Up Its Marketing Metrics Game

Snapchat Steps Up Its Marketing Metrics Game

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The social app announces a new partnership with SaaS analytics company Moat, adds Google's DoubleClick as a partner, and demonstrates wins in a new study.

App Downloads Hit A Wall (Except for Snapchat and Uber)

App Downloads Hit A Wall (Except for Snapchat and Uber)

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Users satiated with apps and it's showing

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

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With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

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Far beyond a fad, Snapchat is taking over the world

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