SMS gets Gevalia Kaffe list

Share this article:
Specialist Marketing Services has been awarded management of the Gevalia Kaffe files.

Buyers on this file have responded to a trial home delivery offer of two half-pound packages of coffee along with a free stainless steel coffeemaker for an introductory price of $10 to $25. Average age of buyers is 48 and average income is $62,000. The file is 70% female.

The 17 million-plus-universe masterfile is available beginning at $105/M.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.