Before you decide on push versus SMS, take a moment to consider acceptance, aggravation, reach, and return.
As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication.
Rich media messaging can help marketers create more personalized, unique, and engaging mobile messaging.
Twitter sent tweeters aflutter, offering "expanded Tweet" options to exclusive partner websites—with a wider rollout to follow.
When it is done right, email is still one of the most effective forms of marketing that companies can use, so it can and should remain as one of your primary communication channels.
As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate .
Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers.
The proliferation of Internet-enabled devices has revolutionized email, facilitating the portability of email and content overall. But what does the convergence of email and mobile mean for marketers?
With more and more consumers using digital technology throughout the purchase process, home specialty retailers such as The Home Depot and Lowe's are bridging their in-store offerings with a multichannel approach to keep up with the various consumer touchpoints. The two companies share a foundational strategy and execution, if little else.
The Partnership at Drugfree.org and ChaCha, a free real-time answers service, ran a massive mobile public service campaign late last year, reaching more than 2 million users.
MyChinoki.com, a discount and coupon provider that delivers its deals through SMS text messages, launched January 11.
Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace.
Facebook launched a messaging system November 15 connecting e-mail, SMS and instant messaging chats and giving consumers the opportunity to open Facebook.com e-mail addresses.
Valpak, the deliverer of the Blue Envelope of coupons to millions of households each month, will reveal a daily deals e-mail newsletter and website in November. Kim Dominguez, director of marketing at Cox Target Media, which owns and operates Valpak, explains to Direct Marketing News how the direct marketing company is navigating the switch to digital marketing.
The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.
T-Mobile USA has launched a Web and mobile sweepstakes targeting Hispanic soccer fans in the US. The campaign, titled "El Llamado del Futbol" — "The Call of Soccer" in English — was designed to engage subscribers and non-subscribers and to grow the company's e-mail and mobile databases.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...