Sms

Which is Better: Push or SMS?

Which is Better: Push or SMS?

Before you decide on push versus SMS, take a moment to consider acceptance, aggravation, reach, and return.

Once Hot, SMS and QR Codes Become Old Marketing Standbys

Once Hot, SMS and QR Codes Become Old Marketing Standbys

As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication.

Don't send advertisements to mobile, send value to customers

Don't send advertisements to mobile, send value to customers

Rich media messaging can help marketers create more personalized, unique, and engaging mobile messaging.

Is Twitter killing off its cache?

Is Twitter killing off its cache?

Twitter sent tweeters aflutter, offering "expanded Tweet" options to exclusive partner websites—with a wider rollout to follow.

Email: The foundation of engaged brand commerce

Email: The foundation of engaged brand commerce

When it is done right, email is still one of the most effective forms of marketing that companies can use, so it can and should remain as one of your primary communication channels.

Real-world challenges for real-time marketers

Real-world challenges for real-time marketers

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As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate
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Grow your subscriber base with smartphone technology

Grow your subscriber base with smartphone technology

Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers.

Integrate SMS in marketing mix to strengthen loyalty

Integrate SMS in marketing mix to strengthen loyalty

The proliferation of Internet-enabled devices has revolutionized email, facilitating the portability of email and content overall. But what does the convergence of email and mobile mean for marketers?

Hardware chains match multichannel efforts nearly nail for nail

Hardware chains match multichannel efforts nearly nail for nail

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With more and more consumers using digital technology throughout the purchase process, home specialty retailers such as The Home Depot and Lowe's are bridging their in-store offerings with a multichannel approach to keep up with the various consumer touchpoints. The two companies share a foundational strategy and execution, if little else.

Drugfree.org's first SMS mobile ad campaign reaches 2 million

The Partnership at Drugfree.org and ChaCha, a free real-time answers service, ran a massive mobile public service campaign late last year, reaching more than 2 million users.

Philadelphia-based text message deal site, Mychinoki.com, launches

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MyChinoki.com, a discount and coupon provider that delivers its deals through SMS text messages, launched January 11.

Mobile sets agenda

Mobile sets agenda

Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace.

Facebook launches integrated message platform

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Facebook launched a messaging system November 15 connecting e-mail, SMS and instant messaging chats and giving consumers the opportunity to open Facebook.com e-mail addresses.

Q&A: Kim Dominguez, Cox Target Media

Q&A: Kim Dominguez, Cox Target Media

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Valpak, the deliverer of the Blue Envelope of coupons to millions of households each month, will reveal a daily deals e-mail newsletter and website in November. Kim Dominguez, director of marketing at Cox Target Media, which owns and operates Valpak, explains to Direct Marketing News how the direct marketing company is navigating the switch to digital marketing.

UNC-Chapel Hill picks Blackbaud for CRM

The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.

T-Mobile launches Hispanic-focused soccer sweepstakes

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T-Mobile USA has launched a Web and mobile sweepstakes targeting Hispanic soccer fans in the US. The campaign, titled "El Llamado del Futbol" — "The Call of Soccer" in English — was designed to engage subscribers and non-subscribers and to grow the company's e-mail and mobile databases.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...