Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Thanks for choosing DMNews.com! Sign up for your FREE account now and join the thousands of other marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

Sms

Email: The foundation of engaged brand commerce

Jim Davidson, manager of strategic services, Bronto Software October 01, 2011

When it is done right, email is still one of the most effective forms of marketing that companies can use, so it can and should remain as one of your primary communication channels.

Real-world challenges for real-time marketers

Dianna Dilworth October 01, 2011

As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate .

Grow your subscriber base with smartphone technology

Jeffrey Rohrs, ExactTarget September 01, 2011

Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers.

Hardware chains match multichannel efforts nearly nail for nail

Tim Peterson July 01, 2011

With more and more consumers using digital technology throughout the purchase process, home specialty retailers such as The Home Depot and Lowe's are bridging their in-store offerings with a multichannel approach to keep up with the various consumer touchpoints. The two companies share a foundational strategy and execution, if little else.

Drugfree.org's first SMS mobile ad campaign reaches 2 million

Esther D’Amico February 07, 2011

The Partnership at Drugfree.org and ChaCha, a free real-time answers service, ran a massive mobile public service campaign late last year, reaching more than 2 million users.

Philadelphia-based text message deal site, Mychinoki.com, launches

Juan Martinez January 12, 2011

MyChinoki.com, a discount and coupon provider that delivers its deals through SMS text messages, launched January 11.

Mobile sets agenda

Ben Comer January 01, 2011

Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace.

Facebook launches integrated message platform

Shahnaz Mahmud November 15, 2010

Facebook launched a messaging system November 15 connecting e-mail, SMS and instant messaging chats and giving consumers the opportunity to open Facebook.com e-mail addresses.

Q&A: Kim Dominguez, Cox Target Media

Rose Gordon September 20, 2010

Valpak, the deliverer of the Blue Envelope of coupons to millions of households each month, will reveal a daily deals e-mail newsletter and website in November. Kim Dominguez, director of marketing at Cox Target Media, which owns and operates Valpak, explains to Direct Marketing News how the direct marketing company is navigating the switch to digital marketing.

UNC-Chapel Hill picks Blackbaud for CRM

Alex Palmer September 15, 2010

The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.

T-Mobile launches Hispanic-focused soccer sweepstakes

Mary Elizabeth Hurn March 04, 2010

T-Mobile USA has launched a Web and mobile sweepstakes targeting Hispanic soccer fans in the US. The campaign, titled "El Llamado del Futbol" — "The Call of Soccer" in English — was designed to engage subscribers and non-subscribers and to grow the company's e-mail and mobile databases.