SMS managing Taylor Gifts lists

Share this article:

Specialists Marketing Services (SMS) Inc. has been selected to manage the Taylor Gifts portfolio of lists. It has also been awarded Taylor Gifts' list rental fulfillment.

The stable of lists includes Taylor Gifts, Get Organized, Taylor Gifts/Get Organized Masterfile, Taylor Gifts/Get Organized Enhanced Masterfile, African-American Buyers from Taylor Gifts/Get Organized and Hispanic & Spanish Speaking Buyers from Taylor Gifts/Get Organized. SMS will be enhancing the file with Multicultural Identification Technology data, a proprietary technology from the company that identifies Spanish-speaking Hispanics, as well as Asians and African-Americans.

Taylor Gifts appeals to mature women and men who have purchased a wide variety of general merchandise and novelty gifts through direct mail. It specializes in diet, fitness, lawn and garden, pet products, housewares, kitchen, as seen on TV, holiday decorations and seasonal gifts. Get Organized offers customers an array of space-saving products.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.