SMS revamps list search website, launches search tool

Share this article:

Specialists Marketing Service (SMS) introduced a revamped website and search tool today designed to help users create appropriate lists for direct mailing and email initiatives, said Tom Walsh, EVP of the Direct Data Division at SMS.

What makes this list service different from SMS's current offerings, Walsh said, is that it employs software from an third party technology provider, which he declined to name, that allows easy searching of more than 1,300 targeted lists.

“We're really not targeting industry people with this,” he said. “We really want to target the retail audience looking for consumer and B2B lists.”

Those retailers, he said, include doctors' offices looking to expand their practices through direct mailing campaigns, new small businesses, printers, advertising agencies and other non-list, non-brokerage professionals. The goal of the new search tool, Walsh said, is for those small businesses to find the lists they need and enlist SMS to help them with their direct mailing and email campaigns.

Jim DiProspero, the sales lead on the project, said that in his experience, clients get confused by how to direct market on social media and email. “We wanted to put a site out there where we could make these lists available to [clients] and help them navigate those lists,” he said. “This is a platform for us to reach them.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.