SMS Campaigns

Avenue Goes Off in a New Mobile Direction

Avenue Goes Off in a New Mobile Direction

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The women's apparel company strikes it rich with rich media. How else do you describe a 97% open rate?

FCC clears confirmation texts for SMS opt-outs

FCC clears confirmation texts for SMS opt-outs

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The agency officially okays the sending of confirmation texts to consumers who opt out of receiving promotional SMS messages.

A short message solution to reviving apps

A short message solution to reviving apps

For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy.

Q&A: Pete Deutschman, founder and chief buddy, The Buddy Group

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Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.

Six Flags wins teens with mobile program

Six Flags wins teens with mobile program

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Amusement park Six Flags Great America in Chicago is now using text-to-win mobile campaigns in May as a way to incentivize teenage consumers to opt in to its consumer database.

Political marketers weigh digital, direct mail

Political marketers weigh digital, direct mail

Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies.

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