SMS Marketing

The Plight of the Man in the Plaid Jacket

The Plight of the Man in the Plaid Jacket

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The used car salesman may be endangered by Edmunds' introduction of a new digital innovation in buying and selling automobiles.

ExactTarget Partners With LINE

ExactTarget Partners With LINE

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The Salesforce-owned marketing cloud adds mobile messaging to its platform.

Push Your Mobile Marketing Strategy Forward

Push Your Mobile Marketing Strategy Forward

Join Forrester Research, Inc. and Oracle Responsys for an examination of how mobile apps and push technology can shape your mobile strategy now, as well as where they're driving the future of marketing.

Mobile Acquisition: Reaching the Untethered Customer

Mobile Acquisition: Reaching the Untethered Customer

It's no secret that your customers are transitioning to mobile at lightning speed—but is your marketing strategy keeping up with the pace of today's hyperconnected, on-the-go customer?

FCC Set to Enforce New Telephone Privacy Rules

FCC Set to Enforce New Telephone Privacy Rules

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Changes to the Telephone Consumer Protection Act have serious implications for SMS text marketers.

Texting for a Healthier America

Texting for a Healthier America

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Low-income Americans don't eat nearly as well as affluent ones, but they text twice as much—so two nutrition action groups tried an SMS program to raise their nutritional profiles.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...