Snap out of industry stress

Share this article:
Our news editor, Nancy Kearney, bought me a lovely bag of chocolate biscotti this week as part of our team's "Secret Santa" exhange -- and I must confess that every time I read about some bad industry news, I've been eating them. Omnicom shedding 3,500 jobs? Pop a biscotti. Online ads slowing? Munch, munch. Automakers downsizing their ad budgets like a Shrinky Dink? Chew, chew -- gulp -- swallow.

But obviously, inhaling calories in response to economic woes and tightening marketing budgets is not a helpful response. Instead, marketers need to -- as Cher declared in one of my favorite films, Moonstruck -- "Snap out of it!" Sure, times are bad. Sure, many folks' jobs are on the line. But this is also a time for marketers to hunker down and think about how they can do their jobs better -- in the direct marketing world, of course, that means figuring out how to reach the right targets at the right time with the right creative. It can be a time to challenge yourself, to learn about new technologies, to set specific goals, and to look beyond the immediate tough times towards long-term solutions.

It can also be a good time to take a holiday break to recharge and regroup -- to drink that eggnog, dress up for that holiday party and drive out to see your friends and family. Even DMNews is taking a week off -- after you see our 12/22 issue, our next edition will be out on 1/5. And we'll have plenty of news you can use when you return in 2009.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

An open letter to the C-suite on the importance of remembering what it's like to be your customer.