SMS managing Taylor Gifts lists

Share this article:

Specialists Marketing Services (SMS) Inc. has been selected to manage the Taylor Gifts portfolio of lists. It has also been awarded Taylor Gifts' list rental fulfillment.

The stable of lists includes Taylor Gifts, Get Organized, Taylor Gifts/Get Organized Masterfile, Taylor Gifts/Get Organized Enhanced Masterfile, African-American Buyers from Taylor Gifts/Get Organized and Hispanic & Spanish Speaking Buyers from Taylor Gifts/Get Organized. SMS will be enhancing the file with Multicultural Identification Technology data, a proprietary technology from the company that identifies Spanish-speaking Hispanics, as well as Asians and African-Americans.

Taylor Gifts appeals to mature women and men who have purchased a wide variety of general merchandise and novelty gifts through direct mail. It specializes in diet, fitness, lawn and garden, pet products, housewares, kitchen, as seen on TV, holiday decorations and seasonal gifts. Get Organized offers customers an array of space-saving products.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.