SMS managing Taylor Gifts lists

Share this article:

Specialists Marketing Services (SMS) Inc. has been selected to manage the Taylor Gifts portfolio of lists. It has also been awarded Taylor Gifts' list rental fulfillment.

The stable of lists includes Taylor Gifts, Get Organized, Taylor Gifts/Get Organized Masterfile, Taylor Gifts/Get Organized Enhanced Masterfile, African-American Buyers from Taylor Gifts/Get Organized and Hispanic & Spanish Speaking Buyers from Taylor Gifts/Get Organized. SMS will be enhancing the file with Multicultural Identification Technology data, a proprietary technology from the company that identifies Spanish-speaking Hispanics, as well as Asians and African-Americans.

Taylor Gifts appeals to mature women and men who have purchased a wide variety of general merchandise and novelty gifts through direct mail. It specializes in diet, fitness, lawn and garden, pet products, housewares, kitchen, as seen on TV, holiday decorations and seasonal gifts. Get Organized offers customers an array of space-saving products.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.