Musical instrument manufacturer Fender is running a product promotion campaign allowing consumers who purchase select amplifiers to register for a free product rebate via SMS. The company is working with digital marketing firm Knotice on the promotion.
Brands' email subscribers outnumber their Facebook "likes" by an average ratio of 70 to 1, according to a survey conducted by email marketing and automation firm Silverpop. The survey of more than 500 Silverpop clients also found that the average ratio of email subscribers to Twitter followers is 90 to 1.
Speed is integral to improving the mobile user experience. People count on fast, reliable information delivered to their mobile devices, but Web browsing and SMS-based services are vulnerable to delays caused by the platform's limited bandwidth.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.