85% of consumers surveyed say they would prioritize unopened text messages over emails and push notifications.
The used car salesman may be endangered by Edmunds' introduction of a new digital innovation in buying and selling automobiles.
The Salesforce-owned marketing cloud adds mobile messaging to its platform.
Join Forrester Research, Inc. and Oracle Responsys for an examination of how mobile apps and push technology can shape your mobile strategy now, as well as where they're driving the future of marketing.
It's no secret that your customers are transitioning to mobile at lightning speed—but is your marketing strategy keeping up with the pace of today's hyperconnected, on-the-go customer?
Changes to the Telephone Consumer Protection Act have serious implications for SMS text marketers.
Low-income Americans don't eat nearly as well as affluent ones, but they text twice as much—so two nutrition action groups tried an SMS program to raise their nutritional profiles.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...