Snap out of industry stress

Share this article:
Our news editor, Nancy Kearney, bought me a lovely bag of chocolate biscotti this week as part of our team's "Secret Santa" exhange -- and I must confess that every time I read about some bad industry news, I've been eating them. Omnicom shedding 3,500 jobs? Pop a biscotti. Online ads slowing? Munch, munch. Automakers downsizing their ad budgets like a Shrinky Dink? Chew, chew -- gulp -- swallow.

But obviously, inhaling calories in response to economic woes and tightening marketing budgets is not a helpful response. Instead, marketers need to -- as Cher declared in one of my favorite films, Moonstruck -- "Snap out of it!" Sure, times are bad. Sure, many folks' jobs are on the line. But this is also a time for marketers to hunker down and think about how they can do their jobs better -- in the direct marketing world, of course, that means figuring out how to reach the right targets at the right time with the right creative. It can be a time to challenge yourself, to learn about new technologies, to set specific goals, and to look beyond the immediate tough times towards long-term solutions.

It can also be a good time to take a holiday break to recharge and regroup -- to drink that eggnog, dress up for that holiday party and drive out to see your friends and family. Even DMNews is taking a week off -- after you see our 12/22 issue, our next edition will be out on 1/5. And we'll have plenty of news you can use when you return in 2009.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.