Snake in my mailbox

Share this article:

As any of us who have a Gmail account know, we receive badly targeted marketing messages on a daily basis. (For example, a friend’s email to me about an upcoming movie titled ‘The Slammin’ Salmon’ came with an offer to go on a salmon fishing vacation…in Quebec! Sacre bleau!)

Well, I was recently watching some videos about venomous snakes on YouTube (I consider myself somewhat of an amateur herpetologist) and a display ad popped up on the bottom of the video screen that told me to, “check out shopping.com for the best prices on black mambas.”

I am pretty sure that New York state has laws against owning venomous snakes, and against bringing introduced species into the local ecosystem, and I would also really fear for the fellow in the warehouse who had to package my new Black Mamba should I buy one.

I was dismayed, however, when I did go to shopping.com to find that a black mamba is also the name of a type of djembe (an African percussion instrument) manufactured by instrument maker Toca, and that I cannot in fact purchase the snake there. Maybe next time.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.