Snake in my mailbox

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As any of us who have a Gmail account know, we receive badly targeted marketing messages on a daily basis. (For example, a friend’s email to me about an upcoming movie titled ‘The Slammin’ Salmon’ came with an offer to go on a salmon fishing vacation…in Quebec! Sacre bleau!)

Well, I was recently watching some videos about venomous snakes on YouTube (I consider myself somewhat of an amateur herpetologist) and a display ad popped up on the bottom of the video screen that told me to, “check out shopping.com for the best prices on black mambas.”

I am pretty sure that New York state has laws against owning venomous snakes, and against bringing introduced species into the local ecosystem, and I would also really fear for the fellow in the warehouse who had to package my new Black Mamba should I buy one.

I was dismayed, however, when I did go to shopping.com to find that a black mamba is also the name of a type of djembe (an African percussion instrument) manufactured by instrument maker Toca, and that I cannot in fact purchase the snake there. Maybe next time.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...