Smoothie King promotes a healthy lifestyle

To enter visitors had to provide some basic personal information, including an email address.

Campaign shout–out on the Smoothie King homepage.

The Lean1 smoothie.

Entrants were split into two categories: the “I am 1” success stories and the “I want to be 1” stories that came from those still trying to meet their fitness goals.

Smoothie King posted contest–related information on Facebook to engage its fans.

Fans who “liked” the “I am 1” tab on Facebook and posted their fitness and health goals were entered to win a year’s supply of free smoothies.

Smoothie King said it created the Fit n’ Crunchy Bowl to address the need for healthy eating.

Smoothie King calls its gift cards “King Cards.”

Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to their New Year weight loss resolutions.

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