The Salesforce-owned marketing cloud adds mobile messaging to its platform.
Join Forrester Research, Inc. and Oracle Responsys for an examination of how mobile apps and push technology can shape your mobile strategy now, as well as where they're driving the future of marketing.
It's no secret that your customers are transitioning to mobile at lightning speed—but is your marketing strategy keeping up with the pace of today's hyperconnected, on-the-go customer?
Changes to the Telephone Consumer Protection Act have serious implications for SMS text marketers.
Low-income Americans don't eat nearly as well as affluent ones, but they text twice as much—so two nutrition action groups tried an SMS program to raise their nutritional profiles.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...