SMS Marketing

Don't Text and Drive; Do Text and Market

Don't Text and Drive; Do Text and Market

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85% of consumers surveyed say they would prioritize unopened text messages over emails and push notifications.

The Plight of the Man in the Plaid Jacket

The Plight of the Man in the Plaid Jacket

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The used car salesman may be endangered by Edmunds' introduction of a new digital innovation in buying and selling automobiles.

ExactTarget Partners With LINE

ExactTarget Partners With LINE

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The Salesforce-owned marketing cloud adds mobile messaging to its platform.

Push Your Mobile Marketing Strategy Forward

Push Your Mobile Marketing Strategy Forward

Join Forrester Research, Inc. and Oracle Responsys for an examination of how mobile apps and push technology can shape your mobile strategy now, as well as where they're driving the future of marketing.

Mobile Acquisition: Reaching the Untethered Customer

Mobile Acquisition: Reaching the Untethered Customer

It's no secret that your customers are transitioning to mobile at lightning speed—but is your marketing strategy keeping up with the pace of today's hyperconnected, on-the-go customer?

Which is Better: Push or SMS?

Which is Better: Push or SMS?

Before you decide on push versus SMS, take a moment to consider acceptance, aggravation, reach, and return.

FCC Set to Enforce New Telephone Privacy Rules

FCC Set to Enforce New Telephone Privacy Rules

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Changes to the Telephone Consumer Protection Act have serious implications for SMS text marketers.

Texting for a Healthier America

Texting for a Healthier America

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Low-income Americans don't eat nearly as well as affluent ones, but they text twice as much—so two nutrition action groups tried an SMS program to raise their nutritional profiles.

Once Hot, SMS and QR Codes Become Old Marketing Standbys

Once Hot, SMS and QR Codes Become Old Marketing Standbys

As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication.

Avenue Goes Off in a New Mobile Direction

Avenue Goes Off in a New Mobile Direction

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The women's apparel company strikes it rich with rich media. How else do you describe a 97% open rate?

FCC clears confirmation texts for SMS opt-outs

FCC clears confirmation texts for SMS opt-outs

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The agency officially okays the sending of confirmation texts to consumers who opt out of receiving promotional SMS messages.

A short message solution to reviving apps

A short message solution to reviving apps

For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy.

Don't send advertisements to mobile, send value to customers

Don't send advertisements to mobile, send value to customers

Rich media messaging can help marketers create more personalized, unique, and engaging mobile messaging.

Is Twitter killing off its cache?

Is Twitter killing off its cache?

Twitter sent tweeters aflutter, offering "expanded Tweet" options to exclusive partner websites—with a wider rollout to follow.

Q&A: Pete Deutschman, founder and chief buddy, The Buddy Group

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Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.

Six Flags wins teens with mobile program

Six Flags wins teens with mobile program

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Amusement park Six Flags Great America in Chicago is now using text-to-win mobile campaigns in May as a way to incentivize teenage consumers to opt in to its consumer database.

Email: The foundation of engaged brand commerce

Email: The foundation of engaged brand commerce

When it is done right, email is still one of the most effective forms of marketing that companies can use, so it can and should remain as one of your primary communication channels.

Real-world challenges for real-time marketers

Real-world challenges for real-time marketers

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As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate
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Grow your subscriber base with smartphone technology

Grow your subscriber base with smartphone technology

Fortunately, the rise of social media, smartphones and the mobile consumer have expanded the ways in which brands can generate new opt-in email subscribers.

Integrate SMS in marketing mix to strengthen loyalty

Integrate SMS in marketing mix to strengthen loyalty

The proliferation of Internet-enabled devices has revolutionized email, facilitating the portability of email and content overall. But what does the convergence of email and mobile mean for marketers?

Political marketers weigh digital, direct mail

Political marketers weigh digital, direct mail

Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies.

Hardware chains match multichannel efforts nearly nail for nail

Hardware chains match multichannel efforts nearly nail for nail

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With more and more consumers using digital technology throughout the purchase process, home specialty retailers such as The Home Depot and Lowe's are bridging their in-store offerings with a multichannel approach to keep up with the various consumer touchpoints. The two companies share a foundational strategy and execution, if little else.

Fender uses SMS for rebate redemption effort

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Musical instrument manufacturer Fender is running a product promotion campaign allowing consumers who purchase select amplifiers to register for a free product rebate via SMS. The company is working with digital marketing firm Knotice on the promotion.

Email subscribers far outnumber social media followers: survey

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Brands' email subscribers outnumber their Facebook "likes" by an average ratio of 70 to 1, according to a survey conducted by email marketing and automation firm Silverpop. The survey of more than 500 Silverpop clients also found that the average ratio of email subscribers to Twitter followers is 90 to 1.

Improve speed of the mobile experience

Improve speed of the mobile experience

Speed is integral to improving the mobile user experience. People count on fast, reliable information delivered to their mobile devices, but Web browsing and SMS-based services are vulnerable to delays caused by the platform's limited bandwidth.

Drugfree.org's first SMS mobile ad campaign reaches 2 million

The Partnership at Drugfree.org and ChaCha, a free real-time answers service, ran a massive mobile public service campaign late last year, reaching more than 2 million users.

Philadelphia-based text message deal site, Mychinoki.com, launches

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MyChinoki.com, a discount and coupon provider that delivers its deals through SMS text messages, launched January 11.

Mobile sets agenda

Mobile sets agenda

Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace.

Facebook launches integrated message platform

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Facebook launched a messaging system November 15 connecting e-mail, SMS and instant messaging chats and giving consumers the opportunity to open Facebook.com e-mail addresses.

Q&A: Kim Dominguez, Cox Target Media

Q&A: Kim Dominguez, Cox Target Media

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Valpak, the deliverer of the Blue Envelope of coupons to millions of households each month, will reveal a daily deals e-mail newsletter and website in November. Kim Dominguez, director of marketing at Cox Target Media, which owns and operates Valpak, explains to Direct Marketing News how the direct marketing company is navigating the switch to digital marketing.

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