SMS Marketing

ExactTarget Partners With LINE

ExactTarget Partners With LINE

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The Salesforce-owned marketing cloud adds mobile messaging to its platform.

Push Your Mobile Marketing Strategy Forward

Push Your Mobile Marketing Strategy Forward

Join Forrester Research, Inc. and Oracle Responsys for an examination of how mobile apps and push technology can shape your mobile strategy now, as well as where they're driving the future of marketing.

Mobile Acquisition: Reaching the Untethered Customer

Mobile Acquisition: Reaching the Untethered Customer

It's no secret that your customers are transitioning to mobile at lightning speed—but is your marketing strategy keeping up with the pace of today's hyperconnected, on-the-go customer?

FCC Set to Enforce New Telephone Privacy Rules

FCC Set to Enforce New Telephone Privacy Rules

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Changes to the Telephone Consumer Protection Act have serious implications for SMS text marketers.

Texting for a Healthier America

Texting for a Healthier America

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Low-income Americans don't eat nearly as well as affluent ones, but they text twice as much—so two nutrition action groups tried an SMS program to raise their nutritional profiles.

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