SMS-based Services

Fender uses SMS for rebate redemption effort

By

Musical instrument manufacturer Fender is running a product promotion campaign allowing consumers who purchase select amplifiers to register for a free product rebate via SMS. The company is working with digital marketing firm Knotice on the promotion.

Email subscribers far outnumber social media followers: survey

By

Brands' email subscribers outnumber their Facebook "likes" by an average ratio of 70 to 1, according to a survey conducted by email marketing and automation firm Silverpop. The survey of more than 500 Silverpop clients also found that the average ratio of email subscribers to Twitter followers is 90 to 1.

Improve speed of the mobile experience

Improve speed of the mobile experience

Speed is integral to improving the mobile user experience. People count on fast, reliable information delivered to their mobile devices, but Web browsing and SMS-based services are vulnerable to delays caused by the platform's limited bandwidth.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.