SMS managing Taylor Gifts lists

Share this article:

Specialists Marketing Services (SMS) Inc. has been selected to manage the Taylor Gifts portfolio of lists. It has also been awarded Taylor Gifts' list rental fulfillment.

The stable of lists includes Taylor Gifts, Get Organized, Taylor Gifts/Get Organized Masterfile, Taylor Gifts/Get Organized Enhanced Masterfile, African-American Buyers from Taylor Gifts/Get Organized and Hispanic & Spanish Speaking Buyers from Taylor Gifts/Get Organized. SMS will be enhancing the file with Multicultural Identification Technology data, a proprietary technology from the company that identifies Spanish-speaking Hispanics, as well as Asians and African-Americans.

Taylor Gifts appeals to mature women and men who have purchased a wide variety of general merchandise and novelty gifts through direct mail. It specializes in diet, fitness, lawn and garden, pet products, housewares, kitchen, as seen on TV, holiday decorations and seasonal gifts. Get Organized offers customers an array of space-saving products.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?